JPMorgan Chase vs Goldman Sachs 2026 Comparison
JPMorgan Chase & Co.
Diversified global financial services leader with investment banking, retail banking, wealth management, and asset management.
Conservative investors seeking diversified financial exposure, dividend income, and exposure to both consumer and institutional banking growth
The Goldman Sachs Group, Inc.
Premier investment banking and trading firm focused on institutional clients and capital markets.
Institutional investors and corporations seeking top-tier investment banking advisory, traders targeting capital markets exposure, and those betting on M&A and IPO market cycles
Quick Answer
AI SummaryJPMorgan Chase is larger by total assets ($3.9 trillion vs $2.5 trillion) and generates more revenue through diversified consumer and institutional banking, while Goldman Sachs focuses more heavily on investment banking and trading with higher profit margins on smaller capital base.
Read full verdictJPMorgan Chase wins as the larger, more diversified banking powerhouse with greater profitability and more stable revenue streams across consumer and institutional segments. Choose JPMorgan Chase if seeking exposure to diversified financial services with strong dividend history ($11.5B annual dividend) and retail banking dominance. Choose Goldman Sachs if targeting a leaner investment banking specialist with higher trading revenue concentration and stronger capital markets positioning, though with more cyclical earnings.
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Best pickConservative investors seeking diversified financial exposure, dividend income, and exposure to both consumer and institutional banking growth
Choose The Goldman Sachs Group, Inc. if
Institutional investors and corporations seeking top-tier investment banking advisory, traders targeting capital markets exposure, and those betting on M&A and IPO market cycles
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Key Differences at a Glance
- Total Assets:✓ JPMorgan Chase & Co. wins($3.9 trillion vs $2.5 trillion)
- Annual Revenue (2024):✓ JPMorgan Chase & Co. wins($171.5 billion vs $55.8 billion)
- Net Income (2024):✓ JPMorgan Chase & Co. wins($56.5 billion vs $13.6 billion)
Key Facts & Figures
12 numeric metrics compared
| Metric | JPMorgan Chase & Co. | The Goldman Sachs Group, Inc. | Ratio |
|---|---|---|---|
| Market Capitalization (March 2026)(USD Billion) | $762.82B | $261.33B | |
| Global Market Cap Ranking (2026)(Rank) | 15th | 53-59th | |
| Annual Market Cap Growth Rate(Percent) | Steady market leader position | 36.29% | — |
| CEO Employee Approval Rating(Score (0-100)) | 77/100 | 73/100 | |
| Total Assets(billions USD) | $3.7 trillion | — | — |
| Annual Revenue(USD Billions) | $192.5 billion | — | — |
| Net Income($ billion) | $49.6 billion | — | — |
| Global Employees(Thousands) | 316,000 | — | — |
| Investment Banking Market Share(%) | 10.1% | — | — |
| Assets Under Management(trillion USD) | $3.6 trillion | — | — |
| US Retail Branches(count) | 4,800 | — | — |
| Return on Equity (ROE)(%) | 12.8% | — | — |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $3.9 trillion(winner)Total Assets$2.5 trillion
- $171.5 billion(winner)Annual Revenue (2024)$55.8 billion
- $56.5 billion(winner)Net Income (2024)$13.6 billion
- 15.2%(winner)Return on Equity (ROE)12.8%
- 316,000Employees45,000(winner)
- Diversified (Retail + Institutional)Primary Business ModelInvestment Banking + Trading Focused
- $165-$220Stock Price Range (52-week 2024)$295-$475
- Total Assets
JPMorgan Chase & Co.
$3.9 trillion(winner)
The Goldman Sachs Group, Inc.
$2.5 trillion
- Annual Revenue (2024)
JPMorgan Chase & Co.
$171.5 billion(winner)
The Goldman Sachs Group, Inc.
$55.8 billion
- Net Income (2024)
JPMorgan Chase & Co.
$56.5 billion(winner)
The Goldman Sachs Group, Inc.
$13.6 billion
- Return on Equity (ROE)
JPMorgan Chase & Co.
15.2%(winner)
The Goldman Sachs Group, Inc.
12.8%
- Employees
JPMorgan Chase & Co.
316,000
The Goldman Sachs Group, Inc.
45,000(winner)
Full Comparison
| Attribute | JPMorgan Chase & Co. | The Goldman Sachs Group, Inc. |
|---|---|---|
| Market Capitalization (March 2026)(USD Billion) | $762.82B(winner) | $261.33B |
| Annual Revenue(USD Billions) | $192.5 billion | — |
| Global Market Cap Ranking (2026)(Rank) | 15th(winner) | 53-59th |
| Investment Banking Market Share(%) | 10.1% | — |
| Annual Market Cap Growth Rate(Percent) | Steady market leader position | 36.29% |
| CEO Employee Approval Rating(Score (0-100)) | 77/100(winner) | 73/100 |
| Primary Business Model | Diversified universal banking | Specialized investment banking |
| Key Revenue Segments | CIB, Retail Banking, Asset Management, Payments | Corporate Finance, Institutional Equities, Fixed Income, Wealth Management |
| Geographic Presence | Global universal banking across 100+ countries with retail footprint | Global investment banking with strategic continental focus |
| Global Employees(Thousands) | 316,000 | — |
| Client Base Focus | Retail, corporate, institutional, and sovereign clients | Ultra-high-net-worth, Fortune 500, and institutional clients |
| Total Assets(billions USD) | $3.7 trillion | — |
| Net Income($ billion) | $49.6 billion | — |
| Assets Under Management(trillion USD) | $3.6 trillion | — |
| US Retail Branches(count) | 4,800 | — |
| Return on Equity (ROE)(%) | 12.8% | — |
JPMorgan Chase & Co.The Goldman Sachs Group, Inc.Pros & Cons
10 pros·6 cons across both
JPMorgan Chase & Co.
Pros
Cons
The Goldman Sachs Group, Inc.
Pros
Cons
Frequently Asked Questions
4 questions
In pure investment banking prestige, Goldman Sachs historically edges JPMorgan in brand cachet, especially for M&A advisory and equity underwriting. JPMorgan is equally prestigious in debt capital markets and has broader institutional recognition across banking functions. At the highest levels, alumni from both banks are indistinguishable in career opportunity.
Yes — JPMorgan Chase (~$3.9 trillion in assets) is significantly larger than Goldman Sachs (~$1.3 trillion). JPMorgan is the largest US bank by assets and market capitalization. Goldman focuses on institutional clients; JPMorgan spans retail banking to institutional finance.
Goldman Sachs launched Marcus (consumer savings/loans) in 2016 and the Apple Card in 2019. After significant losses in consumer banking, Goldman has retreated from consumer finance (2022-2024), transferring Apple Card to Apple and refocusing on institutional clients and wealth management.
Goldman Sachs is best known for: M&A advisory (consistently top-ranked globally), IPO underwriting, fixed income/equities trading, and producing influential alumni in government and finance ("Government Sachs"). Its investment banking division and elite culture are its defining characteristics.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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JPMorgan Chase & Co. on Wikipedia (opens in new tab)
Diversified global financial services leader with investment banking, retail banking, wealth management, and asset management.
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The Goldman Sachs Group, Inc. on Wikipedia (opens in new tab)
Premier investment banking and trading firm focused on institutional clients and capital markets.
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