JPMorgan Chase vs Goldman Sachs 2026 Comparison
JPMorgan Chase & Co.
Diversified global financial services leader with investment banking, retail banking, wealth management, and asset management.
Conservative investors seeking diversified financial exposure, dividend income, and exposure to both consumer and institutional banking growth
The Goldman Sachs Group, Inc.
Premier investment banking and trading firm focused on institutional clients and capital markets.
Institutional investors and corporations seeking top-tier investment banking advisory, traders targeting capital markets exposure, and those betting on M&A and IPO market cycles
Quick Answer
AI SummaryJPMorgan Chase is larger by total assets ($3.9 trillion vs $2.5 trillion) and generates more revenue through diversified consumer and institutional banking, while Goldman Sachs focuses more heavily on investment banking and trading with higher profit margins on smaller capital base.
Read full verdictJPMorgan Chase wins as the larger, more diversified banking powerhouse with greater profitability and more stable revenue streams across consumer and institutional segments. Choose JPMorgan Chase if seeking exposure to diversified financial services with strong dividend history ($11.5B annual dividend) and retail banking dominance. Choose Goldman Sachs if targeting a leaner investment banking specialist with higher trading revenue concentration and stronger capital markets positioning, though with more cyclical earnings.
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Best pickConservative investors seeking diversified financial exposure, dividend income, and exposure to both consumer and institutional banking growth
Choose The Goldman Sachs Group, Inc. if
Institutional investors and corporations seeking top-tier investment banking advisory, traders targeting capital markets exposure, and those betting on M&A and IPO market cycles
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Key Differences at a Glance
- Total Assets:✓ JPMorgan Chase & Co. wins($3.9 trillion vs $2.5 trillion)
- Annual Revenue (2024):✓ JPMorgan Chase & Co. wins($171.5 billion vs $55.8 billion)
- Net Income (2024):✓ JPMorgan Chase & Co. wins($56.5 billion vs $13.6 billion)
Key Facts & Figures
12 numeric metrics compared
| Metric | JPMorgan Chase & Co. | The Goldman Sachs Group, Inc. | Ratio |
|---|---|---|---|
| Market Capitalization (March 2026)(USD Billion) | $762.82B | $261.33B | |
| Global Market Cap Ranking (2026)(Rank) | 15th | 53-59th | |
| Annual Market Cap Growth Rate(Percent) | Steady market leader position | 36.29% | — |
| CEO Employee Approval Rating(Score (0-100)) | 77/100 | 73/100 | |
| Total Assets(billions USD) | $3.7 trillion | — | — |
| Annual Revenue(USD Billions) | $192.5 billion | — | — |
| Net Income($ billion) | $49.6 billion | — | — |
| Global Employees(Thousands) | 316,000 | — | — |
| Investment Banking Market Share(%) | 10.1% | — | — |
| Assets Under Management(trillion USD) | $3.6 trillion | — | — |
| US Retail Branches(count) | 4,800 | — | — |
| Return on Equity (ROE)(%) | 12.8% | — | — |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $3.9 trillion(winner)Total Assets$2.5 trillion
- $171.5 billion(winner)Annual Revenue (2024)$55.8 billion
- $56.5 billion(winner)Net Income (2024)$13.6 billion
- 15.2%(winner)Return on Equity (ROE)12.8%
- 316,000Employees45,000(winner)
- Diversified (Retail + Institutional)Primary Business ModelInvestment Banking + Trading Focused
- $165-$220Stock Price Range (52-week 2024)$295-$475
- Total Assets
JPMorgan Chase & Co.
$3.9 trillion(winner)
The Goldman Sachs Group, Inc.
$2.5 trillion
- Annual Revenue (2024)
JPMorgan Chase & Co.
$171.5 billion(winner)
The Goldman Sachs Group, Inc.
$55.8 billion
- Net Income (2024)
JPMorgan Chase & Co.
$56.5 billion(winner)
The Goldman Sachs Group, Inc.
$13.6 billion
- Return on Equity (ROE)
JPMorgan Chase & Co.
15.2%(winner)
The Goldman Sachs Group, Inc.
12.8%
- Employees
JPMorgan Chase & Co.
316,000
The Goldman Sachs Group, Inc.
45,000(winner)
Full Comparison
| Attribute | JPMorgan Chase & Co. | The Goldman Sachs Group, Inc. |
|---|---|---|
| Market Capitalization (March 2026)(USD Billion) | $762.82B(winner) | $261.33B |
| Annual Revenue(USD Billions) | $192.5 billion | — |
| Global Market Cap Ranking (2026)(Rank) | 15th(winner) | 53-59th |
| Investment Banking Market Share(%) | 10.1% | — |
| Annual Market Cap Growth Rate(Percent) | Steady market leader position | 36.29% |
| CEO Employee Approval Rating(Score (0-100)) | 77/100(winner) | 73/100 |
| Primary Business Model | Diversified universal banking | Specialized investment banking |
| Key Revenue Segments | CIB, Retail Banking, Asset Management, Payments | Corporate Finance, Institutional Equities, Fixed Income, Wealth Management |
| Geographic Presence | Global universal banking across 100+ countries with retail footprint | Global investment banking with strategic continental focus |
| Global Employees(Thousands) | 316,000 | — |
| Client Base Focus | Retail, corporate, institutional, and sovereign clients | Ultra-high-net-worth, Fortune 500, and institutional clients |
| Total Assets(billions USD) | $3.7 trillion | — |
| Net Income($ billion) | $49.6 billion | — |
| Assets Under Management(trillion USD) | $3.6 trillion | — |
| US Retail Branches(count) | 4,800 | — |
| Return on Equity (ROE)(%) | 12.8% | — |
JPMorgan Chase & Co.The Goldman Sachs Group, Inc.Pros & Cons
10 pros·6 cons across both
JPMorgan Chase & Co.
Pros
Cons
The Goldman Sachs Group, Inc.
Pros
Cons
Frequently Asked Questions
5 questions
Both are exceptionally safe as they are FDIC-insured up to $250,000 per account category. JPMorgan Chase is designated a systemically important financial institution (SIFI) and holds capital reserves exceeding Federal Reserve requirements. Goldman Sachs became a bank holding company in 2008, also subject to FDIC insurance and Federal Reserve oversight. JPMorgan's larger deposit base ($2.2T vs Goldman's $198B) provides additional stability through diversification.
JPMorgan Chase offers superior dividend income with $11.5 billion in annual dividends (2.1% yield as of 2024) and 36 consecutive years of increases. Goldman Sachs also pays dividends ($5.8 billion annually, 1.8% yield) but with less consistency—dividends were suspended during 2008-2010 financial crisis. JPMorgan's more stable revenue diversification supports more reliable dividend growth.
JPMorgan Chase's diversified revenue model (consumer banking, asset management, institutional services) provides more stability during recessions. Goldman Sachs' heavy dependence on investment banking advisory (26% of revenue) and trading creates cyclicality—advisory revenue fell 42% in 2020. JPMorgan's lending business and deposit base generate more countercyclical revenue during slowdowns.
Goldman Sachs holds a 18% market share in U.S. M&A advisory and is considered the industry leader in advisory prestige and deal complexity. JPMorgan Chase is #2 in M&A (16% market share) but leads in underwriting and capital markets activities. Goldman's advisory specialization commands premium fees; JPMorgan's diversification provides more stable advisory revenue through cycles.
JPMorgan Chase operates as a universal bank: 36% consumer banking (mortgages, credit cards, deposits), 24% asset management (wealth advisory), 40% institutional banking (lending, trading, advisory). Goldman Sachs is narrowly focused: 47% investment banking/advisory, 34% trading, 19% asset management. JPMorgan generates $1 of revenue per $22.77 of assets; Goldman generates $1 per $44.80 of assets, indicating more capital-light operations.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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JPMorgan Chase & Co. on Wikipedia (opens in new tab)
Diversified global financial services leader with investment banking, retail banking, wealth management, and asset management.
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The Goldman Sachs Group, Inc. on Wikipedia (opens in new tab)
Premier investment banking and trading firm focused on institutional clients and capital markets.
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