Hellosign
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About Hellosign
HelloSign (rebranded as Dropbox Sign in 2023) is a cloud-based e-signature platform founded by Joseph Walla in 2010, acquired by Dropbox in 2019 for $230 million. As Dropbox Sign, it serves as Dropbox's e-signature offering integrated into the broader Dropbox document workflow ecosystem. HelloSign/Dropbox Sign built its reputation on simplicity, a clean API for developers embedding e-signatures in applications, and competitive pricing compared to DocuSign. The platform provides legally binding e-signatures compliant with ESIGN, UETA, and eIDAS, with audit trails, email authentication, and signer ID verification. Key products: Dropbox Sign (for business users — unlimited signatures, templates, custom branding), HelloSign API (for developers embedding signing flows in applications — 500 free API calls/month, then $0.10/API request), and Dropbox Forms (data collection). Pricing: Essentials $20/month (1 user), Standard $30/user/month (templates, team features), Premium (custom enterprise). The API pricing model made HelloSign popular for SaaS products embedding signature flows. Dropbox's acquisition integrated Sign deeply into Dropbox Business workflows. Main competitors: DocuSign (enterprise standard), PandaDoc (proposal + signature), Adobe Sign (Acrobat integration), and SignNow (budget alternative). The 2023 rebrand consolidated the product under the Dropbox brand while maintaining the HelloSign developer community and API ecosystem.
Frequently Asked Questions
Is HelloSign (Dropbox Sign) free?
Dropbox Sign has a free plan allowing 3 signature requests per month — suitable for very occasional signing. Essentials is $20/month (1 user, unlimited requests, templates, custom branding). Standard is $30/user/month and adds team management, bulk send, and advanced fields. The HelloSign API has a developer-friendly pricing: 500 free API calls per month, then $0.10 per API request — making it popular for early-stage SaaS products that need embedded signing without a large upfront commitment. For higher volumes, Dropbox Sign is often more affordable than DocuSign at comparable tiers.
HelloSign vs DocuSign: which is better?
DocuSign is better for enterprise use cases requiring the highest legal recognition, advanced authentication options (ID verification, knowledge-based auth, qualified electronic signatures for EU eIDAS), deep Salesforce integration, and compliance certifications (FedRAMP, HIPAA BAA, ISO 27001). DocuSign is the default choice when a counterparty's procurement or legal team specifies which platform to use. HelloSign/Dropbox Sign is better for smaller businesses and developers — it's simpler, more affordable, has a cleaner API for embedding, and integrates natively into Dropbox workflows. For most SMB use cases, HelloSign handles e-signatures perfectly well at a lower price point.
What happened to HelloSign — is it the same as Dropbox Sign?
Yes, HelloSign and Dropbox Sign are the same product. Dropbox acquired HelloSign in January 2019 for $230 million. For several years Dropbox ran HelloSign as a standalone brand while integrating it into Dropbox products. In 2023, Dropbox rebranded HelloSign to 'Dropbox Sign' as part of consolidating its product portfolio under the Dropbox brand family. The core e-signature product, HelloSign API, pricing structure, and features remained substantially the same. Existing HelloSign customers were migrated to Dropbox Sign accounts. The developer API community still commonly refers to it as HelloSign due to the long-standing brand recognition.
Top Alternatives to Hellosign
DocuSign
Industry standard with deeper enterprise features and compliance certifications
PandaDoc
Combines document creation (proposals, quotes) with e-signatures in one tool
Adobe Sign
Deep Acrobat workflow integration for Adobe-heavy enterprise environments
SignNow
More affordable entry price for basic e-signature workflows
DocHub
Free tier with PDF editing + signing, simpler for occasional use
Zoho Sign
Free tier and best value for businesses already using Zoho ecosystem