Customer Data Platform for collecting, unifying, and routing customer data to 600+ marketing and analytics tools.
Large enterprises managing cross-channel customer experiences with existing data warehouse investments needing broad third-party integrations.
Mobile-first CDP platform delivering real-time data activation with sub-100ms latency and native SDK support.
Mobile app companies, gaming studios, and consumer brands prioritizing real-time engagement with faster implementation timelines and lower budget constraints.
Segment dominates customer data platforms (CDPs) with 10,000+ customers and broader integrations (450+ destinations), while mParticle specializes in mobile-first data management with stronger real-time analytics and lower latency (<100ms), making them suited to different use cases.
Choose Segment if you need the broadest integration ecosystem, serve omnichannel customers across web/mobile/server, and have 4-8 weeks for implementation at enterprise scale. Choose mParticle if mobile engagement is your primary focus, you need sub-100ms latency for real-time personalization, and you want faster time-to-value with lower entry costs.
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Choose Segment if
Large enterprises managing cross-channel customer experiences with existing data warehouse investments needing broad third-party integrations.
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| Metric | Segment | mParticle | Diff |
|---|---|---|---|
| Starting Price (Monthly)(USD) | $120 | — | — |
| Pre-built Integrations(count) | 500+ | — | — |
| Average Implementation Time(Days) | 2-4 weeks | — | — |
| Customer Base Size(companies) | 15,000+ | — | — |
| Annual Cost for Mid-Market |
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Choose mParticle if
Mobile app companies, gaming studios, and consumer brands prioritizing real-time engagement with faster implementation timelines and lower budget constraints.
| $3,000-6,000 |
| — |
| — |
| Event Processing Latency(milliseconds) | 200-500ms | <100ms | +312% |
| Typical Implementation Duration(weeks) | 4-8 weeks | 2-4 weeks | +100% |
| Starting Annual Price(USD) | $120,000-$500,000 | $50,000-$300,000 | +77% |
| Enterprise Customers(count) | 10,000+ | 2,500+ | +300% |
| Maximum Monthly Event Volume (highest tier)(billion events) | Unlimited (custom pricing) | 1B+ events (variable tier) | — |
| Pre-Built Integrations(count) | 300+ | 300+ | — |
| Starting Monthly Price(USD) | $120 | — | — |
| Free Tier Event Limit(events per month) | 10,000 | — | — |
| Native Data Warehouse Support(warehouses) | 20+ | — | — |
| Monthly Starting Price(USD) | $120 | — | — |
| Native Integrations(count) | 500+ | — | — |
| Data Retention Period(months) | 3-13 months (configurable) | — | — |
| Event Ingestion Rate(events/second) | 100,000+ | — | — |
| API Rate Limits (Standard)(requests/hour) | 1,000,000+ | — | — |
| Time to Implement Analytics(hours) | 40-60 hours | — | — |
| Free Trial Period(days) | 14 days | — | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Segment
Omnichannel CDP (web, mobile, server-side)
mParticle
Mobile-first CDP with emphasis on real-time activation
Segment
450+ pre-built integrations and destinations🏆
mParticle
300+ pre-built integrations
Segment
4-8 weeks for enterprise deployments
mParticle
2-4 weeks with mobile SDK emphasis🏆
Segment
200-500ms average latency
mParticle
<100ms average latency for real-time🏆
Segment
10,000+ customers globally🏆
mParticle
2,500+ customers
Segment
$120,000 - $500,000+ depending on volume
mParticle
$50,000 - $300,000 depending on volume🏆
Segment
iOS and Android SDKs available
mParticle
Advanced iOS and Android with React Native support🏆
mParticle is superior for mobile-first use cases. Its sub-100ms latency enables real-time in-app personalization, and its native SDKs (iOS, Android, React Native) are specifically optimized for mobile environments. Segment works well for mobile but is more omnichannel-focused. For pure mobile engagement, mParticle delivers faster results with less complexity.
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| Attribute | Segment | mParticle |
|---|---|---|
| Starting Price (Monthly)(USD) | $120 | — |
| Annual Cost for Mid-Market(USD) | $3,000-6,000 | — |
| Starting Monthly Price(USD) | $120 | — |
| Monthly Starting Price(USD) | $120 | — |
| Pre-built Integrations(count) | 500+ | — |
| Average Implementation Time(Days) | 2-4 weeks | — |
| Time to Implement Analytics(hours) | 40-60 hours | — |
| Self-Hosting Support | Not available | — |
| Typical Implementation Duration(weeks) | 4-8 weeks | 2-4 weeks |
| HIPAA Compliance | Limited (BAA available) | — |
| Support Tier (24/7) | Enterprise plans | — |
| Customer Base Size(companies) | 15,000+ | — |
| Event Processing Latency(milliseconds) | 200-500ms | <100ms |
| Event Ingestion Rate(events/second) | 100,000+ | — |
| Starting Annual Price(USD) | $120,000-$500,000 | $50,000-$300,000 |
| Enterprise Customers(count) | 10,000+ | 2,500+ |
| Native Mobile SDK Support(platforms) | iOS, Android | iOS, Android, React Native, Flutter |
| Built-in Identity Resolution(included) | Yes (Segment Identity Graph) | Limited (requires third-party integration) |
| Maximum Monthly Event Volume (highest tier)(billion events) | Unlimited (custom pricing) | 1B+ events (variable tier) |
| Pre-Built Integrations(count) | 300+ | 300+ |
| Free Tier Event Limit(events per month) | 10,000 | — |
| Real-Time Audience Activation | Yes (native real-time syncing) | — |
| Funnel Analysis Capabilities | Basic 3-5 step funnels | — |
| Cohort Retention Analysis | Limited | — |
| Native Data Warehouse Support(warehouses) | 20+ | — |
| Enterprise Compliance | HIPAA & SOC 2 Type II | — |
| Native Integrations(count) | 500+ | — |
| Data Retention Period(months) | 3-13 months (configurable) | — |
| Cohort Building Tools(capabilities) | Basic audience segmentation via destinations | — |
| API Rate Limits (Standard)(requests/hour) | 1,000,000+ | — |
| Free Trial Period(days) | 14 days | — |
Side-by-side comparison of numeric attributes