Alternatives to Segment
6 alternatives found
Segment is the world's leading Customer Data Platform (CDP), enabling companies to collect user events from any source and send them to hundreds of analytics, marketing, and data tools simultaneously — eliminating the need to implement separate tracking for each tool. Founded in 2011 in San Francisco and acquired by Twilio in 2020 for $3.2 billion, Segment serves over 25,000 companies including IBM, Levi's, and DigitalOcean.
Rudderstack
Open-source CDP alternative, lower cost at scale
Amplitude
If you want product analytics without the CDP layer
Mixpanel
Direct product analytics without the data routing layer
mParticle
Better for mobile app data collection at enterprise scale
PostHog
Open-source analytics + CDP features in one
Google Tag Manager
Free tag management for website tracking without full CDP
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