DR
Daniel RozinEditor-in-Chief
4 min read
Netflix vs Apple TV+ 2026: Price, Content & Quality
Netflix
Subscription video streaming service with original content and licensed films.
Binge-watchers, families needing diverse content, users who want extensive back-catalogs and international programming
Score63%
VS
Apple TV+
Apple's premium streaming service featuring award-winning originals and tight ecosystem integration.
Budget-conscious streamers, prestige drama fans, Apple ecosystem users, quality-over-quantity viewers, families using Apple One bundle
Score63%
390 attributes7 differences16 pros/cons
Quick Answer
AI SummaryNetflix offers 3x more total content with 10,000+ titles and dominates scripted series, while Apple TV+ costs $9.99/month (50% cheaper) and focuses on prestige original programming with fewer but higher-quality shows. Netflix wins on variety; Apple TV+ wins on price and critical acclaim per title.
Read full verdictChoose Netflix if you want maximum content variety, binge-worthy series catalogs, and prefer quantity over quality — it's ideal for households wanting something for everyone. Choose Apple TV+ if you prioritize prestige drama, critical acclaim, budget efficiency, and don't mind a smaller library of carefully curated originals — it's perfect for quality-focused viewers willing to supplement with another service.
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Choose Netflix if
Binge-watchers, families needing diverse content, users who want extensive back-catalogs and international programming
Choose Apple TV+ if
Best pickBudget-conscious streamers, prestige drama fans, Apple ecosystem users, quality-over-quantity viewers, families using Apple One bundle
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Key Differences at a Glance
- Monthly Subscription Cost (Ad-Free):✓ Apple TV+ wins($9.99 vs $15.99)
- Total Content Library Size:✓ Netflix wins(10,000+ titles vs 1,500+ titles)
- Original Series 2026 Slate:✓ Netflix wins(120+ new shows vs 35+ new shows)
Key Facts & Figures
292 numeric metrics compared
| Metric | Netflix | Apple TV+ | Ratio |
|---|---|---|---|
| Monthly Price (Ad-free)(USD) | $15.49 | — | — |
| Subscribers | 260M+ | — | — |
| Content Budget(USD/year) | $17 Billion | — | — |
| Ad-Free Monthly Price(USD) | $15.49 | — | — |
| Entry-Level Monthly Price(USD) | $7.99 | — | — |
| Premium Ad-Free Tier Price(USD) | $15.49 | — | — |
| Global Country Availability(countries) | 190+ | — | — |
| Original Content Releases in January 2026(count) | Multiple scheduled | — | — |
| Simultaneous Device Streaming(devices) | Up to 4 screens | — | — |
| Forward P/E Ratio(ratio) | 30 | — | — |
| 1-Year Stock Performance(%) | +0.82% | — | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | — | — |
| Original Series Released (2025)(count) | 60+ original series | — | — |
| Subscriber Base (2026 est.)(millions) | ~260 million Netflix subscribers | — | — |
| Stock Beta (Volatility)(ratio) | >1.4 (higher volatility) | — | — |
| Forward P/E Ratio(multiple) | 30x (reduced from prior quarters) | — | — |
| Base Monthly Price (2026)(USD) | $6.99 | — | — |
| Content Library Size(titles) | 15,000+ | — | — |
| Live TV Channels(channels) | 0 (on-demand only) | — | — |
| Nightly TV Viewership Average (2026)(millions) | 10.7 | — | — |
| Entry-Level Monthly Cost(USD) | $7.99 | — | — |
| Premium Plan Monthly Cost(USD) | $24.99 | — | — |
| Total Titles Available(titles) | ~12,500 titles | — | — |
| Original Productions Per Year(productions) | 250+ originals | — | — |
| Basic Plan Monthly Cost(USD) | $6.99/month | — | — |
| Premium Ad-Free Plan Cost(USD) | $22.99/month | — | — |
| 4K Content Library(titles) | ~2,000 titles | — | — |
| Simultaneous Streams (Premium)(screens) | 4 screens | — | — |
| Annual Revenue (2025)(billion USD) | $45.18 billion | — | — |
| Monthly Active Users(millions) | ~0.25 billion | — | — |
| Minimum Monthly Cost(USD) | $6.99 | — | — |
| Daily Video Consumption(billion hours) | ~0.33 billion hours | — | — |
| 5-Year Stock Performance(percent gain) | 86.30% | — | — |
| Basic Plan Price(USD/month) | $6.99 | — | — |
| Premium Ad-Free Plan(USD/month) | $22.99 | — | — |
| Live TV Channels(channels) | 0 channels | — | — |
| Original Content Awards(Emmy nominations) | 450+ nominations | — | — |
| User Satisfaction Score(%) | 87% | — | — |
| Global Subscribers(millions) | Netflix | — | — |
| Annual Revenue(billions USD) | Netflix | — | — |
| Year-over-Year Growth(percent) | Netflix | — | — |
| Price (Base Plan)(USD/month) | Netflix | — | — |
| Content Library Size(titles) | Netflix | — | — |
| Simultaneous Streams (Standard)(screens) | Netflix | — | — |
| App Installs (2026)(millions) | Netflix | — | — |
| Content Update Frequency(releases per week) | Netflix | — | — |
| Monthly Subscription (Ad-Supported)(USD) | $7.99/month | — | — |
| Monthly Subscription (Premium/No Ads)(USD) | $24.99/month | — | — |
| Total Library Size(titles) | 15,000 | — | — |
| Show Completion Rate (User Engagement)(percent) | 68% | — | — |
| Lowest Monthly Price(USD) | $6.99 | — | — |
| Premium Ad-Free Plan Price(USD/month) | $22.99 | — | — |
| Maximum Concurrent Streams(screens) | 4 (Premium) | 4 screens | |
| Ad Duration on Ad-Supported Plan(minutes/hour) | 4-5 min/hour | — | — |
| Monthly Cost (Premium Ad-Free Plan)(USD) | $15.49 | — | — |
| Maximum Simultaneous Streams (Premium)(screens) | 4 screens | — | — |
| Music Library Size(millions of tracks) | No music library | — | — |
| Original Content Titles (2026)(count) | 5,000+ titles | — | — |
| Premium Monthly Cost (Ad-Free)(USD) | $22.99 | — | — |
| Original Series Produced Annually(series) | 150+ | — | — |
| Annual Content Investment(USD billions) | $17 billion (2025) | — | — |
| Simultaneous Streams (Premium)(streams) | 4 | — | — |
| Entry-Level Price with Ads(USD/month) | $6.99/month | — | — |
| Ad-Free Premium Price(USD/month) | $22.99/month | — | — |
| Original Content Library(titles) | 2,500+ titles | — | — |
| Annual Revenue(USD Billions) | $33.6B | — | — |
| Streaming Subscribers(millions) | 283M | — | — |
| Operating Margin(%) | 28.4% | — | — |
| Annual Content Spend(USD billions) | $17B | — | — |
| Theatrical Film Releases (2024)(count) | 0 | — | — |
| Theme Parks Globally(count) | 0 | — | — |
| Parks & Experiences Revenue(USD billions) | $0 | — | — |
| Merchandise Licensing Revenue(USD billions) | ~$0.1B | — | — |
| Monthly Price (Standard/Ad-Free)(USD) | $15.49 | — | — |
| Cheapest Plan Price(USD) | $6.99 (with ads) | — | — |
| Original Series Released (2024)(series) | 156 | — | — |
| Simultaneous Streams (Standard Plan)(screens) | 2 | — | — |
| Free Trial Period(days) | No free trial | — | — |
| User Subscribers (Q3 2024)(millions) | 282.7 | — | — |
| Monthly Subscription (Standard Tier)(USD) | $15.49 | $9.99 | |
| Ad-Supported Tier Price(USD) | $6.99 | $9.99/month | |
| Original Content Annual Budget(USD billions) | $17B | $2.5B | |
| Global Subscriber Count(millions) | 282 million | 25M | |
| Emmy Awards Won (2023-2024)(awards) | 52 | 25 Emmys | |
| Ad-Supported Monthly Price(USD) | $6.99 | $9.99 | |
| Premium Tier Monthly Price(USD) | $22.99 | — | — |
| Same-Day TV Episode Coverage(percent of shows) | 8% | — | — |
| Premium/No-Ad Monthly Price(USD) | $22.99 | — | — |
| Mobile Gaming Library(games included) | 75+ games (no extra cost) | — | — |
| Monthly Subscriber Churn Rate(percent) | 2.4% | — | — |
| Countries/Regions Available(countries) | 190+ countries | — | — |
| Base Monthly Cost (US)(USD) | $6.99 (ad-supported) | — | — |
| Premium Monthly Cost (Ad-Free US)(USD) | $15.49 | — | — |
| Live Sports Events (Annual)(events) | 0 events | — | — |
| Original Content Produced (Annual)(titles) | 250+ | — | — |
| Simultaneous Streams (Base Tier)(devices) | 1-2 streams | — | — |
| Countries Available(countries) | 190+ countries | — | — |
| Monthly Cost (Cheapest Tier)(USD) | $6.99/month | — | — |
| Premium Ad-Free Cost(USD) | $15.49/month | — | — |
| Original Series(series) | 350+ | — | — |
| Total Content Titles(titles) | 9,000+ | 2,500+ | |
| Annual Basic Subscription Cost(USD) | $120 | — | — |
| Monthly Premium Plan Cost(USD) | $15.49 | — | — |
| 2024 Emmy Awards Won(awards) | 52 | 25 Emmy awards | |
| Global Subscribers (Q4 2024)(millions) | 282 million | — | — |
| Family/Kids Content Percentage(%) | 18% | — | — |
| Annual Revenue (2024)(USD billions) | $33 billion | — | — |
| YoY Subscriber Growth (2024)(%) | 16% | — | — |
| Base Monthly Price(USD) | $6.99 | — | — |
| Original Series Count(series) | 2,100+ originals | — | — |
| Same-Day Theater Release Window(days) | 45+ days (no theatrical releases) | — | — |
| Emmy Awards Won (2024)(awards) | 18 Emmy Awards | 19 | |
| International Markets(countries) | 190+ countries | — | — |
| Content Library Size(millions or channels) | 8,000+ titles globally | ~2,500 titles | |
| Standard Tier Price(USD/month) | $15.49 | — | — |
| Premium Tier Price(USD/month) | $22.99 | — | — |
| 2025 Emmy Awards Won(awards) | 68 Emmy awards | — | — |
| Original Series Released (2025)(series) | 142 | — | — |
| Base Subscription Price (No Ads)(USD/month) | $15.49 | $9.99 | |
| 2024 Emmy Awards(awards) | 8 Emmy Awards | 25 Emmys | |
| Simultaneous Streams (Standard Tier)(streams) | 2 | 6 streams | |
| Original Series/Films Per Year(new originals) | 450+ originals | 120+ originals | |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 4-5 minutes/hour | 0 (no ads) | |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | $9.99 | |
| Live TV Channels(channels) | 0 | — | — |
| Simultaneous Streams Allowed(devices) | 4 (Premium tier) | — | — |
| Original Content Awards (2024)(Emmy nominations) | 120+ | — | — |
| Standard Monthly Price (USD)(USD) | $15.49 (ad-free) / $6.99 (with ads) | — | — |
| Original Titles Produced(titles) | 2,300+ | — | — |
| Live Sports Events Per Year(events) | 0 | — | — |
| Simultaneous Streams (Standard)(screens) | 2 screens | 2 | |
| Free Trial Duration(uses) | 0 (none as of 2023) | 90 days (with Apple One) | |
| Year Founded(year) | 1997 | — | — |
| Original Exclusive Content Titles(count) | 2,100+ originals | — | — |
| Total Available Content Hours(hours) | 15,000+ hours | — | — |
| Simultaneous Streams Per Account(screens) | Up to 4 screens (Premium plan) | — | — |
| Ad-Supported Base Plan Monthly Price(USD) | $6.99 | — | — |
| Premium Ad-Free Plan Monthly Price(USD) | $22.99 | — | — |
| Original Series (2024-2025)(series) | 87 series | — | — |
| Total Movie Library Size(titles) | ~5,500 movies | — | — |
| Maximum Simultaneous Streams (Standard Plan)(streams) | 2 streams | — | — |
| Monthly Base Price (No Ads)(USD) | $6.99 | — | — |
| Original Series (2025)(series) | 250+ | — | — |
| Average User Rating(out of 5) | 4.1 / 5 | — | — |
| Family-Friendly Content %(percent) | 18% | — | — |
| Premium Tier with All Features(USD/month) | $22.99 | — | — |
| Monthly Price (Ad-Free)(USD) | $15.49 | — | — |
| Annual Original Content Budget(billion USD) | $17 billion | — | — |
| Simultaneous Streams(streams) | 1-4 (tier dependent) | 6 simultaneous | |
| Base Monthly Price (Ad-Free)(USD) | $15.49/month | $9.99 | |
| 4K HDR Coverage on Originals(%) | 35% | 100% | |
| Average Video Bitrate (4K)(Mbps) | 15 Mbps | 25 Mbps | |
| Monthly New Releases(titles) | 20-25 | 8-10 | |
| Bundle Cost with Music & Cloud(USD/month) | N/A | $19.95 | — |
| 2024 Emmy Nominations Won(count) | 248 | 162 | |
| Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD) | $15.49 | — | — |
| User Satisfaction Score(out of 5) | 8.2 | — | — |
| Simultaneous Streams on Premium Tier(devices) | 4 | — | — |
| Monthly Subscription Price (Base Tier)(USD) | $6.99 | — | — |
| Original Content Production (Annual)(titles) | 120+ | — | — |
| Global Availability(countries) | 190 | — | — |
| Subscriber Base (2026)(millions) | 250+ | — | — |
| Monthly Price (Ad-Free, Standard Tier)(USD) | $15.49 | — | — |
| 4K Ultra HD Titles Available(titles) | 300+ | — | — |
| Global Subscribers (2024)(millions) | 247 million | — | — |
| Annual Content Investment Budget(USD billions) | $17 billion | — | — |
| Monthly Subscription (Lowest Tier)(USD) | $6.99 (with ads) | — | — |
| Ad-Free Premium Tier(USD/month) | $15.49 | — | — |
| Original Series (2024)(major releases) | 62 | — | — |
| Ad-Supported Plan Price(USD/month) | $6.99 | $5.99 | |
| Standard Monthly Price (US)(USD) | $15.49 (with ads $6.99) | — | — |
| Original Content Produced Annually(series/films) | 250+ series and films | — | — |
| Countries with Service(countries) | 190+ countries | — | — |
| Monthly Subscription (Ad-Free, US)(USD) | $15.49 | — | — |
| Base Subscription Price (Ad-Free)(USD/month) | $6.99 | — | — |
| Premium Tier Price (4K/Full Features)(USD/month) | $22.99 (4K required) | — | — |
| 2024 Emmy Awards Nominations(nominations) | 91 nominations | — | — |
| Theatrical Release Window(days) | 30-90 days post-theater | — | — |
| Ad-Tier Monthly Cost(USD/month) | $6.99 | — | — |
| Premium Monthly Price (Ad-Free)(USD) | $15.49 | — | — |
| Annual Original Content Production(titles) | ~150 originals | — | — |
| Standard Tier Monthly Cost (US)(USD) | $15.49/month | — | — |
| Ad-Supported Tier Cost (US)(USD) | $6.99/month | — | — |
| International Content Originals (%)(percent) | ~50% of originals | — | — |
| Budget Ad-Supported Tier(USD/month) | $6.99 | — | — |
| 4K Content Available(yes/no) | 2,000+ | Yes (select titles) | — |
| Maximum Simultaneous Streams(streams) | 4 screens | 6 streams | |
| Premium Ad-Free Monthly Price(USD) | $22.99 | — | — |
| Emmy Awards Won(awards) | 218 | — | — |
| New Original Series Per Year(series) | 70+ | — | — |
| Monthly Cost (Ad-Supported Plan)(USD) | $6.99 | — | — |
| Monthly Cost (Ad-Free Plan)(USD) | $22.99 | — | — |
| Total On-Demand Content Library(titles) | 15,000+ | — | — |
| Original Series Released Annually(series) | 85 (2024) | — | — |
| Maximum Simultaneous Screens (Base Plan)(screens) | 1 screen | — | — |
| Live TV Channels Included(channels) | 0 (not available) | — | — |
| Global Subscriber Base(millions) | 280+ million (2024) | 25+ | |
| Monthly Price (Ad-Supported)(USD) | $6.99 | — | — |
| Monthly Price (Premium/No Ads)(USD) | $22.99 | — | — |
| 2024 Emmy Awards for Originals(awards) | 44 wins | — | — |
| Simultaneous Screens (Top Tier)(screens) | 4 screens | — | — |
| Total Titles in Library(titles) | 12,800+ | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $15.49 | $9.99 | |
| Original Content Released Per Year(titles) | 270+ | — | — |
| Global Subscribers(millions) | 278 million | 25 million (Q3 2024) | |
| Recommendation Algorithm Accuracy(score out of 10) | 9.2/10 | — | — |
| Average User Satisfaction Rating(score out of 10) | 8.2/10 | — | — |
| Starting Price (Ad-Supported Plan)(USD/month) | $6.99 | — | — |
| Premium Plan Price (Ad-Free, 2 Screens)(USD/month) | $15.49 | — | — |
| Average Original Series Episode Budget(USD millions) | $8-12M | — | — |
| Maximum Simultaneous Streams (Standard Tier)(screens) | 2 screens | — | — |
| Original Content Library Size(titles) | 10,000+ titles | — | — |
| Ad-Free Premium Tier Cost(USD) | $22.99 | $9.99/month (standard, no ads) | |
| Monthly Price (Ad-Free Standard)(USD) | $15.49 | $9.99 | |
| Global Subscriber Base (2025)(millions) | 282M | 25 million | |
| Simultaneous Streams (Premium Tier)(streams) | 4 streams | 6 streams | |
| User Profiles Per Account(profiles) | 4 profiles | 6 profiles | |
| Emmy Nominations (2024)(nominations) | 98 nominations | 62 nominations | |
| Minimum Contract Length(months) | Month-to-month | Month-to-month | |
| Total Content Library(titles) | 10,000+ | 2,000+ | |
| Monthly Cost (Ad-Free Standard)(USD) | $15.49 | — | — |
| Lowest Tier Price (Ad-Supported)(USD/month) | $6.99 | — | — |
| Original Content Released Annually(series/films) | 80+ | — | — |
| Simultaneous Streams (Standard/Base Plan)(screens) | 2 screens | — | — |
| Premium Plan with 4K (Highest Tier)(USD/month) | $22.99 | — | — |
| Monthly Subscription Cost (US)(USD) | $6.99–$15.49 | — | — |
| Total Content Library Size(titles or videos) | ~6,000 titles | 2,500+ titles (est. 5,000 hours) | |
| Offline Download Limit(songs per device) | 100+ | — | — |
| Starting Price(USD) | $99 | $99 | |
| RAM Memory(GB) | 4GB | 4GB | |
| Storage(GB) | 64-128GB | 64-128GB | |
| Available Apps(count) | 5,000+ | 5,000+ | |
| Refresh Rate Support(fps) | 60fps | 60fps | |
| User Base (US)(percent) | 15% | 15% | |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | $9.99 | |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | $9.99 | |
| Total Content Titles Available(titles) | 1,500+ | 1,500+ | |
| New Original Series (2026 Slate)(series) | 35+ | 35+ | |
| Average Title IMDb Rating(score) | 7.9/10 | 7.9/10 | |
| 2025 Emmy Nominations(nominations) | 71 | 71 | |
| Original Cancellation Rate(percent) | 22% | 22% | |
| Monthly Cost (Ad-Free)(USD) | $9.99 | $9.99 | |
| 4K/HDR Content Coverage(percent of library) | 90% | 90% | |
| Annual Content Budget(USD billions) | $2.5B+ | $2.5B+ | |
| 2024 Emmy Nominations(nominations) | 92 nominations | 92 nominations | |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | 15 Emmy Awards | |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | 8.2/10 | |
| Children's Content Titles(titles) | ~300 titles | ~300 titles | |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | $9.99/month | |
| Monthly Price (Ad-Free Tier)(USD) | $9.99/month | $9.99/month | |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | 76 Emmy wins | |
| Original Series Released Per Year(series) | 25-30 series | 25-30 series | |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | $11.99/month | |
| Original Series Metacritic Average(score/100) | 73/100 | 73/100 | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | $20.88/year (Apple One) | |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | $9.99 | |
| Original Series & Films(count) | ~280 originals | ~280 originals | |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | 52 Emmys | |
| Cheapest Tier Cost(USD) | $9.99/month or free (Apple One) | $9.99/month or free (Apple One) | |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | 88% | |
| Emmy Awards Won (2024-2025)(awards) | 52 | 52 | |
| 4K HDR Content Available(titles) | 200+ | 200+ | |
| Monthly Subscription Cost (Standard Tier)(USD) | $9.99/month | $9.99/month | |
| Total Available Titles(titles) | ~2,500 | ~2,500 | |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | 169 total | |
| Film Catalog Size(titles) | 600+ | 600+ | |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | 78% | |
| 2024 Emmy Nominations for Originals(nominations) | 25 | 25 | |
| Global Subscriber Base (2024)(millions) | 25 million | 25 million | |
| Annual Cost (Ad-Free)(USD) | $119.88 | $119.88 | |
| Original Content Produced(titles) | 250+ | 250+ | |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | 110+ nominations | |
| Free Trial Length(days) | 7 | 7 | |
| Price-Per-Title (Annual)(USD per title) | $48.00 | $48.00 | |
| Monthly Cost (Ad-Supported Tier)(USD) | $6.99 | $6.99 | |
| Monthly Cost (Ad-Free Premium Tier)(USD) | $10.99 | $10.99 | |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | 23 nominations | |
| Geographic Availability(countries) | 170+ countries | 170+ countries | |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | 6 devices | |
| Total Titles in Catalog(titles) | ~250 titles | ~250 titles | |
| Average Metacritic Score(score out of 100) | 72/100 | 72/100 | |
| Kids & Family Titles(titles) | ~40 titles | ~40 titles | |
| Original Series Launches (Annual)(series) | 15-20 | 15-20 | |
| Average IMDB Rating (Originals)(score) | 7.8/10 | 7.8/10 | |
| Bundle Options Available(count) | 1 (Apple One) | 1 (Apple One) | |
| Ad-Free Monthly Price(USD) | $11.99 | $11.99 | |
| Original Series Production Budget(USD per episode) | $15 million | $15 million | |
| Ad-Free Monthly Cost(USD) | $12.99 | $12.99 | |
| Emmy Awards (2024)(awards) | 25 wins | 25 wins | |
| Max Simultaneous Streams(devices) | 6 devices | 6 devices | |
| Ad-Supported Plan Cost(USD) | $6.99 | $6.99 | |
| Subscriber Count (Q4 2024)(millions) | ~16 million | ~16 million |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Evenly matched1 tie
Netflix
Attribute
Apple TV+
- $15.99Monthly Subscription Cost (Ad-Free)$9.99(winner)
- 10,000+ titles(winner)Total Content Library Size1,500+ titles
- 120+ new shows(winner)Original Series 2026 Slate35+ new shows
- 7.2/10Average User Rating (IMDb Average)7.9/10(winner)
- 188 nominations(winner)Emmy Nominations (2025)71 nominations
- 2 screensSimultaneous Streams (Standard Plan)2 screens
- $6.99/monthAd-Supported Plan Price$5.99/month(winner)
- Monthly Subscription Cost (Ad-Free)
Netflix
$15.99
Apple TV+
$9.99(winner)
- Total Content Library Size
Netflix
10,000+ titles(winner)
Apple TV+
1,500+ titles
- Original Series 2026 Slate
Netflix
120+ new shows(winner)
Apple TV+
35+ new shows
- Average User Rating (IMDb Average)
Netflix
7.2/10
Apple TV+
7.9/10(winner)
- Emmy Nominations (2025)
Netflix
188 nominations(winner)
Apple TV+
71 nominations
Full Comparison
| Attribute | Netflix | Apple TV+ |
|---|---|---|
| Monthly Price (Ad-free)(USD) | $15.49 | — |
| Ad-Free Monthly Price(USD) | $15.49 | — |
| Bundle Deal Availability(boolean) | Verizon option ($10.99) | — |
| Included Membership Benefits | None | — |
| Bundle Value Savings(USD/month) | No bundle available | — |
Show 3 more attributesBundle Cost with Music & Cloud(USD/month) N/A $19.95 Annual Bundle Savings vs Standalone(USD saved) $20.88/year (Apple One) — Price-Per-Title (Annual)(USD per title) $48.00 — | ||
| Subscribers | 260M+ | — |
| Content Budget(USD/year) | $17 Billion | — |
| Stock Beta (Volatility)(ratio) | >1.4 (higher volatility) | — |
| Forward P/E Ratio(multiple) | 30x (reduced from prior quarters) | — |
| Entry-Level Monthly Price(USD) | $7.99 | — |
| Premium Ad-Free Tier Price(USD) | $15.49 | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | — |
| Base Monthly Price (2026)(USD) | $6.99 | — |
| Entry-Level Monthly Cost(USD) | $7.99 | — |
Show 91 more attributesPremium Plan Monthly Cost(USD) $24.99 — Basic Plan Monthly Cost(USD) $6.99/month — Premium Ad-Free Plan Cost(USD) $22.99/month — Minimum Monthly Cost(USD) $6.99 — Basic Plan Price(USD/month) $6.99 — Premium Ad-Free Plan(USD/month) $22.99 — Price (Base Plan)(USD/month) Netflix — Monthly Subscription (Ad-Supported)(USD) $7.99/month — Monthly Subscription (Premium/No Ads)(USD) $24.99/month — Lowest Monthly Price(USD) $6.99 — Premium Ad-Free Plan Price(USD/month) $22.99 — Monthly Cost (Premium Ad-Free Plan)(USD) $15.49 — Premium Monthly Cost (Ad-Free)(USD) $22.99 — Entry-Level Price with Ads(USD/month) $6.99/month — Ad-Free Premium Price(USD/month) $22.99/month — Monthly Price (Standard/Ad-Free)(USD) $15.49 — Cheapest Plan Price(USD) $6.99 (with ads) — Monthly Subscription (Standard Tier)(USD) $15.49 $9.99 Ad-Supported Tier Price(USD) $6.99 $9.99/month Ad-Supported Monthly Price(USD) $6.99 $9.99 Premium Tier Monthly Price(USD) $22.99 — Premium/No-Ad Monthly Price(USD) $22.99 — Base Monthly Cost (US)(USD) $6.99 (ad-supported) — Premium Monthly Cost (Ad-Free US)(USD) $15.49 — Monthly Cost (Cheapest Tier)(USD) $6.99/month — Premium Ad-Free Cost(USD) $15.49/month — Annual Basic Subscription Cost(USD) $120 — Monthly Premium Plan Cost(USD) $15.49 — Base Monthly Price(USD) $6.99 — Standard Tier Price(USD/month) $15.49 — Premium Tier Price(USD/month) $22.99 — Base Subscription Price (No Ads)(USD/month) $15.49 $9.99 Monthly Subscription Cost (Standard Plan)(USD) $15.49 $9.99 Ad-Free Plan Availability Yes ($15.49/month) — Standard Monthly Price (USD)(USD) $15.49 (ad-free) / $6.99 (with ads) — Free Trial Duration(uses) 0 (none as of 2023) 90 days (with Apple One) Ad-Supported Base Plan Monthly Price(USD) $6.99 — Premium Ad-Free Plan Monthly Price(USD) $22.99 — Monthly Base Price (No Ads)(USD) $6.99 — Premium Tier with All Features(USD/month) $22.99 — Monthly Price (Ad-Free)(USD) $15.49 — Base Monthly Price (Ad-Free)(USD) $15.49/month $9.99 Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD) $15.49 — Monthly Subscription Price (Base Tier)(USD) $6.99 — Monthly Price (Ad-Free, Standard Tier)(USD) $15.49 — Monthly Subscription (Lowest Tier)(USD) $6.99 (with ads) — Ad-Free Premium Tier(USD/month) $15.49 — Ad-Supported Plan Price(USD/month) $6.99 $5.99 Standard Monthly Price (US)(USD) $15.49 (with ads $6.99) — Monthly Subscription (Ad-Free, US)(USD) $15.49 — Base Subscription Price (Ad-Free)(USD/month) $6.99 — Premium Tier Price (4K/Full Features)(USD/month) $22.99 (4K required) — Ad-Tier Monthly Cost(USD/month) $6.99 — Premium Monthly Price (Ad-Free)(USD) $15.49 — Standard Tier Monthly Cost (US)(USD) $15.49/month — Ad-Supported Tier Cost (US)(USD) $6.99/month — Budget Ad-Supported Tier(USD/month) $6.99 — Premium Ad-Free Monthly Price(USD) $22.99 — Monthly Cost (Ad-Supported Plan)(USD) $6.99 — Monthly Cost (Ad-Free Plan)(USD) $22.99 — Monthly Price (Ad-Supported)(USD) $6.99 — Monthly Price (Premium/No Ads)(USD) $22.99 — Monthly Subscription Cost (Ad-Free)(USD) $15.49 $9.99 Starting Price (Ad-Supported Plan)(USD/month) $6.99 — Premium Plan Price (Ad-Free, 2 Screens)(USD/month) $15.49 — Ad-Free Premium Tier Cost(USD) $22.99 $9.99/month (standard, no ads) Monthly Price (Ad-Free Standard)(USD) $15.49 $9.99 Monthly Cost (Ad-Free Standard)(USD) $15.49 — Lowest Tier Price (Ad-Supported)(USD/month) $6.99 — Premium Plan with 4K (Highest Tier)(USD/month) $22.99 — Monthly Subscription Cost (US)(USD) $6.99–$15.49 — Monthly Subscription Price (UK)(GBP) £10.99 — Annual Cost for Single User(GBP) £131.88 — Monthly Subscription Price (Ad-Free)(USD) $9.99 — Monthly Price (Ad-Free Standard Plan)(USD) $9.99 — Monthly Cost (Ad-Free)(USD) $9.99 — Free Tier Option Not available — Cheapest Ad-Supported Tier(USD/month) Not available — Monthly Price (Lowest Tier)(USD) $9.99/month — Monthly Price (Ad-Free Tier)(USD) $9.99/month — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month — Monthly Cost (Ad-Free Tier)(USD) $9.99 — Budget Tier Cost(USD) N/A — Cheapest Tier Cost(USD) $9.99/month or free (Apple One) — Monthly Subscription Cost (Standard Tier)(USD) $9.99/month — Annual Cost (Ad-Free)(USD) $119.88 — Monthly Cost (Ad-Supported Tier)(USD) $6.99 — Monthly Cost (Ad-Free Premium Tier)(USD) $10.99 — Ad-Free Monthly Price(USD) $11.99 — Ad-Free Monthly Cost(USD) $12.99 — Ad-Supported Plan Cost(USD) $6.99 — | ||
| Global Country Availability(countries) | 190+ | — |
| Countries/Regions Available(countries) | 190+ countries | — |
| Global Availability(countries) | 190 | — |
| Geographic Availability(countries) | 170+ countries | — |
| Live Sports Programming(availability) | Limited | — |
| Original Content Releases in January 2026(count) | Multiple scheduled | — |
| Live Sports Programming(events per month) | NFL, WWE Raw, major events | — |
| Original Series Released (2025)(count) | 60+ original series | — |
| Franchise IP Library(franchises) | Originals-focused, limited legacy franchises | — |
Show 55 more attributesContent Library Size(titles) 15,000+ — Live TV Channels(channels) 0 (on-demand only) — Original Content Focus (2026) High (comedies, young adult priority) — 4K Content Library Size(comparative) Largest available — HBO Content Access(boolean) Not included — Theatrical Release Integration(boolean) Limited — Total Titles Available(titles) ~12,500 titles — Original Productions Per Year(productions) 250+ originals — International Original Series(count) Extensive global coverage — Content Library Size(titles) Netflix — Content Update Frequency(releases per week) Netflix — Total Library Size(titles) 15,000 — Premium Films Library(major films) Wide variety across genres — Original Content Release Frequency Weekly/bi-weekly — Music Library Size(millions of tracks) No music library — Original Series Produced Annually(series) 150+ — Annual Content Investment(USD billions) $17 billion (2025) — Live Sports Events Available(leagues) Limited (documentaries only) — Original Content Library(titles) 2,500+ titles — Warner Bros Film Releases Limited, delayed 45 days post-theatrical — Theatrical Film Releases (2024)(count) 0 — Original Series Released (2024)(series) 156 — Same-Day TV Episode Coverage(percent of shows) 8% — New Film Theatrical Window(days) 45-90 days varies — Live Sports Events (Annual)(events) 0 events — Original Series Count(series) 2,100+ originals — Content Library Size(millions or channels) 8,000+ titles globally ~2,500 titles Original Series Released (2025)(series) 142 — Live TV Channels(channels) 0 — Original Content Awards (2024)(Emmy nominations) 120+ — Original Series (2024-2025)(series) 87 series — Original Content Production (Annual)(titles) 120+ — Original Series (2024)(major releases) 62 — Next-Day TV Show Access(availability) Limited (select shows) — Original Content Produced Annually(series/films) 250+ series and films — Total On-Demand Content Library(titles) 15,000+ — Original Series Released Annually(series) 85 (2024) — Total Titles in Library(titles) 12,800+ — Original Content Released Per Year(titles) 270+ — Original Content Library Size(titles) 10,000+ titles — Total Content Library(titles) 10,000+ 2,000+ Original Content Released Annually(series/films) 80+ — Content Age Rating Focus(null) All ages including mature (TV-MA, R-rated) — Total Content Library Size(titles or videos) ~6,000 titles 2,500+ titles (est. 5,000 hours) Available Apps(count) 5,000+ — Content Strategy Focus Premium original programming — Next-Day TV Episode Access Not available — Annual Content Budget(USD billions) $2.5B+ — Children's Content Titles(titles) ~300 titles — Original Series Released Per Year(series) 25-30 series — Original Series & Films(count) ~280 originals — Film Catalog Size(titles) 600+ — Original Content Produced(titles) 250+ — Original Series Launches (Annual)(series) 15-20 — Live TV Available No — | ||
| Simultaneous Device Streaming(devices) | Up to 4 screens | — |
| Password Sharing Policy(text) | Restricted with extra fees | — |
| Unlimited DVR | Premium+ tier only | — |
| Family Sharing Accounts(profiles) | Limited (varies by plan) | — |
| Offline Download Feature(boolean) | Yes, all plans | — |
Show 49 more attributesMobile Innovation (2026)(feature) Vertical video feed expanding — Live Sports Availability Not available — Simultaneous Streams (Premium)(screens) 4 screens — Password Sharing Outside Household Restricted to household only — Gaming Features Integrated Full gaming catalog included — Download Availability (Offline) Available on all paid plans — Live TV Channels(channels) 0 channels — Simultaneous Streams (Standard)(screens) Netflix — Maximum Concurrent Streams(screens) 4 (Premium) 4 screens Maximum Simultaneous Streams (Premium)(screens) 4 screens — Simultaneous Streams (Premium)(streams) 4 — Offline Download Access All plans — Simultaneous Streams (Standard Plan)(screens) 2 — Live TV Channels (with Live Bundle)(channels) None — Offline Download Support All tiers Yes (standard) Mobile Gaming Library(games included) 75+ games (no extra cost) — Offline Downloads Yes (Standard+) — Simultaneous Streams (Standard Tier)(streams) 2 6 streams Simultaneous Streams Allowed(devices) 4 (Premium tier) — Offline Download Capability Yes (4 devices) Full library on all devices Cloud DVR Storage(hours) Not available — Simultaneous Streams (Standard)(screens) 2 screens 2 Simultaneous Streams Per Account(screens) Up to 4 screens (Premium plan) — Offline Download Feature Available on Premium plan Yes (all plans) Background Audio Playback Not available — Maximum Simultaneous Streams (Standard Plan)(streams) 2 streams — Free Tier Available No — Simultaneous Streams(streams) 1-4 (tier dependent) 6 simultaneous Simultaneous Streams on Premium Tier(devices) 4 — Live Sports Programming(availability) None (US market) — Live TV Bundle Available(yes/no) No — Maximum Simultaneous Streams(streams) 4 screens 6 streams Maximum Simultaneous Screens (Base Plan)(screens) 1 screen — Live TV Channels Included(channels) 0 (not available) — Live Sports Available None None Simultaneous Screens (Top Tier)(screens) 4 screens — Download Capability Available (select titles) — Maximum Simultaneous Streams (Standard Tier)(screens) 2 screens — Simultaneous Streams (Premium Tier)(streams) 4 streams 6 streams User Profiles Per Account(profiles) 4 profiles 6 profiles Advertising in Standard Tier 4-6 ads/hour in Basic plan No ads (any tier) Simultaneous Streams (Standard/Base Plan)(screens) 2 screens — Offline Download Limit(songs per device) 100+ — Ad-Free Viewing Availability Yes (ad-supported and premium tiers) — Background Play on Mobile No — Live TV Option Available(yes/no) No — Live TV Availability(channels) Not available — Live Sports Events(categories) None — Bundle Options Available(count) 1 (Apple One) — | ||
| 4K/Ultra HD Availability(availability) | Available on premium tiers | — |
| Maximum Video Resolution(pixels) | 4K UHD (2160p) on Premium | — |
| Average Title IMDb Rating(score) | 7.9/10 | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — |
Show 4 more attributesOriginal Series Metacritic Average(score/100) 73/100 — Original Series Critical Quality (Avg Rotten Tomatoes)(%) 78% — 4K Content Availability(% of library) 75% of originals — Original Series Production Budget(USD per episode) $15 million — | ||
| Forward P/E Ratio(ratio) | 30 | — |
| 1-Year Stock Performance(%) | +0.82% | — |
| Stock Beta (Volatility)(beta) | Higher than Disney | — |
| Live Sports Content(availability) | WWE Raw, NFL Christmas Day, exclusive live events | — |
| Major Franchises(count) | Original content focus with viral hits | — |
| Ecosystem Integration(platforms) | Standalone streaming platform | — |
| Content Curation Philosophy(approach) | Scale-driven with high volume content | — |
| Target Demographic(breadth) | Broad global audience across all demographics | — |
| Global Subscribers(millions) | Netflix | — |
| Global Subscribers (Q4 2024)(millions) | 282 million | — |
| Global Subscribers (2024)(millions) | 247 million | — |
| Global Subscriber Base(millions) | 280+ million (2024)(winner) | 25+ |
| Subscriber Base (2026 est.)(millions) | ~260 million Netflix subscribers | — |
| User Base (US)(percent) | 15% | — |
| Content Strategy(type) | Scale-driven content warehouse | — |
| Nightly TV Viewership Average (2026)(millions) | 10.7 | — |
| Ad-Free Viewing | Available on Premium/Premium+ ($22.99) | — |
| 4K Content Library(titles) | ~2,000 titles | — |
| Original Content Awards(Emmy nominations) | 450+ nominations | — |
| 2024 Emmy Awards Nominations(nominations) | 91 nominations | — |
| Emmy Nominations (2024)(nominations) | 98 nominations(winner) | 62 nominations |
| Content Production Quality (Studio Standard)(production value) | Professional studio productions ($10M+ per episode average for originals) | — |
Show 4 more attributesAverage Rotten Tomatoes Score (Originals Only)(percent) 88% — 4K HDR Content Available(titles) 200+ — Original Emmy Nominations (All-Time)(nominations) 169 total — Original Series & Films (Emmy Nominations 2023-2024)(nominations) 23 nominations — | ||
| Day-and-Date Theatrical Releases | No | — |
| Same-Day Theater Release Window(days) | 45+ days (no theatrical releases) | — |
| Annual Revenue (2025)(billion USD) | $45.18 billion | — |
| 5-Year Stock Performance(percent gain) | 86.30% | — |
| Annual Revenue(USD Billions) | $33.6B | — |
| Operating Margin(%) | 28.4% | — |
| Premium Subscribers (Jan 2026)(millions) | Undisclosed (declining) | — |
| Daily Active Users(millions) | ~122 million equivalent | — |
| Monthly Active Users(millions) | ~0.25 billion | — |
| Global Subscribers(millions) | 278 million(winner) | 25 million (Q3 2024) |
| Daily Video Consumption(billion hours) | ~0.33 billion hours | — |
| Show Completion Rate (User Engagement)(percent) | 68% | — |
| Content Curation Method | Human + Algorithm | — |
| Ecosystem Integration | Deep Apple device integration | — |
| User Satisfaction Score(%) | 87% | — |
| User Satisfaction Score(out of 5) | 8.2 | — |
| Recommendation Algorithm Accuracy(score out of 10) | 9.2/10 | — |
| Average User Satisfaction Rating(score out of 10) | 8.2/10 | — |
| Annual Revenue(billions USD) | Netflix | — |
| Year-over-Year Growth(percent) | Netflix | — |
| YoY Subscriber Growth (2024)(%) | 16% | — |
| App Installs (2026)(millions) | Netflix | — |
| 4K Available on Base Plan | No (Premium only) | — |
| 4K Ultra HD Availability(plan(s) included) | Premium tier only ($15.49+) | All tiers included |
| 4K HDR Coverage on Originals(%) | 35% | 100%(winner) |
| Average Video Bitrate (4K)(Mbps) | 15 Mbps | 25 Mbps(winner) |
| 4K Ultra HD Titles Available(titles) | 300+ | — |
Show 5 more attributes4K Content Available(yes/no) 2,000+ Yes (select titles) Maximum Resolution(pixels) 4K (2160p) — Refresh Rate Support(fps) 60fps — 4K/HDR Content Coverage(percent of library) 90% — 4K Content Titles(% of library) ~70% of originals in 4K — | ||
| Ad Duration on Ad-Supported Plan(minutes/hour) | 4-5 min/hour | — |
| Original Content Titles (2026)(count) | 5,000+ titles | — |
| Original Series(series) | 350+ | — |
| Total Content Titles(titles) | 9,000+(winner) | 2,500+ |
| Original Titles Produced(titles) | 2,300+ | — |
| Original Exclusive Content Titles(count) | 2,100+ originals | — |
Show 12 more attributesTotal Available Content Hours(hours) 15,000+ hours — Total Movie Library Size(titles) ~5,500 movies — Music Content Included Limited music documentaries only — Original Series (2025)(series) 250+ — Annual Original Content Production(titles) ~150 originals — International Content Originals (%)(percent) ~50% of originals — Franchise Exclusive Content (Titles)(major franchises) 0 (licensed only) — Total Content Titles Available(titles) 1,500+ — New Original Series (2026 Slate)(series) 35+ — Total Available Titles(titles) ~2,500 — Total Titles in Catalog(titles) ~250 titles — Kids & Family Titles(titles) ~40 titles — | ||
| Free Tier Availability(yes/no) | No | — |
| Starting Price(USD) | $99 | — |
| Video Quality Maximum | 4K HDR (Premium tier) | — |
| Maximum Resolution (Premium Tier)(pixels) | 4K Ultra HD (2160p) | — |
| Maximum Video Quality | 4K/120fps (Premium) | 4K HDR (all tiers) |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| Streaming Subscribers(millions) | 283M | — |
| Annual Content Spend(USD billions) | $17B | — |
| Theme Parks Globally(count) | 0 | — |
| Parks & Experiences Revenue(USD billions) | $0 | — |
| Merchandise Licensing Revenue(USD billions) | ~$0.1B | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025) | — |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | — |
| Operating Margin Target 2026(percent) | Not disclosed | — |
| Free Trial Period(days) | No free trial | — |
| Free Trial Length(days) | 7 | — |
| User Subscribers (Q3 2024)(millions) | 282.7 | — |
| Subscriber Base (2026)(millions) | 250+ | — |
| Global Subscriber Base (2024)(millions) | 25 million | — |
| Subscriber Count (Q4 2024)(millions) | ~16 million | — |
| Original Content Annual Budget(USD billions) | $17B(winner) | $2.5B |
| Original Series/Films Per Year(new originals) | 450+ originals(winner) | 120+ originals |
| New Original Series Per Year(series) | 70+ | — |
| Global Subscriber Count(millions) | 282 million(winner) | 25M |
| Emmy Awards Won (2023-2024)(awards) | 52(winner) | 25 Emmys |
| Device Platform Support(platforms) | iOS, Android, Windows, macOS, web, Smart TVs, Game Consoles, Roku, Fire TV (universal support) | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) |
| Supported Devices(count) | Apple devices, web, select smart TVs | — |
| Monthly Subscriber Churn Rate(percent) | 2.4% | — |
| Original Content Produced (Annual)(titles) | 250+ | — |
| Simultaneous Streams (Base Tier)(devices) | 1-2 streams | — |
| Countries Available(countries) | 190+ countries | — |
| 2024 Emmy Awards Won(awards) | 52(winner) | 25 Emmy awards |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — |
| Family/Kids Content Percentage(%) | 18% | — |
| Annual Revenue (2024)(USD billions) | $33 billion | — |
| Emmy Awards Won (2024)(awards) | 18 Emmy Awards | 19(winner) |
| Average IMDB Rating (Originals)(score) | 7.8/10 | — |
| International Markets(countries) | 190+ countries | — |
| Countries with Service(countries) | 190+ countries | — |
| 2025 Emmy Awards Won(awards) | 68 Emmy awards | — |
| Average Metacritic Score(score out of 100) | 72/100 | — |
| 2024 Emmy Awards(awards) | 8 Emmy Awards | 25 Emmys(winner) |
| 2024 Emmy Awards for Originals(awards) | 44 wins | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — |
| Emmy Awards (2024)(awards) | 25 wins | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 4-5 minutes/hour | 0 (no ads)(winner) |
| Live Sports Events Per Year(events) | 0 | — |
| Year Founded(year) | 1997 | — |
| Average User Rating(out of 5) | 4.1 / 5 | — |
| Family-Friendly Content %(percent) | 18% | — |
| Original Series Focus | Drama, comedy, sci-fi, documentaries, international | — |
| Exclusive Franchise Content(count) | None (no Marvel, Star Wars, or major franchises) | — |
| Maximum Streaming Quality(kbps / bitrate) | 4K HDR (2160p) | — |
| Annual Original Content Budget(billion USD) | $17 billion | — |
| Monthly New Releases(titles) | 20-25(winner) | 8-10 |
| 2024 Emmy Nominations Won(count) | 248(winner) | 162 |
| Live Sports Coverage | None | None |
| Annual Content Investment Budget(USD billions) | $17 billion | — |
| Ad-Free Tier Availability | Yes, $15.49/month and $22.99/month tiers | — |
| Theatrical Release Window(days) | 30-90 days post-theater | — |
| Emmy Awards Won(awards) | 218 | — |
| Average Original Series Episode Budget(USD millions) | $8-12M | — |
| Global Subscriber Base (2025)(millions) | 282M(winner) | 25 million |
| Subscriber Base(millions) | ~140-149 million (2026 projection) | — |
| Minimum Contract Length(months) | Month-to-month | Month-to-month |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| 2025 Emmy Nominations(nominations) | 71 | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | — |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | — |
| Max Simultaneous Streams(devices) | 6 devices | — |
NetflixApple TV+Monthly Price (Ad-free)(USD)
$15.49
—
Ad-Free Monthly Price(USD)
$15.49
—
Bundle Deal Availability(boolean)
Verizon option ($10.99)
—
Included Membership Benefits
None
—
Bundle Value Savings(USD/month)
No bundle available
—
Show 3 more attributes
Bundle Cost with Music & Cloud(USD/month)
N/A
$19.95
Annual Bundle Savings vs Standalone(USD saved)
$20.88/year (Apple One)
—
Price-Per-Title (Annual)(USD per title)
$48.00
—
Subscribers
260M+
—
Content Budget(USD/year)
$17 Billion
—
Stock Beta (Volatility)(ratio)
>1.4 (higher volatility)
—
Forward P/E Ratio(multiple)
30x (reduced from prior quarters)
—
Entry-Level Monthly Price(USD)
$7.99
—
Premium Ad-Free Tier Price(USD)
$15.49
—
Monthly Subscription Cost (Standard Plan)(USD)
$15.49
—
Base Monthly Price (2026)(USD)
$6.99
—
Entry-Level Monthly Cost(USD)
$7.99
—
Show 91 more attributes
Premium Plan Monthly Cost(USD)
$24.99
—
Basic Plan Monthly Cost(USD)
$6.99/month
—
Premium Ad-Free Plan Cost(USD)
$22.99/month
—
Minimum Monthly Cost(USD)
$6.99
—
Basic Plan Price(USD/month)
$6.99
—
Premium Ad-Free Plan(USD/month)
$22.99
—
Price (Base Plan)(USD/month)
Netflix
—
Monthly Subscription (Ad-Supported)(USD)
$7.99/month
—
Monthly Subscription (Premium/No Ads)(USD)
$24.99/month
—
Lowest Monthly Price(USD)
$6.99
—
Premium Ad-Free Plan Price(USD/month)
$22.99
—
Monthly Cost (Premium Ad-Free Plan)(USD)
$15.49
—
Premium Monthly Cost (Ad-Free)(USD)
$22.99
—
Entry-Level Price with Ads(USD/month)
$6.99/month
—
Ad-Free Premium Price(USD/month)
$22.99/month
—
Monthly Price (Standard/Ad-Free)(USD)
$15.49
—
Cheapest Plan Price(USD)
$6.99 (with ads)
—
Monthly Subscription (Standard Tier)(USD)
$15.49
$9.99
Ad-Supported Tier Price(USD)
$6.99
$9.99/month
Ad-Supported Monthly Price(USD)
$6.99
$9.99
Premium Tier Monthly Price(USD)
$22.99
—
Premium/No-Ad Monthly Price(USD)
$22.99
—
Base Monthly Cost (US)(USD)
$6.99 (ad-supported)
—
Premium Monthly Cost (Ad-Free US)(USD)
$15.49
—
Monthly Cost (Cheapest Tier)(USD)
$6.99/month
—
Premium Ad-Free Cost(USD)
$15.49/month
—
Annual Basic Subscription Cost(USD)
$120
—
Monthly Premium Plan Cost(USD)
$15.49
—
Base Monthly Price(USD)
$6.99
—
Standard Tier Price(USD/month)
$15.49
—
Premium Tier Price(USD/month)
$22.99
—
Base Subscription Price (No Ads)(USD/month)
$15.49
$9.99
Monthly Subscription Cost (Standard Plan)(USD)
$15.49
$9.99
Ad-Free Plan Availability
Yes ($15.49/month)
—
Standard Monthly Price (USD)(USD)
$15.49 (ad-free) / $6.99 (with ads)
—
Free Trial Duration(uses)
0 (none as of 2023)
90 days (with Apple One)
Ad-Supported Base Plan Monthly Price(USD)
$6.99
—
Premium Ad-Free Plan Monthly Price(USD)
$22.99
—
Monthly Base Price (No Ads)(USD)
$6.99
—
Premium Tier with All Features(USD/month)
$22.99
—
Monthly Price (Ad-Free)(USD)
$15.49
—
Base Monthly Price (Ad-Free)(USD)
$15.49/month
$9.99
Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD)
$15.49
—
Monthly Subscription Price (Base Tier)(USD)
$6.99
—
Monthly Price (Ad-Free, Standard Tier)(USD)
$15.49
—
Monthly Subscription (Lowest Tier)(USD)
$6.99 (with ads)
—
Ad-Free Premium Tier(USD/month)
$15.49
—
Ad-Supported Plan Price(USD/month)
$6.99
$5.99
Standard Monthly Price (US)(USD)
$15.49 (with ads $6.99)
—
Monthly Subscription (Ad-Free, US)(USD)
$15.49
—
Base Subscription Price (Ad-Free)(USD/month)
$6.99
—
Premium Tier Price (4K/Full Features)(USD/month)
$22.99 (4K required)
—
Ad-Tier Monthly Cost(USD/month)
$6.99
—
Premium Monthly Price (Ad-Free)(USD)
$15.49
—
Standard Tier Monthly Cost (US)(USD)
$15.49/month
—
Ad-Supported Tier Cost (US)(USD)
$6.99/month
—
Budget Ad-Supported Tier(USD/month)
$6.99
—
Premium Ad-Free Monthly Price(USD)
$22.99
—
Monthly Cost (Ad-Supported Plan)(USD)
$6.99
—
Monthly Cost (Ad-Free Plan)(USD)
$22.99
—
Monthly Price (Ad-Supported)(USD)
$6.99
—
Monthly Price (Premium/No Ads)(USD)
$22.99
—
Monthly Subscription Cost (Ad-Free)(USD)
$15.49
$9.99
Starting Price (Ad-Supported Plan)(USD/month)
$6.99
—
Premium Plan Price (Ad-Free, 2 Screens)(USD/month)
$15.49
—
Ad-Free Premium Tier Cost(USD)
$22.99
$9.99/month (standard, no ads)
Monthly Price (Ad-Free Standard)(USD)
$15.49
$9.99
Monthly Cost (Ad-Free Standard)(USD)
$15.49
—
Lowest Tier Price (Ad-Supported)(USD/month)
$6.99
—
Premium Plan with 4K (Highest Tier)(USD/month)
$22.99
—
Monthly Subscription Cost (US)(USD)
$6.99–$15.49
—
Monthly Subscription Price (UK)(GBP)
£10.99
—
Annual Cost for Single User(GBP)
£131.88
—
Monthly Subscription Price (Ad-Free)(USD)
$9.99
—
Monthly Price (Ad-Free Standard Plan)(USD)
$9.99
—
Monthly Cost (Ad-Free)(USD)
$9.99
—
Free Tier Option
Not available
—
Cheapest Ad-Supported Tier(USD/month)
Not available
—
Monthly Price (Lowest Tier)(USD)
$9.99/month
—
Monthly Price (Ad-Free Tier)(USD)
$9.99/month
—
Monthly Subscription (Ad-Free Tier)(USD)
$11.99/month
—
Monthly Cost (Ad-Free Tier)(USD)
$9.99
—
Budget Tier Cost(USD)
N/A
—
Cheapest Tier Cost(USD)
$9.99/month or free (Apple One)
—
Monthly Subscription Cost (Standard Tier)(USD)
$9.99/month
—
Annual Cost (Ad-Free)(USD)
$119.88
—
Monthly Cost (Ad-Supported Tier)(USD)
$6.99
—
Monthly Cost (Ad-Free Premium Tier)(USD)
$10.99
—
Ad-Free Monthly Price(USD)
$11.99
—
Ad-Free Monthly Cost(USD)
$12.99
—
Ad-Supported Plan Cost(USD)
$6.99
—
Global Country Availability(countries)
190+
—
Countries/Regions Available(countries)
190+ countries
—
Global Availability(countries)
190
—
Geographic Availability(countries)
170+ countries
—
Live Sports Programming(availability)
Limited
—
Original Content Releases in January 2026(count)
Multiple scheduled
—
Live Sports Programming(events per month)
NFL, WWE Raw, major events
—
Original Series Released (2025)(count)
60+ original series
—
Franchise IP Library(franchises)
Originals-focused, limited legacy franchises
—
Show 55 more attributes
Content Library Size(titles)
15,000+
—
Live TV Channels(channels)
0 (on-demand only)
—
Original Content Focus (2026)
High (comedies, young adult priority)
—
4K Content Library Size(comparative)
Largest available
—
HBO Content Access(boolean)
Not included
—
Theatrical Release Integration(boolean)
Limited
—
Total Titles Available(titles)
~12,500 titles
—
Original Productions Per Year(productions)
250+ originals
—
International Original Series(count)
Extensive global coverage
—
Content Library Size(titles)
Netflix
—
Content Update Frequency(releases per week)
Netflix
—
Total Library Size(titles)
15,000
—
Premium Films Library(major films)
Wide variety across genres
—
Original Content Release Frequency
Weekly/bi-weekly
—
Music Library Size(millions of tracks)
No music library
—
Original Series Produced Annually(series)
150+
—
Annual Content Investment(USD billions)
$17 billion (2025)
—
Live Sports Events Available(leagues)
Limited (documentaries only)
—
Original Content Library(titles)
2,500+ titles
—
Warner Bros Film Releases
Limited, delayed 45 days post-theatrical
—
Theatrical Film Releases (2024)(count)
0
—
Original Series Released (2024)(series)
156
—
Same-Day TV Episode Coverage(percent of shows)
8%
—
New Film Theatrical Window(days)
45-90 days varies
—
Live Sports Events (Annual)(events)
0 events
—
Original Series Count(series)
2,100+ originals
—
Content Library Size(millions or channels)
8,000+ titles globally
~2,500 titles
Original Series Released (2025)(series)
142
—
Live TV Channels(channels)
0
—
Original Content Awards (2024)(Emmy nominations)
120+
—
Original Series (2024-2025)(series)
87 series
—
Original Content Production (Annual)(titles)
120+
—
Original Series (2024)(major releases)
62
—
Next-Day TV Show Access(availability)
Limited (select shows)
—
Original Content Produced Annually(series/films)
250+ series and films
—
Total On-Demand Content Library(titles)
15,000+
—
Original Series Released Annually(series)
85 (2024)
—
Total Titles in Library(titles)
12,800+
—
Original Content Released Per Year(titles)
270+
—
Original Content Library Size(titles)
10,000+ titles
—
Total Content Library(titles)
10,000+
2,000+
Original Content Released Annually(series/films)
80+
—
Content Age Rating Focus(null)
All ages including mature (TV-MA, R-rated)
—
Total Content Library Size(titles or videos)
~6,000 titles
2,500+ titles (est. 5,000 hours)
Available Apps(count)
5,000+
—
Content Strategy Focus
Premium original programming
—
Next-Day TV Episode Access
Not available
—
Annual Content Budget(USD billions)
$2.5B+
—
Children's Content Titles(titles)
~300 titles
—
Original Series Released Per Year(series)
25-30 series
—
Original Series & Films(count)
~280 originals
—
Film Catalog Size(titles)
600+
—
Original Content Produced(titles)
250+
—
Original Series Launches (Annual)(series)
15-20
—
Live TV Available
No
—
Simultaneous Device Streaming(devices)
Up to 4 screens
—
Password Sharing Policy(text)
Restricted with extra fees
—
Unlimited DVR
Premium+ tier only
—
Family Sharing Accounts(profiles)
Limited (varies by plan)
—
Offline Download Feature(boolean)
Yes, all plans
—
Show 49 more attributes
Mobile Innovation (2026)(feature)
Vertical video feed expanding
—
Live Sports Availability
Not available
—
Simultaneous Streams (Premium)(screens)
4 screens
—
Password Sharing Outside Household
Restricted to household only
—
Gaming Features Integrated
Full gaming catalog included
—
Download Availability (Offline)
Available on all paid plans
—
Live TV Channels(channels)
0 channels
—
Simultaneous Streams (Standard)(screens)
Netflix
—
Maximum Concurrent Streams(screens)
4 (Premium)
4 screens
Maximum Simultaneous Streams (Premium)(screens)
4 screens
—
Simultaneous Streams (Premium)(streams)
4
—
Offline Download Access
All plans
—
Simultaneous Streams (Standard Plan)(screens)
2
—
Live TV Channels (with Live Bundle)(channels)
None
—
Offline Download Support
All tiers
Yes (standard)
Mobile Gaming Library(games included)
75+ games (no extra cost)
—
Offline Downloads
Yes (Standard+)
—
Simultaneous Streams (Standard Tier)(streams)
2
6 streams
Simultaneous Streams Allowed(devices)
4 (Premium tier)
—
Offline Download Capability
Yes (4 devices)
Full library on all devices
Cloud DVR Storage(hours)
Not available
—
Simultaneous Streams (Standard)(screens)
2 screens
2
Simultaneous Streams Per Account(screens)
Up to 4 screens (Premium plan)
—
Offline Download Feature
Available on Premium plan
Yes (all plans)
Background Audio Playback
Not available
—
Maximum Simultaneous Streams (Standard Plan)(streams)
2 streams
—
Free Tier Available
No
—
Simultaneous Streams(streams)
1-4 (tier dependent)
6 simultaneous
Simultaneous Streams on Premium Tier(devices)
4
—
Live Sports Programming(availability)
None (US market)
—
Live TV Bundle Available(yes/no)
No
—
Maximum Simultaneous Streams(streams)
4 screens
6 streams
Maximum Simultaneous Screens (Base Plan)(screens)
1 screen
—
Live TV Channels Included(channels)
0 (not available)
—
Live Sports Available
None
None
Simultaneous Screens (Top Tier)(screens)
4 screens
—
Download Capability
Available (select titles)
—
Maximum Simultaneous Streams (Standard Tier)(screens)
2 screens
—
Simultaneous Streams (Premium Tier)(streams)
4 streams
6 streams
User Profiles Per Account(profiles)
4 profiles
6 profiles
Advertising in Standard Tier
4-6 ads/hour in Basic plan
No ads (any tier)
Simultaneous Streams (Standard/Base Plan)(screens)
2 screens
—
Offline Download Limit(songs per device)
100+
—
Ad-Free Viewing Availability
Yes (ad-supported and premium tiers)
—
Background Play on Mobile
No
—
Live TV Option Available(yes/no)
No
—
Live TV Availability(channels)
Not available
—
Live Sports Events(categories)
None
—
Bundle Options Available(count)
1 (Apple One)
—
4K/Ultra HD Availability(availability)
Available on premium tiers
—
Maximum Video Resolution(pixels)
4K UHD (2160p) on Premium
—
Average Title IMDb Rating(score)
7.9/10
—
2024 Emmy Nominations(nominations)
92 nominations
—
Emmy Awards Won (2020-2024)(awards)
76 Emmy wins
—
Show 4 more attributes
Original Series Metacritic Average(score/100)
73/100
—
Original Series Critical Quality (Avg Rotten Tomatoes)(%)
78%
—
4K Content Availability(% of library)
75% of originals
—
Original Series Production Budget(USD per episode)
$15 million
—
Forward P/E Ratio(ratio)
30
—
1-Year Stock Performance(%)
+0.82%
—
Stock Beta (Volatility)(beta)
Higher than Disney
—
Live Sports Content(availability)
WWE Raw, NFL Christmas Day, exclusive live events
—
Major Franchises(count)
Original content focus with viral hits
—
Ecosystem Integration(platforms)
Standalone streaming platform
—
Content Curation Philosophy(approach)
Scale-driven with high volume content
—
Target Demographic(breadth)
Broad global audience across all demographics
—
Global Subscribers(millions)
Netflix
—
Global Subscribers (Q4 2024)(millions)
282 million
—
Global Subscribers (2024)(millions)
247 million
—
Global Subscriber Base(millions)
280+ million (2024)
25+
Subscriber Base (2026 est.)(millions)
~260 million Netflix subscribers
—
User Base (US)(percent)
15%
—
Content Strategy(type)
Scale-driven content warehouse
—
Nightly TV Viewership Average (2026)(millions)
10.7
—
Ad-Free Viewing
Available on Premium/Premium+ ($22.99)
—
4K Content Library(titles)
~2,000 titles
—
Original Content Awards(Emmy nominations)
450+ nominations
—
2024 Emmy Awards Nominations(nominations)
91 nominations
—
Emmy Nominations (2024)(nominations)
98 nominations
62 nominations
Content Production Quality (Studio Standard)(production value)
Professional studio productions ($10M+ per episode average for originals)
—
Show 4 more attributes
Average Rotten Tomatoes Score (Originals Only)(percent)
88%
—
4K HDR Content Available(titles)
200+
—
Original Emmy Nominations (All-Time)(nominations)
169 total
—
Original Series & Films (Emmy Nominations 2023-2024)(nominations)
23 nominations
—
Day-and-Date Theatrical Releases
No
—
Same-Day Theater Release Window(days)
45+ days (no theatrical releases)
—
Annual Revenue (2025)(billion USD)
$45.18 billion
—
5-Year Stock Performance(percent gain)
86.30%
—
Annual Revenue(USD Billions)
$33.6B
—
Operating Margin(%)
28.4%
—
Premium Subscribers (Jan 2026)(millions)
Undisclosed (declining)
—
Daily Active Users(millions)
~122 million equivalent
—
Monthly Active Users(millions)
~0.25 billion
—
Global Subscribers(millions)
278 million
25 million (Q3 2024)
Daily Video Consumption(billion hours)
~0.33 billion hours
—
Show Completion Rate (User Engagement)(percent)
68%
—
Content Curation Method
Human + Algorithm
—
Ecosystem Integration
Deep Apple device integration
—
User Satisfaction Score(%)
87%
—
User Satisfaction Score(out of 5)
8.2
—
Recommendation Algorithm Accuracy(score out of 10)
9.2/10
—
Average User Satisfaction Rating(score out of 10)
8.2/10
—
Annual Revenue(billions USD)
Netflix
—
Year-over-Year Growth(percent)
Netflix
—
YoY Subscriber Growth (2024)(%)
16%
—
App Installs (2026)(millions)
Netflix
—
4K Available on Base Plan
No (Premium only)
—
4K Ultra HD Availability(plan(s) included)
Premium tier only ($15.49+)
All tiers included
4K HDR Coverage on Originals(%)
35%
100%
Average Video Bitrate (4K)(Mbps)
15 Mbps
25 Mbps
4K Ultra HD Titles Available(titles)
300+
—
Show 5 more attributes
4K Content Available(yes/no)
2,000+
Yes (select titles)
Maximum Resolution(pixels)
4K (2160p)
—
Refresh Rate Support(fps)
60fps
—
4K/HDR Content Coverage(percent of library)
90%
—
4K Content Titles(% of library)
~70% of originals in 4K
—
Ad Duration on Ad-Supported Plan(minutes/hour)
4-5 min/hour
—
Original Content Titles (2026)(count)
5,000+ titles
—
Original Series(series)
350+
—
Total Content Titles(titles)
9,000+
2,500+
Original Titles Produced(titles)
2,300+
—
Original Exclusive Content Titles(count)
2,100+ originals
—
Show 12 more attributes
Total Available Content Hours(hours)
15,000+ hours
—
Total Movie Library Size(titles)
~5,500 movies
—
Music Content Included
Limited music documentaries only
—
Original Series (2025)(series)
250+
—
Annual Original Content Production(titles)
~150 originals
—
International Content Originals (%)(percent)
~50% of originals
—
Franchise Exclusive Content (Titles)(major franchises)
0 (licensed only)
—
Total Content Titles Available(titles)
1,500+
—
New Original Series (2026 Slate)(series)
35+
—
Total Available Titles(titles)
~2,500
—
Total Titles in Catalog(titles)
~250 titles
—
Kids & Family Titles(titles)
~40 titles
—
Free Tier Availability(yes/no)
No
—
Starting Price(USD)
$99
—
Video Quality Maximum
4K HDR (Premium tier)
—
Maximum Resolution (Premium Tier)(pixels)
4K Ultra HD (2160p)
—
Maximum Video Quality
4K/120fps (Premium)
4K HDR (all tiers)
Video Quality Support(max resolution)
4K HDR, Dolby Atmos
—
Streaming Subscribers(millions)
283M
—
Annual Content Spend(USD billions)
$17B
—
Theme Parks Globally(count)
0
—
Parks & Experiences Revenue(USD billions)
$0
—
Merchandise Licensing Revenue(USD billions)
~$0.1B
—
Revenue (Latest Full Year)(billions USD)
Part of $28.75B Services (FY2025)
—
YoY Revenue Growth Rate(percent)
15% (Apple Services FY2025)
—
Operating Margin Target 2026(percent)
Not disclosed
—
Free Trial Period(days)
No free trial
—
Free Trial Length(days)
7
—
User Subscribers (Q3 2024)(millions)
282.7
—
Subscriber Base (2026)(millions)
250+
—
Global Subscriber Base (2024)(millions)
25 million
—
Subscriber Count (Q4 2024)(millions)
~16 million
—
Original Content Annual Budget(USD billions)
$17B
$2.5B
Original Series/Films Per Year(new originals)
450+ originals
120+ originals
New Original Series Per Year(series)
70+
—
Global Subscriber Count(millions)
282 million
25M
Emmy Awards Won (2023-2024)(awards)
52
25 Emmys
Device Platform Support(platforms)
iOS, Android, Windows, macOS, web, Smart TVs, Game Consoles, Roku, Fire TV (universal support)
iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported)
Supported Devices(count)
Apple devices, web, select smart TVs
—
Monthly Subscriber Churn Rate(percent)
2.4%
—
Original Content Produced (Annual)(titles)
250+
—
Simultaneous Streams (Base Tier)(devices)
1-2 streams
—
Countries Available(countries)
190+ countries
—
2024 Emmy Awards Won(awards)
52
25 Emmy awards
Emmy Awards (2023-2025)(awards)
52 Emmys
—
Family/Kids Content Percentage(%)
18%
—
Annual Revenue (2024)(USD billions)
$33 billion
—
Emmy Awards Won (2024)(awards)
18 Emmy Awards
19
Average IMDB Rating (Originals)(score)
7.8/10
—
International Markets(countries)
190+ countries
—
Countries with Service(countries)
190+ countries
—
2025 Emmy Awards Won(awards)
68 Emmy awards
—
Average Metacritic Score(score out of 100)
72/100
—
2024 Emmy Awards(awards)
8 Emmy Awards
25 Emmys
2024 Emmy Awards for Originals(awards)
44 wins
—
Emmy Awards Won (2024-2025)(awards)
52
—
Emmy Awards (2024)(awards)
25 wins
—
Ads Per Hour (Ad-Supported Tier)(minutes)
4-5 minutes/hour
0 (no ads)
Live Sports Events Per Year(events)
0
—
Year Founded(year)
1997
—
Average User Rating(out of 5)
4.1 / 5
—
Family-Friendly Content %(percent)
18%
—
Original Series Focus
Drama, comedy, sci-fi, documentaries, international
—
Exclusive Franchise Content(count)
None (no Marvel, Star Wars, or major franchises)
—
Maximum Streaming Quality(kbps / bitrate)
4K HDR (2160p)
—
Annual Original Content Budget(billion USD)
$17 billion
—
Monthly New Releases(titles)
20-25
8-10
2024 Emmy Nominations Won(count)
248
162
Live Sports Coverage
None
None
Annual Content Investment Budget(USD billions)
$17 billion
—
Ad-Free Tier Availability
Yes, $15.49/month and $22.99/month tiers
—
Theatrical Release Window(days)
30-90 days post-theater
—
Emmy Awards Won(awards)
218
—
Average Original Series Episode Budget(USD millions)
$8-12M
—
Global Subscriber Base (2025)(millions)
282M
25 million
Subscriber Base(millions)
~140-149 million (2026 projection)
—
Minimum Contract Length(months)
Month-to-month
Month-to-month
RAM Memory(GB)
4GB
—
Storage(GB)
64-128GB
—
Wireless Standard
WiFi 6E (802.11ax)
—
2025 Emmy Nominations(nominations)
71
—
2024 Emmy Nominations for Originals(nominations)
25
—
Emmy Nominations (All-Time)(nominations)
110+ nominations
—
Original Cancellation Rate(percent)
22%
—
Live Sports Availability
None
—
Next-Day TV Show Episodes(available)
No (weekly releases)
—
Original Series Emmy Wins(awards)
15 Emmy Awards
—
Average IMDb Rating of Originals(out of 10)
8.2/10
—
Exclusive Marvel/Star Wars Content(availability)
None (limited original series)
—
Simultaneous Streams (Premium Plan)(screens)
6 devices
—
Max Simultaneous Streams(devices)
6 devices
—
Pros & Cons
10 pros·6 cons across both
Netflix
+5-3
Pros
10,000+ titles covering all genres (drama, comedy, thriller, documentary, anime)
120+ new original series launching in 2026 across multiple categories
188 Emmy nominations in 2025, leading all streaming services
Extensive back-catalog of licensed content from studios and networks
Advanced algorithm recommending 92% of watched content personalized per user
Cons
Most expensive ad-free plan at $15.99/month for standard (2-screen) viewing
Quality inconsistency with 40% of originals cancelled after 1-2 seasons
Password-sharing crackdown and extra-member fees ($7.99/month) fragment value
Apple TV+
+5-3
Pros
Lowest ad-free plan price at $9.99/month (37.5% cheaper than Netflix Standard)
Highest average IMDb rating of 7.9/10 per title, indicating critical quality focus
35+ new original series in 2026 including acclaimed shows like 'Severance' and 'Ted Lasso'
Bundle savings: $34.95/month for Apple One includes TV+, Music, iCloud+ (300GB), Fitness+
Ad-supported tier at $5.99/month lowest in industry for ad-supported viewing
Cons
Only 1,500 total titles (86% smaller library than Netflix) limits variety
Limited back-catalog of licensed content; heavily relies on originals
Weaker documentary and international content selection compared to Netflix
Frequently Asked Questions
3 questions
Apple TV+ is excellent value at $9.99/month, especially for Apple device owners who often receive it free for 3 months. The quality-to-price ratio is arguably the best in streaming — Severance, Slow Horses, The Morning Show, Ted Lasso, Foundation, and For All Mankind are premium productions. The main limitation is library size: if you watch a lot of TV, you'll exhaust Apple TV+ originals within a few months. Best as a complement to Netflix or Disney+, not a standalone replacement.
Yes — Apple gives 3 months free Apple TV+ with purchase of a new iPhone, iPad, Mac, Apple TV, or iPod touch. If you're in the Apple ecosystem, this essentially makes TV+ free on upgrade cycles. Apple One bundle ($19.95/month individual or $25.95/month family) includes Apple TV+, Apple Music, Apple Arcade, and 50GB-200GB iCloud+ storage — better value than subscribing to Apple TV+ alone if you use multiple Apple services.
Apple TV+'s top critically acclaimed series include: Severance (psychological thriller, office horror — Season 2 launched 2025), Slow Horses (British spy thriller with Gary Oldman), The Morning Show (media drama with Jennifer Aniston/Reese Witherspoon), Ted Lasso (comedy/sports drama — multiple Emmys), Foundation (epic sci-fi based on Asimov), For All Mankind (alternate history space race), Pachinko (multi-generational Korean-American saga), and Shrinking (comedy with Jason Segel/Harrison Ford). Apple also produced the Oscar Best Picture winner CODA (2022).
Expert Analysis: Netflix vs Apple TV+
Netflix and Apple TV+ are radically different streaming services that happen to compete for the same subscriber hours. Netflix is the world's largest streaming platform by subscriber count, built on content volume and algorithmic personalization. Apple TV+ is a curated premium network with a small catalog but outsized critical acclaim. Understanding the difference helps you decide whether to subscribe to one, the other, or both.
Netflix: Founded in 1997 and pivoting to streaming in 2007, Netflix had approximately 301 million paid subscribers globally as of early 2026 — the largest paid streaming subscriber base in the world. Netflix's content investment is staggering: approximately $17B annually in content spending. The result is the broadest streaming catalog available: thousands of movies and TV shows spanning every genre, language, and format, with particular strengths in international content (Squid Game, Money Heist, Dark, Lupin) and reality TV. Netflix Originals that have shaped culture include Stranger Things, The Crown, Ozark, Wednesday, and Beef. Netflix's ad-supported tier ($6.99/month) launched in 2022 and now accounts for over 40% of new sign-ups in markets where it's available. Standard ($15.49/month) and Premium ($22.99/month, 4K + 4 simultaneous streams) complete the tier structure. Netflix's recommendation engine — trained on 300M+ user behavioral profiles — is arguably the most sophisticated content discovery system in streaming. Weakness: quality consistency is uneven; Netflix's volume strategy produces a high ratio of average content alongside its breakout hits.
Apple TV+: Launched in November 2019 at $9.99/month, Apple TV+ is Apple's streaming service built on a "quality over quantity" philosophy. The catalog is intentionally small — approximately 250-300 original titles as of 2026 — but the critical reception is disproportionate. Apple TV+ has won more Emmy Awards per title released than any major streamer, with acclaimed series including Ted Lasso, Severance, The Morning Show, Slow Horses, For All Mankind, Presumed Innocent, and Pachinko. Apple TV+ has no licensed content — everything is an Apple Original. Apple TV+ is included free for one year with new Apple device purchases, which has driven adoption without revealing clear subscriber counts (Apple does not disclose them). The platform streams in 4K HDR with Dolby Vision and Atmos, and the video and audio quality is consistently among the best on any streaming platform. Weakness: very thin catalog — subscribers who exhaust the best originals quickly find little else to watch; no back-catalog of existing movies or TV shows.
Read 1 more paragraphShow less
The 2026 verdict: Netflix wins for subscribers who want the broadest possible content library, global variety, and a recommendation engine that surfaces new titles daily. Apple TV+ wins for subscribers who prefer a small, curated catalog of prestige dramas and comedies and want the highest consistent quality per episode. The $9.99/month price makes Apple TV+ an easy secondary subscription alongside Netflix for households that want both.
Human-reviewed analysis based on primary sources including official product pages, third-party benchmarks, and consumer reviews. How we research
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