Apple TV+ vs Disney+ 2026: Price, Subscribers & Content
Quick Answer
AI SummaryDisney+ offers a more affordable subscription at £1.00 cheaper per month with 132 million subscribers and a diverse content library spanning Disney, Pixar, Marvel, and Star Wars. Apple TV+ focuses on premium original programming with critical acclaim but commands a higher price point, though it's projected to gain nine million viewers by 2026.
Read full verdictDisney+ emerges as the better value choice with lower pricing, substantial subscriber base of 132 million, and strong revenue growth, making it ideal for families and franchise enthusiasts. Apple TV+ justifies its premium pricing through acclaimed original content and ecosystem integration, appealing to quality-focused viewers willing to pay more for curated programming.
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Best pickApple ecosystem users seeking premium, curated original programming
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Families and franchise fans seeking comprehensive Disney, Marvel, and Star Wars content
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Key Differences at a Glance
- Monthly Price (UK):✓ Disney+ wins(£9.99 vs £10.99)
- Annual Savings vs Competition:✓ Disney+ wins(£12.00 cheaper per year vs Higher cost)
- Subscriber Base (2026):✓ Apple TV+ wins(~140-149 million (projected) vs 132 million)
Key Facts & Figures
197 numeric metrics compared
| Metric | Apple TV+ | Disney+ | Ratio |
|---|---|---|---|
| Starting Price(USD) | $99 | — | — |
| RAM Memory(GB) | 4GB | — | — |
| Storage(GB) | 64-128GB | — | — |
| Available Apps(count) | 5,000+ | — | — |
| Refresh Rate Support(fps) | 60fps | — | — |
| User Base (US)(percent) | 15% | — | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | $13.99 | |
| Content Library Size(millions or channels) | ~2,500 titles | ~10,000+ titles | |
| Simultaneous Streams(streams) | 6 simultaneous | 4 simultaneous streams | |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — | — |
| Total Content Titles Available(titles) | 1,500+ | — | — |
| New Original Series (2026 Slate)(series) | 35+ | — | — |
| Average Title IMDb Rating(score) | 7.9/10 | — | — |
| 2025 Emmy Nominations(nominations) | 71 | — | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — | — |
| Simultaneous Streams (Standard)(screens) | 2 | 4 screens | |
| Original Cancellation Rate(percent) | 22% | — | — |
| Monthly Cost (Ad-Free)(USD) | $9.99 | $7.99 | |
| 4K/HDR Content Coverage(percent of library) | 90% | — | — |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards | 23 Emmys | |
| Maximum Concurrent Streams(screens) | 4 screens | 4 screens | |
| Monthly Subscription (Standard Tier)(USD) | $9.99 | — | — |
| Ad-Supported Tier Price(USD) | $9.99/month | $5.99 | |
| Total Content Titles(titles) | 2,500+ | 1,500+ | |
| Original Content Annual Budget(USD billions) | $2.5B | — | — |
| Global Subscriber Count(millions) | 25M | 150.2 million (2024) | |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — | — |
| Maximum Simultaneous Streams(streams) | 6 streams | 4 devices | |
| Annual Content Budget(USD billions) | $2.5B+ | — | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | 94 nominations | |
| Monthly Subscription Cost (Standard Plan)(USD) | $9.99 | $7.99 | |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | 38 Emmy nominations | |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | 7.4/10 | |
| Children's Content Titles(titles) | ~300 titles | ~2,500 titles | |
| Cheapest Ad-Supported Tier(USD/month) | Not available | $5.99 | — |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | — | — |
| Monthly Price (Ad-Free Tier)(USD) | $9.99/month | $13.99 | |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — | — |
| Original Series Released Per Year(series) | 25-30 series | — | — |
| Free Trial Duration(uses) | 90 days (with Apple One) | — | — |
| Base Subscription Price (No Ads)(USD/month) | $9.99 | — | — |
| Total Content Library Size(titles or videos) | 2,500+ titles (est. 5,000 hours) | 7,500+ titles | |
| 2024 Emmy Awards(awards) | 25 Emmys | — | — |
| Simultaneous Streams (Standard Tier)(streams) | 6 streams | 4 | |
| Original Series/Films Per Year(new originals) | 120+ originals | — | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — | — |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | $13.99/month | |
| Original Series Metacritic Average(score/100) | 73/100 | 67/100 | |
| Global Subscribers(millions) | 25 million (Q3 2024) | 150.2 million | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | $15.99/year (Disney Bundle) | |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | $13.99 | |
| Original Series & Films(count) | ~280 originals | — | — |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — | — |
| Cheapest Tier Cost(USD) | $9.99/month or free (Apple One) | — | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — | — |
| 4K HDR Content Available(titles) | 200+ | 200+ | |
| Monthly Subscription Cost (Standard Tier)(USD) | $9.99/month | — | — |
| Total Available Titles(titles) | ~2,500 | — | — |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — | — |
| Ad-Free Premium Tier Cost(USD) | $9.99/month (standard, no ads) | — | — |
| Film Catalog Size(titles) | 600+ | — | — |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | — | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — | — |
| Global Subscriber Base (2024)(millions) | 25 million | — | — |
| Annual Cost (Ad-Free)(USD) | $119.88 | — | — |
| Base Monthly Price (Ad-Free)(USD) | $9.99 | — | — |
| 4K HDR Coverage on Originals(%) | 100% | — | — |
| Global Subscriber Base(millions) | 25+ | 150.2 million | |
| Average Video Bitrate (4K)(Mbps) | 25 Mbps | — | — |
| Monthly New Releases(titles) | 8-10 | — | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — | — |
| 2024 Emmy Nominations Won(count) | 162 | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $9.99 | $13.99 | |
| Total Content Library(titles) | 2,000+ | 500+ | |
| Original Content Produced(titles) | 250+ | — | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — | — |
| Free Trial Length(days) | 7 | 0 | |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — | — |
| Monthly Cost (Ad-Supported Tier)(USD) | $6.99 | $7.99 | |
| Monthly Cost (Ad-Free Premium Tier)(USD) | $10.99 | — | — |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | — | — |
| Geographic Availability(countries) | 170+ countries | — | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | — | — |
| Total Titles in Catalog(titles) | ~250 titles | ~1,200 titles | |
| Emmy Awards Won (2024)(awards) | 19 | 8 | |
| Average Metacritic Score(score out of 100) | 72/100 | 65/100 | |
| Kids & Family Titles(titles) | ~40 titles | ~400+ titles | |
| Original Series Launches (Annual)(series) | 15-20 | 30-40 | |
| Average IMDB Rating (Originals)(score) | 7.8/10 | 7.2/10 | |
| Bundle Options Available(count) | 1 (Apple One) | 3 (with Hulu/ESPN+) | |
| Ad-Supported Monthly Price(USD) | $9.99 | $7.99 | |
| Ad-Free Monthly Price(USD) | $11.99 | — | — |
| Original Series Production Budget(USD per episode) | $15 million | — | — |
| Ad-Free Monthly Cost(USD) | $12.99 | — | — |
| Emmy Awards (2024)(awards) | 25 wins | — | — |
| Max Simultaneous Streams(devices) | 6 devices | — | — |
| Ad-Supported Plan Cost(USD) | $6.99 | — | — |
| Subscriber Count (Q4 2024)(millions) | ~16 million | — | — |
| Monthly Price (Ad-Free Standard)(USD) | $9.99 | — | — |
| Global Subscriber Base (2025)(millions) | 25 million | — | — |
| Simultaneous Streams (Premium Tier)(streams) | 6 streams | — | — |
| User Profiles Per Account(profiles) | 6 profiles | — | — |
| Emmy Nominations (2024)(nominations) | 62 nominations | — | — |
| Minimum Contract Length(months) | Month-to-month | — | — |
| Recommended Bundle Price (All Services, No Ads)(USD per month) | $44.99 (with ESPN Unlimited) | $44.99 (with ESPN Unlimited) | |
| Simultaneous Stream Devices(devices) | 4 devices | 4 devices | |
| Watch Party Maximum Participants(people) | 4 participants (GroupWatch) | 4 participants (GroupWatch) | |
| App Merger Timeline(year) | Early 2026 | Early 2026 | |
| Base Subscription Price (Ad-Supported)(USD per month) | $7.99 | $7.99 | |
| Premium Subscription Price (No Ads)(USD per month) | $13.99 | $13.99 | |
| Total Subscribers(millions) | Disney+ | Disney+ | |
| Annual Revenue (2024)(billion USD) | Disney+ | Disney+ | |
| Basic Plan Price(USD/month) | Disney+ | Disney+ | |
| Number of Subscription Tiers(tiers) | Disney+ | Disney+ | |
| YoY Growth Rate (2024)(percent) | Disney+ | Disney+ | |
| Download Installs (2026)(millions) | Disney+ | Disney+ | |
| Global Subscribers(millions) | Disney+ | Disney+ | |
| Annual Revenue(billions USD) | Disney+ | Disney+ | |
| Year-over-Year Growth(percent) | Disney+ | Disney+ | |
| Price (Base Plan)(USD/month) | Disney+ | Disney+ | |
| Content Library Size(titles) | Disney+ | Disney+ | |
| Simultaneous Streams (Standard)(screens) | Disney+ | Disney+ | |
| App Installs (2026)(millions) | Disney+ | Disney+ | |
| Content Update Frequency(releases per week) | Disney+ | Disney+ | |
| Standalone Monthly Price (Ad-Supported)(USD) | $7.99/month | $7.99/month | |
| Standalone Monthly Price (Ad-Free)(USD) | $13.99/month | $13.99/month | |
| Maximum User Profiles(profiles) | 7 profiles | 7 profiles | |
| Bundle Price (Disney+/Hulu/ESPN+)(USD) | $19.99/month (with Hulu integrated) | $19.99/month (with Hulu integrated) | |
| Monthly Price (Ad-Free)(USD) | $13.99 | $13.99 | |
| Monthly Price (With Ads)(USD) | $7.99 | $7.99 | |
| Original Series/Year 2025(titles) | 40+ releases | 40+ releases | |
| Monthly Price (Basic/Select Tier)(USD) | $11.99 | $11.99 | |
| Monthly Price (Ad-Free Premium Tier)(USD) | $18.99 | $18.99 | |
| Annual Plan Cost (Premium)(USD) | $189.99 | $189.99 | |
| Monthly Price (Ad-Free Premium)(USD) | $13.99 | $13.99 | |
| Original Series Library(series) | 180+ | 180+ | |
| Total Movie Library(titles) | 900+ | 900+ | |
| Offline Download Window(days) | 7 | 7 | |
| User Satisfaction Score(out of 5) | 78% | 78% | |
| Monthly Price (Standard/Ad-Free)(USD) | $7.99 | $7.99 | |
| Cheapest Plan Price(USD) | $7.99 (ad-free) | $7.99 (ad-free) | |
| Original Series Released (2024)(series) | 89 | 89 | |
| Simultaneous Streams (Standard Plan)(screens) | 1 | 1 | |
| Free Trial Period(days) | 7 days | 7 days | |
| User Subscribers (Q3 2024)(millions) | 150.4 | 150.4 | |
| Monthly Price (Ad-Supported)(USD) | $7.99 | $7.99 | |
| Simultaneous Streams (Premium)(streams) | 4 | 4 | |
| Average Monthly Ad Load (Ad-Supported)(minutes per hour) | 4-6 minutes | 4-6 minutes | |
| Standard Tier Price(USD/month) | $10.99 | $10.99 | |
| Premium Tier Price(USD/month) | $13.99 | $13.99 | |
| 2025 Emmy Awards Won(awards) | 24 Emmy awards | 24 Emmy awards | |
| Original Series Released (2025)(series) | 32 original series | 32 original series | |
| Bundle Value Savings(USD/month) | $8 savings (vs separate subscriptions) | $8 savings (vs separate subscriptions) | |
| Total Titles Available(titles) | ~1,500 titles | ~1,500 titles | |
| Budget Tier Price (With Ads)(USD) | $7.99 | $7.99 | |
| Exclusive Original Series (2023-2025)(series) | 28 exclusive originals | 28 exclusive originals | |
| 4K/HDR Title Count(titles) | ~600 4K titles | ~600 4K titles | |
| Total Movie & Show Library(titles) | ~1,000 titles | ~1,000 titles | |
| Original Series Count(series) | 180+ originals | 180+ originals | |
| 4K/HDR Content Titles(titles) | ~50 titles | ~50 titles | |
| Countries Available(countries) | 150+ countries | 150+ countries | |
| Lowest Ad-Supported Tier Price(USD) | $7.99/month | $7.99/month | |
| User Satisfaction Rating(out of 5) | 4.2/5 | 4.2/5 | |
| Monthly Base Price (No Ads)(USD) | $7.99 | $7.99 | |
| Original Series (2025)(series) | 45 original series | 45 original series | |
| Average User Rating(out of 5) | 4.3 / 5 | 4.3 / 5 | |
| Family-Friendly Content %(percent) | 42% | 42% | |
| Premium Tier with All Features(USD/month) | $10.99 | $10.99 | |
| TV Series Available(titles) | 2,500+ | 2,500+ | |
| Original Series Released Annually(series) | 25+ | 25+ | |
| Simultaneous Device Streams(devices) | 4 | 4 | |
| Bundle Monthly Savings(USD) | $7.98 (Disney Bundle) | $7.98 (Disney Bundle) | |
| Ad-Supported Monthly Price (US)(USD) | $7.99 | $7.99 | |
| Film Library Size(titles (estimated)) | 4,200+ | 4,200+ | |
| Simultaneous Screens (Standard)(screens) | 2 screens | 2 screens | |
| Monthly Price (Ad-Free, Standard Tier)(USD) | $10.99 | $10.99 | |
| 4K Ultra HD Titles Available(titles) | 450+ | 450+ | |
| Global Subscribers (2024)(millions) | 150 million | 150 million | |
| Annual Content Investment Budget(USD billions) | $12 billion | $12 billion | |
| Annual Original Content Production(titles) | ~85 originals | ~85 originals | |
| Standard Tier Monthly Cost (US)(USD) | $13.99/month | $13.99/month | |
| Ad-Supported Tier Cost (US)(USD) | $7.99/month | $7.99/month | |
| International Content Originals (%)(percent) | ~30% of originals | ~30% of originals | |
| Premium Ad-Free Monthly Price(USD) | $13.99 | $13.99 | |
| 2024 Emmy Awards for Originals(awards) | 18 wins | 18 wins | |
| Simultaneous Screens (Top Tier)(screens) | 4 screens | 4 screens | |
| Monthly Ad-Supported Subscription Price(USD) | $7.99/month | $7.99/month | |
| Premium Tier Monthly Cost(USD) | $13.99/month (ad-free) | $13.99/month (ad-free) | |
| Original Productions Released (2023)(shows/films) | 18 originals | 18 originals | |
| Exclusive Marvel Content Titles(series & films) | 100+ exclusive | 100+ exclusive | |
| Simultaneous Streaming Screens(screens) | 4 screens (Premium) | 4 screens (Premium) | |
| Trial Period Length(days) | 7 days free | 7 days free | |
| Ad-Free Monthly Price (US)(USD) | $13.99 | $13.99 | |
| Live TV Channels Included(channels) | 0 | 0 | |
| Original Content Produced Annually(series/films) | 50+ | 50+ | |
| Annual Revenue(USD billions) | $13.3 billion | $13.3 billion |
Sourced from publicly available data ·
Key Differences
8 attributes compared head-to-head
- £10.99Monthly Price (UK)£9.99(winner)
- Higher costAnnual Savings vs Competition£12.00 cheaper per year(winner)
- ~140-149 million (projected)(winner)Subscriber Base (2026)132 million
- Premium original programming focusContent StrategyBroad franchise library + originals
- Not publicly disclosedOperating Margin Forecast 202610% (Disney+ & Hulu combined)(winner)
- Part of Apple Services ($28.75B FY2025)(winner)Revenue Growth Trajectory$10.4 billion in 2024 (21.6% YoY growth)
- Not specifiedApp Install Base4+ million installs in 2026(winner)
- More aggressive increasesPrice Increase HistorySmaller, more gradual increases(winner)
- Monthly Price (UK)
Apple TV+
£10.99
Disney+
£9.99(winner)
- Annual Savings vs Competition
Apple TV+
Higher cost
Disney+
£12.00 cheaper per year(winner)
- Subscriber Base (2026)
Apple TV+
~140-149 million (projected)(winner)
Disney+
132 million
- Content Strategy
Apple TV+
Premium original programming focus
Disney+
Broad franchise library + originals
- Operating Margin Forecast 2026
Apple TV+
Not publicly disclosed
Disney+
10% (Disney+ & Hulu combined)(winner)
Full Comparison
| Attribute | ||
|---|---|---|
| Starting Price(USD) | $99 | — |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Available Apps(count) | 5,000+ | — |
| Content Strategy Focus | Premium original programming | Franchise library + originals |
| Content Library Size(millions or channels) | ~2,500 titles | ~10,000+ titles(winner) |
| Next-Day TV Episode Access | Not available | — |
| Annual Content Budget(USD billions) | $2.5B+ | — |
Show 27 more attributesChildren's Content Titles(titles) ~300 titles ~2,500 titles Original Series Released Per Year(series) 25-30 series — Total Content Library Size(titles or videos) 2,500+ titles (est. 5,000 hours) 7,500+ titles Original Series & Films(count) ~280 originals — Film Catalog Size(titles) 600+ — Total Content Library(titles) 2,000+ 500+ Original Content Produced(titles) 250+ — Original Series Launches (Annual)(series) 15-20 30-40 Live TV Available No — Original Series (Top Tier) Disney+ — Content Library Size(titles) Disney+ — Content Update Frequency(releases per week) Disney+ — Current TV Episode Availability Limited current TV availability — Original Series/Year 2025(titles) 40+ releases — Exclusive 2026 Live Features(features) Short-form mobile videos (announced) — Original Series Library(series) 180+ — Total Movie Library(titles) 900+ — Original Series Released (2024)(series) 89 — Original Series Released (2025)(series) 32 original series — Total Movie & Show Library(titles) ~1,000 titles — Original Series Count(series) 180+ originals — Original Series Released Annually(series) 25+ — Film Library Size(titles (estimated)) 4,200+ — Original Productions Released (2023)(shows/films) 18 originals — Exclusive Marvel Content Titles(series & films) 100+ exclusive — Original Content Produced Annually(series/films) 50+ — Franchise Content Diversity(major franchises) MCU, Star Wars, Pixar, Avatar, National Geographic — | ||
| Maximum Resolution(pixels) | 4K (2160p) | — |
| Refresh Rate Support(fps) | 60fps | — |
| 4K/HDR Content Coverage(percent of library) | 90% | — |
| 4K Ultra HD Availability(plan(s) included) | All tiers included | — |
| 4K Content Titles(% of library) | ~70% of originals in 4K | — |
Show 11 more attributes4K HDR Coverage on Originals(%) 100% — Average Video Bitrate (4K)(Mbps) 25 Mbps — 4K Content Available(yes/no) Yes (select titles) — 4K on Basic/Ad-Supported Plan Yes, included — HDR Support Yes, on 4K content — 4K Streaming Available Yes (Premium tier) — 4K/HDR Support Yes, on Premium+ — 4K/HDR Title Count(titles) ~600 4K titles — 4K/HDR Content Titles(titles) ~50 titles — Maximum Video Resolution (Ad-Supported)(pixels) 4K Ultra HD (2160p) — 4K Ultra HD Titles Available(titles) 450+ — | ||
| Monthly Subscription Price (UK)(GBP) | £10.99 | £9.99(winner) |
| Annual Cost for Single User(GBP) | £131.88 | £119.88(winner) |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99(winner) | $13.99 |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — |
Show 57 more attributesMonthly Cost (Ad-Free)(USD) $9.99 $7.99 Free Tier Option Not available — Monthly Subscription (Standard Tier)(USD) $9.99 — Ad-Supported Tier Price(USD) $9.99/month $5.99 Monthly Subscription Cost (Standard Plan)(USD) $9.99 $7.99 Cheapest Ad-Supported Tier(USD/month) Not available $5.99 Monthly Price (Lowest Tier)(USD) $9.99/month — Monthly Price (Ad-Free Tier)(USD) $9.99/month $13.99 Free Trial Duration(uses) 90 days (with Apple One) — Base Subscription Price (No Ads)(USD/month) $9.99 — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month $13.99/month Monthly Cost (Ad-Free Tier)(USD) $9.99 $13.99 Budget Tier Cost(USD) N/A — Cheapest Tier Cost(USD) $9.99/month or free (Apple One) — Monthly Subscription Cost (Standard Tier)(USD) $9.99/month — Ad-Free Premium Tier Cost(USD) $9.99/month (standard, no ads) — Annual Cost (Ad-Free)(USD) $119.88 — Base Monthly Price (Ad-Free)(USD) $9.99 — Monthly Subscription Cost (Ad-Free)(USD) $9.99 $13.99 Monthly Cost (Ad-Supported Tier)(USD) $6.99 $7.99 Monthly Cost (Ad-Free Premium Tier)(USD) $10.99 — Ad-Supported Monthly Price(USD) $9.99 $7.99 Ad-Free Monthly Price(USD) $11.99 — Ad-Free Monthly Cost(USD) $12.99 — Ad-Supported Plan Cost(USD) $6.99 — Monthly Price (Ad-Free Standard)(USD) $9.99 — Recommended Bundle Price (All Services, No Ads)(USD per month) $44.99 (with ESPN Unlimited) — Base Subscription Price (Ad-Supported)(USD per month) $7.99 — Premium Subscription Price (No Ads)(USD per month) $13.99 — Basic Plan Price(USD/month) Disney+ — Price (Base Plan)(USD/month) Disney+ — Standalone Monthly Price (Ad-Supported)(USD) $7.99/month — Standalone Monthly Price (Ad-Free)(USD) $13.99/month — Bundle Price (Disney+/Hulu/ESPN+)(USD) $19.99/month (with Hulu integrated) — Monthly Price (Ad-Free)(USD) $13.99 — Monthly Price (With Ads)(USD) $7.99 — Monthly Price (Basic/Select Tier)(USD) $11.99 — Monthly Price (Ad-Free Premium Tier)(USD) $18.99 — Annual Plan Cost (Premium)(USD) $189.99 — Monthly Price (Ad-Free Premium)(USD) $13.99 — Monthly Price (Standard/Ad-Free)(USD) $7.99 — Cheapest Plan Price(USD) $7.99 (ad-free) — Monthly Price (Ad-Supported)(USD) $7.99 — Standard Tier Price(USD/month) $10.99 — Premium Tier Price(USD/month) $13.99 — Budget Tier Price (With Ads)(USD) $7.99 — Lowest Ad-Supported Tier Price(USD) $7.99/month — Monthly Base Price (No Ads)(USD) $7.99 — Premium Tier with All Features(USD/month) $10.99 — Ad-Supported Monthly Price (US)(USD) $7.99 — Monthly Price (Ad-Free, Standard Tier)(USD) $10.99 — Standard Tier Monthly Cost (US)(USD) $13.99/month — Ad-Supported Tier Cost (US)(USD) $7.99/month — Premium Ad-Free Monthly Price(USD) $13.99 — Monthly Ad-Supported Subscription Price(USD) $7.99/month — Premium Tier Monthly Cost(USD) $13.99/month (ad-free) — Ad-Free Monthly Price (US)(USD) $13.99 — | ||
| Subscriber Base(millions) | ~140-149 million (2026 projection)(winner) | 132 million |
| Global Subscriber Base (2025)(millions) | 25 million | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025)(winner) | $10.4 billion (2024) |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | 21.6% (2024)(winner) |
| Operating Margin Target 2026(percent) | Not disclosed | 10% |
| Annual Revenue (2024)(billion USD) | Disney+ | — |
| Annual Revenue(USD billions) | $13.3 billion | — |
| Ecosystem Integration | Deep Apple device integration | Cross-platform universal access |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| User Base (US)(percent) | 15% | — |
| Simultaneous Streams(streams) | 6 simultaneous(winner) | 4 simultaneous streams |
| Offline Download Support | Yes (standard) | Yes (launching 2026) |
| Simultaneous Streams (Standard)(screens) | 2 | 4 screens(winner) |
| Maximum Concurrent Streams(screens) | 4 screens | 4 screens |
| Maximum Simultaneous Streams(streams) | 6 streams(winner) | 4 devices |
Show 29 more attributesLive TV Option Available(yes/no) No — Offline Download Capability Full library on all devices — Simultaneous Streams (Standard Tier)(streams) 6 streams 4 Offline Download Feature Yes (all plans) — Live TV Availability(channels) Not available — Live Sports Events(categories) None None (ESPN+ separate) Bundle Options Available(count) 1 (Apple One) 3 (with Hulu/ESPN+) Live Sports Available None — Simultaneous Streams (Premium Tier)(streams) 6 streams — User Profiles Per Account(profiles) 6 profiles — Advertising in Standard Tier No ads (any tier) — Simultaneous Stream Devices(devices) 4 devices — Live TV Access(availability) Not available standalone — Simultaneous Streams (Standard)(screens) Disney+ — Maximum User Profiles(profiles) 7 profiles — Watch Party Co-Viewing Feature Not available — Parental Controls Available Yes (Kids Profile included) — Offline Download Window(days) 7 — Simultaneous Streams (Standard Plan)(screens) 1 — Simultaneous Streams (Premium)(streams) 4 — Current-Season TV Episodes Access(days after air date) Limited to Disney/ABC — Simultaneous Device Streams(devices) 4 — Simultaneous Screens (Standard)(screens) 2 screens — Simultaneous Screens (Top Tier)(screens) 4 screens — Download Capability Available on all tiers — Simultaneous Streaming Screens(screens) 4 screens (Premium) — Live Sports Programming(availability) None — Live TV Channels Included(channels) 0 — Sports Content Without Add-On(leagues included) ESPN+ required ($11.99/month extra) — | ||
| Total Content Titles Available(titles) | 1,500+ | — |
| New Original Series (2026 Slate)(series) | 35+ | — |
| Total Content Titles(titles) | 2,500+(winner) | 1,500+ |
| Total Available Titles(titles) | ~2,500 | — |
| Total Titles in Catalog(titles) | ~250 titles | ~1,200 titles(winner) |
Show 8 more attributesKids & Family Titles(titles) ~40 titles ~400+ titles Total Titles Available(titles) ~1,500 titles — Exclusive Original Series (2023-2025)(series) 28 exclusive originals — Original Series (2025)(series) 45 original series — TV Series Available(titles) 2,500+ — Annual Original Content Production(titles) ~85 originals — International Content Originals (%)(percent) ~30% of originals — Franchise Exclusive Content (Titles)(major franchises) 5+ (MCU, Star Wars, Pixar, Nat Geo, ESPN) — | ||
| Average Title IMDb Rating(score) | 7.9/10 | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | 94 nominations(winner) |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — |
| Original Series Metacritic Average(score/100) | 73/100(winner) | 67/100 |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | — |
Show 2 more attributes4K Content Availability(% of library) 75% of originals 35% of titles Original Series Production Budget(USD per episode) $15 million — | ||
| 2025 Emmy Nominations(nominations) | 71 | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | — |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards(winner) | 23 Emmys |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — |
| Original Content Annual Budget(USD billions) | $2.5B | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — |
| Global Subscriber Count(millions) | 25M | 150.2 million (2024)(winner) |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — |
| Device Platform Support(platforms) | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | — |
| Supported Devices(count) | Apple devices, web, select smart TVs | — |
| Apple Ecosystem Integration | Standard support | — |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| Maximum Video Quality | 4K HDR (all tiers) | 4K HDR (premium only) |
| Maximum Resolution (Premium Tier)(pixels) | 4K Ultra HD (2160p) | — |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | 38 Emmy nominations(winner) |
| Average IMDb Rating of Originals(out of 10) | 8.2/10(winner) | 7.4/10 |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | Full exclusive access |
| 2024 Emmy Awards(awards) | 25 Emmys | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — |
| Emmy Awards (2024)(awards) | 25 wins | — |
| 2024 Emmy Awards for Originals(awards) | 18 wins | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 150.2 million(winner) |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One)(winner) | $15.99/year (Disney Bundle) |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — |
| Additional Membership Perks | Hulu/ESPN+ bundle options | — |
| Bundle Value Savings(USD/month) | $8 savings (vs separate subscriptions) | — |
Show 1 more attributeBundle Monthly Savings(USD) $7.98 (Disney Bundle) — | ||
| Live Sports Coverage | None | Via ESPN+ bundle |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — |
| 4K HDR Content Available(titles) | 200+ | 200+ |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | — |
| Emmy Nominations (2024)(nominations) | 62 nominations | — |
| Global Subscriber Base (2024)(millions) | 25 million | — |
| Subscriber Count (Q4 2024)(millions) | ~16 million | — |
| User Subscribers (Q3 2024)(millions) | 150.4 | — |
| Global Subscriber Base(millions) | 25+ | 150.2 million(winner) |
| Global Subscribers(millions) | Disney+ | — |
| Global Subscribers (2024)(millions) | 150 million | — |
| Monthly New Releases(titles) | 8-10 | — |
| 2024 Emmy Nominations Won(count) | 162 | — |
| Free Trial Length(days) | 7(winner) | 0 |
| Free Trial Period(days) | 7 days | — |
| Trial Period Length(days) | 7 days free | — |
| Geographic Availability(countries) | 170+ countries | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | — |
| Emmy Awards Won (2024)(awards) | 19(winner) | 8 |
| Average IMDB Rating (Originals)(score) | 7.8/10(winner) | 7.2/10 |
| Average Metacritic Score(score out of 100) | 72/100(winner) | 65/100 |
| 2025 Emmy Awards Won(awards) | 24 Emmy awards | — |
| Exclusive Franchise Content(count) | None (no Marvel, Star Wars, or major franchises) | 30+ Marvel titles, 15+ Star Wars titles, Pixar exclusives |
| Family-Friendly Content %(percent) | 42% | — |
| Original Series Focus | Family, superhero, sci-fi franchises | — |
| Max Simultaneous Streams(devices) | 6 devices | — |
| Minimum Contract Length(months) | Month-to-month | — |
| Watch Party Maximum Participants(people) | 4 participants (GroupWatch) | — |
| App Merger Timeline(year) | Early 2026 | — |
| Total Subscribers(millions) | Disney+ | — |
| Number of Subscription Tiers(tiers) | Disney+ | — |
| YoY Growth Rate (2024)(percent) | Disney+ | — |
| Year-over-Year Growth(percent) | Disney+ | — |
| Target Audience | Disney+ | — |
| Download Installs (2026)(millions) | Disney+ | — |
| Annual Revenue(billions USD) | Disney+ | — |
| App Installs (2026)(millions) | Disney+ | — |
| Content Discovery Usability | More difficult navigation | — |
| User Satisfaction Score(out of 5) | 78% | — |
| User Satisfaction Rating(out of 5) | 4.2/5 | — |
| Merger/Platform Status (2026) | Becoming primary unified platform | — |
| Target Demographic Age Group | All ages (family-focused) | — |
| Average Monthly Ad Load (Ad-Supported)(minutes per hour) | 4-6 minutes | — |
| Countries Available(countries) | 150+ countries | — |
| Average User Rating(out of 5) | 4.3 / 5 | — |
| Current-Season TV Episode Access(hours after air) | Not available | — |
| Primary Content Audience(demographic) | Families & children ages 4-14 | — |
| Annual Content Investment Budget(USD billions) | $12 billion | — |
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Pros & Cons
9 pros·6 cons across both
Apple TV+
Pros
Cons
Disney+
Pros
Cons
Frequently Asked Questions
5 questions
For fans of prestige TV with fewer but higher-quality shows, yes. Apple TV+ has a small but award-winning library. If you own Apple devices, you likely get a free trial with each new purchase.
No. Marvel (MCU) and Star Wars are exclusive to Disney+. Apple TV+ has only original content produced by Apple Studios.
Disney+ is far better for children — it includes the entire Disney animation library, Pixar films, Marvel, Star Wars, and National Geographic Kids. Apple TV+ has little children's content.
The Disney Bundle ($14.99/month with ads or $24.99 ad-free) includes Disney+, Hulu, and ESPN+ — three streaming services at a significant discount. It's the best streaming value for households wanting variety plus live sports.
No. The Apple TV+ streaming service (app) runs on Roku, Amazon Fire TV, Smart TVs (Samsung, LG), Android, and browsers. The Apple TV hardware set-top box ($129–$179) is separate from the Apple TV+ streaming service.
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