Netflix

About Netflix

Netflix is an American streaming entertainment service founded in 1997 by Reed Hastings and Marc Randolph. Originally a DVD-by-mail rental service, Netflix pivoted to streaming in 2007 and has since become the world's largest subscription streaming platform with over 280 million paid subscribers across 190+ countries. The company revolutionized how people consume entertainment, popularizing binge-watching culture and shifting the industry away from traditional broadcast and cable television. Netflix invests over $17 billion annually in content, producing acclaimed original series like Stranger Things, Squid Game, Wednesday, and Bridgerton, as well as feature films and documentaries. The platform's recommendation algorithm, powered by machine learning, personalizes content discovery for each user. Netflix offers multiple subscription tiers including an ad-supported plan, standard plan, and premium plan with 4K streaming. The company has expanded into gaming with Netflix Games, offering mobile games to subscribers at no additional cost. Despite increasing competition from Disney+, HBO Max, and Amazon Prime Video, Netflix maintains its market leadership through content quality and global scale.