Miro vs Mural: Pricing, AI & Features
Miro is a comprehensive innovation workspace with advanced AI tools and enterprise capabilities, while Mural is a more affordable basic whiteboarding platform. Miro targets enterprises needing deep collaboration features, whereas Mural suits teams prioritizing simplicity and cost-effectiveness.
Miro
Infinite whiteboard collaboration platform for agile teams and visual thinking.
Large enterprises, innovation teams, and organizations needing advanced collaboration with AI acceleration
Mural
Comprehensive digital workspace platform for collaborative workshops, ideation, and cross-functional team projects.
Small teams, startups, and budget-conscious organizations prioritizing ease of use over advanced features
Quick Answer
AI SummaryMiro is a comprehensive innovation workspace with advanced AI tools and enterprise capabilities, while Mural is a more affordable basic whiteboarding platform. Miro targets enterprises needing deep collaboration features, whereas Mural suits teams prioritizing simplicity and cost-effectiveness.
Our Verdict
AI-assistedMiro excels for enterprises requiring advanced AI tools, comprehensive innovation workflows, and robust security, making it worth the premium investment. Mural is ideal for small teams and startups seeking an affordable, user-friendly whiteboarding solution without enterprise complexity. Choose based on budget constraints and required feature depth.
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Choose Miro if
Large enterprises, innovation teams, and organizations needing advanced collaboration with AI acceleration
Choose Mural if
Best pickSmall teams, startups, and budget-conscious organizations prioritizing ease of use over advanced features
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Key Differences at a Glance
- AI Capabilities:✓ Miro wins(Advanced AI Workflows included in Business plan vs Basic AI features with limited automation)
- SMB Plan Pricing:✓ Mural wins($3,854 average annual cost vs $7,824 average annual cost)
- Enterprise Plan Pricing:✓ Mural wins($43,380 average annual cost vs $90,012 average annual cost)
Key Facts & Figures
27 numeric metrics compared
| Metric | Miro | Mural | Ratio |
|---|---|---|---|
| Starting Price (USD/month)(USD) | $8 | — | — |
| Maximum Concurrent Users(users) | 10,000+ | — | — |
| Template Library Size(templates) | 2,000+ | — | — |
| Free Trial Duration(days) | 7 days | — | — |
| Starter Plan Monthly Cost (Annual Billing)(USD) | $8 | — | — |
| SMB Annual Plan Cost (Typical)(USD) | $7,824 | — | — |
| Enterprise Annual Plan Cost (Typical)(USD) | $90,012 | — | — |
| SMB Annual Cost(USD) | $7,824 | $3,854 | |
| Enterprise Annual Cost(USD) | $90,012 | $43,380 | |
| Free Plan Boards(count) | Limited access | 3 murals included | — |
| Starting Price (Monthly)(USD) | $8/month | — | — |
| Third-party Integrations(integrations) | 150+ integrations | — | — |
| Pro Plan Monthly Cost (Annual Billing)(USD per user) | $16 | — | — |
| Free Plan Board Limit(boards) | 3 boards | — | — |
| Third-Party Integrations Available(count) | 70+ | — | — |
| Free Plan Editable Boards/Pages(count) | 3 boards | — | — |
| Paid Plan Starting Price(USD/user/month) | $8 (Team plan) | — | — |
| Pre-Built Templates(templates) | 1000+ templates | — | — |
| Third-Party Integrations(count) | 60+ | 50+ | |
| Monthly Cost (1 User)(USD) | $16/user/month | — | — |
| Starting Monthly Price (Per User)(USD) | $10 | — | — |
| Shape Library Size(shapes) | ~150 | — | — |
| Template Library(templates) | 200+ | — | — |
| Monthly Cost Per User(USD) | $18 (Team plan base) | $18 (Team plan base) | |
| Available Templates(count) | 500+ | 500+ | |
| Concurrent Collaborators (No Limit)(users) | 150 max per workspace | 150 max per workspace | |
| Free Trial Length(days) | 14 days | 14 days |
Sourced from publicly available data ·
Key Differences
8 attributes compared head-to-head
- Advanced AI Workflows included in Business plan(winner)AI CapabilitiesBasic AI features with limited automation
- $7,824 average annual costSMB Plan Pricing$3,854 average annual cost(winner)
- $90,012 average annual costEnterprise Plan Pricing$43,380 average annual cost(winner)
- Full innovation lifecycle workspace(winner)Platform DepthBasic visual collaboration and whiteboarding
- Limited workspace accessFree Plan Limitations3 murals with unlimited members(winner)
- Comprehensive enterprise-grade security(winner)Enterprise SecurityStandard security features
- Extensive templates plus custom optionsTemplate LibraryFull template library with member-built options
- Premium enterprise solutionMarket PositionBudget-friendly alternative
- AI Capabilities
Miro
Advanced AI Workflows included in Business plan(winner)
Mural
Basic AI features with limited automation
- SMB Plan Pricing
Miro
$7,824 average annual cost
Mural
$3,854 average annual cost(winner)
- Enterprise Plan Pricing
Miro
$90,012 average annual cost
Mural
$43,380 average annual cost(winner)
- Platform Depth
Miro
Full innovation lifecycle workspace(winner)
Mural
Basic visual collaboration and whiteboarding
- Free Plan Limitations
Miro
Limited workspace access
Mural
3 murals with unlimited members(winner)
- Enterprise Security
Miro
Comprehensive enterprise-grade security(winner)
Mural
Standard security features
- Template Library
Miro
Extensive templates plus custom options
Mural
Full template library with member-built options
- Market Position
Miro
Premium enterprise solution
Mural
Budget-friendly alternative
Full Comparison
| Attribute | Miro | Mural |
|---|---|---|
| Starting Price (USD/month)(USD) | $8 | — |
| Starter Plan Monthly Cost (Annual Billing)(USD) | $8 | — |
| SMB Annual Plan Cost (Typical)(USD) | $7,824 | — |
| Enterprise Annual Plan Cost (Typical)(USD) | $90,012 | — |
| SMB Annual Cost(USD) | $7,824 | $3,854(winner) |
Show 12 more attributesEnterprise Annual Cost(USD) $90,012 $43,380 Free Plan Boards(count) Limited access 3 murals included Starting Price (Monthly)(USD) $8/month — SMB Annual Cost (Typical)(USD) Competitive SMB rates — Enterprise Annual Cost (Typical)(USD) Custom enterprise pricing — Pro Plan Monthly Cost (Annual Billing)(USD per user) $16 — Free Plan Board Limit(boards) 3 boards — Paid Plan Starting Price(USD/user/month) $8 (Team plan) — Monthly Cost (1 User)(USD) $16/user/month — Starting Monthly Price (Per User)(USD) $10 — Monthly Cost Per User(USD) $18 (Team plan base) — Free Trial Length(days) 14 days — | ||
| Maximum Concurrent Users(users) | 10,000+ | — |
| Concurrent Collaborators (No Limit)(users) | 150 max per workspace | — |
| Template Library Size(templates) | 2,000+ | — |
| Design Tools Quality | Good general-purpose tools | — |
| Real-time Collaboration | Excellent for all collaboration types | — |
| Enterprise Governance | Extensive governance framework | — |
| AI Workflows | Included in Business plan | Limited availability |
Show 14 more attributesPrototyping Features Full prototyping suite ($20/mo add-on) Basic design capabilities Template Customization Extensive + custom options Full library + member-built AI Workflows Availability Built-in, included in Business plan — Template Library Quality Basic shapes and components — Best For Collaboration Scale Cross-functional, multi-team — Built-In Diagramming Templates(template packs) General shapes and connectors only — Database Capabilities Basic (shapes, connections, limited properties) — Pre-Built Templates(templates) 1000+ templates — Offline Functionality(capability level) Internet-only — Canvas Scalability Infinite canvas — Shape Library Size(shapes) ~150 — Template Library(templates) 200+ — AI Features AI board summary, auto-grouping, AI assistant — Offline Collaboration(support level) Full offline support with sync — | ||
| Free Trial Duration(days) | 7 days | — |
| Mobile App Support | iOS and Android | — |
| Platform Support | Web, Windows, Mac, iOS, Android | — |
| AI-Powered Features | Limited AI assistance | — |
| AI Capabilities | Advanced AI Workflows (Business plan+) | — |
| Enterprise SSO Support | Yes (enterprise plans) | — |
| Enterprise Security Grade | Enterprise-grade compliance | Standard compliance |
| Pricing Model | Tiered plans with add-ons | — |
| User Onboarding Complexity | Moderate to steep | Simple and quick |
| Third-party Integrations(integrations) | 150+ integrations | — |
| Third-Party Integrations(count) | 60+(winner) | 50+ |
| Figma Integration Depth(integration level) | Not available—requires exports/manual linking | — |
| Canvas Type | Infinite canvas for freeform work | — |
| Third-Party Integrations Available(count) | 70+ | — |
| Monthly Active Users(millions) | 50+ million | — |
| AI-Powered Features(count) | Miro AI assistant with summarization and content generation | — |
| Maximum Real-Time Collaborators(users) | Unlimited | — |
| Real-Time Collaborative Editors(users) | Unlimited (Team+ tier and above) | — |
| Concurrent Collaborators(users) | 10,000 users | — |
| Free Plan Real-time Collaborators(participants) | Unlimited | — |
| Enterprise SSO Support | SAML 2.0, OAuth 2.0, Active Directory | — |
| Free Plan Editable Boards/Pages(count) | 3 boards | — |
| Canvas Type | Infinite expandable spatial canvas | — |
| Offline Mode | Web-based only, no offline mode | — |
| AI Features Included | Native Miro AI (all plans) | — |
| Native Mobile Apps(text) | Full-featured iOS & Android | — |
| Offline Capability | Full offline mode available | — |
| Available Templates(count) | 500+ | — |
| AI-Powered Auto-Clustering(available) | Yes—automatic idea clustering and tagging | — |
MuralShow 12 more attributes
Show 14 more attributes
Pros & Cons
10 pros·4 cons across both
Miro
Pros
- Advanced AI Workflows for automation and time-saving
- Full innovation lifecycle support from ideation to execution
- Enterprise-grade security and compliance features
- Extensive integration ecosystem
- Robust prototype and design capabilities
Cons
- Higher cost for SMB teams ($7,824 annually)
- Steeper learning curve for new users
Mural
Pros
- Budget-friendly SMB pricing ($3,854 annually)
- Easy-to-use interface for quick adoption
- Generous free plan with 3 murals and unlimited members
- Full template library with community contributions
- Lower barrier to entry for small teams
Cons
- Limited AI and automation capabilities
- Lacks comprehensive innovation workflow tools
Frequently Asked Questions
5 questions
Mural is the better choice for startups, offering an average SMB cost of $3,854 annually compared to Miro's $7,824. Additionally, Mural's free plan includes 3 murals with unlimited members, making it more accessible for teams just starting out.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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