Premium Canadian athletic apparel brand known for innovation and high performance wear.
Consumers willing to invest in premium athletic wear who value brand prestige and advanced performance fabrics.
San Francisco-based activewear brand offering functional women's sports apparel with extended sizing and competitive pricing.
Budget-conscious shoppers seeking quality athletic wear with inclusive sizing and sustainability values.
Lululemon is a premium athletic brand known for innovation and premium pricing, while Athleta is a more inclusive, sustainable-focused brand owned by Gap Inc. with broader size ranges and lower price points. Athleta offers better value for budget-conscious consumers, while Lululemon dominates in brand prestige and resale value.
Both brands excel in their respective markets: Lululemon maintains premium pricing and superior resale value with cutting-edge fabric innovations, while Athleta provides excellent value, inclusivity, and sustainability commitments. The choice depends on budget priorities and whether premium branding or accessibility matters more to the consumer.
Choose Lululemon Athletica if
Consumers willing to invest in premium athletic wear who value brand prestige and advanced performance fabrics.
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| Metric | Lululemon Athletica | Athleta | Diff |
|---|---|---|---|
| Average Legging Price(USD) | $118 | $78 | +51% |
| Size Range Spread(sizes) | 19 sizes (2-20) | 25+ sizes (XXS-3X) | -24% |
| Resale Value Retention(percent) | 75% |
Lululemon vs Athleta
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Choose Athleta if
Budget-conscious shoppers seeking quality athletic wear with inclusive sizing and sustainability values.
| 45% |
| +67% |
| Proprietary Fabric Types(count) | 3+ (Luxtreme, Nulu, Power Stretch) | 1 (Cycora) | +200% |
| Brand Age(years) | 28 years (founded 1998) | 18 years (founded 2008) | +56% |
| Global Store Count(stores) | 550+ stores worldwide | 240+ stores (Gap Inc. owned) | +129% |
| Target Price Point(USD) | Premium ($150-$200) | Mid-range ($80-$130) | +67% |
| Retail Price (Leggings)(USD) | $60-90 | $60-90 | — |
| Resale Value Retention(%) | 25-50% | 25-50% | — |
| Annual Revenue (2024)(Billion USD) | ~$1.5B | ~$1.5B | — |
| Average Discount Frequency(%) | 15-25% | 15-25% | — |
| Employee Count (2026)(headcount) | ~2,500 | ~2,500 | — |
All figures sourced from publicly available data. Last updated May 2026.
Lululemon Athletica
$68-$238 per item
Athleta
$48-$168 per item🏆
Lululemon Athletica
2-20 (traditional sizing)
Athleta
XXS-3X (inclusive sizing)🏆
Lululemon Athletica
Moderate (Some recycled materials)
Athleta
High (Cycora fabric at scale 2026)🏆
Lululemon Athletica
Premium luxury athletic brand🏆
Athleta
Value-friendly performance wear
Lululemon Athletica
70-80% of original price🏆
Athleta
40-50% of original price
Lululemon Athletica
Luxtreme, Power Stretch Pro, Nulu
Athleta
Cycora (regenerated fiber innovation)
Lululemon Athletica
Premium consumers seeking luxury
Athleta
Inclusive consumers seeking value
Both offer excellent quality construction. Lululemon uses proprietary innovations (Luxtreme, Nulu) providing superior performance features, while Athleta focuses on practical durability and comfort at a lower price point with comparable overall quality.
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| Attribute | ||
|---|---|---|
| Average Legging Price(USD) | $118 | $78 |
| Size Range Spread(sizes) | 19 sizes (2-20) | 25+ sizes (XXS-3X) |
| Resale Value Retention(percent) | 75% | 45% |
| Proprietary Fabric Types(count) | 3+ (Luxtreme, Nulu, Power Stretch) | 1 (Cycora) |
| Sustainability Commitment(null) | Moderate (some recycled materials) | High (Cycora at scale 2026) |
| Brand Age(years) | 28 years (founded 1998) | 18 years (founded 2008) |
| Global Store Count(stores) | 550+ stores worldwide | 240+ stores (Gap Inc. owned) |
| Target Price Point(USD) | Premium ($150-$200) | Mid-range ($80-$130) |
| Retail Price (Leggings)(USD) | $60-90 | — |
| Average Discount Frequency(%) | 15-25% | — |
| Resale Value Retention(%) | 25-50% | — |
| Maximum Size Available(size) | 3X | — |
| Annual Revenue (2024)(Billion USD) | ~$1.5B | — |
| Market Capitalization(trillions USD) | ~$4.2B | — |
| Fit Consistency Rating(score) | Variable/Adaptive | — |
| Employee Count (2026)(headcount) | ~2,500 | — |
Side-by-side comparison of numeric attributes