software
Amplitude vs Google Analytics 2026: Product vs Web
Google Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
A
Amplitude
Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
Mobile app companies, SaaS products, subscription businesses, and product teams needing deep behavioral analytics.
Score63%
VS
Google Analytics
Free, cloud-based web analytics platform with AI-powered insights and real-time reporting.
Website owners, digital marketers, small businesses, and enterprises needing free traffic analysis without advanced product behavior tracking.
Score56%
143 attributes7 differences17 pros/cons
Quick Answer
AI SummaryGoogle Analytics is free and easier to set up for basic website traffic tracking, while Amplitude specializes in product analytics with advanced user behavior segmentation and is ideal for mobile and SaaS companies willing to pay for deeper insights.
Our Verdict
AI-assistedChoose Google Analytics if you need free, straightforward website traffic tracking with quick implementation and don't require deep product behavior insights. Choose Amplitude if you're a mobile-first company, SaaS product, or need advanced user segmentation, funnel analysis, and are willing to invest $1,000+ monthly for actionable behavioral intelligence.
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A
Amplitude
7.8/10
Google Analytics
7.2/10
A
Choose Amplitude if
Best pickMobile app companies, SaaS products, subscription businesses, and product teams needing deep behavioral analytics.
Choose Google Analytics if
Website owners, digital marketers, small businesses, and enterprises needing free traffic analysis without advanced product behavior tracking.
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Key Differences at a Glance
- Pricing Model:✓ Google Analytics wins(Free tier + $10,000+/year for advanced features vs Free tier + $995/month minimum paid)
- Primary Focus:Product analytics and user behavior funnels vs Website traffic and conversion tracking
- Mobile App Tracking:✓ Amplitude wins(Native SDKs for iOS, Android, React Native vs Limited mobile app support via Google Analytics 4)
Key Facts & Figures
87 numeric metrics compared
| Metric | Amplitude | Google Analytics | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — | — |
| Event Processing Latency(milliseconds) | 300-600ms | — | — |
| Maximum Data Retention(months) | 60 months | — | — |
| Pre-built Templates(count) | 40+ | — | — |
| Native Integrations(count) | 450+ | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Customer Satisfaction (NPS)(points) | 68 | — | — |
| Free Trial Period(days) | 14 days | — | — |
| Starting Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| API Rate Limits(requests/minute) | 10000 | — | — |
| Free Tier Event Limit(events/month) | 10,000,000 | — | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — | — |
| Data Retention (Free Tier)(months) | 90 days | — | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | Free (GA4 standard); $10,000+/year (GA360) | |
| Average Setup Time(days) | 6 hours | 0.5 hours | |
| Custom Event Properties(limit) | 200+ properties | 40-50 custom dimensions | |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | 24-48 hour delay | |
| Max Monthly Events (Free Tier)(events) | 10 million events | Unlimited | — |
| Global Market Share(%) | 3.2% of analytics market | 85.2% | |
| Starting Price (Monthly Subscription)(USD) | $995 | — | — |
| Free Tier Data Retention(days) | 30 days | 2 months | |
| Third-Party Integrations(integrations) | 200+ integrations | 200+ | |
| Event Tracking Capacity(events) | 700+ custom events | — | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — | — |
| Entry Price(USD/month) | $995 minimum | — | — |
| Data Retention (Free/Base Tier)(months) | 24 | — | — |
| Mobile App SDKs Available(count) | 12+ native SDKs | — | — |
| Setup Time (Hours)(hours) | 4-8 | — | — |
| Free Trial Length(days) | 14 | — | — |
| Market Share (2024)(percent) | 8.2% | — | — |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | — | — |
| Cohort Size Limit(properties) | 200+ custom properties | — | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — | — |
| Data Latency(seconds) | 300-600 seconds | — | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — | — |
| Free Tier Team Members(users) | 5 team members | — | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — | — |
| Native Integrations Available(count) | 200+ integrations | — | — |
| Seats Per Starter Plan(users) | 50 users | — | — |
| Session Replay Monthly Limit(sessions/month) | Not included | — | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — | — |
| Starting Paid Plan Price(USD/month) | $995/month | — | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — | — |
| Pre-Built Integrations(count) | 350+ integrations | — | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — | — |
| Monthly Event Capacity(billion events) | 100+ billion | — | — |
| Pre-built Cohort Templates(templates) | 50+ | — | — |
| Integration Partners(integrations) | 200+ | — | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — | — |
| Number of Integrations(integrations) | 100+ | — | — |
| Data Retention (Standard)(months) | 24 months | 14 months | |
| Starting Price (Monthly)(USD) | $995 (Growth tier) | $0 (GA4 free) | |
| Free Trial Duration(days) | 14 days | — | — |
| Base Monthly Cost (USD)(USD) | $995/month | — | — |
| Per-Event Cost(USD per million events) | $100-200 per million | — | — |
| Starting Monthly Cost(USD) | $995 | — | — |
| Maximum Cohort Properties(properties) | 50+ | — | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — | — |
| Average Setup Cost (Professional Services)(USD) | $5,000-$15,000 | — | — |
| Starting Monthly Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — | — |
| Attribution Models Available(count) | 7+ models | — | — |
| Retroactive Data Lookback(months) | 0 months | 0 months | |
| Available Integrations(integrations) | 900+ | 900+ | |
| Typical Implementation Time(weeks) | 4-8 weeks (GTM setup) | 4-8 weeks (GTM setup) | |
| Non-Technical User Dashboard Usability(1-10 scale) | 5/10 (requires GTM knowledge) | 5/10 (requires GTM knowledge) | |
| Monthly Cost (Single Site)(USD) | $0 | $0 | |
| Script Size (Performance Impact)(KB) | ~85 KB | ~85 KB | |
| Data Retention Period(months) | 26 months | 26 months |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
4AmplitudeAmplitude leads1 tie
Amplitude
Attribute
Google Analytics
- Free tier + $995/month minimum paidPricing ModelFree tier + $10,000+/year for advanced features(winner)
- Product analytics and user behavior funnelsPrimary FocusWebsite traffic and conversion tracking
- Native SDKs for iOS, Android, React Native(winner)Mobile App TrackingLimited mobile app support via Google Analytics 4
- 12 months of historical data(winner)Data Retention (Free Tier)2 months (GA4 standard)
- Advanced behavioral segmentation with 200+ properties(winner)User Segmentation CapabilitiesStandard audience segments with limited custom dimensions
- 4-8 hours for comprehensive implementationSetup Time (Average)30 minutes for basic tracking(winner)
- Tracks micro-conversions, drop-off rates, and behavioral paths(winner)Funnel Analysis DepthBasic funnel visualization with limited path analysis
- Pricing Model
Amplitude
Free tier + $995/month minimum paid
Google Analytics
Free tier + $10,000+/year for advanced features(winner)
- Primary Focus
Amplitude
Product analytics and user behavior funnels
Google Analytics
Website traffic and conversion tracking
- Mobile App Tracking
Amplitude
Native SDKs for iOS, Android, React Native(winner)
Google Analytics
Limited mobile app support via Google Analytics 4
- Data Retention (Free Tier)
Amplitude
12 months of historical data(winner)
Google Analytics
2 months (GA4 standard)
- User Segmentation Capabilities
Amplitude
Advanced behavioral segmentation with 200+ properties(winner)
Google Analytics
Standard audience segments with limited custom dimensions
- Setup Time (Average)
Amplitude
4-8 hours for comprehensive implementation
Google Analytics
30 minutes for basic tracking(winner)
- Funnel Analysis Depth
Amplitude
Tracks micro-conversions, drop-off rates, and behavioral paths(winner)
Google Analytics
Basic funnel visualization with limited path analysis
Full Comparison
| Attribute | Amplitude | Google Analytics |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — |
| Free Trial Period(days) | 14 days | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | Free (GA4 standard); $10,000+/year (GA360)(winner) |
Show 10 more attributesStarting Price (Monthly Subscription)(USD) $995 — Base Monthly Price (Cloud)(USD) $995 base + $0.75/user — Starting Paid Plan Price(USD/month) $995/month — Starting Price (Monthly)(USD) $995 (Growth tier) $0 (GA4 free) Base Monthly Cost (USD)(USD) $995/month — Per-Event Cost(USD per million events) $100-200 per million — Starting Monthly Cost(USD) $995 — Average Setup Cost (Professional Services)(USD) $5,000-$15,000 — Starting Monthly Price(USD) $995 — Monthly Cost (Single Site)(USD) $0 — | ||
| Event Processing Latency(milliseconds) | 300-600ms | — |
| Free Tier Data Retention(days) | 30 days(winner) | 2 months |
| Data Latency(seconds) | 300-600 seconds | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — |
| Script Size (Performance Impact)(KB) | ~85 KB | — |
| Maximum Data Retention(months) | 60 months | — |
| Data Retention (Free Tier)(months) | 90 days | — |
| Data Retention (Free/Base Tier)(months) | 24 | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — |
Show 3 more attributesData Retention (Standard)(months) 24 months 14 months Data Retention(months) 25 months — Data Retention Period(months) 26 months — | ||
| Pre-built Templates(count) | 40+ | — |
| Custom Segmentation Rules(limit) | Unlimited | — |
| Session Replay Included | Third-party integration only | — |
| Automatic Event Capture | No, requires manual setup | — |
| Data Retention(months) | 25 months | — |
Show 28 more attributesMulti-workspace Support Yes, unlimited — In-App Messaging Capability(null) Requires third-party integration — SQL Query Access(Plan tier) Enterprise only ($50K+/year) — Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web Web, limited mobile via GA4 Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) 24-48 hour delay Session Recordings Not included (add-on required) — Third-Party Integrations(integrations) 200+ integrations 200+ Heatmaps & Click Maps No — Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) — In-App Guidance Tools Limited (basic analytics only) — Session Recording(included/excluded) Not included — A/B Testing Platform(included/excluded) Requires integration — Feature Flags(included/excluded) Not included — Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting — Native Integrations Available(count) 200+ integrations — Session Replay Monthly Limit(sessions/month) Not included — Predictive Analytics Capability ML-powered churn & propensity models — Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves — Pre-Built Integrations(count) 350+ integrations — Mobile SDK Support(platforms) iOS, Android, React Native, Flutter — Session Recording Capability(recordings) Not available — Heatmap Coverage(heatmaps per site) Not available — Session Replay Included(Yes/No) No (requires integration) — Feature Flags Included(Yes/No) No (requires external tool) — Maximum Cohort Properties(properties) 50+ — Automatic Event Tracking(Yes/No) No (manual required) — Retroactive Data Lookback(months) 0 months — E-Commerce Tracking Full support with funnels & ROI — | ||
| Native Integrations(count) | 450+ | — |
| Free Trial Duration(days) | 14 days | — |
| Customer Satisfaction (NPS)(points) | 68 | — |
| Starting Price(USD) | $995 | — |
| Entry Price(USD/month) | $995 minimum | — |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | — |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | — |
| Custom Event Tracking Limit(events) | Unlimited | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — |
| API Rate Limits(requests/minute) | 10000 | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — |
| Free Tier Event Limit(events/month) | 10,000,000 | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — |
| Real-Time Audience Activation | No (requires export) | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Mobile App SDKs Available(count) | 12+ native SDKs | — |
| Data Export Limit (BigQuery/SQL)(events per month) | Unlimited | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Cohort Segmentation Depth(segmentation dimensions) | Unlimited multi-dimensional | — |
| Funnel Analysis Depth | Multi-step funnels with granular drop-off analysis | — |
| Attribution Models Available(count) | 7+ models | — |
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — |
| Non-Technical User Dashboard Usability(1-10 scale) | 5/10 (requires GTM knowledge) | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — |
| Setup Time (Hours)(hours) | 4-8 | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — |
| Average Setup Time(days) | 6 hours | 0.5 hours(winner) |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — |
| Custom Event Properties(limit) | 200+ properties(winner) | 40-50 custom dimensions |
| Max Monthly Events (Free Tier)(events) | 10 million events | Unlimited |
| Global Market Share(%) | 3.2% of analytics market | 85.2%(winner) |
| Event Tracking Capacity(events) | 700+ custom events | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — |
| Cohort Size Limit(properties) | 200+ custom properties | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Cohort Creation Complexity(feature depth) | Advanced nesting (unlimited filters) | — |
| Free Trial Length(days) | 14 | — |
| Free Trial Duration(days) | 14 days | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — |
| Market Share (2024)(percent) | 8.2% | — |
| Self-Hosting Option | No (SaaS only) | — |
| Implementation Time(weeks) | 1-2 weeks | — |
| Self-Hosted Option(Yes/No) | No (Cloud only) | — |
| Implementation Complexity(weeks to production) | 4-8 weeks | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — |
| Free Tier Team Members(users) | 5 team members | — |
| Built-in A/B Testing | Yes, native experimentation platform | — |
| Customer Retention Focus | Deep retention & behavioral cohorts | — |
| Seats Per Starter Plan(users) | 50 users | — |
| Monthly Event Capacity(billion events) | 100+ billion | — |
| In-App Guide Builder | Plugin-based only | — |
| Survey & Feedback Tools | Third-party integration required | — |
| Session Recording & Heatmaps | Add-on required | — |
| Mobile App Support(platforms) | iOS/Android analytics only | — |
| Custom Events Limit(events) | Unlimited | — |
| Pre-built Cohort Templates(templates) | 50+ | — |
| Integration Partners(integrations) | 200+ | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — |
| Number of Integrations(integrations) | 100+ | — |
| Real-time Segmentation | Yes, via Amplitude Audiences | — |
| Event Tracking Limit(events/month) | Unlimited | — |
| HIPAA Compliance(Yes/No) | Yes | — |
| FedRAMP Authorization(Yes/No) | Ready (In Progress) | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — |
| Session Replay Feature(built-in capability) | Add-on/Limited | — |
| Available Integrations(integrations) | 900+ | — |
| Typical Implementation Time(weeks) | 4-8 weeks (GTM setup) | — |
| Setup Time(minutes) | 30-60 minutes | — |
| GDPR Compliance (Out-of-Box)(boolean) | Requires configuration & DPA | — |
| Cookie Usage | First-party cookies required | — |
AAmplitude
Google AnalyticsStarting Monthly Price(USD)
$1,295
—
Free Trial Period(days)
14 days
—
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
—
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
Free (GA4 standard); $10,000+/year (GA360)
Show 10 more attributes
Starting Price (Monthly Subscription)(USD)
$995
—
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
—
Starting Paid Plan Price(USD/month)
$995/month
—
Starting Price (Monthly)(USD)
$995 (Growth tier)
$0 (GA4 free)
Base Monthly Cost (USD)(USD)
$995/month
—
Per-Event Cost(USD per million events)
$100-200 per million
—
Starting Monthly Cost(USD)
$995
—
Average Setup Cost (Professional Services)(USD)
$5,000-$15,000
—
Starting Monthly Price(USD)
$995
—
Monthly Cost (Single Site)(USD)
$0
—
Event Processing Latency(milliseconds)
300-600ms
—
Free Tier Data Retention(days)
30 days
2 months
Data Latency(seconds)
300-600 seconds
—
Event Processing Latency(milliseconds)
24-48 hours
—
Script Size (Performance Impact)(KB)
~85 KB
—
Maximum Data Retention(months)
60 months
—
Data Retention (Free Tier)(months)
90 days
—
Data Retention (Free/Base Tier)(months)
24
—
Data Retention (Paid)(months)
13 months (with extended)
—
Historical Data Retention (Free Tier)(months)
12 months
—
Show 3 more attributes
Data Retention (Standard)(months)
24 months
14 months
Data Retention(months)
25 months
—
Data Retention Period(months)
26 months
—
Pre-built Templates(count)
40+
—
Custom Segmentation Rules(limit)
Unlimited
—
Session Replay Included
Third-party integration only
—
Automatic Event Capture
No, requires manual setup
—
Data Retention(months)
25 months
—
Show 28 more attributes
Multi-workspace Support
Yes, unlimited
—
In-App Messaging Capability(null)
Requires third-party integration
—
SQL Query Access(Plan tier)
Enterprise only ($50K+/year)
—
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
Web, limited mobile via GA4
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
24-48 hour delay
Session Recordings
Not included (add-on required)
—
Third-Party Integrations(integrations)
200+ integrations
200+
Heatmaps & Click Maps
No
—
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
—
In-App Guidance Tools
Limited (basic analytics only)
—
Session Recording(included/excluded)
Not included
—
A/B Testing Platform(included/excluded)
Requires integration
—
Feature Flags(included/excluded)
Not included
—
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
—
Native Integrations Available(count)
200+ integrations
—
Session Replay Monthly Limit(sessions/month)
Not included
—
Predictive Analytics Capability
ML-powered churn & propensity models
—
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
—
Pre-Built Integrations(count)
350+ integrations
—
Mobile SDK Support(platforms)
iOS, Android, React Native, Flutter
—
Session Recording Capability(recordings)
Not available
—
Heatmap Coverage(heatmaps per site)
Not available
—
Session Replay Included(Yes/No)
No (requires integration)
—
Feature Flags Included(Yes/No)
No (requires external tool)
—
Maximum Cohort Properties(properties)
50+
—
Automatic Event Tracking(Yes/No)
No (manual required)
—
Retroactive Data Lookback(months)
0 months
—
E-Commerce Tracking
Full support with funnels & ROI
—
Native Integrations(count)
450+
—
Free Trial Duration(days)
14 days
—
Customer Satisfaction (NPS)(points)
68
—
Starting Price(USD)
$995
—
Entry Price(USD/month)
$995 minimum
—
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
—
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
—
Custom Event Tracking Limit(events)
Unlimited
—
Retention Metrics Available(count)
5+ (curves, cohort, churn prediction, survival)
—
API Rate Limits(requests/minute)
10000
—
API Rate Limits (Standard Plan)(calls/hour)
500,000 events/month
—
API Rate Limit (Free Tier)(requests/second)
50 req/sec
—
Free Tier Event Limit(events/month)
10,000,000
—
Free Tier Event Monthly Limit(events/month)
10M events/month
—
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
—
Real-Time Audience Activation
No (requires export)
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Mobile App SDKs Available(count)
12+ native SDKs
—
Data Export Limit (BigQuery/SQL)(events per month)
Unlimited
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Cohort Segmentation Depth(segmentation dimensions)
Unlimited multi-dimensional
—
Funnel Analysis Depth
Multi-step funnels with granular drop-off analysis
—
Attribution Models Available(count)
7+ models
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Setup Time (typical)(minutes)
7–14 days (event tracking setup)
—
Non-Technical User Dashboard Usability(1-10 scale)
5/10 (requires GTM knowledge)
—
Setup Time (implementation to first insights)(days)
1-2 days
—
Setup Time (Hours)(hours)
4-8
—
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
—
Manual Event Configuration Required(percentage)
100% (required)
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
—
Event Capacity (High-Volume)(events/month (millions))
100+ million
—
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
—
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
—
Average Setup Time(days)
6 hours
0.5 hours
Setup Time for Non-Technical Users(weeks)
120-180 minutes (requires dev team)
—
Custom Event Properties(limit)
200+ properties
40-50 custom dimensions
Max Monthly Events (Free Tier)(events)
10 million events
Unlimited
Global Market Share(%)
3.2% of analytics market
85.2%
Event Tracking Capacity(events)
700+ custom events
—
Funnel Analysis Stages Supported(stages)
10+ stages
—
Cohort Size Limit(properties)
200+ custom properties
—
API Rate Limit (Requests/Minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Cohort Creation Complexity(feature depth)
Advanced nesting (unlimited filters)
—
Free Trial Length(days)
14
—
Free Trial Duration(days)
14 days
—
Implementation Time (Days)(days)
14-30 (requires data modeling)
—
Market Share (2024)(percent)
8.2%
—
Self-Hosting Option
No (SaaS only)
—
Implementation Time(weeks)
1-2 weeks
—
Self-Hosted Option(Yes/No)
No (Cloud only)
—
Implementation Complexity(weeks to production)
4-8 weeks
—
Free Tier Monthly Event Limit(million events)
10M events
—
Starting Enterprise Price (annual)(USD)
$14,400
—
Free Tier Team Members(users)
5 team members
—
Built-in A/B Testing
Yes, native experimentation platform
—
Customer Retention Focus
Deep retention & behavioral cohorts
—
Seats Per Starter Plan(users)
50 users
—
Monthly Event Capacity(billion events)
100+ billion
—
In-App Guide Builder
Plugin-based only
—
Survey & Feedback Tools
Third-party integration required
—
Session Recording & Heatmaps
Add-on required
—
Mobile App Support(platforms)
iOS/Android analytics only
—
Custom Events Limit(events)
Unlimited
—
Pre-built Cohort Templates(templates)
50+
—
Integration Partners(integrations)
200+
—
Monthly Active Users (Max Tier)(users)
500 million+
—
Number of Integrations(integrations)
100+
—
Real-time Segmentation
Yes, via Amplitude Audiences
—
Event Tracking Limit(events/month)
Unlimited
—
HIPAA Compliance(Yes/No)
Yes
—
FedRAMP Authorization(Yes/No)
Ready (In Progress)
—
Mobile SDK Quality Rating(score out of 10)
9.2 (native, event-rich)
—
Multi-Touch Attribution Models(count)
Custom rules only
—
Session Replay Feature(built-in capability)
Add-on/Limited
—
Available Integrations(integrations)
900+
—
Typical Implementation Time(weeks)
4-8 weeks (GTM setup)
—
Setup Time(minutes)
30-60 minutes
—
GDPR Compliance (Out-of-Box)(boolean)
Requires configuration & DPA
—
Cookie Usage
First-party cookies required
—
Pros & Cons
10 pros·7 cons across both
A
A
Amplitude
+5-3
Pros
- Advanced user segmentation with 200+ custom event properties and behavioral cohorts
- Native mobile SDKs for iOS, Android, React Native with superior mobile tracking
- 12-month data retention on free tier vs competitors' 2 months
- Behavioral path analysis showing exact user journey sequences and micro-conversions
- Real-time dashboards and alerts for critical user metrics and anomalies
Cons
- Minimum $995/month for paid plans with no mid-tier option
- Steeper learning curve requiring 4-8 hours for proper implementation
- Limited website traffic and SEO insights compared to Google Analytics
Google Analytics
+5-4
Pros
- Completely free tier with no usage limits or feature restrictions
- 30-minute setup time with simple GTM integration and minimal coding
- Seamless integration with Google Ads, Search Console, and Google Business Profile
- Familiar interface for 90% of web analytics users globally
- Strong web traffic analysis with device, location, and traffic source breakdowns
Cons
- Only 2 months of historical data retention on free GA4 tier
- Limited mobile app tracking capabilities—requires separate GA4 implementation
- Basic funnel analysis with poor path visualization and drop-off insights
- Requires GA4 upgrade ($10K+/year) to access advanced segmentation features
Frequently Asked Questions
5 questions
Yes, most companies use both. Google Analytics provides free website traffic insights, while Amplitude supplements it with product behavior analytics. They complement rather than compete—GA4 for traffic sources and conversion rates, Amplitude for user journey mapping and retention cohorts. Many SaaS companies send the same events to both tools.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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