Amplitude
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About Amplitude
Amplitude is an enterprise-grade digital analytics platform specializing in product intelligence — helping companies understand user behavior, measure the impact of product changes, and make data-driven decisions. Founded in 2012 in San Francisco by Spenser Skates, Curtis Liu, and Jeffrey Wang, Amplitude went public on Nasdaq in 2021. The platform is used by over 3,000 customers including Ford, Walmart, Peloton, and Squarespace. Amplitude's core offering centers on Behavioral Cohorts (segment users by what they've done), Pathfinder (user flow visualization), Retention Analysis, Impact Analysis (measure feature impact), and Experiment (integrated A/B testing). In 2023, Amplitude launched Ask Amplitude, a natural language query interface allowing non-technical users to get product insights by asking questions in plain English. The platform integrates deeply with data warehouses (Snowflake, BigQuery, Redshift) through Amplitude's Data platform. Amplitude Starter is free for up to 10 million monthly events. Plus starts at $49/month and Growth and Enterprise tiers offer advanced governance, SSO, and dedicated support.
Frequently Asked Questions
Is Amplitude free?
Amplitude Starter is free for up to 10 million monthly events with core analytics features. Plus starts at $49/month for higher volume and more features. Growth and Enterprise tiers are custom-priced for large organizations needing advanced data governance, SSO, and dedicated support.
Amplitude vs Mixpanel: which is better?
Amplitude is generally better for large enterprises needing sophisticated data governance, deep warehouse integrations, and complex behavioral analysis at scale. Mixpanel is faster, easier to set up, and has a more generous free tier (20M events vs Amplitude's 10M). Startups and growth-stage companies often prefer Mixpanel; enterprise analytics teams often prefer Amplitude.
What is Amplitude used for?
Amplitude is used by product teams to track how users interact with digital products, measure retention and engagement, analyze feature adoption, run A/B tests, and identify conversion bottlenecks. It answers questions like 'which features lead to long-term retention?', 'where do users drop off in onboarding?', and 'what behaviors predict churn?'.
Top Alternatives to Amplitude
Mixpanel
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Heap
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PostHog
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Pendo
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Hotjar
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