Alternatives to Google Analytics
6 alternatives found
Google Analytics is the world's most widely used web analytics platform, installed on over 56% of all websites globally. The current version, Google Analytics 4 (GA4), was launched in 2020 and made mandatory in 2023 when Universal Analytics was sunset.
Plausible Analytics
Privacy-first, GDPR-compliant, no cookies, simple UI
Matomo
Open-source, self-hostable, GDPR-friendly with full data ownership
Mixpanel
Better for product analytics and user behavior tracking
Hotjar
Qualitative behavior analytics — complements GA4
Fathom
Privacy-first, cookie-free, simple dashboard
Amplitude
Best-in-class product analytics for SaaS
Related Alternatives
Explore alternatives pages for entities compared with Google Analytics.
Get the best comparisons in your inbox
Weekly digest of trending comparisons, new categories, and expert insights. No spam.
Join 1,000+ readers. Unsubscribe anytime.