food_and_drink
EveryPlate vs Blue Apron 2026: Price, Quality & Variety
EveryPlate is the most affordable meal kit at $1.47 per serving, while Blue Apron offers premium ingredients and more diverse recipes at $2.49 per serving. EveryPlate targets budget-conscious families, whereas Blue Apron appeals to home cooks prioritizing quality and variety.
E
EveryPlate
Budget-friendly meal delivery service with 25-30 minute recipes designed for families.
Budget-conscious families of 3-4 seeking affordable meals with minimal prep time
Score63%
VS
Blue Apron
Premium meal kit service featuring chef-designed recipes and high-quality sourced ingredients.
Couples and individuals prioritizing ingredient quality, culinary variety, and dietary flexibility over cost
Score63%
Quick Answer
AI SummaryEveryPlate is the most affordable meal kit at $1.47 per serving, while Blue Apron offers premium ingredients and more diverse recipes at $2.49 per serving. EveryPlate targets budget-conscious families, whereas Blue Apron appeals to home cooks prioritizing quality and variety.
Our Verdict
AI-assistedChoose EveryPlate if you prioritize affordability and want to feed a family of 4 with minimal prep time on a tight budget. Choose Blue Apron if you value culinary variety, premium ingredients, and are willing to spend more for higher-quality meals and extensive dietary options.
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E
EveryPlate
8.2/10
Blue Apron
6.8/10
E
Choose EveryPlate if
Best pickBudget-conscious families of 3-4 seeking affordable meals with minimal prep time
Choose Blue Apron if
Couples and individuals prioritizing ingredient quality, culinary variety, and dietary flexibility over cost
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Key Differences at a Glance
- Price Per Serving:✓ EveryPlate wins($1.47 vs $2.49)
- Weekly Meal Plans:✓ Blue Apron wins(18+ recipes vs 9-12 recipes)
- Servings Per Week:✓ EveryPlate wins(2-4 servings per meal vs 2 servings per meal)
Key Facts & Figures
54 numeric metrics compared
| Metric | EveryPlate | Blue Apron | Ratio |
|---|---|---|---|
| Average Meal Prep Time(minutes) | 25-30 | 30-40 | |
| Serving Size Options(person servings) | 1-4 person meals | — | — |
| Customer Rating(stars out of 5) | 4.2/5 | — | — |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | — | — |
| Monthly Cost (4 meals, 2 servings)(USD) | $47.84 | $239.76 | |
| Shipping Cost(USD) | $0 | — | — |
| Cost Per Serving(USD) | $4.99 | $10.99 | |
| Average Preparation Time(minutes) | 30 minutes | 35 | |
| Shipping Cost (Standard)(USD) | Free | $9.99 | |
| Cuisine Variety Count(cuisines) | 3 cuisines | 14+ cuisines | |
| Organic Recipe Percentage(%) | 10% | 40% | |
| Customer Satisfaction Rating(stars out of 5) | 3.9/5 | 4.2/5 | |
| Monthly Cost for 3-Person Household (4 meals/week)(USD) | $71.52 (no shipping) | $309.96 ($299.97 + $9.99 shipping) | |
| Cost Per Serving (Standard Plan)(USD) | $2.49-2.99 | — | — |
| Weekly Recipe Selection(number of recipes) | 9-12 recipes | 18+ recipes | |
| Average Cooking Time(minutes) | 25-35 minutes | — | — |
| Dietary Filter Options(options) | 8+ dietary filters | — | — |
| Average Protein Per Meal(grams) | 28-32g | — | — |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | — | — |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | — | — |
| Price Per Serving(USD) | $1.49 | — | — |
| Weekly Meal Selections(options) | 14+ meals | — | — |
| Active Subscribers Globally(millions) | ~1 million | — | — |
| Average Meal Calories(calories) | 500-750 cal | — | — |
| Preparation Time Per Meal(minutes) | 25-30 minutes | 30-40 minutes | |
| Dietary Program Options(programs) | 6 programs | — | — |
| Free Shipping Threshold(USD) | $50 | — | — |
| Countries Served(countries) | 2 countries | — | — |
| Dietary Accommodation Options(diets) | 5 | 12 | |
| Monthly Cost (2-person, 3 meals)(USD) | $29.94 | $65.94 | |
| Ingredients Per Meal Average(count) | 10-12 | 12-15 | |
| Organic/Premium Ingredient Focus(percent) | 30% premium focus | 70% sustainably sourced | |
| Average Cost Per Serving(USD) | $1.47 | $2.49 | |
| Servings Per Meal(servings) | 2-4 servings | 2 servings | |
| Dietary Options Offered(number of plans) | 3-4 options | 5-6 options | |
| Monthly Cost for 4 Meals/Week(USD) | $116.80 | $198.80 | |
| Weekly Recipe Options(recipes) | 100+ chef-designed meals | 100+ chef-designed meals | |
| Recent Order Trend(percent change) | Orders down 12.3% to 100.53 million | Orders down 12.3% to 100.53 million | |
| Weekly Recipe Variety(number of recipes) | 20+ | 20+ | |
| Organic Ingredient Content(percentage) | ~30% | ~30% | |
| Average Meal Preparation Time(minutes) | 30-40 minutes | 30-40 minutes | |
| Minimum Meals Per Week(meals) | 2 meals | 2 meals | |
| Estimated Monthly Cost (6 meals/week)(USD) | $239.76 | $239.76 | |
| Dietary Certification Programs(number of programs) | 2 programs | 2 programs | |
| Base Price Per Serving(USD) | $9.99 | $9.99 | |
| Weekly Meal Quantity Range(meals) | 6 meals | 6 meals | |
| Organic Ingredient Percentage(%) | 80% | 80% | |
| Recipe Rotation (new meals annually)(count) | 40+ recipes | 40+ recipes | |
| Weekly Meal Choices(options) | 8-12 meals | 8-12 meals | |
| Average Prep Time(minutes) | 30-40 minutes | 30-40 minutes | |
| Dietary Plan Options(plans) | 6 plans | 6 plans | |
| Packaging Recyclability(percent) | 85% | 85% | |
| Monthly Cost (4-Person Plan)(USD) | $240-260 | $240-260 | |
| Servings Per Week Flexibility(options) | 2-3 servings | 2-3 servings |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
E
3EveryPlateBlue Apron leads
EveryPlate
Attribute
Blue Apron
- $1.47(winner)Price Per Serving$2.49
- 9-12 recipesWeekly Meal Plans18+ recipes(winner)
- 2-4 servings per meal(winner)Servings Per Week2 servings per meal
- Standard quality, some pre-prepped ingredientsIngredient QualityPremium sourcing, mostly fresh whole ingredients(winner)
- 25-30 minutes(winner)Prep Time Per Meal30-40 minutes
- Vegetarian, vegan, keto (limited)Dietary Options AvailableVegetarian, vegan, keto, gluten-free, high-protein(winner)
- 3.9/5 starsCustomer Satisfaction Rating4.2/5 stars(winner)
- Price Per Serving
EveryPlate
$1.47(winner)
Blue Apron
$2.49
- Weekly Meal Plans
EveryPlate
9-12 recipes
Blue Apron
18+ recipes(winner)
- Servings Per Week
EveryPlate
2-4 servings per meal(winner)
Blue Apron
2 servings per meal
- Ingredient Quality
EveryPlate
Standard quality, some pre-prepped ingredients
Blue Apron
Premium sourcing, mostly fresh whole ingredients(winner)
- Prep Time Per Meal
EveryPlate
25-30 minutes(winner)
Blue Apron
30-40 minutes
- Dietary Options Available
EveryPlate
Vegetarian, vegan, keto (limited)
Blue Apron
Vegetarian, vegan, keto, gluten-free, high-protein(winner)
- Customer Satisfaction Rating
EveryPlate
3.9/5 stars
Blue Apron
4.2/5 stars(winner)
Full Comparison
| Attribute | EveryPlate | Blue Apron |
|---|---|---|
| Starting Price Per Serving(USD) | $5.99 | — |
| Monthly Cost (4 meals, 2 servings)(USD) | $47.84(winner) | $239.76 |
| Shipping Cost(USD) | $0 | — |
| Cost Per Serving(USD) | $4.99(winner) | $10.99 |
| Shipping Cost (Standard)(USD) | Free(winner) | $9.99 |
Show 8 more attributesMonthly Cost for 3-Person Household (4 meals/week)(USD) $71.52 (no shipping) $309.96 ($299.97 + $9.99 shipping) Cost Per Serving (Standard Plan)(USD) $2.49-2.99 — Price Per Serving(USD) $1.49 — Monthly Cost (2-person, 3 meals)(USD) $29.94 $65.94 Average Cost Per Serving(USD) $1.47 $2.49 Estimated Monthly Cost (6 meals/week)(USD) $239.76 — Base Price Per Serving(USD) $9.99 — Monthly Cost (4-Person Plan)(USD) $240-260 — | ||
| Weekly Recipe Variety(recipes) | 30+ | — |
| Weekly Recipe Variety(number of recipes) | 20+ | — |
| Recipe Difficulty Level | Beginner to Intermediate | — |
| Average Meal Prep Time(minutes) | Up to 45 | — |
| Average Meal Prep Time(minutes) | 25-30(winner) | 30-40 |
| Average Preparation Time(minutes) | 30 minutes(winner) | 35 |
| Average Cooking Time(minutes) | 25-35 minutes | — |
| Preparation Time Per Meal(minutes) | 25-30 minutes(winner) | 30-40 minutes |
Show 2 more attributesAverage Meal Preparation Time(minutes) 30-40 minutes — Average Prep Time(minutes) 30-40 minutes — | ||
| Packaging Sustainability Rating | Reduced packaging, eco-optimized | — |
| Customization Options | Protein substitution available | — |
| Serving Size Options(person servings) | 1-4 person meals | — |
| Delivery Customization | Skip, modify, and cancel Autoship | — |
| Minimum Meals Per Week(meals) | 2 meals | — |
| Weekly Meal Quantity Range(meals) | 6 meals | — |
| Brand Market Position | Best Budget Meal Delivery | — |
| Year-over-Year Growth Rate(percent) | +30% (15-min meals) | — |
| Customer Rating(stars out of 5) | 4.2/5 | — |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | — |
| Cuisine Variety Count(cuisines) | 3 cuisines | 14+ cuisines(winner) |
| Weekly Recipe Selection(number of recipes) | 9-12 recipes | 18+ recipes(winner) |
| Weekly Meal Selections(options) | 14+ meals | — |
| Recipe Rotation (new meals annually)(count) | 40+ recipes | — |
| Weekly Meal Choices(options) | 8-12 meals | — |
| Organic Recipe Percentage(%) | 10% | 40%(winner) |
| Customer Satisfaction Rating(stars out of 5) | 3.9/5 | 4.2/5(winner) |
| Organic/Premium Ingredient Focus(percent) | 30% premium focus | 70% sustainably sourced(winner) |
| Ingredient Freshness Standard(text) | Standard with some pre-prepped items | Premium sourcing with mostly whole fresh ingredients |
| Taste Quality Rating(rating) | Improved flavors per Good Housekeeping | — |
Show 1 more attributeOrganic Ingredient Percentage(%) 80% — | ||
| Dietary Filter Options(options) | 8+ dietary filters | — |
| Dietary Program Options(programs) | 6 programs | — |
| Dietary Accommodation Options(diets) | 5 | 12(winner) |
| Dietary Plan Options(plans) | 6 plans | — |
| Servings Per Week Flexibility(options) | 2-3 servings | — |
| Average Protein Per Meal(grams) | 28-32g | — |
| Average Meal Calories(calories) | 500-750 cal | — |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | — |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | — |
| Monthly Cost for 4 Meals/Week(USD) | $116.80(winner) | $198.80 |
| Active Subscribers Globally(millions) | ~1 million | — |
| Subscriber Base(subscribers) | Not publicly specified | — |
| Free Shipping Threshold(USD) | $50 | — |
| Countries Served(countries) | 2 countries | — |
| Ingredients Per Meal Average(count) | 10-12(winner) | 12-15 |
| Servings Per Meal(servings) | 2-4 servings(winner) | 2 servings |
| Dietary Options Offered(number of plans) | 3-4 options | 5-6 options(winner) |
| Weekly Recipe Options(recipes) | 100+ chef-designed meals | — |
| Pricing Model | À la carte variable pricing | — |
| Price Predictability | Variable based on meal selections | — |
| Family Meal Capacity(servings) | 3-6 person customizable meals | — |
| Recent Order Trend(percent change) | Orders down 12.3% to 100.53 million | — |
| Organic Ingredient Content(percentage) | ~30% | — |
| USDA Organic Certification(percent) | No | — |
| Dietary Certification Programs(number of programs) | 2 programs | — |
| Packaging Recyclability(percent) | 85% | — |
EEveryPlate
Blue ApronStarting Price Per Serving(USD)
$5.99
—
Monthly Cost (4 meals, 2 servings)(USD)
$47.84
$239.76
Shipping Cost(USD)
$0
—
Cost Per Serving(USD)
$4.99
$10.99
Shipping Cost (Standard)(USD)
Free
$9.99
Show 8 more attributes
Monthly Cost for 3-Person Household (4 meals/week)(USD)
$71.52 (no shipping)
$309.96 ($299.97 + $9.99 shipping)
Cost Per Serving (Standard Plan)(USD)
$2.49-2.99
—
Price Per Serving(USD)
$1.49
—
Monthly Cost (2-person, 3 meals)(USD)
$29.94
$65.94
Average Cost Per Serving(USD)
$1.47
$2.49
Estimated Monthly Cost (6 meals/week)(USD)
$239.76
—
Base Price Per Serving(USD)
$9.99
—
Monthly Cost (4-Person Plan)(USD)
$240-260
—
Weekly Recipe Variety(recipes)
30+
—
Weekly Recipe Variety(number of recipes)
20+
—
Recipe Difficulty Level
Beginner to Intermediate
—
Average Meal Prep Time(minutes)
Up to 45
—
Average Meal Prep Time(minutes)
25-30
30-40
Average Preparation Time(minutes)
30 minutes
35
Average Cooking Time(minutes)
25-35 minutes
—
Preparation Time Per Meal(minutes)
25-30 minutes
30-40 minutes
Show 2 more attributes
Average Meal Preparation Time(minutes)
30-40 minutes
—
Average Prep Time(minutes)
30-40 minutes
—
Packaging Sustainability Rating
Reduced packaging, eco-optimized
—
Customization Options
Protein substitution available
—
Serving Size Options(person servings)
1-4 person meals
—
Delivery Customization
Skip, modify, and cancel Autoship
—
Minimum Meals Per Week(meals)
2 meals
—
Weekly Meal Quantity Range(meals)
6 meals
—
Brand Market Position
Best Budget Meal Delivery
—
Year-over-Year Growth Rate(percent)
+30% (15-min meals)
—
Customer Rating(stars out of 5)
4.2/5
—
Dietary Filter Categories(categories)
4 (vegetarian, keto, gluten-free, low-carb)
—
Cuisine Variety Count(cuisines)
3 cuisines
14+ cuisines
Weekly Recipe Selection(number of recipes)
9-12 recipes
18+ recipes
Weekly Meal Selections(options)
14+ meals
—
Recipe Rotation (new meals annually)(count)
40+ recipes
—
Weekly Meal Choices(options)
8-12 meals
—
Organic Recipe Percentage(%)
10%
40%
Customer Satisfaction Rating(stars out of 5)
3.9/5
4.2/5
Organic/Premium Ingredient Focus(percent)
30% premium focus
70% sustainably sourced
Ingredient Freshness Standard(text)
Standard with some pre-prepped items
Premium sourcing with mostly whole fresh ingredients
Taste Quality Rating(rating)
Improved flavors per Good Housekeeping
—
Show 1 more attribute
Organic Ingredient Percentage(%)
80%
—
Dietary Filter Options(options)
8+ dietary filters
—
Dietary Program Options(programs)
6 programs
—
Dietary Accommodation Options(diets)
5
12
Dietary Plan Options(plans)
6 plans
—
Servings Per Week Flexibility(options)
2-3 servings
—
Average Protein Per Meal(grams)
28-32g
—
Average Meal Calories(calories)
500-750 cal
—
Meal Kit Plans Available(plan types)
3 plans (Standard, Premium, Family)
—
Monthly Cost (4-Serving, 3 Meals/Week)(USD)
$89.64
—
Monthly Cost for 4 Meals/Week(USD)
$116.80
$198.80
Active Subscribers Globally(millions)
~1 million
—
Subscriber Base(subscribers)
Not publicly specified
—
Free Shipping Threshold(USD)
$50
—
Countries Served(countries)
2 countries
—
Ingredients Per Meal Average(count)
10-12
12-15
Servings Per Meal(servings)
2-4 servings
2 servings
Dietary Options Offered(number of plans)
3-4 options
5-6 options
Weekly Recipe Options(recipes)
100+ chef-designed meals
—
Pricing Model
À la carte variable pricing
—
Price Predictability
Variable based on meal selections
—
Family Meal Capacity(servings)
3-6 person customizable meals
—
Recent Order Trend(percent change)
Orders down 12.3% to 100.53 million
—
Organic Ingredient Content(percentage)
~30%
—
USDA Organic Certification(percent)
No
—
Dietary Certification Programs(number of programs)
2 programs
—
Packaging Recyclability(percent)
85%
—
Pros & Cons
10 pros·6 cons across both
E
E
EveryPlate
+5-3
Pros
- Lowest price in market at $1.47 per serving (50% cheaper than Blue Apron)
- Larger portion sizes with 2-4 servings per meal, ideal for families of 4
- Quickest preparation time at 25-30 minutes per meal
- Flexible pause/skip options with no cancellation fees
- Simple, straightforward recipes with 9-12 weekly options
Cons
- Limited recipe variety compared to competitors
- Some ingredients arrive pre-prepped, reducing freshness perception
- Fewer specialized dietary accommodation options (limited keto/vegan choices)
Blue Apron
+5-3
Pros
- 18+ weekly recipe options with seasonal and international cuisines
- Premium ingredient sourcing including grass-fed beef and wild-caught seafood
- Comprehensive dietary accommodations: vegetarian, vegan, keto, gluten-free, high-protein
- Highest customer satisfaction rating at 4.2/5 stars across review platforms
- Detailed recipe instructions with educational cooking techniques
Cons
- Highest cost at $2.49 per serving (69% more expensive than EveryPlate)
- Longer preparation time of 30-40 minutes per meal
- Only 2 servings per meal, not suitable for families larger than 2
Frequently Asked Questions
5 questions
EveryPlate is the most affordable option at $1.47 per serving, costing approximately $117 per month for 4 meals weekly. Blue Apron costs $2.49 per serving ($199/month for equivalent meals), making EveryPlate 69% cheaper. However, Blue Apron's higher cost reflects premium ingredient sourcing and greater recipe diversity.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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