Blue Apron vs EveryPlate 2026: Cost & Quality
Blue Apron offers premium ingredients and more recipe variety (100+ weekly options) with higher costs ($10-12 per serving), while EveryPlate prioritizes affordability ($1.99-2.99 per serving) with simpler recipes and fewer customization options. Blue Apron suits home chefs seeking quality; EveryPlate serves budget-conscious families.
Blue Apron
Premium meal kit service with high-quality ingredients and extensive recipe variety.
Home cooking enthusiasts and health-conscious households with disposable income seeking premium ingredients and diverse culinary experiences.
EveryPlate
Budget-friendly meal kit delivery with 50+ weekly recipes and customizable plans.
Budget-conscious families and individuals prioritizing affordability and meal speed over ingredient quality and recipe diversity.
Quick Answer
AI SummaryBlue Apron offers premium ingredients and more recipe variety (100+ weekly options) with higher costs ($10-12 per serving), while EveryPlate prioritizes affordability ($1.99-2.99 per serving) with simpler recipes and fewer customization options. Blue Apron suits home chefs seeking quality; EveryPlate serves budget-conscious families.
Our Verdict
AI-assistedChoose Blue Apron if you prioritize ingredient quality, recipe variety, and culinary exploration with a higher budget for premium meal kits. Choose EveryPlate if you're budget-conscious, want quick weeknight meals, and prefer simplicity over extensive customization and gourmet ingredients.
Was this verdict helpful?
Choose Blue Apron if
Home cooking enthusiasts and health-conscious households with disposable income seeking premium ingredients and diverse culinary experiences.
Choose EveryPlate if
Best pickBudget-conscious families and individuals prioritizing affordability and meal speed over ingredient quality and recipe diversity.
Track this comparison
Get notified when prices change, new specs ship, or our verdict updates.
Triggers: price change new spec verdict update
No spam. Stop anytime.
Key Differences at a Glance
- Cost Per Serving:✓ EveryPlate wins($1.99-$2.99 vs $10.00-$12.00)
- Weekly Recipe Options:✓ Blue Apron wins(100+ recipes vs 8-10 recipes)
- Meal Customization:✓ Blue Apron wins(High (dietary filters, preferences) vs Low (basic plan options only))
Key Facts & Figures
33 numeric metrics compared
| Metric | Blue Apron | EveryPlate | Ratio |
|---|---|---|---|
| Weekly Recipe Options(recipes) | 100+ chef-designed meals | — | — |
| Recent Order Trend(percent change) | Orders down 12.3% to 100.53 million | — | — |
| Cost Per Serving(USD) | $11.00 | $2.49 | |
| Weekly Recipe Variety(number of recipes) | 20+ | — | — |
| Organic Ingredient Content(percentage) | ~30% | — | — |
| Average Meal Preparation Time(minutes) | 30-40 minutes | — | — |
| Minimum Meals Per Week(meals) | 2 meals | — | — |
| Estimated Monthly Cost (6 meals/week)(USD) | $239.76 | — | — |
| Dietary Certification Programs(number of programs) | 2 programs | — | — |
| Weekly Recipe Selection(recipes) | 14+ recipes | 50+ recipes | |
| Shipping Cost (Standard)(USD) | $9.99 | Free | |
| Cuisine Variety Count(cuisines) | 14+ cuisines | 3 cuisines | |
| Organic Recipe Percentage(%) | 40% | 10% | |
| Monthly Cost for 3-Person Household (4 meals/week)(USD) | $309.96 ($299.97 + $9.99 shipping) | $71.52 (no shipping) | |
| Base Price Per Serving(USD) | $9.99 | — | — |
| Weekly Meal Quantity Range(meals) | 6 meals | — | — |
| Average Preparation Time(minutes) | 35 | 30 minutes | |
| Dietary Plan Options(count) | 3 specialized diets | — | — |
| Customer Satisfaction Rating(out of 5) | 4.3 | 4.2/5 (3,400 reviews) | |
| Organic Ingredient Percentage(%) | 80% | — | — |
| Monthly Cost (4 meals, 2 servings)(USD) | $239.76 | $47.84 | |
| Recipe Rotation (new meals annually)(count) | 40+ recipes | — | — |
| Average Meal Prep Time(minutes) | 30 (25-35 range) | 30 (25-35 range) | |
| Serving Size Options(person servings) | 1-4 person meals | 1-4 person meals | |
| Customer Rating(stars out of 5) | 4.2/5 | 4.2/5 | |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | 4 (vegetarian, keto, gluten-free, low-carb) | |
| Shipping Cost(USD) | $0 | $0 | |
| Cost Per Serving (Standard Plan)(USD) | $2.49-2.99 | $2.49-2.99 | |
| Average Cooking Time(minutes) | 25-35 minutes | 25-35 minutes | |
| Dietary Filter Options(options) | 8+ dietary filters | 8+ dietary filters | |
| Average Protein Per Meal(grams) | 28-32g | 28-32g | |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | 3 plans (Standard, Premium, Family) | |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | $89.64 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $10.00-$12.00Cost Per Serving$1.99-$2.99(winner)
- 100+ recipes(winner)Weekly Recipe Options8-10 recipes
- High (dietary filters, preferences)(winner)Meal CustomizationLow (basic plan options only)
- Premium/organic sourcing(winner)Ingredient QualityStandard quality
- 30-40 minutesPrep Time Per Meal20-30 minutes(winner)
- Free on all orders(winner)Shipping Cost$9.99 flat fee per delivery
- 2, 4, or 6 servings(winner)Portion Flexibility2 or 4 servings only
- Cost Per Serving
Blue Apron
$10.00-$12.00
EveryPlate
$1.99-$2.99(winner)
- Weekly Recipe Options
Blue Apron
100+ recipes(winner)
EveryPlate
8-10 recipes
- Meal Customization
Blue Apron
High (dietary filters, preferences)(winner)
EveryPlate
Low (basic plan options only)
- Ingredient Quality
Blue Apron
Premium/organic sourcing(winner)
EveryPlate
Standard quality
- Prep Time Per Meal
Blue Apron
30-40 minutes
EveryPlate
20-30 minutes(winner)
- Shipping Cost
Blue Apron
Free on all orders(winner)
EveryPlate
$9.99 flat fee per delivery
- Portion Flexibility
Blue Apron
2, 4, or 6 servings(winner)
EveryPlate
2 or 4 servings only
Full Comparison
| Attribute | Blue Apron | EveryPlate |
|---|---|---|
| Weekly Recipe Options(recipes) | 100+ chef-designed meals | — |
| Subscriber Base(subscribers) | Not publicly specified | — |
| Pricing Model | À la carte variable pricing | — |
| Price Predictability | Variable based on meal selections | — |
| Family Meal Capacity(servings) | 3-6 person customizable meals | — |
| Taste Quality Rating(rating) | Improved flavors per Good Housekeeping | — |
| Organic Recipe Percentage(%) | 40%(winner) | 10% |
| Organic Ingredient Percentage(%) | 80% | — |
| Delivery Customization | Skip, modify, and cancel Autoship | — |
| Minimum Meals Per Week(meals) | 2 meals | — |
| Weekly Meal Quantity Range(meals) | 6 meals | — |
| Customization Options | Protein substitution available | — |
| Serving Size Options(person servings) | 1-4 person meals | — |
| Recent Order Trend(percent change) | Orders down 12.3% to 100.53 million | — |
| Cost Per Serving(USD) | $11.00 | $2.49(winner) |
| Estimated Monthly Cost (6 meals/week)(USD) | $239.76 | — |
| Shipping Cost (Standard)(USD) | $9.99 | Free(winner) |
| Monthly Cost for 3-Person Household (4 meals/week)(USD) | $309.96 ($299.97 + $9.99 shipping) | $71.52 (no shipping)(winner) |
| Base Price Per Serving(USD) | $9.99 | — |
Show 4 more attributesMonthly Cost (4 meals, 2 servings)(USD) $239.76 $47.84 Starting Price Per Serving(USD) $5.99 — Shipping Cost(USD) $0 — Cost Per Serving (Standard Plan)(USD) $2.49-2.99 — | ||
| Weekly Recipe Variety(number of recipes) | 20+ | — |
| Weekly Recipe Variety(recipes) | 30+ | — |
| Organic Ingredient Content(percentage) | ~30% | — |
| USDA Organic Certification(percent) | No | — |
| Average Meal Preparation Time(minutes) | 30-40 minutes | — |
| Average Preparation Time(minutes) | 35 | 30 minutes(winner) |
| Average Meal Prep Time(minutes) | Up to 45 | — |
| Average Meal Prep Time(minutes) | 30 (25-35 range) | — |
| Average Cooking Time(minutes) | 25-35 minutes | — |
| Dietary Certification Programs(number of programs) | 2 programs | — |
| Weekly Recipe Selection(recipes) | 14+ recipes | 50+ recipes(winner) |
| Cuisine Variety Count(cuisines) | 14+ cuisines(winner) | 3 cuisines |
| Recipe Rotation (new meals annually)(count) | 40+ recipes | — |
| Dietary Plan Options(count) | 3 specialized diets | — |
| Dietary Filter Options(options) | 8+ dietary filters | — |
| Customer Satisfaction Rating(out of 5) | 4.3(winner) | 4.2/5 (3,400 reviews) |
| Customer Rating(stars out of 5) | 4.2/5 | — |
| Recipe Difficulty Level | Beginner to Intermediate | — |
| Packaging Sustainability Rating | Reduced packaging, eco-optimized | — |
| Brand Market Position | Best Budget Meal Delivery | — |
| Year-over-Year Growth Rate(percent) | +30% (15-min meals) | — |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | — |
| Average Protein Per Meal(grams) | 28-32g | — |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | — |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | — |
Blue ApronShow 4 more attributes
Pros & Cons
10 pros·6 cons across both
Blue Apron
Pros
- 100+ weekly recipes with seasonal rotating menus
- Free shipping on all deliveries nationwide
- Premium ingredients with certified organic and sustainable sourcing
- Advanced customization via dietary filters (gluten-free, keto, vegan, paleo)
- Expert-written recipe cards with detailed culinary techniques and tips
Cons
- Highest cost per serving at $10-12, making weekly meals expensive for families
- 30-40 minute prep times may deter busy weeknight cooks
- Limited flexibility for skipping weeks without losing subscriber status
EveryPlate
Pros
- Lowest cost per serving at $1.99-2.99, saving 70% vs Blue Apron
- Faster 20-30 minute meal prep times ideal for busy weeknights
- Flexible skip and pause options without subscription penalties
- Simple, family-friendly recipes focused on familiar comfort foods
- Lower entry barrier with no commitment contracts
Cons
- $9.99 flat shipping fee added per delivery (vs Blue Apron's free shipping)
- Only 8-10 weekly recipes limit variety and repeat meal fatigue
- Standard ingredient quality without organic or premium sourcing options
Frequently Asked Questions
5 questions
EveryPlate is significantly cheaper at $2.49 per serving vs Blue Apron's $11.00 per serving—a 77% savings. For a family ordering 12 servings weekly, EveryPlate costs approximately $1,639 annually compared to Blue Apron's $6,864, even accounting for EveryPlate's $9.99 shipping fee.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
Related Comparisons
12 more to explore
EveryPlate vs Blue Apron
food_and_drinkHelloFresh vs Blue Apron
productsHelloFresh vs EveryPlate
productsBlue Apron vs Sunbasket
food_and_drinkEveryPlate vs Dinnerly
food_and_drinkBlue Apron vs Home Chef
food_and_drinkEveryPlate vs Dinnerly
food_and_drinkSubway vs Jimmy John's
food_and_drinkKFC vs Popeyes Louisiana Kitchen
food_and_drinkCoca-Cola vs Dr Pepper
food_and_drinkCoca-Cola vs LaCroix
food_and_drinkPepsi vs Mountain Dew
food_and_drink
Explore More
Related comparisons and categories