food_and_drink
EveryPlate vs HelloFresh 2026: Price, Quality & Meals
HelloFresh offers more meal variety (28+ weekly options vs EveryPlate's 14+) and larger portion sizes, while EveryPlate positions itself as the budget-friendly option with meals starting at $1.49 per serving compared to HelloFresh's $2.99 per serving. HelloFresh serves more customers (8.5M+ active subscribers vs EveryPlate's estimated 1M+) and has established brand recognition globally.
E
EveryPlate
Budget-friendly meal kit delivery service emphasizing affordability and quick preparation.
Budget-conscious families, students, and individuals seeking simple meals under $10 per serving with minimal prep time
Score63%
VS
HelloFresh
Premium meal kit delivery service with extensive variety, larger portions, and global presence.
Customers prioritizing meal variety and portion size over cost, those with diverse dietary needs, and international users in 13+ supported countries
Score56%
Quick Answer
AI SummaryHelloFresh offers more meal variety (28+ weekly options vs EveryPlate's 14+) and larger portion sizes, while EveryPlate positions itself as the budget-friendly option with meals starting at $1.49 per serving compared to HelloFresh's $2.99 per serving. HelloFresh serves more customers (8.5M+ active subscribers vs EveryPlate's estimated 1M+) and has established brand recognition globally.
Our Verdict
AI-assistedChoose EveryPlate if you're primarily budget-conscious and want the lowest cost-per-serving with streamlined meal prep in under 30 minutes. Choose HelloFresh if you prefer more meal variety, larger portions, additional dietary options, and don't mind paying a premium for established reliability and larger customer base with proven track record across 13+ countries.
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E
EveryPlate
7/10
HelloFresh
8/10
E
Choose EveryPlate if
Budget-conscious families, students, and individuals seeking simple meals under $10 per serving with minimal prep time
Choose HelloFresh if
Best pickCustomers prioritizing meal variety and portion size over cost, those with diverse dietary needs, and international users in 13+ supported countries
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Key Differences at a Glance
- Price Per Serving:✓ EveryPlate wins($1.49 vs $2.99)
- Weekly Meal Options:✓ HelloFresh wins(28+ vs 14+)
- Active Subscribers (2024):✓ HelloFresh wins(8.5 million vs ~1 million)
Key Facts & Figures
73 numeric metrics compared
| Metric | EveryPlate | HelloFresh | Ratio |
|---|---|---|---|
| Average Meal Prep Time(minutes) | 30 (25-35 range) | 30 minutes | |
| Serving Size Options(person servings) | 1-4 person meals | — | — |
| Customer Rating(stars out of 5) | 4.2/5 | — | — |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | — | — |
| Monthly Cost (4 meals, 2 servings)(USD) | $47.84 | — | — |
| Shipping Cost(USD) | $0 | — | — |
| Cost Per Serving(USD) | $2.49 | $1.90 | |
| Average Preparation Time(minutes) | 30 minutes | — | — |
| Shipping Cost (Standard)(USD) | Free | — | — |
| Cuisine Variety Count(cuisines) | 3 cuisines | — | — |
| Organic Recipe Percentage(%) | 10% | — | — |
| Customer Satisfaction Rating(out of 5) | 4.2/5 (3,400 reviews) | 4.1/5 | |
| Monthly Cost for 3-Person Household (4 meals/week)(USD) | $71.52 (no shipping) | — | — |
| Cost Per Serving (Standard Plan)(USD) | $2.49-2.99 | — | — |
| Weekly Recipe Selection(recipes) | 50+ recipes | — | — |
| Average Cooking Time(minutes) | 25-35 minutes | — | — |
| Dietary Filter Options(options) | 8+ dietary filters | 8 options | |
| Average Protein Per Meal(grams) | 28-32g | — | — |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | — | — |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | — | — |
| Price Per Serving(USD) | $1.49 | $2.99 | |
| Weekly Meal Selections(options) | 14+ meals | 28+ meals | |
| Active Subscribers Globally(millions) | ~1 million | 8.5 million | |
| Average Meal Calories(calories) | 500-750 cal | 600-850 cal | |
| Preparation Time Per Meal(minutes) | 25-30 min | 30-35 min | |
| Dietary Program Options(programs) | 6 programs | 8 programs | |
| Free Shipping Threshold(USD) | $50 | $60 | |
| Countries Served(countries) | 2 countries | 13 countries | |
| Weekly Recipe Options(recipes) | 30-40 recipes | 30-40 recipes | |
| Subscriber Base(subscribers) | 23,800+ | 23,800+ | |
| Average Meal Cost(USD) | $8.75 | $8.75 | |
| Preparation Time(minutes) | 35 | 35 | |
| Weekly Menu Options(count) | 18 | 18 | |
| Average Customer Rating(stars) | 4.5 | 4.5 | |
| Shipping Fee(USD) | Free | Free | |
| Service Areas in US(percentage) | 99 | 99 | |
| Average Cost Per Serving(USD) | $9.99 | $9.99 | |
| Weekly Meal Variety(meal options) | 30+ meals | 30+ meals | |
| Organic Certification(% certified) | 0% certified organic | 0% certified organic | |
| US Market Share(% of meal kit market) | ~45% | ~45% | |
| Prep Time Per Meal(minutes) | 25-35 minutes | 25-35 minutes | |
| Dietary Plan Options(count) | 6+ specialized plans | 6+ specialized plans | |
| Non-GMO Verification(% verified) | Partial/Unverified | Partial/Unverified | |
| Active US Subscribers(millions) | ~4.0M | ~4.0M | |
| Average Weekly Cost (2-Person Plan)(USD) | $120-144 (6 meals) | $120-144 (6 meals) | |
| Delivery Speed(business days) | 2-3 days | 2-3 days | |
| Weekly Meal Options(meals) | 20+ meals | 20+ meals | |
| Non-GMO Project Verified(percent) | Non-GMO sourced (unverified) | Non-GMO sourced (unverified) | |
| US Service Areas(states) | 48 states | 48 states | |
| Organic Ingredient Certification(percent) | 0-5% certified organic | 0-5% certified organic | |
| Plant-Based Meal Percentage(percent) | 25% vegetarian options | 25% vegetarian options | |
| Customer Base Size(millions) | 4+ million customers | 4+ million customers | |
| Weekly Meal Choices(recipes) | 100+ recipes | 100+ recipes | |
| Monthly Cost for 4-Person Household(USD) | $215 (estimated) | $215 (estimated) | |
| Minimum Commitment(weeks) | 2 weeks | 2 weeks | |
| Packaging Recyclability(percentage) | 85% recyclable | 85% recyclable | |
| Average Per-Serving Cost(USD) | $1.99-$2.99 | $1.99-$2.99 | |
| Average Prep Time(minutes) | 30 minutes | 30 minutes | |
| Shipping Cost Range(USD) | $0-$9.99 | $0-$9.99 | |
| Minimum Meals Per Order(meals) | 4 meals | 4 meals | |
| Monthly Cost for 2 People (4 meals)(USD) | $32-$48 | $32-$48 | |
| Cost Per Meal(USD) | $8-11 | $8-11 | |
| Protein Content Per Meal(g) | 15-28g | 15-28g | |
| Weekly Menu Options(recipes) | 40-50 options | 40-50 options | |
| Meal Preparation Time(minutes) | 20-30 minutes | 20-30 minutes | |
| Dietary Customization Options(count) | 10+ dietary filters | 10+ dietary filters | |
| Delivery Coverage(US states) | 50 states | 50 states | |
| Average Calorie Range Per Meal(kcal) | 550-850 kcal | 550-850 kcal | |
| Price Per Serving (Standard Plan)(USD) | $4.49 | $4.49 | |
| Weekly Meal Selection(number of meals) | 110 meals | 110 meals | |
| Average Recipe Prep Time(minutes) | 30 min | 30 min | |
| Weekly Cost for 4-Person Plan (2 Meals)(USD) | $71.96 | $71.96 | |
| Maximum Servings Per Recipe(servings) | 4-6 servings | 4-6 servings |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
E
3EveryPlateHelloFresh leads
EveryPlate
Attribute
HelloFresh
- $1.49(winner)Price Per Serving$2.99
- 14+Weekly Meal Options28+(winner)
- ~1 millionActive Subscribers (2024)8.5 million(winner)
- 500-750 calCalorie Range Per Meal600-850 cal(winner)
- 25-30 minutes(winner)Preparation Time30-35 minutes
- 6 (Standard, Veggie, Keto, Calorie-Smart, Protein+, Family)Dietary Options Available8 (Plus all of EveryPlate's plus Pescatarian, Balanced)(winner)
- Free on orders $50+(winner)Shipping CostFree on orders $60+
- Price Per Serving
EveryPlate
$1.49(winner)
HelloFresh
$2.99
- Weekly Meal Options
EveryPlate
14+
HelloFresh
28+(winner)
- Active Subscribers (2024)
EveryPlate
~1 million
HelloFresh
8.5 million(winner)
- Calorie Range Per Meal
EveryPlate
500-750 cal
HelloFresh
600-850 cal(winner)
- Preparation Time
EveryPlate
25-30 minutes(winner)
HelloFresh
30-35 minutes
- Dietary Options Available
EveryPlate
6 (Standard, Veggie, Keto, Calorie-Smart, Protein+, Family)
HelloFresh
8 (Plus all of EveryPlate's plus Pescatarian, Balanced)(winner)
- Shipping Cost
EveryPlate
Free on orders $50+(winner)
HelloFresh
Free on orders $60+
Full Comparison
| Attribute | EveryPlate | HelloFresh |
|---|---|---|
| Starting Price Per Serving(USD) | $5.99 | Premium pricing |
| Monthly Cost (4 meals, 2 servings)(USD) | $47.84 | — |
| Shipping Cost(USD) | $0 | — |
| Cost Per Serving(USD) | $2.49 | $1.90(winner) |
| Shipping Cost (Standard)(USD) | Free | — |
Show 13 more attributesMonthly Cost for 3-Person Household (4 meals/week)(USD) $71.52 (no shipping) — Cost Per Serving (Standard Plan)(USD) $2.49-2.99 — Price Per Serving(USD) $1.49 $2.99 Free Shipping Threshold(USD) $50 $60 Cost Per Serving(USD) $2.99-$3.99 — Average Meal Cost(USD) $8.75 — Shipping Fee(USD) Free — Average Cost Per Serving(USD) $9.99 — Average Weekly Cost (2-Person Plan)(USD) $120-144 (6 meals) — Monthly Cost for 4-Person Household(USD) $215 (estimated) — Average Per-Serving Cost(USD) $1.99-$2.99 — Shipping Cost Range(USD) $0-$9.99 — Cost Per Meal(USD) $8-11 — | ||
| Weekly Recipe Variety(recipes) | 30+ | 38+(winner) |
| Weekly Meal Variety(meal options) | 30+ meals | — |
| Recipe Difficulty Level | Beginner to Intermediate | Advanced |
| Average Meal Prep Time(minutes) | Up to 45 | 45+ |
| Average Meal Prep Time(minutes) | 30 (25-35 range) | 30 minutes |
| Average Preparation Time(minutes) | 30 minutes | — |
| Average Cooking Time(minutes) | 25-35 minutes | — |
| Preparation Time Per Meal(minutes) | 25-30 min(winner) | 30-35 min |
Show 6 more attributesAverage Prep Time(minutes) 30-60 minutes — Preparation Time(minutes) 35 — Prep Time Per Meal(minutes) 25-35 minutes — Average Prep Time(minutes) 30 minutes — Meal Preparation Time(minutes) 20-30 minutes — Average Recipe Prep Time(minutes) 30 min — | ||
| Packaging Sustainability Rating | Reduced packaging, eco-optimized | Standard recyclable materials |
| Customization Options | Protein substitution available | Limited swaps |
| Serving Size Options(person servings) | 1-4 person meals | — |
| Delivery Customization | Skip/pause options | — |
| Minimum Commitment(weeks) | 2 weeks | — |
| Minimum Meals Per Order(meals) | 4 meals | — |
Show 1 more attributeDietary Customization Options(count) 10+ dietary filters — | ||
| Brand Market Position | Best Budget Meal Delivery | Best Overall Meal Delivery |
| Year-over-Year Growth Rate(percent) | +30% (15-min meals) | Established leader |
| Customer Rating(stars out of 5) | 4.2/5 | — |
| Customer Satisfaction Rating(out of 5) | 4.2/5 (3,400 reviews)(winner) | 4.1/5 |
| Average Customer Rating(stars) | 4.5 | — |
| Dietary Filter Categories(categories) | 4 (vegetarian, keto, gluten-free, low-carb) | — |
| Plant-Based Meal Percentage(percent) | 25% vegetarian options | — |
| Cuisine Variety Count(cuisines) | 3 cuisines | — |
| Weekly Recipe Selection(recipes) | 50+ recipes | — |
| Weekly Meal Selections(options) | 14+ meals | 28+ meals(winner) |
| Weekly Menu Variety(meal options) | 20-25 options | — |
| Weekly Menu Options(count) | 18 | — |
Show 4 more attributesWeekly Meal Options(meals) 20+ meals — Weekly Meal Choices(recipes) 100+ recipes — Weekly Menu Options(recipes) 40-50 options — Weekly Meal Selection(number of meals) 110 meals — | ||
| Organic Recipe Percentage(%) | 10% | — |
| Taste Quality Rating(rating) | Excellent consumer satisfaction | — |
| Customer Satisfaction Rating(out of 5) | 4.5 stars | — |
| Organic Ingredient Certification(percent) | 0-5% certified organic | — |
| Organic Ingredients Available | Yes | — |
| Dietary Filter Options(options) | 8+ dietary filters | 8 options |
| Dietary Program Options(programs) | 6 programs | 8 programs(winner) |
| Dietary Plan Options(plans) | 8 | — |
| Meal Selection Flexibility(percentage) | High (choose each week) | — |
| Dietary Plan Options(count) | 6+ specialized plans | — |
| Average Protein Per Meal(grams) | 28-32g | — |
| Average Meal Calories(calories) | 500-750 cal | 600-850 cal |
| Protein Content Per Meal(g) | 15-28g | — |
| Average Calorie Range Per Meal(kcal) | 550-850 kcal | — |
| Meal Kit Plans Available(plan types) | 3 plans (Standard, Premium, Family) | — |
| Monthly Cost (4-Serving, 3 Meals/Week)(USD) | $89.64 | — |
| Active Subscribers Globally(millions) | ~1 million | 8.5 million(winner) |
| Subscriber Base(subscribers) | 23,800+ | — |
| US Market Share(% of meal kit market) | ~45% | — |
| Countries Served(countries) | 2 countries | 13 countries(winner) |
| Weekly Recipe Options(recipes) | 30-40 recipes | — |
| Pricing Model | Fixed subscription-based | — |
| Price Predictability | Stable regardless of order frequency | — |
| Family Meal Capacity(servings) | 3-6 person family sizes | — |
| Recent Order Trend(percent change) | Growth trajectory with influencer partnerships | — |
| Geographic Coverage(countries/regions) | 15+ countries | — |
| Service Areas in US(percentage) | 99 | — |
| Delivery Coverage(US states) | 50 states | — |
| Subscription Required | Yes, weekly commitment | — |
| Environmental Certification | Carbon-neutral certified | — |
| Carbon-Neutral Shipping(binary) | No, standard shipping | — |
| Packaging Recyclability(percentage) | 85% recyclable | — |
| Organic Certification(% certified) | 0% certified organic | — |
| Non-GMO Verification(% verified) | Partial/Unverified | — |
| Active US Subscribers(millions) | ~4.0M | — |
| Delivery Speed(business days) | 2-3 days | — |
| USDA Organic Certification(percent) | Not certified | — |
| Non-GMO Project Verified(percent) | Non-GMO sourced (unverified) | — |
| US Service Areas(states) | 48 states | — |
| Customer Base Size(millions) | 4+ million customers | — |
| Monthly Cost for 2 People (4 meals)(USD) | $32-$48 | — |
| Price Per Serving (Standard Plan)(USD) | $4.49 | — |
| Weekly Cost for 4-Person Plan (2 Meals)(USD) | $71.96 | — |
| Maximum Servings Per Recipe(servings) | 4-6 servings | — |
EEveryPlate
HelloFreshStarting Price Per Serving(USD)
$5.99
Premium pricing
Monthly Cost (4 meals, 2 servings)(USD)
$47.84
—
Shipping Cost(USD)
$0
—
Cost Per Serving(USD)
$2.49
$1.90
Shipping Cost (Standard)(USD)
Free
—
Show 13 more attributes
Monthly Cost for 3-Person Household (4 meals/week)(USD)
$71.52 (no shipping)
—
Cost Per Serving (Standard Plan)(USD)
$2.49-2.99
—
Price Per Serving(USD)
$1.49
$2.99
Free Shipping Threshold(USD)
$50
$60
Cost Per Serving(USD)
$2.99-$3.99
—
Average Meal Cost(USD)
$8.75
—
Shipping Fee(USD)
Free
—
Average Cost Per Serving(USD)
$9.99
—
Average Weekly Cost (2-Person Plan)(USD)
$120-144 (6 meals)
—
Monthly Cost for 4-Person Household(USD)
$215 (estimated)
—
Average Per-Serving Cost(USD)
$1.99-$2.99
—
Shipping Cost Range(USD)
$0-$9.99
—
Cost Per Meal(USD)
$8-11
—
Weekly Recipe Variety(recipes)
30+
38+
Weekly Meal Variety(meal options)
30+ meals
—
Recipe Difficulty Level
Beginner to Intermediate
Advanced
Average Meal Prep Time(minutes)
Up to 45
45+
Average Meal Prep Time(minutes)
30 (25-35 range)
30 minutes
Average Preparation Time(minutes)
30 minutes
—
Average Cooking Time(minutes)
25-35 minutes
—
Preparation Time Per Meal(minutes)
25-30 min
30-35 min
Show 6 more attributes
Average Prep Time(minutes)
30-60 minutes
—
Preparation Time(minutes)
35
—
Prep Time Per Meal(minutes)
25-35 minutes
—
Average Prep Time(minutes)
30 minutes
—
Meal Preparation Time(minutes)
20-30 minutes
—
Average Recipe Prep Time(minutes)
30 min
—
Packaging Sustainability Rating
Reduced packaging, eco-optimized
Standard recyclable materials
Customization Options
Protein substitution available
Limited swaps
Serving Size Options(person servings)
1-4 person meals
—
Delivery Customization
Skip/pause options
—
Minimum Commitment(weeks)
2 weeks
—
Minimum Meals Per Order(meals)
4 meals
—
Show 1 more attribute
Dietary Customization Options(count)
10+ dietary filters
—
Brand Market Position
Best Budget Meal Delivery
Best Overall Meal Delivery
Year-over-Year Growth Rate(percent)
+30% (15-min meals)
Established leader
Customer Rating(stars out of 5)
4.2/5
—
Customer Satisfaction Rating(out of 5)
4.2/5 (3,400 reviews)
4.1/5
Average Customer Rating(stars)
4.5
—
Dietary Filter Categories(categories)
4 (vegetarian, keto, gluten-free, low-carb)
—
Plant-Based Meal Percentage(percent)
25% vegetarian options
—
Cuisine Variety Count(cuisines)
3 cuisines
—
Weekly Recipe Selection(recipes)
50+ recipes
—
Weekly Meal Selections(options)
14+ meals
28+ meals
Weekly Menu Variety(meal options)
20-25 options
—
Weekly Menu Options(count)
18
—
Show 4 more attributes
Weekly Meal Options(meals)
20+ meals
—
Weekly Meal Choices(recipes)
100+ recipes
—
Weekly Menu Options(recipes)
40-50 options
—
Weekly Meal Selection(number of meals)
110 meals
—
Organic Recipe Percentage(%)
10%
—
Taste Quality Rating(rating)
Excellent consumer satisfaction
—
Customer Satisfaction Rating(out of 5)
4.5 stars
—
Organic Ingredient Certification(percent)
0-5% certified organic
—
Organic Ingredients Available
Yes
—
Dietary Filter Options(options)
8+ dietary filters
8 options
Dietary Program Options(programs)
6 programs
8 programs
Dietary Plan Options(plans)
8
—
Meal Selection Flexibility(percentage)
High (choose each week)
—
Dietary Plan Options(count)
6+ specialized plans
—
Average Protein Per Meal(grams)
28-32g
—
Average Meal Calories(calories)
500-750 cal
600-850 cal
Protein Content Per Meal(g)
15-28g
—
Average Calorie Range Per Meal(kcal)
550-850 kcal
—
Meal Kit Plans Available(plan types)
3 plans (Standard, Premium, Family)
—
Monthly Cost (4-Serving, 3 Meals/Week)(USD)
$89.64
—
Active Subscribers Globally(millions)
~1 million
8.5 million
Subscriber Base(subscribers)
23,800+
—
US Market Share(% of meal kit market)
~45%
—
Countries Served(countries)
2 countries
13 countries
Weekly Recipe Options(recipes)
30-40 recipes
—
Pricing Model
Fixed subscription-based
—
Price Predictability
Stable regardless of order frequency
—
Family Meal Capacity(servings)
3-6 person family sizes
—
Recent Order Trend(percent change)
Growth trajectory with influencer partnerships
—
Geographic Coverage(countries/regions)
15+ countries
—
Service Areas in US(percentage)
99
—
Delivery Coverage(US states)
50 states
—
Subscription Required
Yes, weekly commitment
—
Environmental Certification
Carbon-neutral certified
—
Carbon-Neutral Shipping(binary)
No, standard shipping
—
Packaging Recyclability(percentage)
85% recyclable
—
Organic Certification(% certified)
0% certified organic
—
Non-GMO Verification(% verified)
Partial/Unverified
—
Active US Subscribers(millions)
~4.0M
—
Delivery Speed(business days)
2-3 days
—
USDA Organic Certification(percent)
Not certified
—
Non-GMO Project Verified(percent)
Non-GMO sourced (unverified)
—
US Service Areas(states)
48 states
—
Customer Base Size(millions)
4+ million customers
—
Monthly Cost for 2 People (4 meals)(USD)
$32-$48
—
Price Per Serving (Standard Plan)(USD)
$4.49
—
Weekly Cost for 4-Person Plan (2 Meals)(USD)
$71.96
—
Maximum Servings Per Recipe(servings)
4-6 servings
—
Pros & Cons
10 pros·7 cons across both
E
E
EveryPlate
+5-3
Pros
- Lowest price-per-serving at $1.49 (up to 50% cheaper than HelloFresh)
- Fastest preparation time at 25-30 minutes with simpler recipes
- Free shipping threshold of $50 vs HelloFresh's $60
- No subscription contract required with flexible week-to-week cancellation
- Partnerships with grocery chains allow local pickup options in select areas
Cons
- Limited meal selection with only 14+ options weekly vs competitors' 25+ options
- Smaller active user base (~1 million) means less community engagement and fewer reviews
- Portion sizes average 100-150 calories smaller than HelloFresh meals
HelloFresh
+5-4
Pros
- 28+ meal options weekly including exclusive recipes and seasonal specials
- Larger portions averaging 600-850 calories per meal (20% more than EveryPlate)
- 8 dietary programs including Pescatarian and Balanced options (vs EveryPlate's 6)
- 8.5 million active subscribers globally across 13 countries with proven reliability
- Advanced app interface with detailed nutrition tracking and recipe modifications
Cons
- Higher per-serving cost at $2.99 (roughly double EveryPlate's pricing)
- Slightly longer preparation time at 30-35 minutes for most recipes
- $60 minimum order threshold for free shipping vs EveryPlate's $50
- Larger packaging generates more waste compared to minimalist competitors
Frequently Asked Questions
5 questions
EveryPlate is significantly cheaper at $1.49 per serving versus HelloFresh's $2.99 per serving—a 50% price difference. For a 4-person family ordering 3 meals weekly, EveryPlate costs approximately $179/week while HelloFresh costs $358/week. However, EveryPlate offers smaller portions (100-150 calories less per meal), so cost-per-calorie is somewhat closer at approximately $0.003/calorie for EveryPlate vs $0.004/calorie for HelloFresh.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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