Full Comparison
| Attribute | Shopify | |
|---|---|---|
| Active Stores | 4.6 Million+ | ~6 Million+ |
| Global Market Share(%) | 27% | 38.76% |
| Platform Transaction Fees(%) | 2.0% (third-party gateways) / 0% (Shopify Payments) | 0% |
| Starting Monthly Price(USD) | $39 | — |
| Top Tier Plan Price(USD/month) | $399 | — |
| Annual Cost (Base Plan)(USD/year) | $468 | — |
| Starting Monthly Cost(USD) | $39/month | ~$5 (hosting) |
Show 6 more attributesTransaction Processing Fee(percent) 0% (on Shopify Payments) — Transaction Fee Rate(%) 3.89% — Monthly Costs at 100 Sales ($50/item)(USD) $214 — Base Monthly Subscription (Starter Plan)(USD) $29 — Listing Renewal Fee(USD per listing) Included in subscription — Transaction Fee Percentage(%) 2.9% — | ||
| Available Apps/Plugins(count) | 13,000+ | 59,000+ |
| Available Apps & Integrations(count) | 6,000+ apps | — |
| Average Conversion Rate (Desktop)(%) | 1.4% | 2.0-2.5% |
| Average Conversion Rate (Mobile)(%) | 1.2% | 2.03% |
| Checkout Conversion Rate(%) | 3.2-3.5% | — |
| Hosting Model | Fully Managed SaaS | Self-Hosted Open-Source |
| Data Portability | Limited export; difficult migration | Full control; easy migration |
| AI/Automation Optimization | Native AI-driven commerce agents built-in | Requires custom engineering |
| Design Templates Available(count) | 100+ | — |
| Enterprise Plan Available(yes/no) | Yes ($2,300+/month) | — |
| Product Variant Limit(variants) | Unlimited | — |
| Available App Integrations(apps) | 8,000+ | — |
| App Integrations(count) | 8,000+ | — |
| Payment Gateway Options(count) | 140+ integrations supported | — |
| Available Apps/Extensions(count) | 10,000+ | — |
| Support Channels(channels) | Phone, Email & Chat | — |
| Product Variation Limit(variations per SKU) | 2,000+ | — |
| Multi-Currency Support(currencies) | 200+ | — |
| Design Customization Entry Point(coding knowledge required) | Advanced (Liquid code access) | — |
| Implementation Complexity | Low; point-and-click setup | — |
| Available Templates(count) | ~300 (optimized for sales) | — |
| Recommended Maximum Annual Revenue(USD) | Unlimited | — |
| Product Listing Limits(count) | Unlimited products | — |
| Sales Breakeven Point(USD/month) | $1,350 | — |
| Monthly Active Buyers (Marketplace Access)(millions) | Self-driven traffic | — |
| Commission Fee (Per Transaction)(%) | 2.9% + $0.30 | — |
| Monthly Base Cost(USD) | $29-$399 | — |
| Built-in Customer Base(millions) | Zero (must generate own traffic) | — |
| Average Time to First Sale(days) | 30-90 days (with marketing) | — |
| Brand Customization Level(scale 1-10) | Complete (10/10) | — |
| Customer Data Access(percentage) | 100% direct access to customer emails and data | — |
| Payment Methods Supported(count) | 100+ | — |
| Setup Time to Live Store(days) | 7-14 days | — |
| Platform Uptime SLA(%) | 99.99% | — |
| Built-in Enterprise Features | Moderate; app-dependent for advanced needs | — |
| API Control & Headless Capability | Good GraphQL API; limited headless options | — |
| Store Design Flexibility(scale 1-10) | Extensive (9/10) | — |
| Ideal Business Size(GMV) | $0-20M GMV (optimal fit) | — |
| Payment Processing Fee(percent) | $0.30 | — |
| Annual Marketplace Visitors(billions) | Self-generated | — |
| Suitable Product Categories(primary focus) | All product types | — |
Shopify
Active Stores
4.6 Million+
~6 Million+
Global Market Share(%)
27%
38.76%
Platform Transaction Fees(%)
2.0% (third-party gateways) / 0% (Shopify Payments)
0%
Starting Monthly Price(USD)
$39
—
Top Tier Plan Price(USD/month)
$399
—
Annual Cost (Base Plan)(USD/year)
$468
—
Starting Monthly Cost(USD)
$39/month
~$5 (hosting)
Show 6 more attributes
Transaction Processing Fee(percent)
0% (on Shopify Payments)
—
Transaction Fee Rate(%)
3.89%
—
Monthly Costs at 100 Sales ($50/item)(USD)
$214
—
Base Monthly Subscription (Starter Plan)(USD)
$29
—
Listing Renewal Fee(USD per listing)
Included in subscription
—
Transaction Fee Percentage(%)
2.9%
—
Available Apps/Plugins(count)
13,000+
59,000+
Available Apps & Integrations(count)
6,000+ apps
—
Average Conversion Rate (Desktop)(%)
1.4%
2.0-2.5%
Average Conversion Rate (Mobile)(%)
1.2%
2.03%
Checkout Conversion Rate(%)
3.2-3.5%
—
Hosting Model
Fully Managed SaaS
Self-Hosted Open-Source
Data Portability
Limited export; difficult migration
Full control; easy migration
AI/Automation Optimization
Native AI-driven commerce agents built-in
Requires custom engineering
Design Templates Available(count)
100+
—
Enterprise Plan Available(yes/no)
Yes ($2,300+/month)
—
Product Variant Limit(variants)
Unlimited
—
Available App Integrations(apps)
8,000+
—
App Integrations(count)
8,000+
—
Payment Gateway Options(count)
140+ integrations supported
—
Available Apps/Extensions(count)
10,000+
—
Support Channels(channels)
Phone, Email & Chat
—
Product Variation Limit(variations per SKU)
2,000+
—
Multi-Currency Support(currencies)
200+
—
Design Customization Entry Point(coding knowledge required)
Advanced (Liquid code access)
—
Implementation Complexity
Low; point-and-click setup
—
Available Templates(count)
~300 (optimized for sales)
—
Recommended Maximum Annual Revenue(USD)
Unlimited
—
Product Listing Limits(count)
Unlimited products
—
Sales Breakeven Point(USD/month)
$1,350
—
Monthly Active Buyers (Marketplace Access)(millions)
Self-driven traffic
—
Commission Fee (Per Transaction)(%)
2.9% + $0.30
—
Monthly Base Cost(USD)
$29-$399
—
Built-in Customer Base(millions)
Zero (must generate own traffic)
—
Average Time to First Sale(days)
30-90 days (with marketing)
—
Brand Customization Level(scale 1-10)
Complete (10/10)
—
Customer Data Access(percentage)
100% direct access to customer emails and data
—
Payment Methods Supported(count)
100+
—
Setup Time to Live Store(days)
7-14 days
—
Platform Uptime SLA(%)
99.99%
—
Built-in Enterprise Features
Moderate; app-dependent for advanced needs
—
API Control & Headless Capability
Good GraphQL API; limited headless options
—
Store Design Flexibility(scale 1-10)
Extensive (9/10)
—
Ideal Business Size(GMV)
$0-20M GMV (optimal fit)
—
Payment Processing Fee(percent)
$0.30
—
Annual Marketplace Visitors(billions)
Self-generated
—
Suitable Product Categories(primary focus)
All product types
—