software
Amplitude vs Google Analytics 2026: Which Wins?
Google Analytics is a free, general-purpose web and app analytics platform ideal for traffic tracking and SEO insights, while Amplitude is a premium product analytics platform designed specifically for understanding user behavior and driving product decisions. Amplitude costs $995-$2,495/month but offers 10x deeper behavioral cohorts and funnel analysis, whereas Google Analytics 4 is free with unlimited events but has steeper learning curves for complex analyses.
A
Amplitude
Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
SaaS companies, mobile app developers, and product teams optimizing for retention and engagement metrics
Score71%
VS
Google Analytics 4
Free web and app analytics platform with conversion tracking and audience insights
Website owners, content creators, e-commerce brands, and small businesses needing free traffic and conversion analytics
Score71%
155 attributes7 differences14 pros/cons
Quick Answer
AI SummaryGoogle Analytics is a free, general-purpose web and app analytics platform ideal for traffic tracking and SEO insights, while Amplitude is a premium product analytics platform designed specifically for understanding user behavior and driving product decisions. Amplitude costs $995-$2,495/month but offers 10x deeper behavioral cohorts and funnel analysis, whereas Google Analytics 4 is free with unlimited events but has steeper learning curves for complex analyses.
Our Verdict
AI-assistedChoose Google Analytics if you need free web analytics, SEO tracking, and conversion funnel basics for content-driven websites or blogs. Choose Amplitude if you're a SaaS/mobile product company willing to invest in understanding user retention, engagement cohorts, and product-driven growth metrics—it excels at answering 'why do users churn?' and 'which features drive retention?'
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A
Amplitude
7.3/10
Google Analytics 4
7.7/10
A
Choose Amplitude if
SaaS companies, mobile app developers, and product teams optimizing for retention and engagement metrics
Choose Google Analytics 4 if
Best pickWebsite owners, content creators, e-commerce brands, and small businesses needing free traffic and conversion analytics
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Key Differences at a Glance
- Pricing Model:✓ Google Analytics 4 wins(Free (GA4), $10,000-$50,000+/year (360) vs $995-$2,495/month)
- Primary Use Case:Product analytics & user behavior cohorts vs Website traffic, conversions & SEO insights
- Behavioral Cohort Depth:✓ Amplitude wins(Advanced user segmentation with 50+ properties vs Basic audiences with 10-15 properties max)
Key Facts & Figures
94 numeric metrics compared
| Metric | Amplitude | Google Analytics 4 | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — | — |
| Event Processing Latency(milliseconds) | 300-600ms | — | — |
| Maximum Data Retention(months) | 60 months | — | — |
| Pre-built Templates(count) | 40+ | — | — |
| Native Integrations(count) | 450+ | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Customer Satisfaction (NPS)(points) | 68 | — | — |
| Free Trial Period(days) | 14 days | — | — |
| Starting Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| API Rate Limits(requests/minute) | 10000 | — | — |
| Free Tier Event Limit(events/month) | 10,000,000 | Unlimited | |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — | — |
| Data Retention (Free Tier)(months) | 90 days | 2 months | |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — | — |
| Average Setup Time(days) | 6 hours | — | — |
| Custom Event Properties(limit) | 200+ properties | — | — |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | — | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — | — |
| Global Market Share(%) | 3.2% of analytics market | — | — |
| Starting Price (Monthly Subscription)(USD) | $995 | — | — |
| Free Tier Data Retention(days) | 30 days | — | — |
| Third-party Integrations(count) | 200+ integrations | 500+ integrations | |
| Event Tracking Capacity(events) | 700+ custom events | — | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — | — |
| Entry Price(USD/month) | $995 minimum | Free | |
| Data Retention (Free/Base Tier)(months) | 24 | 14 | |
| Mobile App SDKs Available(count) | 12+ native SDKs | 5 (via Firebase) | |
| Setup Time (Hours)(hours) | 4-8 | 1-2 | |
| Free Trial Length(days) | 14 | No trial (free tier) | — |
| Market Share (2024)(percent) | 8.2% | 64.4% | |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | — | — |
| Cohort Size Limit(properties) | 200+ custom properties | — | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — | — |
| Data Latency(seconds) | 300-600 seconds | — | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — | — |
| Free Tier Team Members(users) | 5 team members | — | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — | — |
| Native Integrations Available(platforms) | 200+ integrations | — | — |
| Seats Per Starter Plan(users) | 50 users | — | — |
| Session Replay Monthly Limit(sessions/month) | Not included | — | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — | — |
| Starting Paid Plan Price(USD/month) | $995/month | — | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — | — |
| Pre-Built Integrations(count) | 350+ integrations | — | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — | — |
| Monthly Event Capacity(billion events) | 100+ billion | — | — |
| Custom Events Limit(events) | Unlimited | 500 | — |
| Pre-built Cohort Templates(templates) | 50+ | — | — |
| Integration Partners(integrations) | 200+ | — | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — | — |
| Number of Integrations(integrations) | 100+ | — | — |
| Data Retention (Standard)(months) | 24 months | — | — |
| Starting Price (Monthly)(USD) | $995 (Growth tier) | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Base Monthly Cost (USD)(USD) | $995/month | — | — |
| Per-Event Cost(USD per million events) | $100-200 per million | — | — |
| Starting Monthly Cost(USD) | $995 | Free | |
| Maximum Cohort Properties(properties) | 50+ | 10-15 | |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | 2 (basic retention, cohort retention) | |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | 7.1 (functional but less mature) | |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | 2-7 (quick start possible) | |
| Multi-Touch Attribution Models(count) | Custom rules only | Data-driven + 6 preset models | |
| Average Setup Cost (Professional Services)(USD) | $5,000-$15,000 | $0-$2,000 | |
| Starting Monthly Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — | — |
| Attribution Models Available(count) | 7+ models | — | — |
| Monthly Cost (Typical Production)(USD) | Free | Free | |
| Setup Time for Web Tracking(minutes) | 5-10 | 5-10 | |
| Monthly Cost (10K monthly visitors)(USD) | $0 | $0 | |
| Monthly Cost (100K monthly visitors)(USD) | $0 | $0 | |
| Script Size(KB) | 15-20 KB | 15-20 KB | |
| Setup Time (basic config)(minutes) | 20-30 minutes | 20-30 minutes | |
| Base Monthly Cost(USD) | $0 (free) / $10,000+ (GA360) | $0 (free) / $10,000+ (GA360) | |
| Global Website Market Share(percent) | ~41% of all websites | ~41% of all websites | |
| Setup Time (initial)(hours) | 5-10 (tag placement only) | 5-10 (tag placement only) | |
| Base Monthly Cost (Starter Plan)(USD) | Free | Free | |
| Data Retention Period(months) | 2 months (free) / 4 months (GA360) | 2 months (free) / 4 months (GA360) | |
| Implementation Time Required(hours) | 0.5 hours | 0.5 hours | |
| Third-Party Integrations Available(integrations) | 500+ | 500+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
3AmplitudeEvenly matched1 tie
Amplitude
Attribute
Google Analytics 4
- $995-$2,495/monthPricing ModelFree (GA4), $10,000-$50,000+/year (360)(winner)
- Product analytics & user behavior cohortsPrimary Use CaseWebsite traffic, conversions & SEO insights
- Advanced user segmentation with 50+ properties(winner)Behavioral Cohort DepthBasic audiences with 10-15 properties max
- Native iOS/Android SDKs with event tracking(winner)Mobile App AnalyticsGA4 SDK available but less mature
- Steep (requires behavioral data modeling expertise)Learning CurveModerate (intuitive dashboard, complex queries harder)(winner)
- Retention curves, cohort retention, churn prediction(winner)Retention Analysis FeaturesBasic retention reports only
- Custom attribution rules & multi-touchAttribution ModelingMulti-touch attribution (GA4), data-driven models(winner)
- Pricing Model
Amplitude
$995-$2,495/month
Google Analytics 4
Free (GA4), $10,000-$50,000+/year (360)(winner)
- Primary Use Case
Amplitude
Product analytics & user behavior cohorts
Google Analytics 4
Website traffic, conversions & SEO insights
- Behavioral Cohort Depth
Amplitude
Advanced user segmentation with 50+ properties(winner)
Google Analytics 4
Basic audiences with 10-15 properties max
- Mobile App Analytics
Amplitude
Native iOS/Android SDKs with event tracking(winner)
Google Analytics 4
GA4 SDK available but less mature
- Learning Curve
Amplitude
Steep (requires behavioral data modeling expertise)
Google Analytics 4
Moderate (intuitive dashboard, complex queries harder)(winner)
- Retention Analysis Features
Amplitude
Retention curves, cohort retention, churn prediction(winner)
Google Analytics 4
Basic retention reports only
- Attribution Modeling
Amplitude
Custom attribution rules & multi-touch
Google Analytics 4
Multi-touch attribution (GA4), data-driven models(winner)
Full Comparison
| Attribute | Amplitude | Google Analytics 4 |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — |
| Free Trial Period(days) | 14 days | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — |
Show 14 more attributesStarting Price (Monthly Subscription)(USD) $995 — Base Monthly Price (Cloud)(USD) $995 base + $0.75/user — Starting Paid Plan Price(USD/month) $995/month — Starting Price (Monthly)(USD) $995 (Growth tier) — Base Monthly Cost (USD)(USD) $995/month — Per-Event Cost(USD per million events) $100-200 per million — Starting Monthly Cost(USD) $995 Free Average Setup Cost (Professional Services)(USD) $5,000-$15,000 $0-$2,000 Starting Monthly Price(USD) $995 — Monthly Cost (Typical Production)(USD) Free — Monthly Cost (10K monthly visitors)(USD) $0 — Monthly Cost (100K monthly visitors)(USD) $0 — Base Monthly Cost(USD) $0 (free) / $10,000+ (GA360) — Base Monthly Cost (Starter Plan)(USD) Free — | ||
| Event Processing Latency(milliseconds) | 300-600ms | — |
| Free Tier Data Retention(days) | 30 days | — |
| Data Latency(seconds) | 300-600 seconds | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — |
| Script Size(KB) | 15-20 KB | — |
| Maximum Data Retention(months) | 60 months | — |
| Data Retention (Free Tier)(months) | 90 days(winner) | 2 months |
| Data Retention (Free/Base Tier)(months) | 24(winner) | 14 |
| Data Retention (Paid)(months) | 13 months (with extended) | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — |
Show 3 more attributesData Retention (Standard)(months) 24 months — Data Retention(months) 25 months — Data Retention Period(months) 2 months (free) / 4 months (GA360) — | ||
| Pre-built Templates(count) | 40+ | — |
| Custom Segmentation Rules(limit) | Unlimited | — |
| Session Replay Included | Third-party integration only | — |
| Automatic Event Capture | No, requires manual setup | — |
| Data Retention(months) | 25 months | — |
Show 29 more attributesMulti-workspace Support Yes, unlimited — In-App Messaging Capability(null) Requires third-party integration — SQL Query Access(Plan tier) Enterprise only ($50K+/year) — Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web — Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) — Session Recordings Not included (add-on required) — Heatmaps & Click Maps No — Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) — In-App Guidance Tools Limited (basic analytics only) — Session Recording(included/excluded) Not included — A/B Testing Platform(included/excluded) Requires integration — Feature Flags(included/excluded) Not included — Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting — Session Replay Monthly Limit(sessions/month) Not included — Predictive Analytics Capability ML-powered churn & propensity models — Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves — Pre-Built Integrations(count) 350+ integrations — Mobile SDK Support(platforms) iOS, Android, React Native, Flutter — Session Recording Capability(recordings) Not available — Heatmap Coverage(heatmaps per site) Not available — Session Replay Included(Yes/No) No (requires integration) No (third-party only) Feature Flags Included(Yes/No) No (requires external tool) — Maximum Cohort Properties(properties) 50+ 10-15 E-commerce Conversion Tracking Advanced (product-level, multi-touch attribution) — Feature Flags/A/B Testing No (requires integration) — Heatmap & Click Tracking No (third-party only) — Native Session Replay Included No (requires third-party) — Automatic Event Capture (No Code) No (requires tagging) — SEO & Organic Search Insights Yes (integrated with GSC) — | ||
| Native Integrations(count) | 450+ | — |
| Native Integrations Available(platforms) | 200+ integrations | — |
| Free Trial Duration(days) | 14 days | — |
| Customer Satisfaction (NPS)(points) | 68 | — |
| Starting Price(USD) | $995 | — |
| Entry Price(USD/month) | $995 minimum | Free(winner) |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | — |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | — |
| Custom Event Tracking Limit(events) | Unlimited | Unlimited custom events |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival)(winner) | 2 (basic retention, cohort retention) |
| API Rate Limits(requests/minute) | 10000 | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — |
| Free Tier Event Limit(events/month) | 10,000,000(winner) | Unlimited |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — |
| Real-Time Audience Activation | No (requires export) | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Third-party Integrations(count) | 200+ integrations | 500+ integrations(winner) |
| Mobile App SDKs Available(count) | 12+ native SDKs(winner) | 5 (via Firebase) |
| Data Export Limit (BigQuery/SQL)(events per month) | Unlimited | Unlimited (GA4) |
| Mobile SDKs Available | iOS (Firebase), Android (Firebase), Web SDK | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Cohort Segmentation Depth(segmentation dimensions) | Unlimited multi-dimensional | — |
| Funnel Analysis Depth | Multi-step funnels with granular drop-off analysis | — |
| Attribution Models Available(count) | 7+ models | — |
| Cohort Analysis Depth(segmentation options) | Custom segments required; limited to 20 dimensions per cohort | — |
Show 1 more attributeSEO/Traffic Attribution Native GSC integration, organic search keywords, landing pages, device tracking — | ||
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — |
| Setup Time (basic config)(minutes) | 20-30 minutes | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — |
| Setup Time (Hours)(hours) | 4-8 | 1-2(winner) |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — |
| Setup Time for Web Tracking(minutes) | 5-10 | — |
Show 1 more attributeSetup Time (initial)(hours) 5-10 (tag placement only) — | ||
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — |
| Average Setup Time(days) | 6 hours | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — |
| Custom Event Properties(limit) | 200+ properties | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — |
| Global Market Share(%) | 3.2% of analytics market | — |
| Event Tracking Capacity(events) | 700+ custom events | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — |
| Cohort Size Limit(properties) | 200+ custom properties | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Cohort Creation Complexity(feature depth) | Advanced nesting (unlimited filters) | Basic segments (1-3 filters) |
| Free Trial Length(days) | 14 | No trial (free tier) |
| Free Trial Duration(days) | 14 days | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | 2-7 (quick start possible)(winner) |
| Market Share (2024)(percent) | 8.2% | 64.4%(winner) |
| Self-Hosting Option | No (SaaS only) | — |
| Implementation Time(weeks) | 1-2 weeks | — |
| Self-Hosted Option(Yes/No) | No (Cloud only) | — |
| Implementation Complexity(weeks to production) | 4-8 weeks | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — |
| Free Tier Team Members(users) | 5 team members | — |
| Built-in A/B Testing | Yes, native experimentation platform | — |
| Customer Retention Focus | Deep retention & behavioral cohorts | — |
| Seats Per Starter Plan(users) | 50 users | — |
| Monthly Event Capacity(billion events) | 100+ billion | — |
| In-App Guide Builder | Plugin-based only | — |
| Survey & Feedback Tools | Third-party integration required | — |
| Session Recording & Heatmaps | Add-on required | — |
| Mobile App Support(platforms) | iOS/Android analytics only | — |
| Custom Events Limit(events) | Unlimited | 500 |
| Pre-built Cohort Templates(templates) | 50+ | — |
| Integration Partners(integrations) | 200+ | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — |
| Number of Integrations(integrations) | 100+ | — |
| Real-time Segmentation | Yes, via Amplitude Audiences | — |
| Event Tracking Limit(events/month) | Unlimited | — |
| HIPAA Compliance(Yes/No) | Yes | — |
| FedRAMP Authorization(Yes/No) | Ready (In Progress) | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich)(winner) | 7.1 (functional but less mature) |
| Multi-Touch Attribution Models(count) | Custom rules only | Data-driven + 6 preset models(winner) |
| Session Replay Feature(built-in capability) | Add-on/Limited | — |
| GDPR Compliant Without Consent(yes/no) | No (requires consent in EU/UK) | — |
| Global Website Market Share(percent) | ~41% of all websites | — |
| Implementation Time Required(hours) | 0.5 hours | — |
| Third-Party Integrations Available(integrations) | 500+ | — |
| Mobile App Analytics Support | Full (iOS & Android) | — |
AAmplitude
Google Analytics 4Starting Monthly Price(USD)
$1,295
—
Free Trial Period(days)
14 days
—
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
—
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
—
Show 14 more attributes
Starting Price (Monthly Subscription)(USD)
$995
—
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
—
Starting Paid Plan Price(USD/month)
$995/month
—
Starting Price (Monthly)(USD)
$995 (Growth tier)
—
Base Monthly Cost (USD)(USD)
$995/month
—
Per-Event Cost(USD per million events)
$100-200 per million
—
Starting Monthly Cost(USD)
$995
Free
Average Setup Cost (Professional Services)(USD)
$5,000-$15,000
$0-$2,000
Starting Monthly Price(USD)
$995
—
Monthly Cost (Typical Production)(USD)
Free
—
Monthly Cost (10K monthly visitors)(USD)
$0
—
Monthly Cost (100K monthly visitors)(USD)
$0
—
Base Monthly Cost(USD)
$0 (free) / $10,000+ (GA360)
—
Base Monthly Cost (Starter Plan)(USD)
Free
—
Event Processing Latency(milliseconds)
300-600ms
—
Free Tier Data Retention(days)
30 days
—
Data Latency(seconds)
300-600 seconds
—
Event Processing Latency(milliseconds)
24-48 hours
—
Script Size(KB)
15-20 KB
—
Maximum Data Retention(months)
60 months
—
Data Retention (Free Tier)(months)
90 days
2 months
Data Retention (Free/Base Tier)(months)
24
14
Data Retention (Paid)(months)
13 months (with extended)
—
Historical Data Retention (Free Tier)(months)
12 months
—
Show 3 more attributes
Data Retention (Standard)(months)
24 months
—
Data Retention(months)
25 months
—
Data Retention Period(months)
2 months (free) / 4 months (GA360)
—
Pre-built Templates(count)
40+
—
Custom Segmentation Rules(limit)
Unlimited
—
Session Replay Included
Third-party integration only
—
Automatic Event Capture
No, requires manual setup
—
Data Retention(months)
25 months
—
Show 29 more attributes
Multi-workspace Support
Yes, unlimited
—
In-App Messaging Capability(null)
Requires third-party integration
—
SQL Query Access(Plan tier)
Enterprise only ($50K+/year)
—
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
—
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
—
Session Recordings
Not included (add-on required)
—
Heatmaps & Click Maps
No
—
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
—
In-App Guidance Tools
Limited (basic analytics only)
—
Session Recording(included/excluded)
Not included
—
A/B Testing Platform(included/excluded)
Requires integration
—
Feature Flags(included/excluded)
Not included
—
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
—
Session Replay Monthly Limit(sessions/month)
Not included
—
Predictive Analytics Capability
ML-powered churn & propensity models
—
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
—
Pre-Built Integrations(count)
350+ integrations
—
Mobile SDK Support(platforms)
iOS, Android, React Native, Flutter
—
Session Recording Capability(recordings)
Not available
—
Heatmap Coverage(heatmaps per site)
Not available
—
Session Replay Included(Yes/No)
No (requires integration)
No (third-party only)
Feature Flags Included(Yes/No)
No (requires external tool)
—
Maximum Cohort Properties(properties)
50+
10-15
E-commerce Conversion Tracking
Advanced (product-level, multi-touch attribution)
—
Feature Flags/A/B Testing
No (requires integration)
—
Heatmap & Click Tracking
No (third-party only)
—
Native Session Replay Included
No (requires third-party)
—
Automatic Event Capture (No Code)
No (requires tagging)
—
SEO & Organic Search Insights
Yes (integrated with GSC)
—
Native Integrations(count)
450+
—
Native Integrations Available(platforms)
200+ integrations
—
Free Trial Duration(days)
14 days
—
Customer Satisfaction (NPS)(points)
68
—
Starting Price(USD)
$995
—
Entry Price(USD/month)
$995 minimum
Free
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
—
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
—
Custom Event Tracking Limit(events)
Unlimited
Unlimited custom events
Retention Metrics Available(count)
5+ (curves, cohort, churn prediction, survival)
2 (basic retention, cohort retention)
API Rate Limits(requests/minute)
10000
—
API Rate Limits (Standard Plan)(calls/hour)
500,000 events/month
—
API Rate Limit (Free Tier)(requests/second)
50 req/sec
—
Free Tier Event Limit(events/month)
10,000,000
Unlimited
Free Tier Event Monthly Limit(events/month)
10M events/month
—
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
—
Real-Time Audience Activation
No (requires export)
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Third-party Integrations(count)
200+ integrations
500+ integrations
Mobile App SDKs Available(count)
12+ native SDKs
5 (via Firebase)
Data Export Limit (BigQuery/SQL)(events per month)
Unlimited
Unlimited (GA4)
Mobile SDKs Available
iOS (Firebase), Android (Firebase), Web SDK
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Cohort Segmentation Depth(segmentation dimensions)
Unlimited multi-dimensional
—
Funnel Analysis Depth
Multi-step funnels with granular drop-off analysis
—
Attribution Models Available(count)
7+ models
—
Cohort Analysis Depth(segmentation options)
Custom segments required; limited to 20 dimensions per cohort
—
Show 1 more attribute
SEO/Traffic Attribution
Native GSC integration, organic search keywords, landing pages, device tracking
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Setup Time (typical)(minutes)
7–14 days (event tracking setup)
—
Setup Time (basic config)(minutes)
20-30 minutes
—
Setup Time (implementation to first insights)(days)
1-2 days
—
Setup Time (Hours)(hours)
4-8
1-2
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
—
Manual Event Configuration Required(percentage)
100% (required)
—
Setup Time for Web Tracking(minutes)
5-10
—
Show 1 more attribute
Setup Time (initial)(hours)
5-10 (tag placement only)
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
—
Event Capacity (High-Volume)(events/month (millions))
100+ million
—
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
—
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
—
Average Setup Time(days)
6 hours
—
Setup Time for Non-Technical Users(weeks)
120-180 minutes (requires dev team)
—
Custom Event Properties(limit)
200+ properties
—
Max Monthly Events (Free Tier)(events)
10 million events
—
Global Market Share(%)
3.2% of analytics market
—
Event Tracking Capacity(events)
700+ custom events
—
Funnel Analysis Stages Supported(stages)
10+ stages
—
Cohort Size Limit(properties)
200+ custom properties
—
API Rate Limit (Requests/Minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Cohort Creation Complexity(feature depth)
Advanced nesting (unlimited filters)
Basic segments (1-3 filters)
Free Trial Length(days)
14
No trial (free tier)
Free Trial Duration(days)
14 days
—
Implementation Time (Days)(days)
14-30 (requires data modeling)
2-7 (quick start possible)
Market Share (2024)(percent)
8.2%
64.4%
Self-Hosting Option
No (SaaS only)
—
Implementation Time(weeks)
1-2 weeks
—
Self-Hosted Option(Yes/No)
No (Cloud only)
—
Implementation Complexity(weeks to production)
4-8 weeks
—
Free Tier Monthly Event Limit(million events)
10M events
—
Starting Enterprise Price (annual)(USD)
$14,400
—
Free Tier Team Members(users)
5 team members
—
Built-in A/B Testing
Yes, native experimentation platform
—
Customer Retention Focus
Deep retention & behavioral cohorts
—
Seats Per Starter Plan(users)
50 users
—
Monthly Event Capacity(billion events)
100+ billion
—
In-App Guide Builder
Plugin-based only
—
Survey & Feedback Tools
Third-party integration required
—
Session Recording & Heatmaps
Add-on required
—
Mobile App Support(platforms)
iOS/Android analytics only
—
Custom Events Limit(events)
Unlimited
500
Pre-built Cohort Templates(templates)
50+
—
Integration Partners(integrations)
200+
—
Monthly Active Users (Max Tier)(users)
500 million+
—
Number of Integrations(integrations)
100+
—
Real-time Segmentation
Yes, via Amplitude Audiences
—
Event Tracking Limit(events/month)
Unlimited
—
HIPAA Compliance(Yes/No)
Yes
—
FedRAMP Authorization(Yes/No)
Ready (In Progress)
—
Mobile SDK Quality Rating(score out of 10)
9.2 (native, event-rich)
7.1 (functional but less mature)
Multi-Touch Attribution Models(count)
Custom rules only
Data-driven + 6 preset models
Session Replay Feature(built-in capability)
Add-on/Limited
—
GDPR Compliant Without Consent(yes/no)
No (requires consent in EU/UK)
—
Global Website Market Share(percent)
~41% of all websites
—
Implementation Time Required(hours)
0.5 hours
—
Third-Party Integrations Available(integrations)
500+
—
Mobile App Analytics Support
Full (iOS & Android)
—
Pros & Cons
10 pros·4 cons across both
A
A
Amplitude
+5-2
Pros
- Advanced user cohort segmentation with 50+ behavioral properties
- Native retention and churn prediction analytics built-in
- Superior funnel analysis with multi-step user journey mapping
- Dedicated mobile app SDKs for iOS and Android with superior event tracking
- Predictive analytics for identifying at-risk user cohorts
Cons
- Starting price of $995/month makes it cost-prohibitive for small businesses
- Steep learning curve requiring data modeling expertise and frequent onboarding
Google Analytics 4
+5-2
Pros
- Completely free with no usage limits on events collected
- Deep integration with Google Ads, Search Console, and BigQuery exports
- Multi-touch attribution modeling and conversion path analysis included
- Intuitive visual dashboard requires minimal technical skills to get started
- Built-in bot filtering and cross-domain tracking capabilities
Cons
- Limited cohort depth—audiences capped at 10-15 properties vs Amplitude's 50+
- Retention analysis features are basic and lack churn prediction capabilities
Frequently Asked Questions
5 questions
Amplitude is the better choice for mobile apps if retention and user engagement are core metrics. Amplitude's native iOS/Android SDKs track events with superior granularity, and its retention/churn features are purpose-built for mobile retention analysis. GA4 supports mobile apps but requires more manual event setup and lacks Amplitude's retention depth. However, if your app is simple and you want free analytics, GA4 is viable.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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