software
Amplitude vs Mixpanel 2026: Analytics Comparison
Amplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
A
Amplitude
Product analytics platform focused on cohort analysis and user journey mapping for product teams.
Product managers and early-stage SaaS companies needing cost-effective analytics with advanced retention and cohort insights
Score71%
VS
M
Mixpanel
Event-based analytics platform emphasizing real-time user behavior tracking and conversion optimization.
Growth teams and companies requiring real-time behavioral insights for immediate campaign optimization and conversion rate optimization
Score71%
Quick Answer
AI SummaryAmplitude excels in product analytics with superior cohort analysis and a free tier supporting up to 10M events/month, while Mixpanel offers more flexible event tracking and better real-time behavioral segmentation, making them suited for different analytical priorities.
Our Verdict
AI-assistedChoose Amplitude if you need powerful product analytics, advanced cohort segmentation, and a generous free tier to get started without financial commitment—ideal for early-stage startups and product teams. Choose Mixpanel if you require real-time behavioral insights, faster event processing, and earlier access to SQL queries for complex data analysis—better for growth teams and companies needing immediate actionability.
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A
Amplitude
7.5/10
Mixpanel
7.5/10
M
TIE — neck and neck
A
Choose Amplitude if
Product managers and early-stage SaaS companies needing cost-effective analytics with advanced retention and cohort insights
M
Choose Mixpanel if
Growth teams and companies requiring real-time behavioral insights for immediate campaign optimization and conversion rate optimization
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Key Differences at a Glance
- Free Tier Event Capacity:✓ Amplitude wins(10M events/month vs 500K tracked users/month)
- Cohort Analysis Strength:✓ Amplitude wins(Advanced with multi-event cohorts vs Basic event-based cohorts)
- Real-Time Event Processing:✓ Mixpanel wins(Real-time (< 1 minute) vs 24-48 hour latency)
Key Facts & Figures
90 numeric metrics compared
| Metric | Amplitude | Mixpanel | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $999 (cloud) | |
| Event Processing Latency(milliseconds) | 300-600ms | <100ms | |
| Maximum Data Retention(months) | 60 months | Unlimited | — |
| Pre-built Templates(count) | 40+ | 25+ | |
| Native Integrations(count) | 450+ | 300+ | |
| Free Trial Duration(days) | 14 days | 14 days | |
| Customer Satisfaction (NPS)(points) | 68 | 62 | |
| Free Trial Period(days) | 14 days | — | — |
| Starting Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| API Rate Limits(requests/minute) | 10000 | — | — |
| Free Tier Event Limit(events/month) | 10,000,000 | 500 | |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| API Rate Limits (Standard Plan)(calls per 15 seconds) | 500,000 events/month | — | — |
| Setup Time (Typical)(hours) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — | — |
| Data Retention (Free Tier)(days/months) | 90 days | 90 days | |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — | — |
| Average Setup Time(days) | 6 hours | — | — |
| Custom Event Properties(limit) | 200+ properties | Unlimited custom properties | — |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | — | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — | — |
| Global Market Share(%) | 3.2% of analytics market | — | — |
| Starting Price (Monthly Subscription)(USD) | $995 | — | — |
| Free Tier Data Retention(days) | 30 days | 30 days | |
| Third-Party Integrations(count) | 200+ integrations | — | — |
| Event Tracking Capacity(events) | 700+ custom events | — | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — | — |
| API Rate Limit (requests/minute)(requests) | 600 | — | — |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | — | — |
| Cohort Size Limit(properties) | 200+ custom properties | — | — |
| Free Tier Monthly Event Limit(million events) | 10M events | 500M events | |
| Data Latency(seconds) | 300-600 seconds | <1 second | |
| Starting Enterprise Price (annual)(USD) | $14,400 | $11,988 | |
| API Rate Limit (Free Tier)(requests/month) | 50 req/sec | 100 req/sec | |
| Free Tier Team Members(users) | 5 team members | 3 team members | |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — | — |
| Starting Monthly Price(USD) | $995/month | $999 | |
| Native Integrations Available(count) | 200+ integrations | — | — |
| Seats Per Starter Plan(users) | 50 users | — | — |
| Session Replay Monthly Limit(sessions/month) | Not included | — | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | 500K tracked users/month | |
| Event Processing Latency(hours) | 24-48 hours | < 1 minute (real-time) | |
| Starting Paid Plan Price(USD/month) | $995/month | $999/month | |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | $999/month (Growth plan) | |
| Pre-Built Integrations(count) | 350+ integrations | 500+ integrations | |
| Historical Data Retention (Free Tier)(months) | 12 months | 3 months | |
| Maximum Monthly Cost (Enterprise)(USD) | $2,000+ | $2,000+ | |
| Number of Integrations(Integrations) | 400+ | 400+ | |
| Founded Year | 2009 | 2009 | |
| Data Retention (Cloud Plan)(months) | 36 months | 36 months | |
| Monthly Starting Price(USD) | $999 | $999 | |
| Event Ingestion Rate(events/second) | 100,000+ | 100,000+ | |
| API Rate Limits (Standard)(requests/hour) | 600,000 | 600,000 | |
| Time to Implement Analytics(hours) | 8-16 hours | 8-16 hours | |
| Minimum Monthly Cost(USD) | $999 | $999 | |
| Implementation Time to First Insights(days) | 14-28 days | 14-28 days | |
| Maximum Funnel Steps(steps) | 50+ | 50+ | |
| API Event Rate Limit(events per second) | 100,000 | 100,000 | |
| Monthly Cost (Typical Production)(USD) | $999 | $999 | |
| Setup Time for Web Tracking(minutes) | 45-60 | 45-60 | |
| Market Share (2024)(percent) | 1.2 | 1.2 | |
| Monthly Event Capacity (Standard Tier)(million events) | 100 million | 100 million | |
| Maximum Data Retention(months) | 60 months (5 years) | 60 months (5 years) | |
| Implementation Time (Days)(days) | 5-10 days | 5-10 days | |
| Free Trial Period(days) | 14 days | 14 days | |
| Monthly Cost (Enterprise)(USD) | $1,500 (average enterprise tier) | $1,500 (average enterprise tier) | |
| Free Plan Cost(USD/month) | Free tier available (limited) | Free tier available (limited) | |
| Data Retention (Free Plan)(days) | 1 month (30 days) | 1 month (30 days) | |
| Websites Using Platform(millions) | 25,000+ companies | 25,000+ companies | |
| Setup Time to First Insights(minutes) | 180 minutes | 180 minutes | |
| Base Plan Monthly Cost(USD) | $999/month | $999/month | |
| Native Integrations(integrations) | 140+ integrations | 140+ integrations | |
| Starting Monthly Price (Annual Billing)(USD/month) | $999 | $999 | |
| Setup Complexity (Scale 1-10)(complexity) | 8/10 (event instrumentation) | 8/10 (event instrumentation) | |
| Data Retention Standard(years) | 5 years | 5 years | |
| Real-Time Analytics Latency(milliseconds) | <500ms | <500ms | |
| Starting Price (Annual)(USD) | $11,988 | $11,988 | |
| In-App Messaging Templates(count) | 0 (requires integration) | 0 (requires integration) | |
| Guided Tour Setup Time(minutes) | Requires developer involvement (120+ min) | Requires developer involvement (120+ min) | |
| User Adoption Feature Depth(score) | Basic (3/10) | Basic (3/10) | |
| Annual Cost (100M monthly events)(USD) | $20,000 | $20,000 | |
| Setup Time (to first dashboard)(hours) | 1-2 hours | 1-2 hours |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
3AmplitudeAmplitude leads2 ties
M
2MixpanelAmplitude
Attribute
Mixpanel
- 10M events/month(winner)Free Tier Event Capacity500K tracked users/month
- Advanced with multi-event cohorts(winner)Cohort Analysis StrengthBasic event-based cohorts
- 24-48 hour latencyReal-Time Event ProcessingReal-time (< 1 minute)(winner)
- $995/monthStarting Price (Paid Plans)$999/month
- Unlimited custom events(winner)Custom Event Limits (Free)Limited to standard events
- Available on Growth+ plan ($4,995+/month)SQL Query AccessAvailable on Advanced plan ($999+/month)(winner)
- Predicts user churn & conversion probabilityPredictive Analytics FeaturesPredicts user lifetime value & retention
- Free Tier Event Capacity
Amplitude
10M events/month(winner)
Mixpanel
500K tracked users/month
- Cohort Analysis Strength
Amplitude
Advanced with multi-event cohorts(winner)
Mixpanel
Basic event-based cohorts
- Real-Time Event Processing
Amplitude
24-48 hour latency
Mixpanel
Real-time (< 1 minute)(winner)
- Starting Price (Paid Plans)
Amplitude
$995/month
Mixpanel
$999/month
- Custom Event Limits (Free)
Amplitude
Unlimited custom events(winner)
Mixpanel
Limited to standard events
- SQL Query Access
Amplitude
Available on Growth+ plan ($4,995+/month)
Mixpanel
Available on Advanced plan ($999+/month)(winner)
- Predictive Analytics Features
Amplitude
Predicts user churn & conversion probability
Mixpanel
Predicts user lifetime value & retention
Full Comparison
| Attribute | Amplitude | Mixpanel |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $999 (cloud)(winner) |
| Free Trial Period(days) | 14 days | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — |
Show 13 more attributesStarting Price (Monthly Subscription)(USD) $995 — Base Monthly Price (Cloud)(USD) $995 base + $0.75/user — Starting Monthly Price(USD) $995/month $999 Maximum Monthly Cost (Enterprise)(USD) $2,000+ — Monthly Starting Price(USD) $999 — Minimum Monthly Cost(USD) $999 — Monthly Cost (Typical Production)(USD) $999 — Monthly Cost (Enterprise)(USD) $1,500 (average enterprise tier) — Free Plan Cost(USD/month) Free tier available (limited) — Base Plan Monthly Cost(USD) $999/month — Starting Monthly Price (Annual Billing)(USD/month) $999 — Starting Price (Annual)(USD) $11,988 — Annual Cost (100M monthly events)(USD) $20,000 — | ||
| Event Processing Latency(milliseconds) | 300-600ms | <100ms(winner) |
| API Rate Limits (Standard Plan)(calls per 15 seconds) | 500,000 events/month | — |
| Data Latency(seconds) | 300-600 seconds | <1 second(winner) |
| Event Processing Latency(hours) | 24-48 hours | < 1 minute (real-time)(winner) |
| Event Ingestion Rate(events/second) | 100,000+ | — |
Show 2 more attributesMonthly Event Capacity (Standard Tier)(million events) 100 million — Real-Time Analytics Latency(milliseconds) <500ms — | ||
| Maximum Data Retention(months) | 60 months | Unlimited |
| Free Tier Data Retention(days) | 30 days | 30 days |
| Data Retention (Paid)(months) | 13 months (with extended) | — |
| Historical Data Retention (Free Tier)(months) | 12 months(winner) | 3 months |
| Maximum Data Retention(months) | 60 months (5 years) | — |
Show 2 more attributesData Retention (Free Plan)(days) 1 month (30 days) — Data Retention Standard(years) 5 years — | ||
| Pre-built Templates(count) | 40+(winner) | 25+ |
| Custom Segmentation Rules(limit) | Unlimited | 500 per project |
| Session Replay Included | Third-party integration only | — |
| Automatic Event Capture | No, requires manual setup | — |
| Data Retention(months) | 25 months | — |
Show 31 more attributesMulti-workspace Support Yes, unlimited — In-App Messaging Capability(null) Requires third-party integration — Free Trial Duration(days) 14 days — Data Retention (Free Tier)(days/months) 90 days 90 days Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web — Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) — Session Recordings Not included (add-on required) — Heatmaps & Click Maps No — Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) — In-App Guidance Tools Limited (basic analytics only) — Session Recording(included/excluded) Not included — A/B Testing Platform(included/excluded) Requires integration — Feature Flags(included/excluded) Not included — Built-in A/B Testing No (third-party integration required) Yes (Mixpanel Experiments) Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting Churn prediction only Session Replay Monthly Limit(sessions/month) Not included — Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves Single-event property-based cohorts Mobile SDK Support iOS, Android, React Native, Flutter iOS, Android, React Native, Flutter, Unity Free Tier Available No (enterprise only) — Session Recording Included No (requires add-on) — A/B Testing Capability Limited (basic only) — Data Retention (Cloud Plan)(months) 36 months — Data Retention Period(days) Unlimited — Session Replay Events Included(recordings) Not included — Heatmap & Session Analysis Not included — Custom Events Tracking Limit(events) Unlimited — Funnel Analysis Depth(steps) Advanced with AI-driven funnel suggestions — Mobile App Native Support(text) Native SDK included — Session Replay Included No (add-on only) — Automatic Error Detection Manual setup required — Session Recording Included(boolean) No (add-on only) — | ||
| Native Integrations(count) | 450+(winner) | 300+ |
| Native Integrations Available(count) | 200+ integrations | — |
| Pre-Built Integrations(count) | 350+ integrations | 500+ integrations(winner) |
| Native Integrations(integrations) | 140+ integrations | — |
| Free Trial Duration(days) | 14 days | 14 days |
| Customer Satisfaction (NPS)(points) | 68(winner) | 62 |
| Starting Price(USD) | $995 | — |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | Advanced (AI-assisted) |
| Custom Event Tracking Limit(events) | Unlimited | — |
| Predictive Analytics Capability | ML-powered churn & propensity models | — |
| Cohort Building Tools(capabilities) | Advanced with behavioral triggers and real-time updates | — |
Show 3 more attributesSession Replay Capability Via third-party integrations — Funnel Analysis Capability Advanced multi-step funnels — Cohort Segmentation Depth Advanced behavioral cohorts — | ||
| API Rate Limits(requests/minute) | 10000 | — |
| Free Tier Event Limit(events/month) | 10,000,000(winner) | 500 |
| Free Tier Event Monthly Limit(events/month) | 10M events/month(winner) | 500K tracked users/month |
| Starting Paid Plan Price(USD/month) | $995/month(winner) | $999/month |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | $999/month (Growth plan)(winner) |
| Real-Time Audience Activation | No (requires export) | — |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Cohort Analysis Depth(segmentation options) | Native with automatic retention curves, churn prediction, funnel cohorts | — |
| SEO/Traffic Attribution | Limited; no built-in keyword tracking or organic search integration | — |
| Max Funnel Depth(steps) | Unlimited with branching | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Mobile SDKs Available | iOS, Android, React Native, Flutter, Unity, Segment | — |
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Setup Time (Typical)(hours) | 7–14 days (event tracking setup) | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — |
| Time to Implement Analytics(hours) | 8-16 hours | — |
Show 3 more attributesSetup Time for Web Tracking(minutes) 45-60 — Implementation Time (Days)(days) 5-10 days — Setup Complexity (Scale 1-10)(complexity) 8/10 (event instrumentation) — | ||
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — |
| Monthly Event Processing Limit(events) | Unlimited on paid plans | — |
| SQL Query Access | UI-only, no native SQL | — |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — |
| Average Setup Time(days) | 6 hours | — |
| Guided Tour Setup Time(minutes) | Requires developer involvement (120+ min) | — |
| Setup Time (to first dashboard)(hours) | 1-2 hours | — |
| Custom Event Properties(limit) | 200+ properties | Unlimited custom properties |
| Max Monthly Events (Free Tier)(events) | 10 million events | — |
| Global Market Share(%) | 3.2% of analytics market | — |
| Market Share (2024)(percent) | 1.2 | — |
| Third-Party Integrations(count) | 200+ integrations | — |
| Number of Integrations(Integrations) | 400+ | — |
| Event Tracking Capacity(events) | 700+ custom events | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — |
| Cohort Size Limit(properties) | 200+ custom properties | — |
| API Rate Limit (requests/minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Self-Hosting Option(available) | No (SaaS only) | — |
| Implementation Time(weeks) | 5-10 hours | — |
| Free Tier Monthly Event Limit(million events) | 10M events | 500M events(winner) |
| Starting Enterprise Price (annual)(USD) | $14,400 | $11,988(winner) |
| Free Tier Team Members(users) | 5 team members(winner) | 3 team members |
| API Rate Limit (Free Tier)(requests/month) | 50 req/sec | 100 req/sec(winner) |
| Customer Retention Focus | Deep retention & behavioral cohorts | General product analytics + engagement |
| Seats Per Starter Plan(users) | 50 users | — |
| Founded Year | 2009 | — |
| API Rate Limits (Standard)(requests/hour) | 600,000 | — |
| Implementation Time to First Insights(days) | 14-28 days | — |
| Event Instrumentation Required | Manual code instrumentation | — |
| Maximum Funnel Steps(steps) | 50+ | — |
| Predictive Cohort Modeling | Yes (lookalike audiences) | — |
| Session Replay Built-In | No (requires separate integration) | — |
| API Event Rate Limit(events per second) | 100,000 | — |
| Native Mobile App Analytics | iOS + Android (events only) | — |
| Free Trial Period(days) | 14 days | — |
| Websites Using Platform(millions) | 25,000+ companies | — |
| Implementation Complexity | Manual event tracking (code-required) | — |
| Setup Time to First Insights(minutes) | 180 minutes | — |
| Event Tracking Limit (Standard Plan)(events) | 500M MTU | — |
| Retention Prediction Models | Predictive LTV + churn modeling | — |
| In-App Messaging Templates(count) | 0 (requires integration) | — |
| User Adoption Feature Depth(score) | Basic (3/10) | — |
| GDPR Compliance Effort(effort level) | Moderate setup required | — |
| GitHub Stars (Community)(stars) | Not open-source | — |
AAmplitude
MMixpanel
Starting Monthly Price(USD)
$1,295
$999 (cloud)
Free Trial Period(days)
14 days
—
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
—
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
—
Show 13 more attributes
Starting Price (Monthly Subscription)(USD)
$995
—
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
—
Starting Monthly Price(USD)
$995/month
$999
Maximum Monthly Cost (Enterprise)(USD)
$2,000+
—
Monthly Starting Price(USD)
$999
—
Minimum Monthly Cost(USD)
$999
—
Monthly Cost (Typical Production)(USD)
$999
—
Monthly Cost (Enterprise)(USD)
$1,500 (average enterprise tier)
—
Free Plan Cost(USD/month)
Free tier available (limited)
—
Base Plan Monthly Cost(USD)
$999/month
—
Starting Monthly Price (Annual Billing)(USD/month)
$999
—
Starting Price (Annual)(USD)
$11,988
—
Annual Cost (100M monthly events)(USD)
$20,000
—
Event Processing Latency(milliseconds)
300-600ms
<100ms
API Rate Limits (Standard Plan)(calls per 15 seconds)
500,000 events/month
—
Data Latency(seconds)
300-600 seconds
<1 second
Event Processing Latency(hours)
24-48 hours
< 1 minute (real-time)
Event Ingestion Rate(events/second)
100,000+
—
Show 2 more attributes
Monthly Event Capacity (Standard Tier)(million events)
100 million
—
Real-Time Analytics Latency(milliseconds)
<500ms
—
Maximum Data Retention(months)
60 months
Unlimited
Free Tier Data Retention(days)
30 days
30 days
Data Retention (Paid)(months)
13 months (with extended)
—
Historical Data Retention (Free Tier)(months)
12 months
3 months
Maximum Data Retention(months)
60 months (5 years)
—
Show 2 more attributes
Data Retention (Free Plan)(days)
1 month (30 days)
—
Data Retention Standard(years)
5 years
—
Pre-built Templates(count)
40+
25+
Custom Segmentation Rules(limit)
Unlimited
500 per project
Session Replay Included
Third-party integration only
—
Automatic Event Capture
No, requires manual setup
—
Data Retention(months)
25 months
—
Show 31 more attributes
Multi-workspace Support
Yes, unlimited
—
In-App Messaging Capability(null)
Requires third-party integration
—
Free Trial Duration(days)
14 days
—
Data Retention (Free Tier)(days/months)
90 days
90 days
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
—
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
—
Session Recordings
Not included (add-on required)
—
Heatmaps & Click Maps
No
—
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
—
In-App Guidance Tools
Limited (basic analytics only)
—
Session Recording(included/excluded)
Not included
—
A/B Testing Platform(included/excluded)
Requires integration
—
Feature Flags(included/excluded)
Not included
—
Built-in A/B Testing
No (third-party integration required)
Yes (Mixpanel Experiments)
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
Churn prediction only
Session Replay Monthly Limit(sessions/month)
Not included
—
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
Single-event property-based cohorts
Mobile SDK Support
iOS, Android, React Native, Flutter
iOS, Android, React Native, Flutter, Unity
Free Tier Available
No (enterprise only)
—
Session Recording Included
No (requires add-on)
—
A/B Testing Capability
Limited (basic only)
—
Data Retention (Cloud Plan)(months)
36 months
—
Data Retention Period(days)
Unlimited
—
Session Replay Events Included(recordings)
Not included
—
Heatmap & Session Analysis
Not included
—
Custom Events Tracking Limit(events)
Unlimited
—
Funnel Analysis Depth(steps)
Advanced with AI-driven funnel suggestions
—
Mobile App Native Support(text)
Native SDK included
—
Session Replay Included
No (add-on only)
—
Automatic Error Detection
Manual setup required
—
Session Recording Included(boolean)
No (add-on only)
—
Native Integrations(count)
450+
300+
Native Integrations Available(count)
200+ integrations
—
Pre-Built Integrations(count)
350+ integrations
500+ integrations
Native Integrations(integrations)
140+ integrations
—
Free Trial Duration(days)
14 days
14 days
Customer Satisfaction (NPS)(points)
68
62
Starting Price(USD)
$995
—
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
Advanced (AI-assisted)
Custom Event Tracking Limit(events)
Unlimited
—
Predictive Analytics Capability
ML-powered churn & propensity models
—
Cohort Building Tools(capabilities)
Advanced with behavioral triggers and real-time updates
—
Show 3 more attributes
Session Replay Capability
Via third-party integrations
—
Funnel Analysis Capability
Advanced multi-step funnels
—
Cohort Segmentation Depth
Advanced behavioral cohorts
—
API Rate Limits(requests/minute)
10000
—
Free Tier Event Limit(events/month)
10,000,000
500
Free Tier Event Monthly Limit(events/month)
10M events/month
500K tracked users/month
Starting Paid Plan Price(USD/month)
$995/month
$999/month
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
$999/month (Growth plan)
Real-Time Audience Activation
No (requires export)
—
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Cohort Analysis Depth(segmentation options)
Native with automatic retention curves, churn prediction, funnel cohorts
—
SEO/Traffic Attribution
Limited; no built-in keyword tracking or organic search integration
—
Max Funnel Depth(steps)
Unlimited with branching
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Mobile SDKs Available
iOS, Android, React Native, Flutter, Unity, Segment
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Setup Time (Typical)(hours)
7–14 days (event tracking setup)
—
Setup Time (implementation to first insights)(days)
1-2 days
—
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
—
Manual Event Configuration Required(percentage)
100% (required)
—
Time to Implement Analytics(hours)
8-16 hours
—
Show 3 more attributes
Setup Time for Web Tracking(minutes)
45-60
—
Implementation Time (Days)(days)
5-10 days
—
Setup Complexity (Scale 1-10)(complexity)
8/10 (event instrumentation)
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
—
Monthly Event Processing Limit(events)
Unlimited on paid plans
—
SQL Query Access
UI-only, no native SQL
—
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
—
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
—
Average Setup Time(days)
6 hours
—
Guided Tour Setup Time(minutes)
Requires developer involvement (120+ min)
—
Setup Time (to first dashboard)(hours)
1-2 hours
—
Custom Event Properties(limit)
200+ properties
Unlimited custom properties
Max Monthly Events (Free Tier)(events)
10 million events
—
Global Market Share(%)
3.2% of analytics market
—
Market Share (2024)(percent)
1.2
—
Third-Party Integrations(count)
200+ integrations
—
Number of Integrations(Integrations)
400+
—
Event Tracking Capacity(events)
700+ custom events
—
Funnel Analysis Stages Supported(stages)
10+ stages
—
Cohort Size Limit(properties)
200+ custom properties
—
API Rate Limit (requests/minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Self-Hosting Option(available)
No (SaaS only)
—
Implementation Time(weeks)
5-10 hours
—
Free Tier Monthly Event Limit(million events)
10M events
500M events
Starting Enterprise Price (annual)(USD)
$14,400
$11,988
Free Tier Team Members(users)
5 team members
3 team members
API Rate Limit (Free Tier)(requests/month)
50 req/sec
100 req/sec
Customer Retention Focus
Deep retention & behavioral cohorts
General product analytics + engagement
Seats Per Starter Plan(users)
50 users
—
Founded Year
2009
—
API Rate Limits (Standard)(requests/hour)
600,000
—
Implementation Time to First Insights(days)
14-28 days
—
Event Instrumentation Required
Manual code instrumentation
—
Maximum Funnel Steps(steps)
50+
—
Predictive Cohort Modeling
Yes (lookalike audiences)
—
Session Replay Built-In
No (requires separate integration)
—
API Event Rate Limit(events per second)
100,000
—
Native Mobile App Analytics
iOS + Android (events only)
—
Free Trial Period(days)
14 days
—
Websites Using Platform(millions)
25,000+ companies
—
Implementation Complexity
Manual event tracking (code-required)
—
Setup Time to First Insights(minutes)
180 minutes
—
Event Tracking Limit (Standard Plan)(events)
500M MTU
—
Retention Prediction Models
Predictive LTV + churn modeling
—
In-App Messaging Templates(count)
0 (requires integration)
—
User Adoption Feature Depth(score)
Basic (3/10)
—
GDPR Compliance Effort(effort level)
Moderate setup required
—
GitHub Stars (Community)(stars)
Not open-source
—
Pros & Cons
10 pros·4 cons across both
A
M
A
Amplitude
+5-2
Pros
- 10M free events/month enables bootstrapped startups to gather substantial data at no cost
- Advanced multi-event cohort builder with retention analysis and funnel visualization
- Unlimited custom events on all plans including free tier
- Strong user journey and touchpoint analysis with session replay integration
- Behavioral clustering identifies user patterns without manual segmentation
Cons
- 24-48 hour reporting latency makes real-time dashboards impractical for time-sensitive decisions
- SQL access requires enterprise pricing ($4,995+/month), limiting advanced analysis for mid-market users
M
Mixpanel
+5-2
Pros
- Real-time event processing (< 1 minute latency) enables immediate dashboard updates and instant alerts
- SQL access available starting at Growth plan ($999/month), democratizing advanced queries earlier
- Predictive analytics for user lifetime value and retention propensity scoring
- More flexible event property tracking with 500+ built-in integrations
- Superior real-time segmentation for running immediate audience-triggered campaigns
Cons
- Free tier limited to 500 tracked users/month significantly constrains data collection for growing products
- Basic cohort functionality requires paid plan for multi-event analysis
Frequently Asked Questions
5 questions
Amplitude is significantly better for startups. Its free tier supports 10M events/month with unlimited custom events and 12 months of data retention, allowing startups to build comprehensive analytics without spending money. Mixpanel's free tier is limited to 500 tracked users/month with only 3 months retention, which becomes restrictive quickly as you scale.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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