Kroger
Kroger vs Every Rival
Compare Kroger versus every rival — head-to-head records, stats, and matchup breakdowns side by side, updated for 2026.
About Kroger
The Kroger Co. is the largest US supermarket chain by revenue, headquartered in Cincinnati, Ohio. Founded in 1883 by Barney Kroger, it operates approximately 2,750 stores under 26 banner brands including Kroger, Ralphs, King Soopers, Smith's, Fry's, Fred Meyer, Dillons, QFC, and Harris Teeter. Kroger generates approximately $148 billion in annual revenue. Kroger's Simple Truth organic and natural brand has grown to over $4 billion in annual sales — one of the largest organic brands in the US. Kroger's loyalty program (Kroger Plus Card) is ubiquitous — nearly every regular shopper has one and uses it for fuel points (redeemable for discounts at Kroger Gas stations), digital coupons, and personalized offers via its Boost membership ($99/year). Kroger's pharmacy division is the second largest pharmacy chain in the US. Kroger attempted to acquire Albertsons for $24.6 billion in 2022, but the merger was blocked by the FTC in late 2024.
Frequently Asked Questions
Is Kroger cheaper than Safeway?
Kroger is typically cheaper than Safeway for most items, especially with the Kroger Plus card and digital coupons. Both have loyalty programs with fuel rewards. Kroger's Simple Truth private label is often better priced than Safeway's Open Nature organic line. In markets where both operate, Kroger usually wins on everyday value; Safeway often wins on prepared foods and deli sections.
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