Teachable vs Udemy 2026: Pricing, Revenue & Features
Teachable is a white-label course platform built for creators who want full control and branding, while Udemy is a massive marketplace where courses compete for visibility but gain access to 16+ million students. Teachable takes 37.5% commission on payments you collect yourself, whereas Udemy takes 50-75% of course revenue but handles all marketing and student acquisition.
Teachable
White-label course platform for independent creators to build their own branded learning business.
Established coaches, consultants, and influencers with existing audiences who want to maximize revenue and control their brand.
Udemy
Massive online course marketplace with 180+ million learners where instructors share revenue.
New course creators, educators, and subject matter experts without existing audiences who prioritize reach over profit margins.
Quick Answer
AI SummaryTeachable is a white-label course platform built for creators who want full control and branding, while Udemy is a massive marketplace where courses compete for visibility but gain access to 16+ million students. Teachable takes 37.5% commission on payments you collect yourself, whereas Udemy takes 50-75% of course revenue but handles all marketing and student acquisition.
Our Verdict
AI-assistedChoose Teachable if you have an existing audience, want higher profit margins (62.5% keep rate), full brand control, and can handle your own marketing—ideal for established coaches and creators. Choose Udemy if you're new to online courses, want instant access to millions of potential students, prefer zero upfront costs, and value marketing support—ideal for educators who want validation and reach over profit maximization.
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Choose Teachable if
Established coaches, consultants, and influencers with existing audiences who want to maximize revenue and control their brand.
Choose Udemy if
Best pickNew course creators, educators, and subject matter experts without existing audiences who prioritize reach over profit margins.
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Key Differences at a Glance
- Student Audience Access:✓ Udemy wins(16+ million active students on platform vs Build your own audience from scratch)
- Revenue Commission (Self-Collected):✓ Teachable wins(37.5% on revenue you drive vs 50-75% depending on traffic source)
- Branding & White-Label:✓ Teachable wins(Fully customizable, your domain & branding vs Udemy branded, limited customization)
Key Facts & Figures
55 numeric metrics compared
| Metric | Teachable | Udemy | Ratio |
|---|---|---|---|
| Entry-Level Monthly Price(USD) | $39/month | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Affiliate Commission Rate(percent) | Up to 30% | — | — |
| Monthly Platform Cost(USD) | $29–$299/month | Free ($0) | |
| Transaction Fee on Courses(%) | 2% + payment processor | — | — |
| Maximum File Upload Size(TB) | 4GB per lesson | — | — |
| Free Trial Period(days) | 14 days | 30-day money-back guarantee | |
| Basic Plan Monthly Cost(USD) | $39/month | — | — |
| Transaction Fee (Primary Plans)(%) | 0% (Growth & Business) | — | — |
| Maximum Course Bundles per Site(bundles) | Limited bundling (estimated 5-10 practical bundles) | — | — |
| Base Monthly Price(USD) | $29/month | — | — |
| Revenue Commission Rate(%) | 37.5% on self-collected payments | 50–75% depending on traffic source | |
| Creator Revenue Retention(%) | 62.5% keep rate | 25–50% keep rate | |
| Active Student Base(millions) | No built-in audience—you bring your own | 16+ million active students | |
| Maximum Course Price(USD) | Unlimited pricing control | $200 maximum | — |
| Setup Time to First Sale(weeks) | 4–12 weeks (requires audience building) | 1–2 weeks (instant platform access) | |
| Starting Monthly Price(USD) | $29/month | — | — |
| Maximum Affiliate Commission(%) | 30% | — | — |
| Average Time to First Course Live(hours) | 2.5 hours | — | — |
| Built-in Analytics Dashboards(count) | 12 dashboards | — | — |
| Native Email Integration Options(count) | 15+ providers | — | — |
| Maximum Video File Size(GB) | 4 GB | — | — |
| Transaction Fees(%) | 0% | — | — |
| API Access Starting Tier(USD/month) | $249/month (Business plan) | — | — |
| Base Monthly Cost(USD) | $29 | — | — |
| Third-Party Integrations(integrations) | 1,000+ via Zapier | — | — |
| Average Annual Creator Revenue(USD) | $15,000-$50,000 | — | — |
| Revenue Share Percentage(%) | 90-100% to instructor | 30-50% to instructor | |
| Platform Monthly Subscription Cost(USD) | $29-$299 depending on plan | $0 (free) | |
| Addressable Student Market(millions) | Limited to self-built audience | 180+ million active learners | |
| Estimated Time to First Sale (no audience)(months) | 6-12 months (requires marketing ramp-up) | Days to weeks (organic Udemy traffic) | |
| Annual Cost (Unlimited Access)(USD) | Pay-per-course $14.99-79.99 | Pay-per-course $14.99-79.99 | |
| Total Courses Available(count) | 210,000+ courses | 210,000+ courses | |
| Average Course Rating(out of 5) | 4.5/5 (user-rated, variable) | 4.5/5 (user-rated, variable) | |
| Language Options(languages) | Multiple languages, subtitles available | Multiple languages, subtitles available | |
| Average Course Price(USD) | $12-$15 | $12-$15 | |
| Total Course Library(courses) | 210,000+ | 210,000+ | |
| Typical Course Length(hours) | 2-30 hours self-paced | 2-30 hours self-paced | |
| User Base Size(millions of developers) | 70+ million registered learners | 70+ million registered learners | |
| Money-Back Guarantee(days) | 30 days on all purchases | 30 days on all purchases | |
| Total Course Count(courses) | 250,000+ | 250,000+ | |
| Average Course Price (Discounted)(USD) | $12 (on sale, 85% discount) | $12 (on sale, 85% discount) | |
| Average Class Duration(minutes) | 90-120 | 90-120 | |
| Programming & Tech Courses(courses) | 50,000+ courses | 50,000+ courses | |
| Design & Creative Courses(courses) | 15,000+ courses | 15,000+ courses | |
| Total Courses/Classes Available(count) | 230,000+ | 230,000+ | |
| Minimum Monthly Cost (Annual Commitment)(USD) | $9.99 (one-time per course) | $9.99 (one-time per course) | |
| Student Reviews Analyzed(count) | 1,200,000+ | 1,200,000+ | |
| Monthly Subscription Cost(USD) | $14.99/month (optional subscription) | $14.99/month (optional subscription) | |
| Single Course Price Range(USD) | $10-$50 | $10-$50 | |
| Total Courses Available(courses) | 210,000+ | 210,000+ | |
| Degree Programs Offered(count) | None | None | |
| Average Course Completion Rate(percent) | 5-15% (self-paced with no accountability) | 5-15% (self-paced with no accountability) | |
| Average Course Rating(stars) | 4.4/5 stars | 4.4/5 stars | |
| Typical Course Duration (Video Content)(hours) | 1-5 hours (single sitting possible) | 1-5 hours (single sitting possible) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- Build your own audience from scratchStudent Audience Access16+ million active students on platform(winner)
- 37.5% on revenue you drive(winner)Revenue Commission (Self-Collected)50-75% depending on traffic source
- Fully customizable, your domain & branding(winner)Branding & White-LabelUdemy branded, limited customization
- $29-$299/month subscription requiredMonthly Platform CostFree to list, no monthly fee(winner)
- Set your own prices freely(winner)Course Pricing ControlPrices capped at $200, frequent discounts required
- You handle all marketing and promotionMarketing SupportBuilt-in discovery, promotional campaigns by platform(winner)
- Custom certificates with branding included(winner)Certification FeaturesBasic completion certificates only
- Student Audience Access
Teachable
Build your own audience from scratch
Udemy
16+ million active students on platform(winner)
- Revenue Commission (Self-Collected)
Teachable
37.5% on revenue you drive(winner)
Udemy
50-75% depending on traffic source
- Branding & White-Label
Teachable
Fully customizable, your domain & branding(winner)
Udemy
Udemy branded, limited customization
- Monthly Platform Cost
Teachable
$29-$299/month subscription required
Udemy
Free to list, no monthly fee(winner)
- Course Pricing Control
Teachable
Set your own prices freely(winner)
Udemy
Prices capped at $200, frequent discounts required
- Marketing Support
Teachable
You handle all marketing and promotion
Udemy
Built-in discovery, promotional campaigns by platform(winner)
- Certification Features
Teachable
Custom certificates with branding included(winner)
Udemy
Basic completion certificates only
Full Comparison
| Attribute | Teachable | Udemy |
|---|---|---|
| Entry-Level Monthly Price(USD) | $39/month | — |
| Transaction Fee (Entry Plan)(percent + fixed) | 5% | — |
| Monthly Platform Cost(USD) | $29–$299/month | Free ($0)(winner) |
| Transaction Fee on Courses(%) | 2% + payment processor | — |
| Basic Plan Monthly Cost(USD) | $39/month | — |
Show 16 more attributesTransaction Fee (Primary Plans)(%) 0% (Growth & Business) — Base Monthly Price(USD) $29/month — Revenue Commission Rate(%) 37.5% on self-collected payments 50–75% depending on traffic source Creator Revenue Retention(%) 62.5% keep rate 25–50% keep rate Maximum Course Price(USD) Unlimited pricing control $200 maximum Starting Monthly Price(USD) $29/month — Transaction Fee(% + flat fee) 2% + $0.50 — Transaction Fees(%) 0% — Base Monthly Cost(USD) $29 — Payment Processing Fee(percent + fixed) 2.2% + $0.50 per transaction Included in revenue split Average Course Price Control(USD) $47-$297 (full instructor control) $9.99-$199.99 (platform limited, discounted) Annual Cost (Unlimited Access)(USD) Pay-per-course $14.99-79.99 — Average Course Price (Discounted)(USD) $12 (on sale, 85% discount) — Minimum Monthly Cost (Annual Commitment)(USD) $9.99 (one-time per course) — Monthly Subscription Cost(USD) $14.99/month (optional subscription) — Single Course Price Range(USD) $10-$50 — | ||
| Email Marketing Platform | Third-party integration required | — |
| Landing Page Builder(included) | Not included | — |
| Cohort-Based Learning Features | Manual scheduling only | — |
| Integrated Email Marketing | Yes, unlimited on Growth plan | — |
| Native Mobile Apps | Basic mobile web interface | — |
Show 18 more attributesAffiliate Program Tier System Basic single-tier commissions — Maximum Course Bundles per Site(bundles) Limited bundling (estimated 5-10 practical bundles) — Built-in Community Platform Yes, with discussion forums — Video Bandwidth Per Month(GB) Unlimited — Courses Per Account(count) Unlimited — Built-in Analytics Dashboards(count) 12 dashboards — Maximum Video File Size(GB) 4 GB — Email Marketing Integration Third-party integrations (50+ providers) — API Access Starting Tier(USD/month) $249/month (Business plan) — Built-in Membership Feature Not available (drip-feed only) — Affiliate Program Management Built-in with tracking dashboard — White-Label Availability Available on all paid plans — White-Label Customization Full white-label available — Third-Party Integrations(integrations) 1,000+ via Zapier — Unlimited Courses Yes, on all plans — Free Tier Student Limit(students) None (paid only) — Email Marketing & Automation Built-In Yes - integrated email marketing included No - students isolated on platform Offline Download Capability Yes, full offline viewing — | ||
| Community Features | Robust community hub built-in | — |
| Maximum Student Capacity(students) | Unlimited | — |
| Student Capacity per Basic Plan(students) | Unlimited | — |
| Free Trial Length(days) | 14 days | — |
| Free Trial Period(days) | 14 days | 30-day money-back guarantee(winner) |
| Affiliate Commission Rate(percent) | Up to 30% | — |
| Built-in Email Marketing | Requires integration (Mailchimp, etc.) | — |
| Email Marketing Tools | Advanced automation, segmentation included | Basic messaging only, no email marketing |
| Maximum File Upload Size(TB) | 4GB per lesson | — |
| API Availability(text) | Full REST API with webhooks | — |
| Maximum Courses(count) | Unlimited | — |
| Community Discussion Rooms(count) | Basic forums only | — |
| Direct Member Messaging(binary) | No | — |
| Event/Webinar Hosting(binary) | No (integrations only) | — |
| Native Email Marketing(binary) | Yes (integrated) | — |
| Mobile App Availability(platforms) | Web only | — |
| Active Student Base(millions) | No built-in audience—you bring your own | 16+ million active students(winner) |
| Setup Time to First Sale(weeks) | 4–12 weeks (requires audience building) | 1–2 weeks (instant platform access)(winner) |
| Custom Branding Support | Full white-label with custom domain | Udemy branding only, limited customization |
| White-Label Branding Available | Yes - full custom domain and branding | No - Udemy branded only |
| Maximum Affiliate Commission(%) | 30% | — |
| Average Time to First Course Live(hours) | 2.5 hours | — |
| Native Email Integration Options(count) | 15+ providers | — |
| Average Annual Creator Revenue(USD) | $15,000-$50,000 | — |
| Revenue Share Percentage(%) | 90-100% to instructor(winner) | 30-50% to instructor |
| Platform Monthly Subscription Cost(USD) | $29-$299 depending on plan | $0 (free)(winner) |
| Addressable Student Market(millions) | Limited to self-built audience | 180+ million active learners(winner) |
| Estimated Time to First Sale (no audience)(months) | 6-12 months (requires marketing ramp-up) | Days to weeks (organic Udemy traffic)(winner) |
| Total Courses Available(count) | 210,000+ courses | — |
| Total Course Library(courses) | 210,000+ | — |
| Average Course Rating(out of 5) | 4.5/5 (user-rated, variable) | — |
| Student Reviews Analyzed(count) | 1,200,000+ | — |
| Average Course Rating(stars) | 4.4/5 stars | — |
| Accreditation Level | Course completion certificates, non-accredited | — |
| Credential Type | Platform completion certificates | — |
| Degree Programs Offered(count) | None | — |
| Employer Recognition | Low to moderate - limited formal recognition | — |
| Learning Flexibility | Fully self-paced, on-demand, no deadlines | — |
| Language Options(languages) | Multiple languages, subtitles available | — |
| Mobile Learning App | Full-featured iOS and Android apps | — |
| AI Integration (2026) | AI-powered microlearning, Google Learn AI partnership | — |
| Student Support Quality | Q&A sections, instructor-dependent support | — |
| Free Trial Availability | 30-day money-back guarantee | — |
| Course Access Duration(months) | Lifetime | — |
| Lifetime Access to Purchased Content | Yes, unlimited lifetime | — |
| Industry Partnerships | Google (2026), independent instructors | — |
| University Partnerships(universities) | Limited partnerships | — |
| Average Course Price(USD) | $12-$15 | — |
| Typical Course Length(hours) | 2-30 hours self-paced | — |
| LinkedIn Profile Integration | No direct integration | — |
| Enterprise LMS Integration | Limited (no native integration) | — |
| Monthly Active Users(millions) | 75+ million | — |
| User Base Size(millions of developers) | 70+ million registered learners | — |
| Instructor Vetting | Open platform with varied expertise | — |
| Money-Back Guarantee(days) | 30 days on all purchases | — |
| Total Course Count(courses) | 250,000+ | — |
| Average Class Duration(minutes) | 90-120 | — |
| Access After Cancellation(months) | Lifetime (purchased courses stay forever) | — |
| Programming & Tech Courses(courses) | 50,000+ courses | — |
| Design & Creative Courses(courses) | 15,000+ courses | — |
| Total Courses/Classes Available(count) | 230,000+ | — |
| Content Access Model | Lifetime after purchase | — |
| Primary Content Categories | Technical, business, personal dev, creative (200+ categories) | — |
| Total Courses Available(courses) | 210,000+ | — |
| Average Course Completion Rate(percent) | 5-15% (self-paced with no accountability) | — |
| Typical Course Duration (Video Content)(hours) | 1-5 hours (single sitting possible) | — |
UdemyShow 16 more attributes
Show 18 more attributes
Pros & Cons
10 pros·5 cons across both
Teachable
Pros
- Full brand control with custom domain and white-label design
- 62.5% revenue retention on self-collected payments (after 37.5% fee)
- Unlimited student capacity and no enrollment caps
- Advanced email marketing tools and automation built-in
- Custom certificates, diplomas, and achievement badges
Cons
- Requires $29-$299/month subscription regardless of sales
- You must build and drive your own audience and marketing
Udemy
Pros
- Access to 16+ million active students with built-in discovery and search traffic
- Zero upfront monthly fees—only pay commission on sales
- Platform handles marketing campaigns and promotional activities
- Organic student acquisition through search and recommendations
- Fastest path to launch without audience-building required
Cons
- Takes 50-75% commission on course revenue (only 25-50% for creators)
- Price control capped at $200 maximum; frequent seasonal discounts reduce revenue
- Limited branding—courses appear as Udemy branded, not your own brand
Frequently Asked Questions
5 questions
On Teachable, you keep 62.5% after their 37.5% fee (only on payments you collect yourself). On Udemy, you keep 25–50% depending on traffic source: 50% if students come from Udemy's organic channels, 25% if they come from your own marketing links. For a $100 course sale: Teachable = $62.50 earned, Udemy organic = $50, Udemy affiliate = $25.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
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