Flexible e-commerce platform enabling merchants to build branded online stores with advanced features.
Early-stage DTC brands, mid-market sellers, fast-growth merchants prioritizing speed and conversion.
Enterprise-grade eCommerce platform with advanced built-in features and superior API control.
Enterprises, large retailers, B2B companies, and merchants requiring deep customization and API control.
Shopify dominates the market with superior ease of use, faster time-to-launch, and the widest app ecosystem, making it ideal for most DTC brands under $20M GMV. BigCommerce excels for large enterprises requiring advanced built-in features, complex customization, and superior API control for mission-critical functionality.
Choose Shopify if you're a growing DTC brand prioritizing speed-to-market, conversion optimization, and a massive app ecosystem—it's the default choice for merchants under $20M GMV with 99.99% uptime reliability. Choose BigCommerce if you're an established enterprise needing advanced built-in features, complex B2B workflows, superior API control, and the ability to deeply customize without relying on third-party apps.
Choose Shopify if
Early-stage DTC brands, mid-market sellers, fast-growth merchants prioritizing speed and conversion.
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| Metric | Shopify | BigCommerce | Diff |
|---|---|---|---|
| Active Stores | 4.6 Million+ | — | — |
| Global Market Share(%) | 27% | — | — |
| Platform Transaction Fees(%) | 2.0% (third-party gateways) / 0% (Shopify Payments) | — | — |
| Available Apps/Plugins(count) | 13,000+ | — | — |
| Average Conversion Rate (Desktop) |
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Choose BigCommerce if
Enterprises, large retailers, B2B companies, and merchants requiring deep customization and API control.
| 1.4% |
| — |
| — |
| Average Conversion Rate (Mobile)(%) | 1.2% | — | — |
| Starting Monthly Price(USD) | $39 | — | — |
| Top Tier Plan Price(USD/month) | $399 | — | — |
| Design Templates Available(count) | 100+ | — | — |
| App Integrations(count) | 8,000+ | — | — |
| Annual Cost (Base Plan)(USD/year) | $468 | — | — |
| Starting Monthly Cost(USD) | $39/month | — | — |
| Product Variation Limit(variations per SKU) | 2,000+ | — | — |
| Payment Gateway Options(count) | 140+ integrations supported | — | — |
| Transaction Processing Fee(percent) | 0% (on Shopify Payments) | — | — |
| Available Templates(count) | ~300 (optimized for sales) | — | — |
| Recommended Maximum Annual Revenue(USD) | Unlimited | — | — |
| Transaction Fee Rate(%) | 3.89% | — | — |
| Monthly Costs at 100 Sales ($50/item)(USD) | $214 | — | — |
| Base Monthly Subscription (Starter Plan)(USD) | $29 | — | — |
| Sales Breakeven Point(USD/month) | $1,350 | — | — |
| Available App Integrations(apps) | 8,000+ | — | — |
| Commission Fee (Per Transaction)(%) | 2.9% + $0.30 | — | — |
| Built-in Customer Base(millions) | Zero (must generate own traffic) | — | — |
| Average Time to First Sale(days) | 30-90 days (with marketing) | — | — |
| Brand Customization Level(scale 1-10) | Complete (10/10) | — | — |
| Customer Data Access(percentage) | 100% direct access to customer emails and data | — | — |
| Payment Methods Supported(count) | 100+ | — | — |
| Setup Time to Live Store(days) | 7-14 days | 21-45 days | -68% |
| Available Apps & Integrations(count) | 6,000+ apps | 1,500+ apps | +300% |
| Checkout Conversion Rate(%) | 3.2-3.5% | 2.8-3.1% | +14% |
| Platform Uptime SLA(%) | 99.99% | 99.95% | — |
| Payment Processing Fee(percent) | $0.30 | — | — |
| Monthly Base Cost(USD) | $29-$399 | — | — |
| Store Design Flexibility(scale 1-10) | Extensive (9/10) | — | — |
| Transaction Fee Percentage(%) | 2.9% | — | — |
| Available Apps/Extensions(count) | 10,000+ | — | — |
| Starting Price (Monthly)(USD) | $29.95/month (Standard) | $29.95/month (Standard) | — |
| User Satisfaction Rating(out of 5 stars) | 4.3/5 stars | 4.3/5 stars | — |
| Number of User Reviews Analyzed(reviews) | 2,100+ reviews | 2,100+ reviews | — |
All figures sourced from publicly available data. Last updated May 2026.
Shopify
Early-stage to mid-market DTC brands ($0-20M GMV)
BigCommerce
Enterprise & large businesses with complex requirements
Shopify
7-14 days (fastest in hosted category)🏆
BigCommerce
21-45 days (requires more configuration)
Shopify
6,000+ apps available🏆
BigCommerce
1,500+ apps available
Shopify
Good; requires apps for enterprise needs
BigCommerce
Extensive native functionality included🏆
Shopify
3.2-3.5% average (best in class)🏆
BigCommerce
2.8-3.1% average
Shopify
99.99% SLA, industry-leading🏆
BigCommerce
99.95% SLA
Shopify
Good GraphQL API; limited self-hosting options
BigCommerce
Superior API access with headless commerce capability🏆
Shopify is significantly faster, launching in 7-14 days compared to BigCommerce's 21-45 days. Shopify's templated approach and pre-built features enable rapid deployment, while BigCommerce requires more configuration for enterprise customization.
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| Attribute | Shopify | BigCommerce |
|---|---|---|
| Active Stores | 4.6 Million+ | — |
| Global Market Share(%) | 27% | — |
| Platform Transaction Fees(%) | 2.0% (third-party gateways) / 0% (Shopify Payments) | — |
| Starting Monthly Price(USD) | $39 | — |
| Top Tier Plan Price(USD/month) | $399 | — |
| Annual Cost (Base Plan)(USD/year) | $468 | — |
| Starting Monthly Cost(USD) | $39/month | — |
Show 7 more attributesTransaction Processing Fee(percent) 0% (on Shopify Payments) — Transaction Fee Rate(%) 3.89% — Monthly Costs at 100 Sales ($50/item)(USD) $214 — Base Monthly Subscription (Starter Plan)(USD) $29 — Listing Renewal Fee(USD per listing) Included in subscription — Transaction Fee Percentage(%) 2.9% — Starting Price (Monthly)(USD) $29.95/month (Standard) — | ||
| Available Apps/Plugins(count) | 13,000+ | — |
| Available Apps & Integrations(count) | 6,000+ apps | 1,500+ apps |
| Average Conversion Rate (Desktop)(%) | 1.4% | — |
| Average Conversion Rate (Mobile)(%) | 1.2% | — |
| Checkout Conversion Rate(%) | 3.2-3.5% | 2.8-3.1% |
| Hosting Model | Fully Managed SaaS | — |
| Data Portability | Limited export; difficult migration | — |
| AI/Automation Optimization | Native AI-driven commerce agents built-in | — |
| Design Templates Available(count) | 100+ | — |
| Enterprise Plan Available(yes/no) | Yes ($2,300+/month) | — |
| Product Variant Limit(variants) | Unlimited | — |
| Available App Integrations(apps) | 8,000+ | — |
| App Integrations(count) | 8,000+ | — |
| Payment Gateway Options(count) | 140+ integrations supported | — |
| Available Apps/Extensions(count) | 10,000+ | — |
| Support Channels(channels) | Phone, Email & Chat | — |
| Product Variation Limit(variations per SKU) | 2,000+ | — |
| Multi-Currency Support(currencies) | 200+ | — |
| Design Customization Entry Point(coding knowledge required) | Advanced (Liquid code access) | — |
| Implementation Complexity | Low; point-and-click setup | High; requires technical expertise |
| Available Templates(count) | ~300 (optimized for sales) | — |
| Recommended Maximum Annual Revenue(USD) | Unlimited | — |
| Product Listing Limits(count) | Unlimited products | — |
| Sales Breakeven Point(USD/month) | $1,350 | — |
| Monthly Active Buyers (Marketplace Access)(millions) | Self-driven traffic | — |
| Commission Fee (Per Transaction)(%) | 2.9% + $0.30 | — |
| Monthly Base Cost(USD) | $29-$399 | — |
| Built-in Customer Base(millions) | Zero (must generate own traffic) | — |
| Average Time to First Sale(days) | 30-90 days (with marketing) | — |
| Brand Customization Level(scale 1-10) | Complete (10/10) | — |
| Customer Data Access(percentage) | 100% direct access to customer emails and data | — |
| Payment Methods Supported(count) | 100+ | — |
| Setup Time to Live Store(days) | 7-14 days | 21-45 days |
| Platform Uptime SLA(%) | 99.99% | 99.95% |
| Built-in Enterprise Features | Moderate; app-dependent for advanced needs | Extensive native features included |
| API Control & Headless Capability | Good GraphQL API; limited headless options | Superior API access with full headless commerce |
| Store Design Flexibility(scale 1-10) | Extensive (9/10) | — |
| Ideal Business Size(GMV) | $0-20M GMV (optimal fit) | $20M+ GMV (optimal fit) |
| Payment Processing Fee(percent) | $0.30 | — |
| Annual Marketplace Visitors(billions) | Self-generated | — |
| Suitable Product Categories(primary focus) | All product types | — |
| User Satisfaction Rating(out of 5 stars) | 4.3/5 stars | — |
| Number of User Reviews Analyzed(reviews) | 2,100+ reviews | — |
| Built-in B2B Features | Native B2B with wholesale pricing and bulk ordering | — |
| Multi-Channel Selling(channels) | Amazon, eBay, Shopify, Facebook, Instagram, TikTok, and more | — |
| Headless Commerce API Support | Advanced APIs with GraphQL, full headless commerce | — |
| Advanced Promotion Features (2026) | Multi-coupon stacking, promotion banners, bulk coupon management, automation workflows | — |
Side-by-side comparison of numeric attributes