Redfin vs Realtor.com
Redfin
Technology-driven real estate platform offering discount brokerage and instant home valuations.
Tech-savvy buyers/sellers seeking cost savings and innovation
VS
R
Realtor.com
Official NAR listing portal with comprehensive MLS data and direct agent marketplace connections.
Traditional home buyers/sellers preferring established broker networks
Short Answer
Redfin is a tech-forward brokerage with AI-powered search and direct agent services, while Realtor.com is a comprehensive listing portal operated by the National Association of Realtors. Redfin emphasizes innovation and cost savings, whereas Realtor.com focuses on extensive MLS data aggregation and agent connectivity.
Our Verdict
Both platforms excel in 2026's competitive real estate landscape, but serve different user needs. Redfin appeals to tech-forward users seeking cost savings and AI-driven insights, while Realtor.com remains the industry standard for comprehensive MLS access and traditional agent connections. Choose Redfin for innovation and savings, Realtor.com for breadth and agent selection.
Redfin7.1
7.9Realtor.com
Choose Redfin if
Tech-savvy buyers/sellers seeking cost savings and innovation
Key Differences at a Glance
🔹
Business Model: Realtor.com wins (Listing portal & agent marketplace vs Full-service brokerage with AI tools)
🔹
Primary Function: Buy, sell, and manage properties directly vs Search and connect with local agents
🧠
AI Integration: Redfin wins (ChatGPT integration (launched March 2026) vs Basic AI search features)
Key Facts & Figures
| Metric | Redfin | Realtor.com | Diff |
|---|---|---|---|
| Website Monthly Traffic (2026)(millions of visits) | Redfin | — | — |
| Listing Commission (Sellers)(% of sale price) | 1-1.5% flat | — | — |
| Home Listings Available (U.S.)(millions) | Redfin | — | — |
| Online Transaction Completion(% fully online capable) | Redfin | — | — |
Key Differences
Redfin
Attribute
Realtor.com
Full-service brokerage with AI tools
Business Model
Listing portal & agent marketplace🏆
Buy, sell, and manage properties directly
Primary Function
Search and connect with local agents
ChatGPT integration (launched March 2026)🏆
AI Integration
Basic AI search features
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Last updated: April 25, 2026AI generated
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