Redfin
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About Redfin
Redfin Corporation is a technology-powered real estate brokerage founded in 2004 and headquartered in Seattle, Washington (NASDAQ: RDFN). Unlike traditional real estate brokerages, Redfin employs its agents directly (they are salaried employees with bonuses, not commission-only contractors) and charges lower seller commissions — typically 1-1.5% listing fee vs the standard 2.5-3%, potentially saving sellers thousands of dollars. Redfin's website and app attract approximately 48 million monthly unique visitors. Key features include real-time MLS data (Redfin updates listings more frequently than competitors), self-scheduled tours, and instant offers (Redfin Now, available in select markets). Redfin also operates Rent.com, Bay Equity Home Loans (mortgage), and Title Forward (title/escrow). Revenue in 2023 was approximately $979 million. In challenging housing markets, Redfin has faced profitability pressure and underwent significant layoffs in 2022-2023, but remains a major player in tech-enabled real estate.
Frequently Asked Questions
Is Redfin worth using to sell a home?
Redfin's 1-1.5% listing commission can save significant money — on a $500,000 home, you save $7,500-$12,500 vs a traditional 2.5-3% commission agent. Redfin agents are salaried employees with strong knowledge of local markets. The tradeoff: Redfin agents handle more clients simultaneously than traditional agents. Reviews are mixed — many sellers have great experiences, but others feel less personalized attention than a traditional agent. The savings are real and substantial; weigh that against your need for dedicated service.
How does Redfin make money if commission is lower?
Redfin charges sellers 1-1.5% (vs traditional 2.5-3%), but still charges buyers' agents the standard 2.5-3% (paid by the seller). Redfin's lower-cost model works because its agents handle more transactions per year (enabled by technology) — it's a volume model rather than a high-touch model. Additional revenue comes from Rent.com (rental platform), Bay Equity mortgage referrals, title services, and Redfin Now iBuying.
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A Versus B, "Redfin Comparisons," aversusb.net, 2026. https://aversusb.net/entity/redfin
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