Plausible vs Umami Analytics 2026
Plausible is a privacy-focused analytics tool that requires no cookie consent and offers simpler setup, while Umami is an open-source alternative with lower costs and full self-hosting capability. Plausible targets businesses wanting turnkey simplicity; Umami serves developers and organizations prioritizing data ownership.
Plausible Analytics
Privacy-first SaaS analytics platform with no cookies and instant GDPR compliance.
Small to mid-size businesses, content creators, and agencies wanting plug-and-play privacy analytics without technical overhead.
Umami Analytics
Open-source, self-hostable analytics alternative with MIT license and transparent codebase.
Developers, technical founders, privacy advocates, and organizations needing complete data sovereignty or wanting to avoid recurring SaaS costs.
Quick Answer
AI SummaryPlausible is a privacy-focused analytics tool that requires no cookie consent and offers simpler setup, while Umami is an open-source alternative with lower costs and full self-hosting capability. Plausible targets businesses wanting turnkey simplicity; Umami serves developers and organizations prioritizing data ownership.
Our Verdict
AI-assistedChoose Plausible if you want a fully managed, privacy-first analytics solution with zero setup hassle and prefer paying for convenience and premium features. Choose Umami if you're budget-conscious, technically proficient, value complete data ownership, or need to self-host for compliance reasons.
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Choose Plausible Analytics if
Small to mid-size businesses, content creators, and agencies wanting plug-and-play privacy analytics without technical overhead.
Choose Umami Analytics if
Best pickDevelopers, technical founders, privacy advocates, and organizations needing complete data sovereignty or wanting to avoid recurring SaaS costs.
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Key Differences at a Glance
- Pricing Model:✓ Umami Analytics wins($0 (self-hosted) or $6/month (cloud) vs $20/month (10k pageviews) to $200+/month)
- Open Source:✓ Umami Analytics wins(Fully open source (MIT license) vs Closed source, proprietary)
- Cookie Consent Required:No consent banner needed vs No consent banner needed
Key Facts & Figures
32 numeric metrics compared
| Metric | Plausible Analytics | Umami Analytics | Ratio |
|---|---|---|---|
| Base Monthly Cost(USD) | $9/month (for 10k pageviews) | — | — |
| Real-time Data Refresh Rate(seconds) | 60 seconds | — | — |
| Installation Time(minutes) | 2 minutes (script tag) | — | — |
| Monthly Cost (10K monthly visitors)(USD) | $20 | — | — |
| Monthly Cost (100K monthly visitors)(USD) | $74 | — | — |
| Script Size(KB) | 1.9 KB | — | — |
| Setup Time (basic config)(minutes) | 5 minutes | — | — |
| Custom Event Tracking Limit(events) | 50+ custom events | — | — |
| Starting Monthly Cost(USD) | $9/month | — | — |
| Core Analytics Metrics Available(count) | 20 core metrics | — | — |
| Session Recording Limit (Free Tier)(sessions/month) | Not available | — | — |
| Website Performance Impact(script size in KB) | ~1 KB minimal script | — | — |
| Base Cost(USD/month (for typical usage)) | $20-550 | — | — |
| Tracking Script Size(KB) | 1 KB | — | — |
| Number of Built-in Reports(reports) | 7 core reports | — | — |
| Time to Setup Dashboard(minutes) | 5 minutes | — | — |
| Monthly Cost (Starter Plan)(USD) | $20/month | $8/month (cloud) or Free (self-hosted) | |
| Minimum Script Size(KB) | 9.8 KB | 2.8 KB | |
| Available Integrations(count) | 18+ | 12+ | |
| Dashboard Load Time(seconds) | 1.2 seconds (cloud) | 0.8 seconds (self-hosted avg) | |
| Monthly Script Size(KB) | 3.5KB | — | — |
| Starting Monthly Price(USD) | $20/month | $0 (self-hosted) or $6/month | |
| Funnel Analysis Entry Price(USD/month) | $20/month | — | — |
| Custom Events per Plan(events) | 10 (entry level) | — | — |
| Starting Price(USD/month) | $9 | — | — |
| Monthly Pageviews (Entry Plan)(pageviews) | 1,000,000 | — | — |
| Data Retention (Free Tier)(months) | 12 months | — | — |
| Real-time Reporting Latency(minutes) | 5 minutes | — | — |
| Free Trial Length(days) | 30 days | — | — |
| Annual Cost (10k pageviews)(USD) | $240/year | $72/year (cloud) or $0 (self-hosted) | |
| Dashboard Features(count) | 90+ features including funnels, goals, cohorts | 50+ features with basic events and custom dimensions | |
| Real-time Data Delay(seconds) | 1-2 seconds | 1-3 seconds |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $20/month (10k pageviews) to $200+/monthPricing Model$0 (self-hosted) or $6/month (cloud)(winner)
- Closed source, proprietaryOpen SourceFully open source (MIT license)(winner)
- No consent banner neededCookie Consent RequiredNo consent banner needed
- Not availableSelf-Hosting OptionFull self-hosting available(winner)
- 5-minute setup, managed service(winner)Setup Complexity30-60 minute setup, requires hosting knowledge
- GDPR compliant by designGDPR ComplianceGDPR compliant by design
- 80+ features, dashboards, goals, funnels(winner)Feature RichnessCore analytics, events, custom dimensions
- Pricing Model
Plausible Analytics
$20/month (10k pageviews) to $200+/month
Umami Analytics
$0 (self-hosted) or $6/month (cloud)(winner)
- Open Source
Plausible Analytics
Closed source, proprietary
Umami Analytics
Fully open source (MIT license)(winner)
- Cookie Consent Required
Plausible Analytics
No consent banner needed
Umami Analytics
No consent banner needed
- Self-Hosting Option
Plausible Analytics
Not available
Umami Analytics
Full self-hosting available(winner)
- Setup Complexity
Plausible Analytics
5-minute setup, managed service(winner)
Umami Analytics
30-60 minute setup, requires hosting knowledge
- GDPR Compliance
Plausible Analytics
GDPR compliant by design
Umami Analytics
GDPR compliant by design
- Feature Richness
Plausible Analytics
80+ features, dashboards, goals, funnels(winner)
Umami Analytics
Core analytics, events, custom dimensions
Full Comparison
| Attribute | Plausible Analytics | Umami Analytics |
|---|---|---|
| Base Monthly Cost(USD) | $9/month (for 10k pageviews) | — |
| Monthly Cost (10K monthly visitors)(USD) | $20 | — |
| Monthly Cost (100K monthly visitors)(USD) | $74 | — |
| Starting Monthly Cost(USD) | $9/month | — |
| Base Cost(USD/month (for typical usage)) | $20-550 | — |
Show 7 more attributesFree Trial Available 30 days — Monthly Cost (Starter Plan)(USD) $20/month $8/month (cloud) or Free (self-hosted) Starting Monthly Price(USD) $20/month $0 (self-hosted) or $6/month Funnel Analysis Entry Price(USD/month) $20/month — Starting Price(USD/month) $9 — Free Trial Length(days) 30 days — Annual Cost (10k pageviews)(USD) $240/year $72/year (cloud) or $0 (self-hosted) | ||
| Real-time Data Refresh Rate(seconds) | 60 seconds | — |
| Script Size(KB) | 1.9 KB | — |
| Website Performance Impact(script size in KB) | ~1 KB minimal script | — |
| Tracking Script Size(KB) | 1 KB | — |
| Minimum Script Size(KB) | 9.8 KB | 2.8 KB(winner) |
Show 4 more attributesDashboard Load Time(seconds) 1.2 seconds (cloud) 0.8 seconds (self-hosted avg) Monthly Script Size(KB) 3.5KB — Real-time Reporting Latency(minutes) 5 minutes — Real-time Data Delay(seconds) 1-2 seconds 1-3 seconds | ||
| Installation Time(minutes) | 2 minutes (script tag) | — |
| Adblocker Immunity | Partial (uses 1st-party script) | — |
| Requires Third-party Service | Standalone | — |
| Setup Time (basic config)(minutes) | 5 minutes | — |
| Setup Time Required(minutes) | 5 minutes(winner) | 45-60 minutes (self-hosted) |
| GDPR Compliant Without Consent(yes/no) | Yes | — |
| GDPR Compliant by Default | Yes | — |
| Cookie Consent Banner Required | No | — |
| Data Retention Period(days) | Unlimited | — |
| E-commerce Conversion Tracking | Limited (basic goals only) | — |
| Core Analytics Metrics Available(count) | 20 core metrics | — |
| Session Recording Limit (Free Tier)(sessions/month) | Not available | — |
| Heatmap Feature Availability | Not available | — |
Show 8 more attributesNumber of Built-in Reports(reports) 7 core reports — Custom Event Tracking Yes (limited) — Mobile App Availability(null) iOS and Android apps Web-only interface API Access Availability All plans — Custom Events per Plan(events) 10 (entry level) — Custom Event Tracking Depth Basic (standard goals) — Funnel Analysis Capability Basic funnels — Dashboard Features(count) 90+ features including funnels, goals, cohorts 50+ features with basic events and custom dimensions | ||
| Custom Event Tracking Limit(events) | 50+ custom events | — |
| Cookie Consent Required | No - cookieless tracking | — |
| GDPR Compliance | Full compliance, no consent needed | — |
| Time to Setup Dashboard(minutes) | 5 minutes | — |
| Available Integrations(count) | 18+(winner) | 12+ |
| Self-hosting Support | Not supported | Fully supported with Docker |
| Data Retention (Free Plan)(days) | N/A (no free plan) | Unlimited (self-hosted) |
| Data Retention (Free Tier)(months) | 12 months | — |
| Code Availability | Proprietary closed-source | Open-source (MIT License) |
| Open Source Code(boolean) | No (proprietary) | Yes (MIT license) |
| Geographic Segmentation Depth(levels) | Country, Region, City (3 levels) | — |
| Monthly Pageviews (Entry Plan)(pageviews) | 1,000,000 | — |
| GDPR Compliant(boolean) | Yes, by design | Yes, by design |
| Self-Hosting Available(boolean) | No | Yes, fully self-hostable |
Show 7 more attributes
Show 4 more attributes
Show 8 more attributes
Pros & Cons
12 pros·6 cons across both
Plausible Analytics
Pros
- Zero setup time with managed cloud infrastructure
- No cookie consent banners required for compliance
- 90+ advanced features including funnels, goals, and cohort analysis
- Real-time dashboard with 30+ pre-built views
- Excellent customer support with live chat
- Cleaner UI with intuitive navigation for non-technical users
Cons
- Higher pricing starting at $20/month vs competitors
- Cannot self-host or own your data infrastructure
- Smaller feature set for advanced use cases vs Google Analytics
Umami Analytics
Pros
- Free open-source version with full code transparency
- $6/month cloud hosting option or free self-hosting
- Complete data ownership and control with self-hosting
- GDPR compliant with no data sharing to third parties
- MIT license allows commercial use and modifications
- Lightweight and fast with minimal server resource requirements
Cons
- Requires technical knowledge to self-host (Docker, databases, deployments)
- Smaller feature set vs Plausible (basic events, no advanced funnels)
- Community-driven support rather than 24/7 professional support
Frequently Asked Questions
5 questions
No, neither Plausible nor Umami require cookie consent banners because both use cookieless tracking methods compliant with GDPR, CCPA, and other privacy regulations. This is a major advantage over Google Analytics, which requires explicit consent.
Resources & Learn More
Curated sources to dive deeper
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