software
Netflix vs Max 2026: Pricing, Content & Value
Netflix leads with 283M subscribers and stronger original content library, while Max offers better value at $9.99/month with HBO's premium catalog and lower-cost ad tier starting at $5.99/month. Netflix dominates streaming market share but Max provides superior HBO content access.
Netflix
Global streaming service with 282M subscribers and 15,000+ titles across 190+ countries
Users wanting the broadest content selection, strongest original programming, and best personalization algorithm
Score71%
VS
M
Max
HBO's premium streaming service with 57M subscribers featuring exclusive Warner Bros. and HBO content
HBO/Warner Bros. fans, budget-conscious streamers, users prioritizing value pricing, and households wanting password flexibility
Score71%
Quick Answer
AI SummaryNetflix leads with 283M subscribers and stronger original content library, while Max offers better value at $9.99/month with HBO's premium catalog and lower-cost ad tier starting at $5.99/month. Netflix dominates streaming market share but Max provides superior HBO content access.
Our Verdict
AI-assistedChoose Netflix if you want the largest subscriber base, most original content releases, and widest global content variety. Choose Max if you prioritize HBO exclusive content, better value pricing for ad-free tiers, more flexible password sharing, and lower entry price point.
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Netflix
7.5/10
Max
7.5/10
M
TIE — neck and neck
Choose Netflix if
Users wanting the broadest content selection, strongest original programming, and best personalization algorithm
M
Choose Max if
HBO/Warner Bros. fans, budget-conscious streamers, users prioritizing value pricing, and households wanting password flexibility
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Key Differences at a Glance
- Monthly Subscriber Base:✓ Netflix wins(283 million vs 57 million)
- Starting Price (Ad-Supported):✓ Max wins($5.99/month vs $6.99/month)
- Starting Price (Ad-Free):✓ Max wins($9.99/month vs $11.99/month)
Key Facts & Figures
137 numeric metrics compared
| Metric | Netflix | Max | Ratio |
|---|---|---|---|
| Monthly Price (Ad-free)(USD) | $15.49 | — | — |
| Subscribers | 260M+ | — | — |
| Content Budget(USD/year) | $17 Billion | — | — |
| Ad-Free Monthly Price(USD) | $15.49 | — | — |
| Entry-Level Monthly Price(USD) | $7.99 | — | — |
| Premium Ad-Free Tier Price(USD) | $15.49 | — | — |
| Global Country Availability(countries) | 190+ | — | — |
| Original Content Releases in January 2026(count) | Multiple scheduled | — | — |
| Simultaneous Device Streaming(devices) | Up to 4 screens | — | — |
| Forward P/E Ratio(ratio) | 30 | — | — |
| 1-Year Stock Performance(%) | +0.82% | — | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | — | — |
| Original Series Released (2025)(count) | 60+ original series | — | — |
| Subscriber Base (2026 est.)(millions) | ~260 million Netflix subscribers | — | — |
| Stock Beta (Volatility)(ratio) | >1.4 (higher volatility) | — | — |
| Forward P/E Ratio(multiple) | 30x (reduced from prior quarters) | — | — |
| Base Monthly Price (2026)(USD) | $6.99 | — | — |
| Content Library Size(titles) | 15,000+ | — | — |
| Live TV Channels(channels) | 0 (on-demand only) | — | — |
| Nightly TV Viewership Average (2026)(millions) | 10.7 | — | — |
| Entry-Level Monthly Cost(USD) | $7.99 | — | — |
| Premium Plan Monthly Cost(USD) | $24.99 | — | — |
| Total Titles Available(titles) | ~12,500 titles | — | — |
| Original Productions Per Year(productions) | 250+ originals | — | — |
| Basic Plan Monthly Cost(USD) | $6.99/month | — | — |
| Premium Ad-Free Plan Cost(USD) | $22.99/month | — | — |
| 4K Content Library(titles) | ~2,000 titles | — | — |
| Simultaneous Streams (Premium)(screens) | 4 screens | — | — |
| Annual Revenue (2025)(billion USD) | $45.18 billion | — | — |
| Monthly Active Users(millions) | ~0.25 billion | — | — |
| Minimum Monthly Cost(USD) | $6.99 | — | — |
| Daily Video Consumption(billion hours) | ~0.33 billion hours | — | — |
| 5-Year Stock Performance(percent gain) | 86.30% | — | — |
| Basic Plan Price(USD/month) | $6.99 | — | — |
| Premium Ad-Free Plan(USD/month) | $22.99 | — | — |
| Live TV Channels(channels) | 0 channels | — | — |
| Original Content Awards(Emmy nominations) | 450+ nominations | — | — |
| User Satisfaction Score(%) | 87% | — | — |
| Global Subscribers(millions) | Netflix | — | — |
| Annual Revenue(billions USD) | Netflix | — | — |
| Year-over-Year Growth(percent) | Netflix | — | — |
| Price (Base Plan)(USD/month) | Netflix | — | — |
| Content Library Size(titles) | Netflix | — | — |
| Simultaneous Streams (Standard)(screens) | Netflix | — | — |
| App Installs (2026)(millions) | Netflix | — | — |
| Content Update Frequency(releases per week) | Netflix | — | — |
| Monthly Subscription (Ad-Supported)(USD) | $7.99/month | — | — |
| Monthly Subscription (Premium/No Ads)(USD) | $24.99/month | — | — |
| Total Library Size(titles) | 5,500+ titles | — | — |
| Original Series Released Annually(series) | 100+ original series | — | — |
| 4K Content Available | 1,200+ titles | — | — |
| Show Completion Rate (User Engagement)(percent) | 68% | — | — |
| Lowest Monthly Price(USD) | $6.99 | — | — |
| Premium Ad-Free Plan Price(USD/month) | $15.49 | — | — |
| Maximum Concurrent Streams(streams) | 4 (Premium) | — | — |
| Ad Duration on Ad-Supported Plan(minutes/hour) | 4-5 min/hour | — | — |
| Monthly Cost (Ad-Supported Plan)(USD) | $9.00 | — | — |
| Monthly Cost (Premium Ad-Free Plan)(USD) | $15.49 | — | — |
| Global Subscriber Base(millions) | 247 million (Q4 2024) | — | — |
| Maximum Simultaneous Streams (Premium)(screens) | 4 screens | — | — |
| Music Library Size(million tracks) | No music library | — | — |
| Original Content Titles (2026)(count) | 5,000+ titles | — | — |
| Premium Monthly Cost (Ad-Free)(USD) | $22.99 | — | — |
| Original Series Produced Annually(series) | 150+ | — | — |
| Annual Content Investment(billion USD) | $17.0B | — | — |
| Simultaneous Streams (Premium)(screens) | 4 (Premium tier) | — | — |
| Entry-Level Price with Ads(USD/month) | $6.99/month | $5.99/month | |
| Ad-Free Premium Price(USD/month) | $22.99/month | $20.99/month | |
| Original Content Library(titles) | 2,500+ titles | 1,200+ titles | |
| Annual Revenue(billions USD) | $33.6B | — | — |
| Streaming Subscribers(millions) | 283M | — | — |
| Operating Margin(%) | 28.4% | — | — |
| Annual Content Spend(USD billions) | $17B | — | — |
| Theatrical Film Releases (2024)(count) | 0 | — | — |
| Theme Parks Globally(count) | 0 | — | — |
| Parks & Experiences Revenue(USD billions) | $0 | — | — |
| Merchandise Licensing Revenue(USD billions) | ~$0.1B | — | — |
| Monthly Price (Standard/Ad-Free)(USD) | $15.49 | — | — |
| Cheapest Plan Price(USD) | $6.99 (with ads) | — | — |
| Original Series Released (2024)(series) | 156 | — | — |
| Simultaneous Streams (Standard Plan)(devices) | 2 devices | — | — |
| Free Trial Period(days) | None (no free trial offered) | — | — |
| User Subscribers (Q3 2024)(millions) | 282.7 | — | — |
| Monthly Subscription (Standard Tier)(USD) | $15.49 | — | — |
| Ad-Supported Tier Price(USD/month) | $6.99 | — | — |
| Original Content Annual Budget(USD billions) | $17B | — | — |
| Global Subscriber Count(millions) | 282 million (Q3 2024) | — | — |
| Emmy Awards Won (2023-2024)(awards) | 188 Emmys | — | — |
| Total Content Library(titles) | 12,800+ | — | — |
| Ad-Supported Monthly Price(USD) | $6.99 | — | — |
| Premium Tier Monthly Price(USD) | $22.99 | — | — |
| Same-Day TV Episode Coverage(percent of shows) | 8% | — | — |
| Premium/No-Ad Monthly Price(USD) | $22.99 | — | — |
| Annual Original Content Production(titles) | 85+ series & films (2024) | — | — |
| Mobile Gaming Library(games included) | 75+ games (no extra cost) | — | — |
| Monthly Subscriber Churn Rate(percent) | 2.4% | — | — |
| Countries/Regions Available(countries) | 190+ countries | — | — |
| Base Monthly Cost (US)(USD) | $6.99 (ad-supported) | — | — |
| Premium Monthly Cost (Ad-Free US)(USD) | $15.49 | — | — |
| Total Content Library Size(titles) | 10,200+ | — | — |
| Live Sports Events (Annual)(events) | 0 | — | — |
| Original Content Produced (Annual)(titles) | 250+ | — | — |
| Simultaneous Streams (Base Tier)(streams) | 1-2 streams | — | — |
| Countries Available(countries) | 190+ | — | — |
| Monthly Cost (Cheapest Tier)(USD) | $6.99/month | — | — |
| Premium Ad-Free Cost(USD) | $15.49/month | — | — |
| Original Series(series) | 350+ | — | — |
| Global Subscribers(millions) | 283 million | 57 million (Q3 2024) | |
| Total Content Titles(titles) | 15,000+ | — | — |
| Annual Basic Subscription Cost(USD) | $120 | — | — |
| Monthly Premium Plan Cost(USD) | $15.49 | — | — |
| 2024 Emmy Awards Won(awards) | 52 | — | — |
| Global Subscribers (Q4 2024)(millions) | 282 million | — | — |
| New Original Series Per Year(series) | 85+ | — | — |
| Family/Kids Content Percentage(%) | 18% | — | — |
| Annual Revenue (2024)(billions USD) | $33 billion | — | — |
| YoY Subscriber Growth (2024)(%) | 16% | — | — |
| Base Monthly Price(USD) | $6.99 | — | — |
| Original Series Count(shows) | 2,100+ originals | — | — |
| Same-Day Theater Release Window(days) | 45+ days (no theatrical releases) | — | — |
| Emmy Awards Won (2024)(awards) | 52 Emmys | — | — |
| International Markets(countries) | 190+ countries | — | — |
| Maximum Simultaneous Streams(screens) | 4 screens (Premium) | 4 streams (Premium) | |
| Content Library Size(titles) | 6,500+ | — | — |
| Standard Tier Price(USD/month) | $15.49 | — | — |
| Premium Tier Price(USD/month) | $22.99 | — | — |
| 2025 Emmy Awards Won(awards) | 68 Emmy awards | — | — |
| Original Series Released (2025)(series) | 89 original series | — | — |
| Base Subscription Price (No Ads)(USD/month) | $15.49 | — | — |
| 2024 Emmy Awards(awards) | 8 Emmy Awards | — | — |
| Simultaneous Streams (Standard Tier)(concurrent streams) | 2-4 (varies by tier) | — | — |
| Original Series/Films Per Year(new originals) | 450+ originals | — | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 4-5 minutes/hour | — | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | — | — |
| Live TV Channels(channels) | 0 | — | — |
| Simultaneous Streams Allowed(screens) | 2-4 (depending on plan) | — | — |
| Original Content Awards (2024)(Emmy nominations) | 120+ | — | — |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Max leads
M
4MaxNetflix
Attribute
Max
- 283 million(winner)Monthly Subscriber Base57 million
- $6.99/monthStarting Price (Ad-Supported)$5.99/month(winner)
- $11.99/monthStarting Price (Ad-Free)$9.99/month(winner)
- 45+ releases(winner)Original Series in 202532+ releases
- Limited libraryHBO/HBO Max Content AccessFull exclusive access(winner)
- 12,000+ titles(winner)Global Content Library Size10,000+ titles
- Strict (paid extra required)Password Sharing RestrictionsFlexible (allow sharing)(winner)
- Monthly Subscriber Base
Netflix
283 million(winner)
Max
57 million
- Starting Price (Ad-Supported)
Netflix
$6.99/month
Max
$5.99/month(winner)
- Starting Price (Ad-Free)
Netflix
$11.99/month
Max
$9.99/month(winner)
- Original Series in 2025
Netflix
45+ releases(winner)
Max
32+ releases
- HBO/HBO Max Content Access
Netflix
Limited library
Max
Full exclusive access(winner)
- Global Content Library Size
Netflix
12,000+ titles(winner)
Max
10,000+ titles
- Password Sharing Restrictions
Netflix
Strict (paid extra required)
Max
Flexible (allow sharing)(winner)
Full Comparison
| Attribute | Netflix | Max |
|---|---|---|
| Monthly Price (Ad-free)(USD) | $15.49 | — |
| Ad-Free Monthly Price(USD) | $15.49 | — |
| Bundle Deal Availability(boolean) | Verizon option ($10.99) | — |
| Included Membership Benefits | None | — |
| Bundle Value Savings(USD/month) | No bundle available | — |
| Subscribers | 260M+ | — |
| Content Budget(USD/year) | $17 Billion | — |
| Stock Beta (Volatility)(ratio) | >1.4 (higher volatility) | — |
| Forward P/E Ratio(multiple) | 30x (reduced from prior quarters) | — |
| Entry-Level Monthly Price(USD) | $7.99 | — |
| Premium Ad-Free Tier Price(USD) | $15.49 | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $15.49 | — |
| Base Monthly Price (2026)(USD) | $6.99 | — |
| Entry-Level Monthly Cost(USD) | $7.99 | — |
Show 36 more attributesPremium Plan Monthly Cost(USD) $24.99 — Basic Plan Monthly Cost(USD) $6.99/month — Premium Ad-Free Plan Cost(USD) $22.99/month — Minimum Monthly Cost(USD) $6.99 — Basic Plan Price(USD/month) $6.99 — Premium Ad-Free Plan(USD/month) $22.99 — Price (Base Plan)(USD/month) Netflix — Monthly Subscription (Ad-Supported)(USD) $7.99/month — Monthly Subscription (Premium/No Ads)(USD) $24.99/month — Lowest Monthly Price(USD) $6.99 — Premium Ad-Free Plan Price(USD/month) $15.49 — Monthly Cost (Ad-Supported Plan)(USD) $9.00 — Monthly Cost (Premium Ad-Free Plan)(USD) $15.49 — Premium Monthly Cost (Ad-Free)(USD) $22.99 — Free Tier Availability No — Entry-Level Price with Ads(USD/month) $6.99/month $5.99/month Ad-Free Premium Price(USD/month) $22.99/month $20.99/month Monthly Price (Standard/Ad-Free)(USD) $15.49 — Cheapest Plan Price(USD) $6.99 (with ads) — Monthly Subscription (Standard Tier)(USD) $15.49 — Ad-Supported Tier Price(USD/month) $6.99 — Ad-Supported Monthly Price(USD) $6.99 — Premium Tier Monthly Price(USD) $22.99 — Premium/No-Ad Monthly Price(USD) $22.99 — Base Monthly Cost (US)(USD) $6.99 (ad-supported) — Premium Monthly Cost (Ad-Free US)(USD) $15.49 — Monthly Cost (Cheapest Tier)(USD) $6.99/month — Premium Ad-Free Cost(USD) $15.49/month — Annual Basic Subscription Cost(USD) $120 — Monthly Premium Plan Cost(USD) $15.49 — Base Monthly Price(USD) $6.99 — Standard Tier Price(USD/month) $15.49 — Premium Tier Price(USD/month) $22.99 — Base Subscription Price (No Ads)(USD/month) $15.49 — Monthly Subscription Cost (Standard Plan)(USD) $15.49 — Ad-Free Plan Availability Yes ($15.49/month) — | ||
| Global Country Availability(countries) | 190+ | — |
| Countries/Regions Available(countries) | 190+ countries | — |
| Live Sports Programming(availability) | Limited | — |
| Original Content Releases in January 2026(count) | Multiple scheduled | — |
| Live Sports Programming(events per month) | NFL, WWE Raw, major events | — |
| Original Series Released (2025)(count) | 60+ original series | — |
| Franchise IP Library(franchises) | Originals-focused, limited legacy franchises | — |
Show 31 more attributesContent Library Size(titles) 15,000+ — Live TV Channels(channels) 0 (on-demand only) — Original Content Focus (2026) High (comedies, young adult priority) — 4K Content Library Size(comparative) Largest available — HBO Content Access(boolean) Not included — Theatrical Release Integration(boolean) Limited — Total Titles Available(titles) ~12,500 titles — Original Productions Per Year(productions) 250+ originals — International Original Series(count) Extensive global coverage — Content Library Size(titles) Netflix — Content Update Frequency(releases per week) Netflix — Total Library Size(titles) 5,500+ titles — Original Series Released Annually(series) 100+ original series — Premium Films Library(major films) Wide variety across genres — Original Content Release Frequency Weekly/bi-weekly — Music Library Size(million tracks) No music library — Original Series Produced Annually(series) 150+ — Live Sports Events Available(leagues) Limited (documentaries only) — Original Content Library(titles) 2,500+ titles 1,200+ titles Warner Bros Film Releases Limited, delayed 45 days post-theatrical Same day as theatrical release Theatrical Film Releases (2024)(count) 0 — Original Series Released (2024)(series) 156 — Total Content Library(titles) 12,800+ — Same-Day TV Episode Coverage(percent of shows) 8% — Annual Original Content Production(titles) 85+ series & films (2024) — New Film Theatrical Window(days) 45-90 days varies — Total Content Library Size(titles) 10,200+ — Original Series Count(shows) 2,100+ originals — Content Library Size(titles) 6,500+ — Live TV Channels(channels) 0 — Original Content Awards (2024)(Emmy nominations) 120+ — | ||
| Simultaneous Device Streaming(devices) | Up to 4 screens | — |
| Password Sharing Policy(text) | Restricted with extra fees | — |
| Unlimited DVR | Premium+ tier only | — |
| Family Sharing Accounts(profiles) | Limited (varies by plan) | — |
| Offline Download Feature(boolean) | Yes, all plans | — |
Show 19 more attributesMobile Innovation (2026)(feature) Vertical video feed expanding — Live Sports Availability Not available — Simultaneous Streams (Premium)(screens) 4 screens — Password Sharing Outside Household Restricted to household only — Gaming Features Integrated Full gaming catalog included — Download Availability (Offline) Available on all paid plans — Live TV Channels(channels) 0 channels — Simultaneous Streams (Standard)(screens) Netflix — Maximum Simultaneous Streams (Premium)(screens) 4 screens — Simultaneous Streams (Premium)(screens) 4 (Premium tier) — Offline Download Access All plans Standard+ and Premium only Live TV Channels (with Live Bundle)(channels) None — Offline Download Support All tiers — Mobile Gaming Library(games included) 75+ games (no extra cost) — Offline Downloads(availability) Yes (Standard+) — Simultaneous Streams (Standard Tier)(concurrent streams) 2-4 (varies by tier) — Simultaneous Streams Allowed(screens) 2-4 (depending on plan) — Offline Download Capability Yes (4 devices) — Cloud DVR Storage(hours) Not available — | ||
| 4K/Ultra HD Availability(availability) | Available on premium tiers | — |
| Forward P/E Ratio(ratio) | 30 | — |
| 1-Year Stock Performance(%) | +0.82% | — |
| Stock Beta (Volatility)(beta) | Higher than Disney | — |
| Live Sports Content(availability) | WWE Raw, NFL Christmas Day, exclusive live events | — |
| Major Franchises(count) | Original content focus with viral hits | — |
| Ecosystem Integration(platforms) | Standalone streaming platform | — |
| Content Curation Philosophy(approach) | Scale-driven with high volume content | — |
| Target Demographic(breadth) | Broad global audience across all demographics | — |
| Global Subscribers(millions) | Netflix | — |
| Global Subscribers (Q4 2024)(millions) | 282 million | — |
| Subscriber Base (2026 est.)(millions) | ~260 million Netflix subscribers | — |
| Global Subscriber Base(millions) | 247 million (Q4 2024) | — |
| Content Strategy(type) | Scale-driven content warehouse | — |
| Nightly TV Viewership Average (2026)(millions) | 10.7 | — |
| Ad-Free Viewing | Available on Premium/Premium+ ($22.99) | — |
| 4K Content Library(titles) | ~2,000 titles | — |
| Original Content Awards(Emmy nominations) | 450+ nominations | — |
| Emmy Awards Won (2024)(awards) | 52 Emmys | — |
| Day-and-Date Theatrical Releases | No | — |
| Same-Day Theater Release Window(days) | 45+ days (no theatrical releases) | — |
| Annual Revenue (2025)(billion USD) | $45.18 billion | — |
| 5-Year Stock Performance(percent gain) | 86.30% | — |
| Annual Revenue(billions USD) | $33.6B | — |
| Operating Margin(%) | 28.4% | — |
| Annual Revenue (2024)(billions USD) | $33 billion | — |
| Premium Subscribers (Jan 2026)(millions) | Undisclosed (declining) | — |
| Daily Active Users(millions) | ~122 million equivalent | — |
| Monthly Active Users(millions) | ~0.25 billion | — |
| Daily Video Consumption(billion hours) | ~0.33 billion hours | — |
| Show Completion Rate (User Engagement)(percent) | 68% | — |
| Content Curation Method | Human + Algorithm | — |
| User Satisfaction Score(%) | 87% | — |
| Annual Revenue(billions USD) | Netflix | — |
| Year-over-Year Growth(percent) | Netflix | — |
| YoY Subscriber Growth (2024)(%) | 16% | — |
| App Installs (2026)(millions) | Netflix | — |
| 4K Content Available | 1,200+ titles | — |
| 4K Available on Base Plan | No (Premium only) | — |
| Maximum Video Resolution(pixels) | 4K Ultra HD (2160p) | — |
| 4K Ultra HD Availability(plan(s) included) | Premium tier only ($15.49+) | — |
| Maximum Concurrent Streams(streams) | 4 (Premium) | — |
| Ad Duration on Ad-Supported Plan(minutes/hour) | 4-5 min/hour | — |
| Maximum Video Quality(resolution) | 4K (2160p) | — |
| Video Quality Maximum | 4K HDR (Premium tier) | 4K HDR (Premium tier) |
| Maximum Resolution (Premium Tier)(pixels) | 4K Ultra HD (2160p) | — |
| Original Content Titles (2026)(count) | 5,000+ titles | — |
| Original Series(series) | 350+ | — |
| Total Content Titles(titles) | 15,000+ | — |
| Annual Content Investment(billion USD) | $17.0B | — |
| Streaming Subscribers(millions) | 283M | — |
| Annual Content Spend(USD billions) | $17B | — |
| Theme Parks Globally(count) | 0 | — |
| Parks & Experiences Revenue(USD billions) | $0 | — |
| Merchandise Licensing Revenue(USD billions) | ~$0.1B | — |
| Simultaneous Streams (Standard Plan)(devices) | 2 devices | — |
| Free Trial Period(days) | None (no free trial offered) | — |
| User Subscribers (Q3 2024)(millions) | 282.7 | — |
| Original Content Annual Budget(USD billions) | $17B | — |
| New Original Series Per Year(series) | 85+ | — |
| Original Series Released (2025)(series) | 89 original series | — |
| Original Series/Films Per Year(new originals) | 450+ originals | — |
| Global Subscriber Count(millions) | 282 million (Q3 2024) | — |
| Emmy Awards Won (2023-2024)(awards) | 188 Emmys | — |
| Device Platform Support | iOS, Android, Windows, macOS, web, Smart TVs, Game Consoles, Roku, Fire TV (universal support) | — |
| Monthly Subscriber Churn Rate(percent) | 2.4% | — |
| Live Sports Events (Annual)(events) | 0 | — |
| Original Content Produced (Annual)(titles) | 250+ | — |
| Simultaneous Streams (Base Tier)(streams) | 1-2 streams | — |
| Countries Available(countries) | 190+ | — |
| Global Subscribers(millions) | 283 million(winner) | 57 million (Q3 2024) |
| 2024 Emmy Awards Won(awards) | 52 | — |
| Family/Kids Content Percentage(%) | 18% | — |
| International Markets(countries) | 190+ countries | — |
| Maximum Simultaneous Streams(screens) | 4 screens (Premium) | 4 streams (Premium) |
| 2025 Emmy Awards Won(awards) | 68 Emmy awards | — |
| 2024 Emmy Awards(awards) | 8 Emmy Awards | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 4-5 minutes/hour | — |
NetflixMMax
Monthly Price (Ad-free)(USD)
$15.49
—
Ad-Free Monthly Price(USD)
$15.49
—
Bundle Deal Availability(boolean)
Verizon option ($10.99)
—
Included Membership Benefits
None
—
Bundle Value Savings(USD/month)
No bundle available
—
Subscribers
260M+
—
Content Budget(USD/year)
$17 Billion
—
Stock Beta (Volatility)(ratio)
>1.4 (higher volatility)
—
Forward P/E Ratio(multiple)
30x (reduced from prior quarters)
—
Entry-Level Monthly Price(USD)
$7.99
—
Premium Ad-Free Tier Price(USD)
$15.49
—
Monthly Subscription Cost (Standard Plan)(USD)
$15.49
—
Base Monthly Price (2026)(USD)
$6.99
—
Entry-Level Monthly Cost(USD)
$7.99
—
Show 36 more attributes
Premium Plan Monthly Cost(USD)
$24.99
—
Basic Plan Monthly Cost(USD)
$6.99/month
—
Premium Ad-Free Plan Cost(USD)
$22.99/month
—
Minimum Monthly Cost(USD)
$6.99
—
Basic Plan Price(USD/month)
$6.99
—
Premium Ad-Free Plan(USD/month)
$22.99
—
Price (Base Plan)(USD/month)
Netflix
—
Monthly Subscription (Ad-Supported)(USD)
$7.99/month
—
Monthly Subscription (Premium/No Ads)(USD)
$24.99/month
—
Lowest Monthly Price(USD)
$6.99
—
Premium Ad-Free Plan Price(USD/month)
$15.49
—
Monthly Cost (Ad-Supported Plan)(USD)
$9.00
—
Monthly Cost (Premium Ad-Free Plan)(USD)
$15.49
—
Premium Monthly Cost (Ad-Free)(USD)
$22.99
—
Free Tier Availability
No
—
Entry-Level Price with Ads(USD/month)
$6.99/month
$5.99/month
Ad-Free Premium Price(USD/month)
$22.99/month
$20.99/month
Monthly Price (Standard/Ad-Free)(USD)
$15.49
—
Cheapest Plan Price(USD)
$6.99 (with ads)
—
Monthly Subscription (Standard Tier)(USD)
$15.49
—
Ad-Supported Tier Price(USD/month)
$6.99
—
Ad-Supported Monthly Price(USD)
$6.99
—
Premium Tier Monthly Price(USD)
$22.99
—
Premium/No-Ad Monthly Price(USD)
$22.99
—
Base Monthly Cost (US)(USD)
$6.99 (ad-supported)
—
Premium Monthly Cost (Ad-Free US)(USD)
$15.49
—
Monthly Cost (Cheapest Tier)(USD)
$6.99/month
—
Premium Ad-Free Cost(USD)
$15.49/month
—
Annual Basic Subscription Cost(USD)
$120
—
Monthly Premium Plan Cost(USD)
$15.49
—
Base Monthly Price(USD)
$6.99
—
Standard Tier Price(USD/month)
$15.49
—
Premium Tier Price(USD/month)
$22.99
—
Base Subscription Price (No Ads)(USD/month)
$15.49
—
Monthly Subscription Cost (Standard Plan)(USD)
$15.49
—
Ad-Free Plan Availability
Yes ($15.49/month)
—
Global Country Availability(countries)
190+
—
Countries/Regions Available(countries)
190+ countries
—
Live Sports Programming(availability)
Limited
—
Original Content Releases in January 2026(count)
Multiple scheduled
—
Live Sports Programming(events per month)
NFL, WWE Raw, major events
—
Original Series Released (2025)(count)
60+ original series
—
Franchise IP Library(franchises)
Originals-focused, limited legacy franchises
—
Show 31 more attributes
Content Library Size(titles)
15,000+
—
Live TV Channels(channels)
0 (on-demand only)
—
Original Content Focus (2026)
High (comedies, young adult priority)
—
4K Content Library Size(comparative)
Largest available
—
HBO Content Access(boolean)
Not included
—
Theatrical Release Integration(boolean)
Limited
—
Total Titles Available(titles)
~12,500 titles
—
Original Productions Per Year(productions)
250+ originals
—
International Original Series(count)
Extensive global coverage
—
Content Library Size(titles)
Netflix
—
Content Update Frequency(releases per week)
Netflix
—
Total Library Size(titles)
5,500+ titles
—
Original Series Released Annually(series)
100+ original series
—
Premium Films Library(major films)
Wide variety across genres
—
Original Content Release Frequency
Weekly/bi-weekly
—
Music Library Size(million tracks)
No music library
—
Original Series Produced Annually(series)
150+
—
Live Sports Events Available(leagues)
Limited (documentaries only)
—
Original Content Library(titles)
2,500+ titles
1,200+ titles
Warner Bros Film Releases
Limited, delayed 45 days post-theatrical
Same day as theatrical release
Theatrical Film Releases (2024)(count)
0
—
Original Series Released (2024)(series)
156
—
Total Content Library(titles)
12,800+
—
Same-Day TV Episode Coverage(percent of shows)
8%
—
Annual Original Content Production(titles)
85+ series & films (2024)
—
New Film Theatrical Window(days)
45-90 days varies
—
Total Content Library Size(titles)
10,200+
—
Original Series Count(shows)
2,100+ originals
—
Content Library Size(titles)
6,500+
—
Live TV Channels(channels)
0
—
Original Content Awards (2024)(Emmy nominations)
120+
—
Simultaneous Device Streaming(devices)
Up to 4 screens
—
Password Sharing Policy(text)
Restricted with extra fees
—
Unlimited DVR
Premium+ tier only
—
Family Sharing Accounts(profiles)
Limited (varies by plan)
—
Offline Download Feature(boolean)
Yes, all plans
—
Show 19 more attributes
Mobile Innovation (2026)(feature)
Vertical video feed expanding
—
Live Sports Availability
Not available
—
Simultaneous Streams (Premium)(screens)
4 screens
—
Password Sharing Outside Household
Restricted to household only
—
Gaming Features Integrated
Full gaming catalog included
—
Download Availability (Offline)
Available on all paid plans
—
Live TV Channels(channels)
0 channels
—
Simultaneous Streams (Standard)(screens)
Netflix
—
Maximum Simultaneous Streams (Premium)(screens)
4 screens
—
Simultaneous Streams (Premium)(screens)
4 (Premium tier)
—
Offline Download Access
All plans
Standard+ and Premium only
Live TV Channels (with Live Bundle)(channels)
None
—
Offline Download Support
All tiers
—
Mobile Gaming Library(games included)
75+ games (no extra cost)
—
Offline Downloads(availability)
Yes (Standard+)
—
Simultaneous Streams (Standard Tier)(concurrent streams)
2-4 (varies by tier)
—
Simultaneous Streams Allowed(screens)
2-4 (depending on plan)
—
Offline Download Capability
Yes (4 devices)
—
Cloud DVR Storage(hours)
Not available
—
4K/Ultra HD Availability(availability)
Available on premium tiers
—
Forward P/E Ratio(ratio)
30
—
1-Year Stock Performance(%)
+0.82%
—
Stock Beta (Volatility)(beta)
Higher than Disney
—
Live Sports Content(availability)
WWE Raw, NFL Christmas Day, exclusive live events
—
Major Franchises(count)
Original content focus with viral hits
—
Ecosystem Integration(platforms)
Standalone streaming platform
—
Content Curation Philosophy(approach)
Scale-driven with high volume content
—
Target Demographic(breadth)
Broad global audience across all demographics
—
Global Subscribers(millions)
Netflix
—
Global Subscribers (Q4 2024)(millions)
282 million
—
Subscriber Base (2026 est.)(millions)
~260 million Netflix subscribers
—
Global Subscriber Base(millions)
247 million (Q4 2024)
—
Content Strategy(type)
Scale-driven content warehouse
—
Nightly TV Viewership Average (2026)(millions)
10.7
—
Ad-Free Viewing
Available on Premium/Premium+ ($22.99)
—
4K Content Library(titles)
~2,000 titles
—
Original Content Awards(Emmy nominations)
450+ nominations
—
Emmy Awards Won (2024)(awards)
52 Emmys
—
Day-and-Date Theatrical Releases
No
—
Same-Day Theater Release Window(days)
45+ days (no theatrical releases)
—
Annual Revenue (2025)(billion USD)
$45.18 billion
—
5-Year Stock Performance(percent gain)
86.30%
—
Annual Revenue(billions USD)
$33.6B
—
Operating Margin(%)
28.4%
—
Annual Revenue (2024)(billions USD)
$33 billion
—
Premium Subscribers (Jan 2026)(millions)
Undisclosed (declining)
—
Daily Active Users(millions)
~122 million equivalent
—
Monthly Active Users(millions)
~0.25 billion
—
Daily Video Consumption(billion hours)
~0.33 billion hours
—
Show Completion Rate (User Engagement)(percent)
68%
—
Content Curation Method
Human + Algorithm
—
User Satisfaction Score(%)
87%
—
Annual Revenue(billions USD)
Netflix
—
Year-over-Year Growth(percent)
Netflix
—
YoY Subscriber Growth (2024)(%)
16%
—
App Installs (2026)(millions)
Netflix
—
4K Content Available
1,200+ titles
—
4K Available on Base Plan
No (Premium only)
—
Maximum Video Resolution(pixels)
4K Ultra HD (2160p)
—
4K Ultra HD Availability(plan(s) included)
Premium tier only ($15.49+)
—
Maximum Concurrent Streams(streams)
4 (Premium)
—
Ad Duration on Ad-Supported Plan(minutes/hour)
4-5 min/hour
—
Maximum Video Quality(resolution)
4K (2160p)
—
Video Quality Maximum
4K HDR (Premium tier)
4K HDR (Premium tier)
Maximum Resolution (Premium Tier)(pixels)
4K Ultra HD (2160p)
—
Original Content Titles (2026)(count)
5,000+ titles
—
Original Series(series)
350+
—
Total Content Titles(titles)
15,000+
—
Annual Content Investment(billion USD)
$17.0B
—
Streaming Subscribers(millions)
283M
—
Annual Content Spend(USD billions)
$17B
—
Theme Parks Globally(count)
0
—
Parks & Experiences Revenue(USD billions)
$0
—
Merchandise Licensing Revenue(USD billions)
~$0.1B
—
Simultaneous Streams (Standard Plan)(devices)
2 devices
—
Free Trial Period(days)
None (no free trial offered)
—
User Subscribers (Q3 2024)(millions)
282.7
—
Original Content Annual Budget(USD billions)
$17B
—
New Original Series Per Year(series)
85+
—
Original Series Released (2025)(series)
89 original series
—
Original Series/Films Per Year(new originals)
450+ originals
—
Global Subscriber Count(millions)
282 million (Q3 2024)
—
Emmy Awards Won (2023-2024)(awards)
188 Emmys
—
Device Platform Support
iOS, Android, Windows, macOS, web, Smart TVs, Game Consoles, Roku, Fire TV (universal support)
—
Monthly Subscriber Churn Rate(percent)
2.4%
—
Live Sports Events (Annual)(events)
0
—
Original Content Produced (Annual)(titles)
250+
—
Simultaneous Streams (Base Tier)(streams)
1-2 streams
—
Countries Available(countries)
190+
—
Global Subscribers(millions)
283 million
57 million (Q3 2024)
2024 Emmy Awards Won(awards)
52
—
Family/Kids Content Percentage(%)
18%
—
International Markets(countries)
190+ countries
—
Maximum Simultaneous Streams(screens)
4 screens (Premium)
4 streams (Premium)
2025 Emmy Awards Won(awards)
68 Emmy awards
—
2024 Emmy Awards(awards)
8 Emmy Awards
—
Ads Per Hour (Ad-Supported Tier)(minutes)
4-5 minutes/hour
—
Pros & Cons
10 pros·4 cons across both
M
Netflix
+5-2
Pros
- 283M subscribers with largest user base for social recommendations
- 45+ original series released in 2025 across all genres
- 12,000+ total titles (largest library globally)
- Advanced AI recommendation algorithm with 99% accuracy rating
- Available in 190+ countries with 33 language options
Cons
- Strict password sharing policy requiring paid $7.99/month Extra Member add-on
- Premium tier at $22.99/month is 130% more expensive than Max Premium
M
Max
+5-2
Pros
- Full exclusive access to all HBO, HBO Max, Warner Bros., and DC content library
- Lowest ad-free price at $9.99/month (130% cheaper than Netflix Premium)
- Entry ad-supported tier at $5.99/month (lowest in industry)
- Flexible password sharing policy allowing account sharing across households
- Same-day HBO series release and early access to Warner Bros. film releases
Cons
- 57M subscribers limits social discovery and peer recommendations
- 32+ originals in 2025 is 29% fewer releases than Netflix
Frequently Asked Questions
5 questions
Netflix releases 45+ original series in 2025 versus Max's 32+, giving Netflix a 29% advantage. However, Max's HBO originals (Succession, Mare of Easttown, True Detective) have won 127 Emmy Awards total, while Netflix originals won 92 Emmys, making Max stronger per-title quality despite lower volume.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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