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Medium vs Hashnode 2026: Reach vs Creator Benefits

Medium is a larger, more mainstream blogging platform with 100M+ monthly readers and a monetization program, while Hashnode is a developer-focused community platform with better content ownership, Web3 features, and lower revenue share for creators (8% vs 50%).

M

Medium

Ad-supported publishing platform with 100M+ monthly readers and revenue-sharing model.

Writers and journalists seeking broad mainstream audience, professionals building personal brands in business/technology, creators willing to trade ownership for reach

Score63%
VS
H

Hashnode

Developer-focused blogging platform with creator-owned content and no paywalls or ads.

Software developers and technical professionals, creators prioritizing ownership and monetization, writers interested in Web3 and blockchain integration, indie developers building audiences

Score63%
60 attributes7 differences16 pros/cons

Quick Answer

AI Summary

Medium is a larger, more mainstream blogging platform with 100M+ monthly readers and a monetization program, while Hashnode is a developer-focused community platform with better content ownership, Web3 features, and lower revenue share for creators (8% vs 50%).

Our Verdict

AI-assisted

Choose Medium if you want maximum audience reach (100M+ readers), need broad appeal across multiple topics, and are comfortable with revenue-sharing through their Member program. Choose Hashnode if you're a developer, value full content ownership, prefer better monetization terms (92% creator revenue), want a free custom domain, and are interested in Web3 features and a tight-knit tech community.

Community feedback

Was this verdict helpful?

M
Medium
7.1/10
Hashnode
7.9/10
H
M

Choose Medium if

Writers and journalists seeking broad mainstream audience, professionals building personal brands in business/technology, creators willing to trade ownership for reach

H

Choose Hashnode if

Best pick

Software developers and technical professionals, creators prioritizing ownership and monetization, writers interested in Web3 and blockchain integration, indie developers building audiences

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Key Differences at a Glance

  • Monthly Readers:Medium wins(100+ million vs 2-3 million)
  • Creator Revenue Share:Hashnode wins(8% (platform takes 8%) vs 50% (Member program))
  • Content Ownership:Hashnode wins(Full creator ownership with perpetual license to Hashnode vs Medium retains rights, creators license content)
See all 7 differences

Key Facts & Figures

35 numeric metrics compared

MetricMediumHashnodeRatio
Creator Revenue Retention(percentage)50% (pool-based)
Content Monetization Speed(days to first sale)30-90 (eligibility required)
Content Format Flexibility(format count)Articles, audio, multimedia (3)
Estimated Monthly Readers(millions)100M+
Starting Cost(USD/year)Free ($0)
Monthly Active Users (Platform Reach)(millions)100+ million
Setup Time to First Publish(minutes)5-10 minutes
Maximum Revenue Potential (Monthly)(USD)$5,000+ (top writers)
Cost per 10,000 Subscribers/Year(USD)$0
Annual Hosting Cost(USD)Free (or $5-12/month premium)
Design Templates Available(templates)15-20 official templates
Revenue Share on Ad Revenue(percent)50% (Medium takes 50%)
Content Export Difficulty(ease score (1-10))Very difficult (2/10)
Technical Maintenance Required(hours per month)0 hours (fully managed)
Monthly Active Readers(millions)100+2-3
Creator Revenue Share(%)50% (Member program)92% (8% fee)
Custom Domain Cost(USD/month)$5-12 (Pro required)Free
Platform Founded(year)20122019
Base Annual Cost(USD)$168/year (Premium membership)
Time to First Publish(minutes)2-5 minutes (sign up and publish)
Available Integrations(integrations)50+ (official partnerships)
Content Ownership(percentage of rights)Shared (Medium retains platform rights)
Average Writer Earnings (Partner Program)(USD per month)$50-500 (Medium Partner Program)
SEO Customization(scale 1-10)5/10 (limited meta controls)
Customizable Themes(count)15-20 built-in templates
Minimum Annual Cost(USD)$0 free, $120 premium optional
SEO Customization Level4/10 (limited meta control)
Global Market Share(%)0.6%
Base Monthly Cost(USD)$0 (free plan)
Time to First Publication(minutes)5 minutes (sign up and publish)
Platform Monthly Active Users(millions)180M monthly active users
Average Creator Annual Earnings(USD)$1,000 (Medium Partner average)
Average Email Open Rate(%)15-20% (industry standard)
Partner Program Threshold(followers)100+ followers requiredNo threshold (all creators eligible)
Analytics Metrics Depth(count)Basic (views, reads, engagement)Advanced (referrals, subscriber insights, traffic sources)

Sourced from publicly available data ·

Key Differences

7 attributes compared head-to-head

M
2Medium
Hashnode leads1 tie
H
4Hashnode
  • Monthly Readers

    Medium

    100+ million(winner)

    Hashnode

    2-3 million

  • Creator Revenue Share

    Medium

    50% (Member program)

    Hashnode

    8% (platform takes 8%)(winner)

  • Content Ownership

    Medium

    Medium retains rights, creators license content

    Hashnode

    Full creator ownership with perpetual license to Hashnode(winner)

  • Primary Audience

    Medium

    General interest, business, technology

    Hashnode

    Software developers and tech professionals

  • Custom Domain Support

    Medium

    Pro membership required ($5-12/month additional)

    Hashnode

    Free with all accounts(winner)

  • Web3/Blockchain Features

    Medium

    None

    Hashnode

    NFT badges, token rewards, decentralized options(winner)

  • Founded

    Medium

    2012(winner)

    Hashnode

    2019

Full Comparison

MMedium
HHashnode
Creator Revenue Retention(percentage)
50% (pool-based)
Content Monetization Speed(days to first sale)
30-90 (eligibility required)
Maximum Revenue Potential (Monthly)(USD)
$5,000+ (top writers)
Revenue Share on Ad Revenue(percent)
50% (Medium takes 50%)
Creator Revenue Share(%)
50% (Member program)
92% (8% fee)
Show 4 more attributes
Average Writer Earnings (Partner Program)(USD per month)
$50-500 (Medium Partner Program)
Average Creator Annual Earnings(USD)
$1,000 (Medium Partner average)
Partner Program Threshold(followers)
100+ followers required
No threshold (all creators eligible)
Story-Level Paywall Option
Yes (Member-only stories)
No (all content free)
Audience Discovery for New Writers(ease rating)
High (algorithmic reach)
Subscriber List Ownership(yes/no)
No
Content Format Flexibility(format count)
Articles, audio, multimedia (3)
Web3/NFT Features
None
NFT badges, token rewards, blockchain integration
Free Tier Custom Domain
No (requires paid membership)
Yes (included free)
Customization Options
3/10 (template-based)
Email Automation Capabilities
Basic digest, no automation workflows
Show 1 more attribute
Subscriber Segmentation & Tagging
Not available
Estimated Monthly Readers(millions)
100M+
Platform Monthly Active Users(millions)
180M monthly active users
Algorithm Dependency Risk(risk level)
High (platform-dependent)
Platform Content Diversity Trend (2026)(growth/decline)
Declining (Category counts down 20-38%)
Starting Cost(USD/year)
Free ($0)
Annual Hosting Cost(USD)
Free (or $5-12/month premium)
Custom Domain Cost(USD/month)
$5-12 (Pro required)
Free
Base Annual Cost(USD)
$168/year (Premium membership)
Minimum Annual Cost(USD)
$0 free, $120 premium optional
Show 2 more attributes
Base Monthly Cost(USD)
$0 (free plan)
Free-to-Start Publishing
Yes, free tier available
Yes, free tier available
Monthly Active Users (Platform Reach)(millions)
100+ million
Audience Ownership(percentage)
0% (platform owned)
Email Marketing Capability(feature availability)
None; platform follows only
Setup Time to First Publish(minutes)
5-10 minutes
Technical Maintenance Required(hours per month)
0 hours (fully managed)
Time to First Publish(minutes)
2-5 minutes (sign up and publish)
Time to First Publication(minutes)
5 minutes (sign up and publish)
Subscriber List Export(availability)
Limited/not available
Cost per 10,000 Subscribers/Year(USD)
$0
Setup Time(minutes)
5 minutes
Design Templates Available(templates)
15-20 official templates
Plugin/Extension Ecosystem(count)
Limited to native features
Customizable Themes(count)
15-20 built-in templates
Available Plugins/Extensions(count)
Limited native features
Content Export Difficulty(ease score (1-10))
Very difficult (2/10)
Content Export Capability
Limited (restricted deletion/export)
Full backup and export available
Monthly Active Readers(millions)
100+
2-3
Platform Founded(year)
2012
2019
Content Ownership Rights
Medium retains rights (creators license)
Full creator ownership
Primary Target Audience
General interest + business + tech
Developers and tech professionals
Global Market Share(%)
0.6%
Available Integrations(integrations)
50+ (official partnerships)
Content Ownership(percentage of rights)
Shared (Medium retains platform rights)
SEO Customization(scale 1-10)
5/10 (limited meta controls)
SEO Customization Level
4/10 (limited meta control)
Monthly Active Users(millions)
100+
2-3
Data Portability(score out of 10)
3/10 (difficult export)
Built-in Content Discovery
Algorithmic feed with 180M+ potential readers
Average Email Open Rate(%)
15-20% (industry standard)
Custom Domain Support
Not available
Available on all plans
Platform Ads Display
Yes, throughout platform
No ads
Analytics Metrics Depth(count)
Basic (views, reads, engagement)
Advanced (referrals, subscriber insights, traffic sources)

Pros & Cons

10 pros·6 cons across both

M
H
M

Medium

+5-3

Pros

  • 100M+ monthly readers providing massive audience exposure
  • Established platform with 12+ years of credibility and network effects
  • Built-in Member subscription program for direct monetization
  • Strong SEO presence — Medium articles rank highly in search results
  • Elegant, distraction-free writing and reading interface

Cons

  • Creator revenue share is 50%, significantly lower than alternatives
  • Limited content ownership — Medium retains rights to published work
  • Paywall behind Member program can limit organic reach
H

Hashnode

+5-3

Pros

  • Full content ownership with perpetual license — creators retain all rights
  • Free custom domain for all users (Medium charges $5-12/month extra)
  • 92% creator revenue retention (only 8% platform fee) vs Medium's 50%
  • Web3 features including NFT badges, token rewards, and blockchain integration
  • Highly engaged developer community with 2-3M monthly active users

Cons

  • 100x smaller audience (2-3M vs 100M monthly readers) limits discoverability
  • Smaller established network means less SEO authority than Medium articles
  • Newer platform (since 2019) with less proven long-term stability

Frequently Asked Questions

5 questions

  1. On Medium, you retain copyright but license exclusive publication rights to Medium — they can republish, modify, and use your content. On Hashnode, you retain full ownership; Hashnode only gets a perpetual, worldwide license to display and distribute your work. Hashnode is superior for content ownership.

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