software
Klaviyo vs Drip 2026: Price, SMS & Features
Klaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
Klaviyo
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
Mid-market to enterprise ecommerce brands processing 100K+ annual orders seeking sophisticated segmentation and omnichannel marketing.
Score71%
VS
D
Drip
User-friendly email marketing and automation platform optimized for small ecommerce businesses.
Solo entrepreneurs and small ecommerce teams (<$2M annual revenue) prioritizing quick setup and ease of use.
Score71%
155 attributes7 differences14 pros/cons
Quick Answer
AI SummaryKlaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
Our Verdict
AI-assistedChoose Klaviyo if you're scaling an ecommerce business beyond 50,000 contacts and need native SMS, advanced segmentation, and predictive analytics capabilities. Choose Drip if you're a growing SMB with a tighter budget seeking rapid setup and simpler, more intuitive automation without complexity.
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Klaviyo
6.7/10
Drip
8.3/10
D
Choose Klaviyo if
Mid-market to enterprise ecommerce brands processing 100K+ annual orders seeking sophisticated segmentation and omnichannel marketing.
D
Choose Drip if
Best pickSolo entrepreneurs and small ecommerce teams (<$2M annual revenue) prioritizing quick setup and ease of use.
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Key Differences at a Glance
- Starting Price:$20/month (up to 500 contacts) vs $19/month (up to 500 contacts)
- SMS Marketing Included:✓ Klaviyo wins(Yes, native SMS with advanced segmentation vs No, SMS requires third-party integration)
- Native Ecommerce Integrations:✓ Klaviyo wins(150+ including Shopify, WooCommerce, BigCommerce vs 80+ with focus on Shopify and WooCommerce)
Key Facts & Figures
79 numeric metrics compared
| Metric | Klaviyo | Drip | Ratio |
|---|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — | — |
| Segmentation Filter Count(filters) | 45+ filters | — | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — | — |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | — | — |
| Platform Rating(out of 5) | 4.7/5 | 4.5/5 | |
| Typical Onboarding Time(weeks) | 7-14 | 2-5 | |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — | — |
| Starting Monthly Price(USD) | $20+ (usage-based) | — | — |
| Email Deliverability Rate(%) | 99.2% | — | — |
| API Rate Limit(requests per second) | 10,000 | — | — |
| Price at 50,000 Contacts(USD) | $1,250 | $300 (capped) | |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | — | — |
| Ease of Use Score(/10) | 6.5 | — | — |
| Starting Price(USD/month) | $20 | — | — |
| Email Integrations Count(integrations) | 400+ | — | — |
| API Rate Limits(requests/minute) | 60 | — | — |
| SMS Deliverability Rate(%) | 98% | — | — |
| Starting Monthly Cost(USD) | $20-45 | — | — |
| Free Email Monthly Limit(emails) | None | — | — |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | — | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — | — |
| Deliverability Rating(percent) | 99.1% | — | — |
| Base Monthly Cost(USD) | $20 | — | — |
| Email Template Library(templates) | 500+ | — | — |
| Lead Scoring Accuracy(percent) | 35% | — | — |
| SMS Open Rate(percent) | 98% | — | — |
| Free Plan Contact Limit(contacts) | 500 | — | — |
| Native E-commerce Integrations(integrations) | 200+ | — | — |
| Setup Time (Minutes)(minutes) | 30-45 | — | — |
| Automation Workflows (Free Tier)(workflows) | 5 active automations | — | — |
| Available Template Library(templates) | 150+ with AI generation | — | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — | — |
| Base Monthly Price(USD) | $20 (for 500 contacts) | $19 | |
| Email Templates Available(templates) | 500+ | — | — |
| Average Implementation Time(days) | 1-2 weeks (visual setup) | — | — |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | — | — |
| Maximum Contact Database Size(contacts) | 100+ million | — | — |
| Starting Price (Monthly)(USD) | $20 | $19 | |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $320 | — | — |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $1,200+ | — | — |
| Pre-built Automation Templates(count) | 250+ | — | — |
| Starting Monthly Price(USD) | $20 | $17 | |
| SMS Campaign Performance (CTR)(%) | 35-40% | — | — |
| Free Trial Length(days) | 14 | — | — |
| Entry-Level Monthly Price(USD) | $20 | — | — |
| API Rate Limit(requests/minute) | 300 | — | — |
| Pre-built E-commerce Integrations(count) | 150+ | — | — |
| Monthly Cost at 1M Contacts(USD) | $1,350 | — | — |
| Base Plan Monthly Cost(USD) | $20 | — | — |
| Email Deliverability Rate(%) | 98.5% | 97.2% | |
| Contact Limit (Free Plan)(contacts) | 500 | — | — |
| Price Per SMS (Add-on/Included)(USD) | $0.01-0.015 (add-on) | — | — |
| Native Integrations(count) | 100+ | 50+ | |
| Mid-Tier Plan Monthly Cost (10k contacts)(USD) | $45 | — | — |
| Monthly Starting Price(USD) | $20 | — | — |
| Native Ecommerce Integrations(integrations) | 200+ | — | — |
| Behavioral Automation Triggers(trigger types) | 100+ | — | — |
| Base Monthly Price (500 contacts)(USD) | $20 | $19 | |
| Direct Platform Integrations(integrations) | 150+ | 80+ | |
| Implementation Time (Average)(days) | 14-21 days | 1-2 days | |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | 4.8/5 | |
| SMS Marketing Cost(USD/month) | Included in base | — | — |
| Contact Limit (Entry Plan)(contacts) | 500 | — | — |
| G2 User Rating(/5) | 4.7 | — | — |
| Review Count (G2)(reviews) | 3,100+ | — | — |
| Automation Workflows (Pre-built)(templates) | 400+ | — | — |
| Contacts at $99/Month(contacts) | 2,500 | 2,500 | |
| Average Setup Time(days) | 1 week (48 hours for basic) | 1 week (48 hours for basic) | |
| Abandoned Cart Recovery Rate(percent) | 15-25% (industry-leading) | 15-25% (industry-leading) | |
| Available Automation Templates(templates) | 100+ | 100+ | |
| Email Templates Included(templates) | 200+ | 200+ | |
| Third-Party App Integrations(count) | 150+ | 150+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Klaviyo leads2 ties
D
1DripKlaviyo
Attribute
Drip
- $20/month (up to 500 contacts)Starting Price$19/month (up to 500 contacts)
- Yes, native SMS with advanced segmentation(winner)SMS Marketing IncludedNo, SMS requires third-party integration
- 150+ including Shopify, WooCommerce, BigCommerce(winner)Native Ecommerce Integrations80+ with focus on Shopify and WooCommerce
- Unlimited workflowsAutomation Workflows Limit (Entry Plan)Unlimited workflows
- 7 (steeper for beginners)Learning Curve (1-10 scale, 10=hardest)4 (more intuitive for SMBs)(winner)
- Yes, built-in AI copywriting assistant(winner)AI-Powered Content GenerationNo, manual content creation only
- 2.8 million users(winner)Monthly Active Users Peak (2025 Industry Data)180,000 users
- Starting Price
Klaviyo
$20/month (up to 500 contacts)
Drip
$19/month (up to 500 contacts)
- SMS Marketing Included
Klaviyo
Yes, native SMS with advanced segmentation(winner)
Drip
No, SMS requires third-party integration
- Native Ecommerce Integrations
Klaviyo
150+ including Shopify, WooCommerce, BigCommerce(winner)
Drip
80+ with focus on Shopify and WooCommerce
- Automation Workflows Limit (Entry Plan)
Klaviyo
Unlimited workflows
Drip
Unlimited workflows
- Learning Curve (1-10 scale, 10=hardest)
Klaviyo
7 (steeper for beginners)
Drip
4 (more intuitive for SMBs)(winner)
- AI-Powered Content Generation
Klaviyo
Yes, built-in AI copywriting assistant(winner)
Drip
No, manual content creation only
- Monthly Active Users Peak (2025 Industry Data)
Klaviyo
2.8 million users(winner)
Drip
180,000 users
Full Comparison
| Attribute | Klaviyo | Drip |
|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — |
| Price at 100K Contacts(USD/month) | Varies by plan features | — |
Show 23 more attributesPricing Structure Active profiles (contacts with behavior) — Free Contact Storage(contacts) Limited (plan-dependent) — Starting Monthly Price(USD) $20+ (usage-based) — Price at 50,000 Contacts(USD) $1,250 $300 (capped) Starting Price(USD/month) $20 — Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Base Monthly Cost(USD) $20 — Free Tier Subscriber Limit(subscribers) None (paid only) — Base Monthly Price(USD) $20 (for 500 contacts) $19 Starting Price (Monthly)(USD) $20 $19 Mid-Tier Price (5K contacts/subscribers)(USD) $320 — Enterprise Price (100K+ contacts/subscribers)(USD) $1,200+ — Starting Monthly Price(USD) $20 $17 Entry-Level Monthly Price(USD) $20 — Monthly Cost at 1M Contacts(USD) $1,350 — Base Plan Monthly Cost(USD) $20 — Price Per SMS (Add-on/Included)(USD) $0.01-0.015 (add-on) — Mid-Tier Plan Monthly Cost (10k contacts)(USD) $45 — Monthly Starting Price(USD) $20 — Free Tier Monthly Email Sends(emails/day) Unlimited — Base Monthly Price (500 contacts)(USD) $20 $19 SMS Marketing Cost(USD/month) Included in base — | ||
| Free Plan Email Features | All email features included | — |
| Email Template Design Options(variety level) | eCommerce-optimized templates | — |
| Segmentation Capabilities(trigger types) | Advanced behavior-led segmentation | — |
| Customer Data Integration(depth level) | Unified customer data foundation | — |
| Pre-Built Integrations(count) | Extensive custom via API | — |
Show 51 more attributesEmail Marketing Integration Native email + SMS + pop-ups — Campaign Scheduling Smart scheduling with AI optimization — Segmentation Capability Advanced behavioral data segmentation — Channels Supported(count) 3 (Email, SMS, WhatsApp) — AI Features Available(count) Personalized send time optimization — Customer Data Platform Built-in CDP as core foundation — Automation Capabilities(templates) Unlimited triggered sequences with advanced conditional logic Core automation flows with standard conditional branching Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Automation Complexity Level Advanced multi-channel — E-commerce Integration Quality Native integration with major platforms — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — SMS Marketing Included Yes, native SMS No Landing Page Builder(included) No, third-party required — SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — Automation Workflow Complexity(triggers/conditions) Unlimited with predictive optimization — Email Template Library(templates) 500+ — Lead Scoring Accuracy(percent) 35% — Free Plan Contact Limit(contacts) 500 — Automation Workflows (Free Tier)(workflows) 5 active automations — Available Template Library(templates) 150+ with AI generation — SMS Channel Support(available) Yes (all plans) — Email Templates Available(templates) 500+ — Native Mobile App Push Support Web push only — CRM Deal Pipeline Features Basic customer profiles only — Lead Scoring Models(types) Basic behavioral and manual only — Account-Based Marketing Capability(capability level) Not supported — Email Channel Supported — SMS Channel Supported — Push Notifications Basic mobile only — In-App Messaging Not supported — Native SMS Marketing Yes, included with segmentation No, requires third-party integration Behavioral Automation Depth Advanced (20+ trigger types) — Contact Limit (Free Plan)(contacts) 500 — Included Channels (Base Tier) Email only — Predictive Analytics Capability Yes (advanced) — Native Ecommerce Integrations(integrations) 200+ — Behavioral Automation Triggers(trigger types) 100+ — A/B Test Variants Supported(dimensions) Subject, content, send time, segment split — Landing Page Builder Included(boolean) Paid add-on ($0.02 per view) — Direct Platform Integrations(integrations) 150+ 80+ Automation Workflows (Entry Plan)(workflows) Unlimited Unlimited Native CRM Features Customer profiles and purchase history only — Automation Workflows (Pre-built)(templates) 400+ — CRM Pipeline Management None (basic contact database only) — Available Automation Templates(templates) 100+ — Email Templates Included(templates) 200+ — Third-Party App Integrations(count) 150+ — Built-in CRM Basic contact segmentation only — | ||
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | Small to Mid-Market (SMB focus) |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | B2C customer data platform | — |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Included in all plans | — |
| Multi-Channel Automation Support | Email, SMS, push (native) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | — |
| Email Support Cost(USD/month) | Included (higher plans only) | — |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Setup Complexity | Steeper learning curve (data-focused) | — |
| Setup Time (Minutes)(minutes) | 30-45 | — |
| Implementation Time (Average)(days) | 14-21 days | 1-2 days(winner) |
| Platform Rating(out of 5) | 4.7/5(winner) | 4.5/5 |
| AI-Powered Features(count) | Predictive send-time optimization (Q4 2025), AI-driven personalization | Limited or absent AI capabilities |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | Solid but requires manual Gmail monitoring for optimal inbox placement |
| Typical Onboarding Time(weeks) | 7-14 | 2-5(winner) |
| Average Implementation Time(days) | 1-2 weeks (visual setup) | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| API Rate Limits(requests/minute) | 60 | — |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | — |
| Shopify Native Integration | Deep (pre-built workflows, order sync) | — |
| Multi-Channel Support | Email and SMS | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(%) | 98% | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — |
| Deliverability Rating(percent) | 99.1% | — |
| SMS Open Rate(percent) | 98% | — |
Show 2 more attributesSMS Campaign Performance (CTR)(%) 35-40% — Email Deliverability Rate(%) 98.5% 97.2% | ||
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Learning Curve(difficulty rating) | 1-2 weeks | — |
| Average Setup Time(days) | 1 week (48 hours for basic) | — |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | — |
| Ease of Use Score(/10) | 6.5 | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Maximum Contacts (Affordable Tier)(contacts) | Unlimited | — |
| Maximum Contact Database Size(contacts) | 100+ million | — |
| Implementation Time(weeks) | 1-2 days | — |
| Native E-commerce Integrations(integrations) | 200+ | — |
| Shopify Integration(quality level) | Native built-in integration | — |
| Shopify Integration Depth | Native deep integration with pre-built flows | Basic integration with standard e-commerce triggers |
| Pre-built E-commerce Integrations(count) | 150+ | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — |
| Pre-built Automation Templates(count) | 250+ | — |
| Advanced Segmentation | Limited (tag-based, basic rules) | — |
| Free Trial Length(days) | 14 | — |
| API Rate Limit(requests/minute) | 300 | — |
| Native Integrations(count) | 100+(winner) | 50+ |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | 4.8/5(winner) |
| G2 User Rating(/5) | 4.7 | — |
| Review Count (G2)(reviews) | 3,100+ | — |
| Contact Limit (Entry Plan)(contacts) | 500 | — |
| Contacts at $99/Month(contacts) | 2,500 | — |
| Abandoned Cart Recovery Rate(percent) | 15-25% (industry-leading) | — |
| Contact List Limit (Base Plan)(contacts) | Unlimited | — |
KlaviyoDDrip
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Starting Price (Email Only)(USD/month)
$20/month (500 contacts)
—
Price at 100K Contacts(USD/month)
Varies by plan features
—
Show 23 more attributes
Pricing Structure
Active profiles (contacts with behavior)
—
Free Contact Storage(contacts)
Limited (plan-dependent)
—
Starting Monthly Price(USD)
$20+ (usage-based)
—
Price at 50,000 Contacts(USD)
$1,250
$300 (capped)
Starting Price(USD/month)
$20
—
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Base Monthly Cost(USD)
$20
—
Free Tier Subscriber Limit(subscribers)
None (paid only)
—
Base Monthly Price(USD)
$20 (for 500 contacts)
$19
Starting Price (Monthly)(USD)
$20
$19
Mid-Tier Price (5K contacts/subscribers)(USD)
$320
—
Enterprise Price (100K+ contacts/subscribers)(USD)
$1,200+
—
Starting Monthly Price(USD)
$20
$17
Entry-Level Monthly Price(USD)
$20
—
Monthly Cost at 1M Contacts(USD)
$1,350
—
Base Plan Monthly Cost(USD)
$20
—
Price Per SMS (Add-on/Included)(USD)
$0.01-0.015 (add-on)
—
Mid-Tier Plan Monthly Cost (10k contacts)(USD)
$45
—
Monthly Starting Price(USD)
$20
—
Free Tier Monthly Email Sends(emails/day)
Unlimited
—
Base Monthly Price (500 contacts)(USD)
$20
$19
SMS Marketing Cost(USD/month)
Included in base
—
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(trigger types)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Pre-Built Integrations(count)
Extensive custom via API
—
Show 51 more attributes
Email Marketing Integration
Native email + SMS + pop-ups
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Segmentation Capability
Advanced behavioral data segmentation
—
Channels Supported(count)
3 (Email, SMS, WhatsApp)
—
AI Features Available(count)
Personalized send time optimization
—
Customer Data Platform
Built-in CDP as core foundation
—
Automation Capabilities(templates)
Unlimited triggered sequences with advanced conditional logic
Core automation flows with standard conditional branching
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Automation Complexity Level
Advanced multi-channel
—
E-commerce Integration Quality
Native integration with major platforms
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
SMS Marketing Included
Yes, native SMS
No
Landing Page Builder(included)
No, third-party required
—
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
Automation Workflow Complexity(triggers/conditions)
Unlimited with predictive optimization
—
Email Template Library(templates)
500+
—
Lead Scoring Accuracy(percent)
35%
—
Free Plan Contact Limit(contacts)
500
—
Automation Workflows (Free Tier)(workflows)
5 active automations
—
Available Template Library(templates)
150+ with AI generation
—
SMS Channel Support(available)
Yes (all plans)
—
Email Templates Available(templates)
500+
—
Native Mobile App Push Support
Web push only
—
CRM Deal Pipeline Features
Basic customer profiles only
—
Lead Scoring Models(types)
Basic behavioral and manual only
—
Account-Based Marketing Capability(capability level)
Not supported
—
Email Channel
Supported
—
SMS Channel
Supported
—
Push Notifications
Basic mobile only
—
In-App Messaging
Not supported
—
Native SMS Marketing
Yes, included with segmentation
No, requires third-party integration
Behavioral Automation Depth
Advanced (20+ trigger types)
—
Contact Limit (Free Plan)(contacts)
500
—
Included Channels (Base Tier)
Email only
—
Predictive Analytics Capability
Yes (advanced)
—
Native Ecommerce Integrations(integrations)
200+
—
Behavioral Automation Triggers(trigger types)
100+
—
A/B Test Variants Supported(dimensions)
Subject, content, send time, segment split
—
Landing Page Builder Included(boolean)
Paid add-on ($0.02 per view)
—
Direct Platform Integrations(integrations)
150+
80+
Automation Workflows (Entry Plan)(workflows)
Unlimited
Unlimited
Native CRM Features
Customer profiles and purchase history only
—
Automation Workflows (Pre-built)(templates)
400+
—
CRM Pipeline Management
None (basic contact database only)
—
Available Automation Templates(templates)
100+
—
Email Templates Included(templates)
200+
—
Third-Party App Integrations(count)
150+
—
Built-in CRM
Basic contact segmentation only
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
Small to Mid-Market (SMB focus)
Average eCommerce Email Revenue Per Send(USD)
$72
—
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
—
Built-in CRM for Sales Teams
B2C customer data platform
—
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Included in all plans
—
Multi-Channel Automation Support
Email, SMS, push (native)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
—
Email Support Cost(USD/month)
Included (higher plans only)
—
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Setup Complexity
Steeper learning curve (data-focused)
—
Setup Time (Minutes)(minutes)
30-45
—
Implementation Time (Average)(days)
14-21 days
1-2 days
Platform Rating(out of 5)
4.7/5
4.5/5
AI-Powered Features(count)
Predictive send-time optimization (Q4 2025), AI-driven personalization
Limited or absent AI capabilities
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
Solid but requires manual Gmail monitoring for optimal inbox placement
Typical Onboarding Time(weeks)
7-14
2-5
Average Implementation Time(days)
1-2 weeks (visual setup)
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
API Rate Limits(requests/minute)
60
—
API Rate Limit (Standard Plan)(calls/24hrs)
500
—
Shopify Native Integration
Deep (pre-built workflows, order sync)
—
Multi-Channel Support
Email and SMS
—
Primary Geographic Strength(null)
North America eCommerce focus
—
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(%)
98%
—
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
SMS Open Rate(percent)
98%
—
Show 2 more attributes
SMS Campaign Performance (CTR)(%)
35-40%
—
Email Deliverability Rate(%)
98.5%
97.2%
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Learning Curve(difficulty level)
1-2 weeks
—
Learning Curve(difficulty rating)
1-2 weeks
—
Average Setup Time(days)
1 week (48 hours for basic)
—
SMS Cost Per Message(USD)
$0.01-0.03 (add-on)
—
Ease of Use Score(/10)
6.5
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Maximum Contacts (Affordable Tier)(contacts)
Unlimited
—
Maximum Contact Database Size(contacts)
100+ million
—
Implementation Time(weeks)
1-2 days
—
Native E-commerce Integrations(integrations)
200+
—
Shopify Integration(quality level)
Native built-in integration
—
Shopify Integration Depth
Native deep integration with pre-built flows
Basic integration with standard e-commerce triggers
Pre-built E-commerce Integrations(count)
150+
—
SMS Average Revenue Per Message(USD)
$0.45
—
Pre-built Automation Templates(count)
250+
—
Advanced Segmentation
Limited (tag-based, basic rules)
—
Free Trial Length(days)
14
—
API Rate Limit(requests/minute)
300
—
Native Integrations(count)
100+
50+
Customer Satisfaction Rating(out of 5)
4.5/5
4.8/5
G2 User Rating(/5)
4.7
—
Review Count (G2)(reviews)
3,100+
—
Contact Limit (Entry Plan)(contacts)
500
—
Contacts at $99/Month(contacts)
2,500
—
Abandoned Cart Recovery Rate(percent)
15-25% (industry-leading)
—
Contact List Limit (Base Plan)(contacts)
Unlimited
—
Pros & Cons
10 pros·4 cons across both
D
Klaviyo
+5-2
Pros
- Native SMS marketing with advanced segmentation and send-time optimization
- 150+ direct integrations including Shopify, WooCommerce, BigCommerce, and Magento
- Built-in AI copywriting assistant for subject lines and email content
- Advanced segmentation using behavioral data, purchase history, and predictive analytics
- Handles millions of contacts with enterprise-grade deliverability (98.5%+ inbox placement)
Cons
- Steep learning curve; interface complexity requires 2-4 weeks of training for full team proficiency
- Pricing scales significantly at 10,000+ contacts ($1,250+/month), making it expensive for certain use cases
D
Drip
+5-2
Pros
- Intuitive visual workflow builder with drag-and-drop interface (implementable in 1-2 days)
- Transparent, predictable pricing capped at $300/month for unlimited contacts
- Strong Shopify integration with native product recommendations and abandoned cart recovery
- Excellent onboarding support and responsive customer service (98% satisfaction rating)
- Lower overall cost of ownership for businesses under 50,000 contacts
Cons
- No native SMS capability; requires third-party integrations (adds $30-100/month in costs)
- Limited integration ecosystem (80 vs 150+) restricts compatibility with enterprise tools
Frequently Asked Questions
5 questions
Klaviyo is the clear winner. It includes native SMS with advanced segmentation, send-time optimization, and compliance tools built-in. Drip requires third-party SMS integrations (like Twilio or Klaviyo SMS add-on), adding $30-100/month and complexity. For SMS-heavy campaigns, Klaviyo's integrated approach is superior.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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