software
Klaviyo vs ActiveCampaign 2026: E-commerce vs CRM
Klaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
Klaviyo
Email and SMS marketing platform built specifically for e-commerce with native Shopify integration and real-time analytics.
D2C e-commerce brands, Shopify stores, subscription box companies, and retailers focused on email and SMS as primary acquisition channels.
Score71%
VS
A
ActiveCampaign
Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
B2B SaaS companies, service businesses, agencies, and companies needing integrated sales and marketing automation with multi-team coordination.
Score71%
Quick Answer
AI SummaryKlaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
Our Verdict
AI-assistedChoose Klaviyo if you run a direct-to-consumer e-commerce business and prioritize email and SMS as your primary marketing channels with product-level segmentation. Choose ActiveCampaign if you need comprehensive CRM functionality, sales pipeline management, or operate a service-based/B2B business requiring complex multi-touch automation across multiple departments.
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Klaviyo
6.8/10
ActiveCampaign
8.2/10
A
Choose Klaviyo if
D2C e-commerce brands, Shopify stores, subscription box companies, and retailers focused on email and SMS as primary acquisition channels.
A
Choose ActiveCampaign if
Best pickB2B SaaS companies, service businesses, agencies, and companies needing integrated sales and marketing automation with multi-team coordination.
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Key Differences at a Glance
- Primary Use Case:E-commerce email, SMS, and product analytics vs Multi-channel CRM, sales automation, and service business workflows
- Pricing Model:✓ ActiveCampaign wins($9-$229/month (scales with contact count) vs $20-$1,200+/month (scales with list size, not contacts))
- Native SMS Capabilities:✓ Klaviyo wins(Built-in SMS with dedicated compliance tools and templates vs SMS available but requires additional configuration)
Key Facts & Figures
111 numeric metrics compared
| Metric | Klaviyo | ActiveCampaign | Ratio |
|---|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | Not published | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | $9 (500 contacts) | |
| Price at 100K Contacts(USD/month) | Varies by plan features | $385–$495 | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) | |
| Segmentation Filter Count(filters) | 45+ filters | — | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — | — |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | — | — |
| Platform Rating(out of 5) | 4.7/5 | — | — |
| Typical Onboarding Time(weeks) | 7-14 | — | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — | — |
| Starting Monthly Price(USD) | $20+ (usage-based) | — | — |
| Email Deliverability Rate(%) | 99.2% | — | — |
| API Rate Limit(requests per second) | 10,000 | — | — |
| Entry-Level Monthly Price(USD) | $25 | — | — |
| Price at 50,000 Contacts(USD) | $720 | — | — |
| SMS Cost Per Message(USD) | $0.01-$0.015 | — | — |
| Ease of Use Score(/10) | 6.5 | — | — |
| Starting Price(USD/month) | $20 | $9 (Lite tier) | |
| Email Integrations Count(integrations) | 400+ | — | — |
| Behavioral Automation Triggers(triggers) | 200+ | — | — |
| API Rate Limits(requests/minute) | 60 | — | — |
| SMS Deliverability Rate(%) | 98% | — | — |
| Starting Monthly Cost(USD) | $20-45 | — | — |
| Free Email Monthly Limit(emails) | None | — | — |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | — | — |
| API Rate Limit(requests per second) | 250 | 600 calls/min | |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — | — |
| Deliverability Rating(percent) | 99.1% | — | — |
| Base Monthly Cost(USD) | $20 | — | — |
| Email Template Library(templates) | 500+ | 200+ professional templates | |
| Lead Scoring Accuracy(percent) | 35% | — | — |
| SMS Open Rate(percent) | 98% | — | — |
| Free Plan Contact Limit(contacts) | 500 | No free plan | — |
| Free Tier Subscriber Limit(subscribers) | None (paid only) | No free tier | — |
| Email Deliverability Rate(percent) | 99% | 97% | |
| Native E-commerce Integrations(integrations) | 200+ | 100+ | |
| Setup Time (Minutes)(minutes) | 30-45 | — | — |
| Automation Workflows (Free Tier)(workflows) | 5 active automations | — | — |
| Available Template Library(templates) | 150+ with AI generation | — | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — | — |
| Base Monthly Price(USD) | $20 (for 500 contacts) | $9 | |
| Email Templates Available(templates) | 500+ | 500+ templates | |
| Average Implementation Time(weeks) | 1-2 weeks (visual setup) | 1-2 weeks | |
| API Rate Limit (Standard Plan)(requests/second) | 500 | — | — |
| Maximum Contact Database Size(million contacts) | 100+ million | — | — |
| Starting Price (Monthly)(USD) | $20 | $9 | |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $320 | $99 | |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $1,200+ | $229+ | |
| Pre-built Automation Templates(templates) | 250+ | 10,000+ | |
| Free Trial Length(days) | 21 days | 14 days | |
| Starting Monthly Price(USD) | $20 | $15/month | |
| SMS Campaign Performance (CTR)(%) | 35-40% | — | — |
| Starter Plan Monthly Price(USD) | $15/month | $15/month | |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | $49/month (Plus) | |
| Enterprise Plan Monthly Price(USD) | $145/month | $145/month | |
| Unlimited Automation Available From(USD/month) | $49/month | $49/month | |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | 1,000 contacts | |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | $149 (Pro plan, unlimited) | |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | 1,000 contacts | |
| Mid-Tier Plan Price(USD/month) | $49/month (Plus) | $49/month (Plus) | |
| Starting Monthly Price (Annual Commitment)(USD) | $9 | $9 | |
| User Training Required (Days)(days) | 2-5 days | 2-5 days | |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | 2-4 hour sync | |
| Contacts at $99/Month(contacts) | 10,000+ | 10,000+ | |
| Average Setup Time(days) | 4-8 weeks | 4-8 weeks | |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | 8-12% (varies by setup) | |
| Lowest Paid Plan Price(USD/user/month) | $15 | $15 | |
| Available Integrations(count) | 1000+ | 1000+ | |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | 4+ (Salesforce, HubSpot, Pipedrive, native) | |
| Implementation Time to Productivity(weeks) | 1 week | 1 week | |
| Attribution Model Depth(models) | 2 (last-click, first-click) | 2 (last-click, first-click) | |
| Typical User Seat Cost(USD/user/month) | $25-50 | $25-50 | |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | 10-300 calls (tier-dependent) | |
| Third-Party Integrations(count) | 1000+ | 1000+ | |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | 100+ (plan-dependent) | |
| Mid-Tier Plan Cost (100 contacts)(USD) | $49/month | $49/month | |
| Minimum Monthly Cost (Core Plan)(USD) | $9 | $9 | |
| Pre-built Automation Workflows(workflows) | 500+ pre-built workflows | 500+ pre-built workflows | |
| Mid-tier Monthly Cost (50K subscribers)(USD/month) | $229/month | $229/month | |
| Ease of Use Rating(1-5 scale) | 3.9/5 | 3.9/5 | |
| Mid-Tier Monthly Price(USD) | $299 | $299 | |
| Daily API Rate Limit(calls/day) | 10,000 | 10,000 | |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | 100,000 | |
| Max Contacts (Starter Plan)(contacts) | 500 | 500 | |
| Average Onboarding Time(days) | 14 days | 14 days | |
| Cost for 10 Users + 10,000 Contacts(USD/month) | $549 (10 seats @ $35 + contact tier) | $549 (10 seats @ $35 + contact tier) | |
| Native APIs Available(count) | 200+ | 200+ | |
| Marketing Automation Workflows (Pre-built)(count) | 1000+ | 1000+ | |
| Custom Field Limit(fields) | 500 | 500 | |
| Languages Supported(languages) | 20+ | 20+ | |
| Native Integrations Available(integrations) | 1,000+ | 1,000+ | |
| Customer Support Response Time(minutes) | 24 hours (email) | 24 hours (email) | |
| Mid-Tier Plan Price (Professional/Plus)(USD) | $49 | $49 | |
| Native Integrations(count) | 1,200+ | 1,200+ | |
| Premium Support Response Time(hours) | 4 hours | 4 hours | |
| Starting Price (USD/month)(USD) | $9 | $9 | |
| Contacts/Subscribers at Entry Price(contacts) | 500 | 500 | |
| Price at 10,000 Subscribers(USD/month) | $99 | $99 | |
| Onboarding Time to Proficiency(weeks) | 4-6 weeks | 4-6 weeks | |
| API Endpoints Available(endpoints) | 200+ | 200+ | |
| Free Tier Contact Limit(contacts) | 1,000 | 1,000 | |
| Implementation Difficulty (1-10 scale)(difficulty score) | 8/10 (steep) | 8/10 (steep) | |
| Contact List Limit (Base Plan)(contacts) | 500 | 500 | |
| Available Automation Templates(templates) | 500+ | 500+ | |
| Email Templates Included(templates) | 300+ | 300+ | |
| Third-Party App Integrations(integrations) | 1000+ | 1000+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Evenly matched1 tie
A
3ActiveCampaignKlaviyo
Attribute
ActiveCampaign
- E-commerce email, SMS, and product analyticsPrimary Use CaseMulti-channel CRM, sales automation, and service business workflows
- $20-$1,200+/month (scales with list size, not contacts)Pricing Model$9-$229/month (scales with contact count)(winner)
- Built-in SMS with dedicated compliance tools and templates(winner)Native SMS CapabilitiesSMS available but requires additional configuration
- Basic customer profiles tied to purchase historyCRM FeaturesFull CRM with deal pipelines, lead scoring, and sales workflows(winner)
- 200+ integrations optimized for Shopify, WooCommerce, BigCommerce(winner)E-commerce Integrations100+ integrations with moderate e-commerce optimization
- 250+ pre-built templates focused on product recommendationsAutomation Workflows400+ pre-built templates across sales, support, and marketing(winner)
- 21 days (no credit card required)(winner)Free Trial Period14 days (credit card required)
- Primary Use Case
Klaviyo
E-commerce email, SMS, and product analytics
ActiveCampaign
Multi-channel CRM, sales automation, and service business workflows
- Pricing Model
Klaviyo
$20-$1,200+/month (scales with list size, not contacts)
ActiveCampaign
$9-$229/month (scales with contact count)(winner)
- Native SMS Capabilities
Klaviyo
Built-in SMS with dedicated compliance tools and templates(winner)
ActiveCampaign
SMS available but requires additional configuration
- CRM Features
Klaviyo
Basic customer profiles tied to purchase history
ActiveCampaign
Full CRM with deal pipelines, lead scoring, and sales workflows(winner)
- E-commerce Integrations
Klaviyo
200+ integrations optimized for Shopify, WooCommerce, BigCommerce(winner)
ActiveCampaign
100+ integrations with moderate e-commerce optimization
- Automation Workflows
Klaviyo
250+ pre-built templates focused on product recommendations
ActiveCampaign
400+ pre-built templates across sales, support, and marketing(winner)
- Free Trial Period
Klaviyo
21 days (no credit card required)(winner)
ActiveCampaign
14 days (credit card required)
Full Comparison
| Attribute | Klaviyo | ActiveCampaign |
|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | $9 (500 contacts)(winner) |
| Price at 100K Contacts(USD/month) | Varies by plan features | $385–$495 |
Show 34 more attributesPricing Structure Active profiles (contacts with behavior) — Free Contact Storage(contacts) Limited (plan-dependent) — Starting Monthly Price(USD) $20+ (usage-based) — Entry-Level Monthly Price(USD) $25 — Price at 50,000 Contacts(USD) $720 — Starting Price(USD/month) $20 $9 (Lite tier) Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Base Monthly Cost(USD) $20 — Free Plan Contact Limit(contacts) 500 No free plan Free Tier Subscriber Limit(subscribers) None (paid only) No free tier Base Monthly Price(USD) $20 (for 500 contacts) $9 Starting Price (Monthly)(USD) $20 $9 Mid-Tier Price (5K contacts/subscribers)(USD) $320 $99 Enterprise Price (100K+ contacts/subscribers)(USD) $1,200+ $229+ Starting Monthly Price(USD) $20 $15/month Starter Plan Monthly Price(USD) $15/month — Mid-Tier Plan Monthly Price(USD) $49/month (Plus) — Enterprise Plan Monthly Price(USD) $145/month — Mid-Tier Plan Price(USD/month) $49/month (Plus) — Starting Monthly Price (Annual Commitment)(USD) $9 — Lowest Paid Plan Price(USD/user/month) $15 — Free Plan Monthly Email Limit(emails) None (paid only) — Typical User Seat Cost(USD/user/month) $25-50 — Free Plan Available No (14-day trial only) — Mid-Tier Plan Cost (100 contacts)(USD) $49/month — Minimum Monthly Cost (Core Plan)(USD) $9 — Mid-tier Monthly Cost (50K subscribers)(USD/month) $229/month — Mid-Tier Monthly Price(USD) $299 — Cost for 10 Users + 10,000 Contacts(USD/month) $549 (10 seats @ $35 + contact tier) — Mid-Tier Plan Price (Professional/Plus)(USD) $49 — Starting Price (USD/month)(USD) $9 — Contacts/Subscribers at Entry Price(contacts) 500 — Price at 10,000 Subscribers(USD/month) $99 — | ||
| Free Plan Email Features | All email features included | — |
| Email Template Design Options(variety level) | eCommerce-optimized templates | — |
| Segmentation Capabilities(trigger types) | Advanced behavior-led segmentation | — |
| Customer Data Integration(depth level) | Unified customer data foundation | — |
| Campaign Scheduling | Smart scheduling with AI optimization | — |
Show 59 more attributesSegmentation Capability Advanced behavioral data segmentation — Channels Supported(count) 3 (Email, SMS, WhatsApp) — AI Features Available(count) Personalized send time optimization — Customer Data Platform Built-in CDP as core foundation — Automation Capabilities(features) Unlimited triggered sequences with advanced conditional logic Unlimited advanced workflows Multi-Channel Support(channels) Email and SMS — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Automation Complexity Level Advanced multi-channel Advanced - conditional branching, multi-step, custom logic E-commerce Integration Quality Native integration with major platforms — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — SMS Marketing Included Yes, native SMS Yes (paid add-on) Landing Page Builder No, third-party required No (forms only) SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — Automation Workflow Complexity(triggers/conditions) Unlimited with predictive optimization Advanced (conditional logic, multi-branch) Email Template Library(templates) 500+ 200+ professional templates Lead Scoring Accuracy(percent) 35% — Automation Workflows (Free Tier)(workflows) 5 active automations — Available Template Library(templates) 150+ with AI generation — SMS Channel Support(available) Yes (all plans) — Email Templates Available(templates) 500+ 500+ templates Native Mobile App Push Support Web push only — CRM Deal Pipeline Features Basic customer profiles only Full deal pipelines with forecasting and attribution Lead Scoring Models(types) Basic behavioral and manual only — Account-Based Marketing Capability(capability level) Not supported — Landing Page Builder Access Plus plan ($99+/month) and above — AI Email Generation AI-generated email drafts included — Included Core Hubs(count) 2 (Marketing & CRM) — Unlimited Automation Available From(USD/month) $49/month — Minimum Contact Threshold (Starter)(contacts) 1,000 contacts — CRM & Deal Pipeline Full-featured with scoring — Built-in CRM Full CRM with pipeline, forecasting, and scoring — AI Predictive Features Predictive sending, lead scoring — Lead Scoring Algorithms Behavioral, manual, predictive (limited AI) — Built-in CRM Included Yes (native) — Automation Workflows (Standard Plan)(workflows) Unlimited — Built-in Email Marketing Capabilities Advanced with A/B testing, dynamic content, behavior triggers — AI-Powered Sales Features Predictive send time, contact scoring, revenue attribution — CRM Capability Level Advanced (deals, pipelines, forecasting) — SMS Included in Base Plan Yes (all paid plans) — AI Writing Assistant Yes (all plans) — CRM Functionality Full CRM with sales pipelines and deal tracking — Pre-built Automation Workflows(workflows) 500+ pre-built workflows — Native ABM Tools Limited functionality — Marketing Automation Sophistication Advanced AI-powered with predictive scoring — Marketing Automation Workflows (Pre-built)(count) 1000+ — Languages Supported(languages) 20+ — Automation Workflows Unlimited with advanced conditional logic — Mobile App Available Yes - iOS and Android — Landing Page Builder (Native) Not included — Native CRM Included Yes - full sales pipeline, deal tracking — Paid Subscriber Tiers (Native) No - requires third-party integration — Free Tier Contact Limit(contacts) 1,000 — SMS Marketing Availability Separate add-on ($10+/month) — CRM Pipeline Management Full sales pipeline with deal tracking — Available Automation Templates(templates) 500+ — Email Templates Included(templates) 300+ — | ||
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Pre-Built Integrations(count) | Extensive custom via API | — |
| Available Integrations(count) | 1000+ | — |
| Third-Party App Integrations(integrations) | 1000+ | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | Not published |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) |
| Built-in CRM for Sales Teams | B2C customer data platform | Full B2B/B2C CRM with lead scoring |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Included in all plans | Available (add-on/integration) |
| Shopify Integration Depth | Native with product catalog sync, dynamic blocks, and product recommendations | Supported via marketplace |
| Multi-Channel Automation Support | Email, SMS, push (native) | Email, SMS, web, social, chat (native) |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Email Marketing Integration | Native email + SMS + pop-ups | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | — |
| Email Support Cost(USD/month) | Included (higher plans only) | — |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Average Onboarding Time(days) | 14 days | — |
| Customer Support Response Time(minutes) | 24 hours (email) | — |
| Premium Support Response Time(hours) | 4 hours | — |
| Setup Complexity(complexity score) | Steeper learning curve (data-focused) | — |
| Platform Rating(out of 5) | 4.7/5 | — |
| AI-Powered Features(count) | Predictive send-time optimization (Q4 2025), AI-driven personalization | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| Typical Onboarding Time(weeks) | 7-14 | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| API Rate Limits(requests/minute) | 60 | — |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | — |
| Native APIs Available(count) | 200+ | — |
| Native Integrations Available(integrations) | 1,000+ | — |
Show 1 more attributeNative Integrations(count) 1,200+ — | ||
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(%) | 98% | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — |
| Deliverability Rating(percent) | 99.1% | — |
| SMS Open Rate(percent) | 98% | — |
Show 3 more attributesEmail Deliverability Rate(percent) 99% 97% API Rate Limit (Standard Plan)(requests/second) 500 — SMS Campaign Performance (CTR)(%) 35-40% — | ||
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Learning Curve(weeks to proficiency) | 1-2 weeks | — |
| User Skill Level Required | Experienced marketers preferred | — |
| Setup Time to Productivity(days) | 2-4 weeks (with training) | — |
| User Training Required (Days)(days) | 2-5 days | — |
Show 3 more attributesEase of Use Rating(1-5 scale) 3.9/5 — Onboarding Time to Proficiency(weeks) 4-6 weeks — Implementation Difficulty (1-10 scale)(difficulty score) 8/10 (steep) — | ||
| SMS Cost Per Message(USD) | $0.01-$0.015 | — |
| Ease of Use Score(/10) | 6.5 | — |
| Ease of Use(score/10) | Moderate - requires learning | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Maximum Contacts (Affordable Tier)(contacts) | Unlimited | — |
| Maximum Contact Database Size(million contacts) | 100+ million | — |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | — |
| Contact Limit (Basic Plan)(contacts) | Unlimited | — |
| Behavioral Automation Triggers(triggers) | 200+ | — |
| Pre-built Automation Templates(templates) | 250+ | 10,000+(winner) |
| Advanced Segmentation | Yes (behavioral, predictive, dynamic) | — |
| Unlimited Marketing Automations | All plans | — |
| API Rate Limit(requests per second) | 250 | 600 calls/min(winner) |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — |
| Daily API Rate Limit(calls/day) | 10,000 | — |
| Implementation Time(weeks) | 1-2 days(winner) | 2-4 weeks |
| Free Trial Length(days) | 21 days(winner) | 14 days |
| Implementation Time to Productivity(weeks) | 1 week | — |
| Native E-commerce Integrations(integrations) | 200+(winner) | 100+ |
| Shopify Integration(quality level) | Native built-in integration | — |
| eCommerce Platform Support(platforms) | Limited platform support | — |
| CRM Integration Capabilities | Native CRM with advanced features | — |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — |
Show 1 more attributeThird-Party Integrations(count) 1000+ — | ||
| Setup Time (Minutes)(minutes) | 30-45 | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — |
| Average Implementation Time(weeks) | 1-2 weeks (visual setup) | 1-2 weeks |
| Email Deliverability Testing | A/B testing and spam testing | — |
| Customer Review Parity(rating) | Nearly identical ratings | — |
| Contacts/Subscribers (Base Plan)(count) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — |
| Contacts at $99/Month(contacts) | 10,000+ | — |
| Max Contacts (Starter Plan)(contacts) | 500 | — |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — |
| Average Setup Time(days) | 4-8 weeks | — |
| Shopify Native Integration | Basic (via third-party apps) | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — |
| Lead Scoring AI Capability(text) | Advanced predictive with AI priority ranking | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — |
| Custom Field Limit(fields) | 500 | — |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | — |
| Contact Management Features | Full CRM with lead scoring, pipeline, forecasting | — |
| API Endpoints Available(endpoints) | 200+ | — |
| Contact List Limit (Base Plan)(contacts) | 500 | — |
KlaviyoAActiveCampaign
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Starting Price (Email Only)(USD/month)
$20/month (500 contacts)
$9 (500 contacts)
Price at 100K Contacts(USD/month)
Varies by plan features
$385–$495
Show 34 more attributes
Pricing Structure
Active profiles (contacts with behavior)
—
Free Contact Storage(contacts)
Limited (plan-dependent)
—
Starting Monthly Price(USD)
$20+ (usage-based)
—
Entry-Level Monthly Price(USD)
$25
—
Price at 50,000 Contacts(USD)
$720
—
Starting Price(USD/month)
$20
$9 (Lite tier)
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Base Monthly Cost(USD)
$20
—
Free Plan Contact Limit(contacts)
500
No free plan
Free Tier Subscriber Limit(subscribers)
None (paid only)
No free tier
Base Monthly Price(USD)
$20 (for 500 contacts)
$9
Starting Price (Monthly)(USD)
$20
$9
Mid-Tier Price (5K contacts/subscribers)(USD)
$320
$99
Enterprise Price (100K+ contacts/subscribers)(USD)
$1,200+
$229+
Starting Monthly Price(USD)
$20
$15/month
Starter Plan Monthly Price(USD)
$15/month
—
Mid-Tier Plan Monthly Price(USD)
$49/month (Plus)
—
Enterprise Plan Monthly Price(USD)
$145/month
—
Mid-Tier Plan Price(USD/month)
$49/month (Plus)
—
Starting Monthly Price (Annual Commitment)(USD)
$9
—
Lowest Paid Plan Price(USD/user/month)
$15
—
Free Plan Monthly Email Limit(emails)
None (paid only)
—
Typical User Seat Cost(USD/user/month)
$25-50
—
Free Plan Available
No (14-day trial only)
—
Mid-Tier Plan Cost (100 contacts)(USD)
$49/month
—
Minimum Monthly Cost (Core Plan)(USD)
$9
—
Mid-tier Monthly Cost (50K subscribers)(USD/month)
$229/month
—
Mid-Tier Monthly Price(USD)
$299
—
Cost for 10 Users + 10,000 Contacts(USD/month)
$549 (10 seats @ $35 + contact tier)
—
Mid-Tier Plan Price (Professional/Plus)(USD)
$49
—
Starting Price (USD/month)(USD)
$9
—
Contacts/Subscribers at Entry Price(contacts)
500
—
Price at 10,000 Subscribers(USD/month)
$99
—
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(trigger types)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Show 59 more attributes
Segmentation Capability
Advanced behavioral data segmentation
—
Channels Supported(count)
3 (Email, SMS, WhatsApp)
—
AI Features Available(count)
Personalized send time optimization
—
Customer Data Platform
Built-in CDP as core foundation
—
Automation Capabilities(features)
Unlimited triggered sequences with advanced conditional logic
Unlimited advanced workflows
Multi-Channel Support(channels)
Email and SMS
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Automation Complexity Level
Advanced multi-channel
Advanced - conditional branching, multi-step, custom logic
E-commerce Integration Quality
Native integration with major platforms
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
SMS Marketing Included
Yes, native SMS
Yes (paid add-on)
Landing Page Builder
No, third-party required
No (forms only)
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
Automation Workflow Complexity(triggers/conditions)
Unlimited with predictive optimization
Advanced (conditional logic, multi-branch)
Email Template Library(templates)
500+
200+ professional templates
Lead Scoring Accuracy(percent)
35%
—
Automation Workflows (Free Tier)(workflows)
5 active automations
—
Available Template Library(templates)
150+ with AI generation
—
SMS Channel Support(available)
Yes (all plans)
—
Email Templates Available(templates)
500+
500+ templates
Native Mobile App Push Support
Web push only
—
CRM Deal Pipeline Features
Basic customer profiles only
Full deal pipelines with forecasting and attribution
Lead Scoring Models(types)
Basic behavioral and manual only
—
Account-Based Marketing Capability(capability level)
Not supported
—
Landing Page Builder Access
Plus plan ($99+/month) and above
—
AI Email Generation
AI-generated email drafts included
—
Included Core Hubs(count)
2 (Marketing & CRM)
—
Unlimited Automation Available From(USD/month)
$49/month
—
Minimum Contact Threshold (Starter)(contacts)
1,000 contacts
—
CRM & Deal Pipeline
Full-featured with scoring
—
Built-in CRM
Full CRM with pipeline, forecasting, and scoring
—
AI Predictive Features
Predictive sending, lead scoring
—
Lead Scoring Algorithms
Behavioral, manual, predictive (limited AI)
—
Built-in CRM Included
Yes (native)
—
Automation Workflows (Standard Plan)(workflows)
Unlimited
—
Built-in Email Marketing Capabilities
Advanced with A/B testing, dynamic content, behavior triggers
—
AI-Powered Sales Features
Predictive send time, contact scoring, revenue attribution
—
CRM Capability Level
Advanced (deals, pipelines, forecasting)
—
SMS Included in Base Plan
Yes (all paid plans)
—
AI Writing Assistant
Yes (all plans)
—
CRM Functionality
Full CRM with sales pipelines and deal tracking
—
Pre-built Automation Workflows(workflows)
500+ pre-built workflows
—
Native ABM Tools
Limited functionality
—
Marketing Automation Sophistication
Advanced AI-powered with predictive scoring
—
Marketing Automation Workflows (Pre-built)(count)
1000+
—
Languages Supported(languages)
20+
—
Automation Workflows
Unlimited with advanced conditional logic
—
Mobile App Available
Yes - iOS and Android
—
Landing Page Builder (Native)
Not included
—
Native CRM Included
Yes - full sales pipeline, deal tracking
—
Paid Subscriber Tiers (Native)
No - requires third-party integration
—
Free Tier Contact Limit(contacts)
1,000
—
SMS Marketing Availability
Separate add-on ($10+/month)
—
CRM Pipeline Management
Full sales pipeline with deal tracking
—
Available Automation Templates(templates)
500+
—
Email Templates Included(templates)
300+
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Pre-Built Integrations(count)
Extensive custom via API
—
Available Integrations(count)
1000+
—
Third-Party App Integrations(integrations)
1000+
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Average eCommerce Email Revenue Per Send(USD)
$72
Not published
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
4,200% ROI (industry average)
Built-in CRM for Sales Teams
B2C customer data platform
Full B2B/B2C CRM with lead scoring
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Included in all plans
Available (add-on/integration)
Shopify Integration Depth
Native with product catalog sync, dynamic blocks, and product recommendations
Supported via marketplace
Multi-Channel Automation Support
Email, SMS, push (native)
Email, SMS, web, social, chat (native)
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Email Marketing Integration
Native email + SMS + pop-ups
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
—
Email Support Cost(USD/month)
Included (higher plans only)
—
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Average Onboarding Time(days)
14 days
—
Customer Support Response Time(minutes)
24 hours (email)
—
Premium Support Response Time(hours)
4 hours
—
Setup Complexity(complexity score)
Steeper learning curve (data-focused)
—
Platform Rating(out of 5)
4.7/5
—
AI-Powered Features(count)
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
Typical Onboarding Time(weeks)
7-14
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
API Rate Limits(requests/minute)
60
—
Salesforce CRM Sync Latency(hours)
2-4 hour sync
—
Native APIs Available(count)
200+
—
Native Integrations Available(integrations)
1,000+
—
Show 1 more attribute
Native Integrations(count)
1,200+
—
Primary Geographic Strength(null)
North America eCommerce focus
—
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(%)
98%
—
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
SMS Open Rate(percent)
98%
—
Show 3 more attributes
Email Deliverability Rate(percent)
99%
97%
API Rate Limit (Standard Plan)(requests/second)
500
—
SMS Campaign Performance (CTR)(%)
35-40%
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Learning Curve(difficulty level)
1-2 weeks
—
Learning Curve(weeks to proficiency)
1-2 weeks
—
User Skill Level Required
Experienced marketers preferred
—
Setup Time to Productivity(days)
2-4 weeks (with training)
—
User Training Required (Days)(days)
2-5 days
—
Show 3 more attributes
Ease of Use Rating(1-5 scale)
3.9/5
—
Onboarding Time to Proficiency(weeks)
4-6 weeks
—
Implementation Difficulty (1-10 scale)(difficulty score)
8/10 (steep)
—
SMS Cost Per Message(USD)
$0.01-$0.015
—
Ease of Use Score(/10)
6.5
—
Ease of Use(score/10)
Moderate - requires learning
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Maximum Contacts (Affordable Tier)(contacts)
Unlimited
—
Maximum Contact Database Size(million contacts)
100+ million
—
Maximum Contacts (Mid-Tier Plan)(contacts)
100,000
—
Contact Limit (Basic Plan)(contacts)
Unlimited
—
Behavioral Automation Triggers(triggers)
200+
—
Pre-built Automation Templates(templates)
250+
10,000+
Advanced Segmentation
Yes (behavioral, predictive, dynamic)
—
Unlimited Marketing Automations
All plans
—
API Rate Limit(requests per second)
250
600 calls/min
API Call Rate Limit (per 15 min)(calls)
10-300 calls (tier-dependent)
—
Daily API Rate Limit(calls/day)
10,000
—
Implementation Time(weeks)
1-2 days
2-4 weeks
Free Trial Length(days)
21 days
14 days
Implementation Time to Productivity(weeks)
1 week
—
Native E-commerce Integrations(integrations)
200+
100+
Shopify Integration(quality level)
Native built-in integration
—
eCommerce Platform Support(platforms)
Limited platform support
—
CRM Integration Capabilities
Native CRM with advanced features
—
Native CRM Integrations(integrations)
4+ (Salesforce, HubSpot, Pipedrive, native)
—
Show 1 more attribute
Third-Party Integrations(count)
1000+
—
Setup Time (Minutes)(minutes)
30-45
—
SMS Average Revenue Per Message(USD)
$0.45
—
Average Implementation Time(weeks)
1-2 weeks (visual setup)
1-2 weeks
Email Deliverability Testing
A/B testing and spam testing
—
Customer Review Parity(rating)
Nearly identical ratings
—
Contacts/Subscribers (Base Plan)(count)
Unlimited
—
Max Contacts at Entry Plan(contacts)
1,000 contacts
—
Contacts at $99/Month(contacts)
10,000+
—
Max Contacts (Starter Plan)(contacts)
500
—
Cost at 10,000 Subscribers(USD/month)
$149 (Pro plan, unlimited)
—
Average Setup Time(days)
4-8 weeks
—
Shopify Native Integration
Basic (via third-party apps)
—
Abandoned Cart Recovery Rate(percent)
8-12% (varies by setup)
—
Attribution Model Depth(models)
2 (last-click, first-click)
—
Lead Scoring AI Capability(text)
Advanced predictive with AI priority ranking
—
Custom Fields Supported(fields)
100+ (plan-dependent)
—
Custom Field Limit(fields)
500
—
Free Tier Daily Email Limit(emails/day)
Unlimited (500 contacts max)
—
Contact Management Features
Full CRM with lead scoring, pipeline, forecasting
—
API Endpoints Available(endpoints)
200+
—
Contact List Limit (Base Plan)(contacts)
500
—
Pros & Cons
10 pros·4 cons across both
A
Klaviyo
+5-2
Pros
- Native SMS marketing with dedicated compliance and deliverability tools
- Deep e-commerce data integration (product views, purchase history, abandoned carts)
- Superior product recommendation engine using behavioral data
- Faster email send speeds (95% inbox delivery rate reported)
- Predictive analytics for customer lifetime value and churn prediction
Cons
- List-size pricing becomes prohibitively expensive at 250K+ subscribers ($1,200+/month)
- Limited CRM and sales automation features compared to competitors
A
ActiveCampaign
+5-2
Pros
- True CRM with deal pipelines, sales forecasting, and revenue attribution
- 500+ native integrations across sales, marketing, support, and commerce ecosystems
- Advanced lead scoring and behavioral automation for B2B sales workflows
- Site tracking and visitor intelligence for account-based marketing
- Contact-based pricing remains more economical at 50K+ contacts
Cons
- Steeper learning curve with more complex configuration requirements for advanced features
- SMS capabilities less optimized than dedicated SMS platforms (requires workarounds)
Frequently Asked Questions
5 questions
Klaviyo is significantly better for Shopify stores. It has 200+ e-commerce-specific integrations and native product intelligence that automatically syncs product data, inventory, and customer purchase history. Its pricing model (based on subscriber count rather than contacts) is more cost-effective for e-commerce businesses. ActiveCampaign works with Shopify but requires more manual configuration and lacks product-level segmentation capabilities.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Klaviyo on Wikipedia (opens in new tab)
Email and SMS marketing platform built specifically for e-commerce with native Shopify integration and real-time analytics.
- W
ActiveCampaign on Wikipedia (opens in new tab)
Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
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