Hootsuite vs Metricool
Hootsuite
Social media management platform for scheduling, monitoring, and analytics across multiple networks.
Medium to large agencies, enterprises, and multi-account managers who need team collaboration and broad platform support.
Metricool
Modern social media management tool with advanced analytics and visual content planning focused on affordability.
Solo creators, influencers, small agencies, and micro-businesses focused on Instagram, TikTok, and Pinterest content.
Short Answer
Hootsuite is an enterprise-focused social media management platform with support for 80+ social networks and advanced team collaboration features, while Metricool is a lightweight, affordable alternative optimized for Instagram, TikTok, and Pinterest analytics with a focus on creator workflows and content calendars.
Our Verdict
AI-assistedChoose Hootsuite if you manage multiple social accounts across diverse platforms (Facebook, LinkedIn, Twitter, YouTube, etc.), lead a team of 3+ people, and need enterprise-grade scheduling with approval workflows and advanced analytics. Choose Metricool if you're a solo creator or small team focused primarily on Instagram, TikTok, and Pinterest, prioritize affordability (under $20/month), and want simplified analytics dashboards designed for creators rather than marketers.
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Choose Hootsuite if
Medium to large agencies, enterprises, and multi-account managers who need team collaboration and broad platform support.
Choose Metricool if
Solo creators, influencers, small agencies, and micro-businesses focused on Instagram, TikTok, and Pinterest content.
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Key Differences at a Glance
Key Facts & Figures
| Metric | Hootsuite | Metricool | Diff |
|---|---|---|---|
| Starting Monthly Price(USD) | $49 | — | — |
| Maximum Monthly Price(USD) | $739 | — | — |
| Supported Social Networks(count) | 20+ | — | — |
| Free Trial Duration(days) | 30 | — | — |
| Team Members (Basic Plan)(users) | 3 | — | — |
| Customer Satisfaction (G2 Rating 2026)(stars) | 4.3/5 | — | — |
| Starting Price (Monthly)(USD) | $49 | — | — |
| Number of Integrations(Integrations) | 750+ | — | — |
| Free Trial Period(days) | 30 (with freemium) | — | — |
| Monthly Starting Price(USD) | $49 | — | — |
| Team Members (Entry Plan)(users) | 3 users | — | — |
| Free Trial Duration(days) | 30 days | 30 days | — |
| Posts Schedulable Per Month (Entry Plan)(posts) | 250 posts | — | — |
| Monthly Cost (Entry Plan)(USD) | $19 | $19 | — |
| Team Members (Pro/Standard Plan)(count) | 1 user (team feature add-on) | 1 user (team feature add-on) | — |
| Entry-Level Monthly Price(USD) | $15/month | $15/month | — |
| Maximum Team Members (Free Plan)(members) | 1 member | 1 member | — |
| Maximum Team Members (Paid Plans)(members) | 5 members | 5 members | — |
| Supported Social Networks(platforms) | 6 (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok) | 6 (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok) | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Hootsuite
80+ networks🏆
Metricool
12 networks
Hootsuite
$49/month
Metricool
$19/month🏆
Hootsuite
3 team members🏆
Metricool
1 user
Hootsuite
Yes, advanced🏆
Metricool
Yes, basic
Hootsuite
Yes, Hootsuite Insights
Metricool
Yes, AI Assistant
Hootsuite
Standard metrics
Metricool
Advanced creator-focused🏆
Hootsuite
Steep (enterprise platform)
Metricool
Gentle (creator-friendly)🏆
Full Comparison
| Attribute |  Hootsuite | Metricool |
|---|---|---|
| Starting Monthly Price(USD) | $49 | — |
| Maximum Monthly Price(USD) | $739 | — |
| Starting Price (Monthly)(USD) | $49 | — |
| Free Trial Period(days) | 30 (with freemium) | — |
| Monthly Starting Price(USD) | $49 | — |
Show 4 more attributesFree Trial Duration(days) 30 days 30 days Monthly Cost (Entry Plan)(USD) $19 — Free Plan Availability Yes, full-featured for 1 account — Entry-Level Monthly Price(USD) $15/month — | ||
| Supported Social Networks(count) | 20+ | — |
| Posts Schedulable Per Month (Entry Plan)(posts) | 250 posts | — |
| Content Calendar with Approval Workflows | Yes, basic collaboration notes | — |
| Supported Social Networks(platforms) | 6 (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok) | — |
| YouTube Publishing Support | No, analytics only | — |
| Free Trial Duration(days) | 30 | — |
| Team Members (Basic Plan)(users) | 3 | — |
| Team Members Allowed (Pro Plan)(users) | Unlimited | — |
| Team Members (Entry Plan)(users) | 3 users | — |
| Team Members (Pro/Standard Plan)(count) | 1 user (team feature add-on) | — |
| Maximum Team Members (Free Plan)(members) | 1 member | — |
Show 1 more attributeMaximum Team Members (Paid Plans)(members) 5 members — | ||
| Analytics Reports Available(count) | 50+ custom report types | — |
| Analytics & Reporting Depth | Advanced (competitor analysis, sentiment, ROI attribution) | — |
| Instagram Analytics Depth | Advanced creator metrics (reel performance, engagement trends, audience insights) | — |
| Best Posting Time Recommendations | Yes, creator-focused recommendations | — |
| Competitor Benchmarking | Available (Professional plan) | — |
| API Access | Available | — |
| Supported Social Platforms(platforms) | 20+ platforms | — |
| Customer Satisfaction (G2 Rating 2026)(stars) | 4.3/5 | — |
| Number of Integrations(Integrations) | 750+ | — |
| Social Listening Keywords (Standard Plan)(keywords tracked) | Limited | — |
| Customer Satisfaction Rating(relative ranking) | 4.3 | — |
| AI Content Recommendations(capability level) | Basic (template-based) | — |
| AI Caption Generation | Available (Professional+ plan) | — |
| Mobile App Rating(quality level) | 4.2 | — |
| Shoppable Posts Feature | Limited integration via third-party apps | — |
| Content Calendar Interface | Grid and list view with bulk actions | — |
HootsuiteShow 4 more attributes
Show 1 more attribute
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Hootsuite
Pros
- Supports 80+ social networks including LinkedIn, Facebook, Twitter, YouTube, Instagram, TikTok, Pinterest, and niche platforms
- Advanced team collaboration with role-based permissions, approval workflows, and up to 3 team members on Pro plan
- Comprehensive analytics dashboard with competitor tracking and custom report builder
- Native CRM integration with HubSpot, Salesforce, and Zapier for workflow automation
- Content calendar with drag-and-drop scheduling and automatic best-time posting optimization
Cons
- Starting price of $49/month is 2.6x more expensive than Metricool's base tier
- Steep learning curve for small teams and solo creators; interface designed for enterprise workflows
Metricool
Pros
- Ultra-affordable at $19/month for core features with no user limits on Free plan for single accounts
- Specialized Instagram, TikTok, and Pinterest analytics with creator-specific metrics like engagement rate, best posting times, and audience demographics
- Intuitive, visually-driven interface designed for content creators rather than enterprise marketers
- Built-in content calendar with collaboration notes and mobile app for on-the-go scheduling
- AI-powered caption and hashtag suggestions optimized for algorithmic reach
Cons
- Only supports 12 social networks (no LinkedIn, no Twitter/X, no YouTube native posting)
- Limited team collaboration features; single-user focused with minimal permission controls
Frequently Asked Questions
Yes, both Hootsuite and Metricool support TikTok scheduling and analytics. However, Metricool specializes in TikTok creator metrics with engagement rate tracking, while Hootsuite treats it as one of 80+ platforms with standard scheduling capabilities.
Resources & Learn More
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Where to Buy
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