software
Canva vs Figma 2026: Which Design Tool Wins?
Canva is a beginner-friendly drag-and-drop design tool optimized for social media, marketing, and presentations, while Figma is a professional vector design and prototyping platform built for UX/UI designers and team collaboration. Figma has steeper learning curve but offers deeper design capabilities; Canva prioritizes speed and template-based creation.
Canva
Template-based design platform for non-designers creating social media, marketing, and presentation graphics.
Marketing teams, content creators, small business owners, educators, and anyone needing fast, template-based designs without design training.
Score63%
VS
Figma
Cloud-based vector design and prototyping platform for professional designers and design teams building complex interfaces.
UX/UI designers, product teams, design agencies, enterprises building design systems, and anyone prototyping interactive experiences.
Score63%
Quick Answer
AI SummaryCanva is a beginner-friendly drag-and-drop design tool optimized for social media, marketing, and presentations, while Figma is a professional vector design and prototyping platform built for UX/UI designers and team collaboration. Figma has steeper learning curve but offers deeper design capabilities; Canva prioritizes speed and template-based creation.
Our Verdict
AI-assistedChoose Canva if you need to quickly create social media posts, marketing materials, presentations, or simple graphics without design experience—its 250,000+ templates and built-in media library make it 10x faster for non-designers. Choose Figma if you're a UX/UI designer, design professional, or building design systems that require advanced vector tools, prototyping, and seamless team collaboration on complex projects.
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Canva
7.7/10
Figma
7.3/10
Choose Canva if
Best pickMarketing teams, content creators, small business owners, educators, and anyone needing fast, template-based designs without design training.
Choose Figma if
UX/UI designers, product teams, design agencies, enterprises building design systems, and anyone prototyping interactive experiences.
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Key Differences at a Glance
- Primary Use Case:Social media, marketing, presentations, simple graphics vs UI/UX design, web prototyping, design systems, professional projects
- Learning Curve:✓ Canva wins(15-30 minutes to create first design vs 2-4 hours to learn interface and basic prototyping)
- Template Library:✓ Canva wins(250,000+ templates across all categories vs Community templates available but fewer pre-built designs)
Key Facts & Figures
124 numeric metrics compared
| Metric | Canva | Figma | Ratio |
|---|---|---|---|
| Users | 170M+ registered | — | — |
| Premium Monthly Price (Individual)(USD/month) | $10/month | — | — |
| Annual Plan Price (Individual)(USD/year) | $120/year | — | — |
| Team Plan Cost Per Person(USD/month) | $5/person | — | — |
| Monthly Generative AI Credits(credits/month) | 250 credits | — | — |
| Ease of Use (Beginner Rating)(scale 1-10) | 9/10 | — | — |
| Annual Recurring Revenue (ARR)(Million USD) | $3.3-4.0 billion | $1.36-1.37 billion | |
| Company Valuation(USD billion) | $42 billion (private) | $10.53-13.8 billion (public) | |
| Revenue Multiple (Price-to-Sales)(x) | ~12.7x | 9x-35x (varies by metric) | |
| Operating Margin(%) | Estimated 10-15% | 14-15% (non-GAAP) | |
| Year-over-Year Revenue Growth(percent) | ~25-30% (estimated) | ~40% | |
| Monthly Subscription Cost (Basic Plan)(USD) | $13/month | — | — |
| Professional Templates(count) | 10,000+ templates | — | — |
| Stock Images Library(millions) | 100 million images | — | — |
| AI Image Quality (1-10 Scale)(score) | 6.5/10 | — | — |
| Starting Price (Monthly)(USD) | $13 (or free plan available) | — | — |
| Design Templates Available(count) | 500,000+ | — | — |
| Social Media Platforms Supported(platforms) | 7+ (adds Twitter, YouTube, LinkedIn Stories) | — | — |
| Content Calendar Months Visible(months) | 1-month calendar (Canva Teams only) | — | — |
| Starting Monthly Price(USD) | $13 (Canva Pro) | — | — |
| Team Members (Base Plan)(users) | 5 team members (Canva Teams) | — | — |
| Image Generation Speed(seconds) | Instant (0-2 seconds) | — | — |
| Professional Templates Available(count) | 500,000+ | — | — |
| Prompt Adherence Accuracy(percent) | 71% (Canva AI variations) | — | — |
| Time to Create First Design(minutes) | 2-5 (select template, edit) | — | — |
| Pro Subscription Price (Monthly)(USD) | $15.00 | — | — |
| Annual Pro Subscription Cost(USD) | $180 | — | — |
| iOS App Rating(stars out of 5) | 4.7/5 (2.8M reviews) | — | — |
| Free Plan Cloud Storage(GB) | 5 GB | — | — |
| Maximum Collaboration Users(users) | 30 users | — | — |
| Pro Plan Annual Cost(USD) | $120/year | — | — |
| Free Video Length Limit(seconds) | 30 seconds max | — | — |
| Stock Assets Included(millions) | 100M+ photos, 1M+ icons, 500K+ music tracks | — | — |
| Available Design Templates(templates) | 500,000+ | — | — |
| Pro Subscription Cost (Annual Billing)(USD/month) | $13/month | — | — |
| Free Plan Storage(MB) | 5 GB | — | — |
| Stock Assets in Free Tier(assets) | 1,000,000+ (photos, videos, music) | — | — |
| Annual Subscription Cost(USD/month) | $180 (Canva Pro) | — | — |
| Learning Curve (1-10 scale)(difficulty score) | 2/10 (minimal) | — | — |
| Free Plan Template Count(templates) | 500,000+ | — | — |
| Real-time Collaborative Users Limit(users) | 3-5 concurrent (depends on plan) | — | — |
| Monthly Subscription Cost (Pro)(USD) | $13/month (annual billing) | — | — |
| Export Format Types(formats) | 20+ (PNG, PDF, MP4, SVG, PPT, DOCX, GIF, WebP) | — | — |
| User Base Size (2024)(millions) | 150+ million monthly active users | — | — |
| Setup Time to First Design(minutes) | 15 minutes | 120 minutes | |
| Maximum Canvas Dimensions(pixels) | 20,000 x 20,000 | — | — |
| Pre-Made Templates(count) | 500,000+ templates | — | — |
| Estimated Learning Time to Proficiency(hours) | 0.5 hours | — | — |
| Stock Photo Integration(millions available) | 100+ million integrated | — | — |
| Generative AI Features | 3 (Background removal, Magic Edit, Generative templates) | — | — |
| Template Library Size(templates) | 250,000+ | 5,000 (community) | |
| Learning Time to Basic Proficiency(hours) | 0.25-0.5 hours (15-30 minutes) | — | — |
| Maximum Export Resolution(pixels) | 4800x4800 | — | — |
| Monthly Subscription Cost(USD) | $15 | — | — |
| Available Templates(count) | 61,000+ templates | — | — |
| Maximum Canvas Resolution(pixels) | 11,000 x 11,000 | — | — |
| Free Cloud Storage(GB) | 5GB free (100GB Pro) | — | — |
| Stock Photos Included(millions) | 100+ million (integrated in free tier) | 0 (third-party integrations available) | |
| Professional Font Library(count) | 10,000+ fonts | — | — |
| Industry Adoption Rate(percent) | Used by 60% of non-designers | — | — |
| Free Template Library(templates) | 500,000+ | — | — |
| Free Monthly Generative AI Credits(credits) | 5 | — | — |
| Stock Photo Library Access(millions) | 100+ million | — | — |
| Maximum Project File Size(GB) | 2GB | — | — |
| Monthly Cost (Pro/Professional)(USD) | $13 | $12 per editor | |
| Built-In Template Library(templates) | 500,000+ | 50-100 (community-sourced) | |
| Real-Time Simultaneous Editors(users) | Limited to 1 active editor per document | 10+ simultaneous editors with live cursors | |
| Prototyping Interaction Types(types) | Basic transitions and animations only | Interactions, conditional logic, component states, animations, flows | |
| Free Plan Simultaneous Collaborators(users) | 5 editors | Unlimited | — |
| Free Plan Monthly Cost(USD) | $0 | $0 | |
| Professional Plan Monthly Cost(USD) | $13/month | $12/month (Professional) | |
| Integrated Stock Media Library(assets) | 1,000,000+ photos + 100k tracks | None (external sources required) | |
| Active Designers | 4M+ | 4M+ | |
| Pro Plan Monthly Cost(USD) | $30-$150 | $30-$150 | |
| User Rating(stars out of 5) | 4.6/5 | 4.6/5 | |
| Professional Plan Cost(USD per month) | $12/month | $12/month | |
| Team Plan Cost (5 users)(USD per month) | $192/month | $192/month | |
| Plugin Ecosystem(available plugins) | 5,000+ plugins and integrations | 5,000+ plugins and integrations | |
| User Rating (2026)(stars) | 4.6/5 | 4.6/5 | |
| Monthly Subscription (Standard Plan)(USD) | $12/month | $12/month | |
| Monthly Subscription Cost (Single Editor)(USD) | $12.00 | $12.00 | |
| Market Share Among Design Professionals(%) | 45% | 45% | |
| Plugin Ecosystem(plugins) | ~2500+ plugins | ~2500+ plugins | |
| Integration Plugins/Extensions(count) | 300+ | 300+ | |
| Setup Time for New User(minutes) | 15 | 15 | |
| Maximum File Size Recommended(pages) | 500+ (performance degrades) | 500+ (performance degrades) | |
| Starting Price (USD/month per editor)(USD) | $12 | $12 | |
| Market Share 2026(percent) | 45% | 45% | |
| Starter Plan Monthly Cost (Annual Billing)(USD) | $16 | $16 | |
| Simultaneous Editors(users) | 15+ concurrent editors (unlimited) | 15+ concurrent editors (unlimited) | |
| Market Share (2026)(%) | 71% among design teams | 71% among design teams | |
| File History Retention (Free Tier)(days) | 30 days of version history | 30 days of version history | |
| Monthly Cost (Single User)(USD) | $12.00 | $12.00 | |
| Monthly Cost (Team of 5 Users)(USD) | $228.00 | $228.00 | |
| Built-In Design Templates(count) | Community plugins only | Community plugins only | |
| Monthly Subscription Cost (Individual)(USD) | $12 | $12 | |
| Annual Cost per Editor(USD) | $144-240 | $144-240 | |
| Available Plugins/Extensions(count) | ~2,000 plugins | ~2,000 plugins | |
| Market Share (2025)(percent) | ~62% | ~62% | |
| Monthly Cost (Individual Editor)(USD) | $12 | $12 | |
| Annual Cost (Single License)(USD) | $144 | $144 | |
| File Performance Threshold(artboards) | 300-400 before lag | 300-400 before lag | |
| Global Design Tool Market Share 2026(percent) | 45% | 45% | |
| Monthly Cost (Base Plan per User)(USD) | $12 per editor | $12 per editor | |
| Time to Basic Proficiency(days) | 4 days | 4 days | |
| Market Share(%) | 71% | 71% | |
| Monthly Cost (Professional Plan)(USD) | $12 per editor/month | $12 per editor/month | |
| Available Plugins & Integrations(count) | 2,500+ | 2,500+ | |
| File Collaboration Limit(artboards) | Optimal up to 5,000 artboards | Optimal up to 5,000 artboards | |
| Market Adoption Rate (2024)(percent of design teams) | 61% of design professionals | 61% of design professionals | |
| Professional Designer Adoption Rate(percent) | 70% of professional design teams | 70% of professional design teams | |
| Plugin/Integration Ecosystem(count) | 2000+ official plugins and integrations | 2000+ official plugins and integrations | |
| Monthly Subscription Cost (Professional Plan)(USD) | $12/month (billed annually) | $12/month (billed annually) | |
| Real-Time Collaborative Editors(users) | 500+ simultaneous users | 500+ simultaneous users | |
| Code Export Accuracy(percent) | 40-60% (design to code via plugins) | 40-60% (design to code via plugins) | |
| Monthly Subscription Cost (Solo)(USD) | $0 (Free) / $12 (Pro) | $0 (Free) / $12 (Pro) | |
| Real-Time Collaborators per File(count) | Unlimited simultaneous editors | Unlimited simultaneous editors | |
| Onboarding Time for New Users(hours) | 1.5-2.5 hours (beginner-friendly) | 1.5-2.5 hours (beginner-friendly) | |
| Maximum Cloud Documents(count) | Unlimited (Team plan) | Unlimited (Team plan) | |
| Base Monthly Cost(USD) | $12 (Professional) | $12 (Professional) | |
| Cost for 5 Team Members(USD/month) | $60 (all share one license) | $60 (all share one license) | |
| Base Monthly Cost (Single User)(USD) | $12 | $12 | |
| Team Plan Monthly Cost(USD per editor) | $80 | $80 | |
| Prototype Frame Rate(fps) | 60 FPS | 60 FPS |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Evenly matched1 tie
Canva
Attribute
Figma
- Social media, marketing, presentations, simple graphicsPrimary Use CaseUI/UX design, web prototyping, design systems, professional projects
- 15-30 minutes to create first design(winner)Learning Curve2-4 hours to learn interface and basic prototyping
- 250,000+ templates across all categories(winner)Template LibraryCommunity templates available but fewer pre-built designs
- Up to 5 simultaneous editors on free planReal-time Collaboration UsersUnlimited simultaneous editors on all paid plans(winner)
- Basic shapes, limited bezier curve toolsVector Design CapabilitiesProfessional-grade vector tools, boolean operations, advanced path editing(winner)
- Limited animations, no advanced interaction designPrototype & Animation FeaturesFull prototyping with interactions, animations, variants, auto-layout(winner)
- 1 million+ premium photos, 100k+ music tracks included(winner)Free Plan Content AccessNo integrated media library; requires external sources
- Primary Use Case
Canva
Social media, marketing, presentations, simple graphics
Figma
UI/UX design, web prototyping, design systems, professional projects
- Learning Curve
Canva
15-30 minutes to create first design(winner)
Figma
2-4 hours to learn interface and basic prototyping
- Template Library
Canva
250,000+ templates across all categories(winner)
Figma
Community templates available but fewer pre-built designs
- Real-time Collaboration Users
Canva
Up to 5 simultaneous editors on free plan
Figma
Unlimited simultaneous editors on all paid plans(winner)
- Vector Design Capabilities
Canva
Basic shapes, limited bezier curve tools
Figma
Professional-grade vector tools, boolean operations, advanced path editing(winner)
- Prototype & Animation Features
Canva
Limited animations, no advanced interaction design
Figma
Full prototyping with interactions, animations, variants, auto-layout(winner)
- Free Plan Content Access
Canva
1 million+ premium photos, 100k+ music tracks included(winner)
Figma
No integrated media library; requires external sources
Full Comparison
| Attribute | Canva | Figma |
|---|---|---|
| Monthly Cost(USD) | Free / $12.99 | — |
| Premium Monthly Price (Individual)(USD/month) | $10/month | — |
| Annual Plan Price (Individual)(USD/year) | $120/year | — |
| Team Plan Cost Per Person(USD/month) | $5/person | — |
| Free Tier Availability(null) | Yes (generous free tier) | Yes—unlimited projects, 3 editors per file |
Show 39 more attributesMonthly Subscription Cost (Basic Plan)(USD) $13/month — Starting Price (Monthly)(USD) $13 (or free plan available) — Free Plan Available Yes (limited templates, no Brand Kit) — Starting Monthly Price(USD) $13 (Canva Pro) — Pro Subscription Price (Monthly)(USD) $15.00 — Annual Pro Subscription Cost(USD) $180 — Pro Plan Annual Cost(USD) $120/year — Pro Subscription Cost (Annual Billing)(USD/month) $13/month — Annual Subscription Cost(USD/month) $180 (Canva Pro) — Free Tier Capability Canva Free with 5,000+ templates and assets — Monthly Subscription Cost (Pro)(USD) $13/month (annual billing) — Monthly Subscription Cost(USD) $15 — Free Plan Monthly Cost(USD) $0 $0 Professional Plan Monthly Cost(USD) $13/month $12/month (Professional) Pro Plan Monthly Cost(USD) $30-$150 — Professional Plan Cost(USD per month) $12/month — Team Plan Cost (5 users)(USD per month) $192/month — Monthly Subscription (Standard Plan)(USD) $12/month — Monthly Subscription Cost (Single Editor)(USD) $12.00 — Starting Price (USD/month per editor)(USD) $12 — Starter Plan Monthly Cost (Annual Billing)(USD) $16 — SMB Annual Plan Cost (Typical)(USD) Variable by seats — Enterprise Annual Plan Cost (Typical)(USD) Custom pricing — Monthly Cost (Single User)(USD) $12.00 — Monthly Cost (Team of 5 Users)(USD) $228.00 — Monthly Subscription Cost (Individual)(USD) $12 — Annual Cost per Editor(USD) $144-240 — Free Plan Availability Yes, full features for 1 file — Monthly Cost (Individual Editor)(USD) $12 — Annual Cost (Single License)(USD) $144 — Monthly Cost (Base Plan per User)(USD) $12 per editor — Free Tier Projects Allowed(projects) Unlimited — Monthly Cost (Professional Plan)(USD) $12 per editor/month — Monthly Subscription Cost (Professional Plan)(USD) $12/month (billed annually) — Monthly Subscription Cost (Solo)(USD) $0 (Free) / $12 (Pro) — Base Monthly Cost(USD) $12 (Professional) — Cost for 5 Team Members(USD/month) $60 (all share one license) — Base Monthly Cost (Single User)(USD) $12 — Team Plan Monthly Cost(USD per editor) $80 — | ||
| Users | 170M+ registered | — |
| Active Designers | 4M+ | — |
| Market Share Among Design Professionals(%) | 45% | — |
| Global Design Tool Market Share 2026(percent) | 45% | — |
| File Format Support(formats) | Limited | — |
| Operating System Support(platforms) | Mac, Windows, Linux, Web | — |
| Monthly Generative AI Credits(credits/month) | 250 credits | — |
| AI Caption Generation | Limited (no social caption AI) | — |
| Free Monthly Generative AI Credits(credits) | 5 | — |
| AI Content Generation | Magic Write (text), Magic Edit (image), text-to-image, background remover | Limited AI—mostly design optimization and naming suggestions |
| AI Design Assistance | Voice-to-text, Make features, automation | — |
| Creative Cloud Integration | Native (Photoshop, Illustrator, InDesign) | — |
| Adobe Ecosystem Integration(null) | Limited (separate ecosystem) | — |
| Ease of Use (Beginner Rating)(scale 1-10) | 9/10 | — |
| Learning Time to Basic Proficiency(hours) | 0.25-0.5 hours (15-30 minutes) | — |
| Setup Time for New User(minutes) | 15 | — |
| Annual Recurring Revenue (ARR)(Million USD) | $3.3-4.0 billion(winner) | $1.36-1.37 billion |
| Revenue Multiple (Price-to-Sales)(x) | ~12.7x(winner) | 9x-35x (varies by metric) |
| Year-over-Year Revenue Growth(percent) | ~25-30% (estimated) | ~40%(winner) |
| Company Valuation(USD billion) | $42 billion (private)(winner) | $10.53-13.8 billion (public) |
| Public Trading Status | Private (IPO candidate 2026) | Public (NASDAQ: FIG) |
| Operating Margin(%) | Estimated 10-15% | 14-15% (non-GAAP)(winner) |
| Primary Market Focus | SMB, Enterprise Content Creation | Enterprise Design Teams |
| Real-Time Collaboration | Basic team features | Advanced multiplayer editing |
| Professional Templates(count) | 10,000+ templates | — |
| Social Media Platforms Supported(platforms) | 7+ (adds Twitter, YouTube, LinkedIn Stories) | — |
| Advanced Analytics & ROI Tracking(capability) | Basic only in Canva Teams | — |
| Content Calendar Months Visible(months) | 1-month calendar (Canva Teams only) | — |
Show 35 more attributesBuilt-in AI Writing Assistant(capability) Yes—Magic Write generates captions & copy — Supported Social Platforms(platforms) 8+ platforms via integrations — Native Analytics Dashboard No (external tools required) — Video Editing Capability Full video editing suite included — Professional Templates Available(count) 500,000+ — AI Features Available(count) Text-to-image, magic edit, object removal — Free Video Length Limit(seconds) 30 seconds max — Animation Capabilities(null) Basic transitions/effects Interactive prototyping only, no native keyframe animation Offline Functionality(capability level) Limited (web-based only) Limited offline mode (view-only) Advanced Editing Tools(feature count) Basic: filters, adjustments, magic edit — Video Editing Capabilities Basic (trim, cut, transitions, filters) — Brand Kit Availability Free tier included — Built-In Template Library(templates) 500,000+ 50-100 (community-sourced) Design System Features(capability level) Basic brand kits and color palettes Components, variables, tokens, auto-layout, design tokens management Team Collaboration Built-in real-time collaboration — Design System Tools Variables, components, tokens — Live Website Publishing Requires external hosting — Developer Handoff Tools Dev Mode with inspection — Self-Hosting Option Cloud-only, no self-hosting — Design System Variables Master Variables with full version control — Offline Mode Support Limited offline, primarily cloud-based — Native Prototyping Depth(capability level) Intermediate (basic flows, transitions) — Free Tier Available Generous (3 projects, 2GB) — Design Tools Quality Industry-leading precision tools — Real-time Collaboration Excellent for design workflows — Enterprise Governance Good team controls — Design System Component Variants Advanced variables system with 20+ variant combinations per component — Prototype Animation Depth Advanced auto-animate, conditional logic, 35+ interaction types — File History Retention (Free Tier)(days) 30 days of version history — Free Tier Cloud Storage(GB) Unlimited (draft-based) — Built-In Design Templates(count) Community plugins only — Real-time Collaboration Support(null) Native (built-in) — Component Library Functionality Shared libraries with variants — Prototype Interactivity Level Advanced with variables — Animation Timeline System Basic interactions (tap, hover, drag) — | ||
| Monthly Fast GPU Hours(hours) | N/A | — |
| Image Generation Speed(seconds) | Instant (0-2 seconds) | — |
| File Performance (Large Projects) | Browser-dependent, can slow with 1000+ frames | — |
| File Size Handling | Performance issues above 2GB | — |
| Maximum File Size Recommended(pages) | 500+ (performance degrades) | — |
Show 3 more attributesFile Performance Threshold(artboards) 300-400 before lag — File Collaboration Limit(artboards) Optimal up to 5,000 artboards — Prototype Frame Rate(fps) 60 FPS — | ||
| Stock Images Library(millions) | 100 million images | — |
| Template Library Size(templates) | 250,000+(winner) | 5,000 (community) |
| Integrated Stock Media Library(assets) | 1,000,000+ photos + 100k tracks(winner) | None (external sources required) |
| AI Image Quality (1-10 Scale)(score) | 6.5/10 | — |
| Free Trial Generations/Credits(count) | Unlimited access to templates | — |
| Community Size(members/stars) | 100+ million users | — |
| Design Templates Available(count) | 500,000+ | — |
| Stock Assets Included(millions) | 100M+ photos, 1M+ icons, 500K+ music tracks | — |
| Available Design Templates(templates) | 500,000+ | — |
| Stock Assets in Free Tier(assets) | 1,000,000+ (photos, videos, music) | — |
| Pre-Made Templates(count) | 500,000+ templates | — |
Show 2 more attributesStock Photo Integration(millions available) 100+ million integrated — Stock Photos Included(millions) 100+ million (integrated in free tier) 0 (third-party integrations available) | ||
| Team Approval Workflows(capability) | No—comments only | — |
| Team Members (Base Plan)(users) | 5 team members (Canva Teams) | — |
| Maximum Collaboration Users(users) | 30 users | — |
| Real-Time Team Collaboration | Yes - full multi-user editing, comments, version history | — |
| Real-Time Collaboration Users(simultaneous users) | Limited; view-only or restricted editing | — |
Show 13 more attributesReal-time Collaborative Users Limit(users) 3-5 concurrent (depends on plan) — Real-Time Simultaneous Editors(users) Limited to 1 active editor per document 10+ simultaneous editors with live cursors Free Plan Simultaneous Collaborators(users) 5 editors Unlimited Real-Time Simultaneous Editing Users(concurrent users) Unlimited with live cursors — Real-Time Simultaneous Editors(people) Unlimited — Real-Time Co-editing Users(simultaneous users) Unlimited simultaneous editors — Simultaneous Editors(users) 15+ concurrent editors (unlimited) — Concurrent Real-time Collaborators(users) Unlimited — Real-Time Co-Editors(simultaneous users) Unlimited on any plan — Real-Time Collaborative Editors(users) 500+ simultaneous users — Real-Time Collaborators per File(count) Unlimited simultaneous editors — Maximum Concurrent Editors Per File(users) Unlimited — Prototype Link Sharing Public/password-protected with comment threads — | ||
| Free Tier Image Credits Monthly(images) | Unlimited designs (templates only) | — |
| Prompt Adherence Accuracy(percent) | 71% (Canva AI variations) | — |
| Design Skill Required(level) | Beginner/None (drag-and-drop) | — |
| Time to Basic Proficiency(days) | 4 days | — |
| Onboarding Time for New Users(hours) | 1.5-2.5 hours (beginner-friendly) | — |
| Time to Create First Design(minutes) | 2-5 (select template, edit) | — |
| Learning Curve (1-10 scale)(difficulty score) | 2/10 (minimal) | — |
| Setup Time to First Design(minutes) | 15 minutes(winner) | 120 minutes |
| Estimated Learning Time to Proficiency(hours) | 0.5 hours | — |
| Collaboration Features(level) | Advanced (real-time co-editing, permissions) | — |
| Real-Time Collaboration | Yes (real-time co-editing) | Live multiplayer editing with cursor tracking |
| iOS App Rating(stars out of 5) | 4.7/5 (2.8M reviews) | — |
| User Rating(stars out of 5) | 4.6/5 | — |
| Free Plan Cloud Storage(GB) | 5 GB | — |
| Free Plan Storage(MB) | 5 GB | — |
| Free Cloud Storage(GB) | 5GB free (100GB Pro) | — |
| Maximum Cloud Documents(count) | Unlimited (Team plan) | — |
| Monthly Active Users(millions) | 500+ million | 4,000,000+(winner) |
| Brand Kit Features | Basic (colors, fonts, logos) | — |
| Team Collaboration (Paid Plans) | Limited collaboration on Teams plan | — |
| AI Design Features(count) | 5+ (Magic Design, Eraser, BG Remover, Text-to-Image, Magic Expand) | — |
| Generative AI Features | 3 (Background removal, Magic Edit, Generative templates) | — |
| AI-Assisted Features(available features) | Voice-to-text, Make controls, question cards, design suggestions | — |
| Native Desktop Application | Yes - Windows and Mac | — |
| Prototyping Capability(null) | None; static presentations only | — |
| Layer Support & Masking | Basic (limited layer control) | — |
| Prototyping Interaction Types(types) | Basic transitions and animations only | Interactions, conditional logic, component states, animations, flows(winner) |
| Platform Availability(platforms) | Web, iOS, Android (full features everywhere) | Web browser + Desktop (Windows, Mac, Linux) |
| Desktop Application Required | No (browser-based + mobile apps) | — |
| Available Platforms | Web, Windows, macOS, iOS, Android | — |
| Browser-Based (No Download)(support) | Yes (100% browser-native) | — |
| Offline Editing(capability) | Limited (browser-dependent) | — |
Show 2 more attributesPlatform Support Web + macOS + Windows + iPad — Supported Platforms(platforms) 4 (Web, Mac, Windows, iPad) — | ||
| Free Plan Template Count(templates) | 500,000+ | — |
| Free Template Library(templates) | 500,000+ | — |
| Stock Photo Library Access(millions) | 100+ million | — |
| Export Format Types(formats) | 20+ (PNG, PDF, MP4, SVG, PPT, DOCX, GIF, WebP) | — |
| User Base Size (2024)(millions) | 150+ million monthly active users | — |
| Professional Designer Adoption Rate(percent) | 70% of professional design teams | — |
| Free Plan File/Design Limit(files) | Unlimited designs | — |
| Maximum Canvas Dimensions(pixels) | 20,000 x 20,000 | — |
| RAW Photo File Support | No | — |
| RAW File Support | No | — |
| Maximum Export Resolution(pixels) | 4800x4800 | — |
| Available Templates(count) | 61,000+ templates | — |
| Creative Cloud Integration Level | Limited (basic file import) | — |
| Integration Plugins/Extensions(count) | 300+ | — |
| Adobe Creative Cloud Integration | Limited (API for third-party imports) | — |
| Maximum Canvas Resolution(pixels) | 11,000 x 11,000 | — |
| Maximum Project File Size(GB) | 2GB | — |
| Professional Font Library(count) | 10,000+ fonts | — |
| Vector Design Capability(score) | Basic (shapes, limited curves) | Professional (boolean ops, advanced paths) |
| Prototyping & Interactions(capability) | None—static designs only | Full (interactions, animations, variants) |
| Design System/Component Management(features) | Variables, tokens, component library, extensive version control | — |
| Industry Adoption Rate(percent) | Used by 60% of non-designers | — |
| Free Tier Capabilities | Unlimited designs, basic templates, Magic Write/Edit, 5GB storage | 3 files maximum, unlimited pages per file, basic prototyping, browser-based |
| Monthly Cost (Pro/Professional)(USD) | $13 | $12 per editor(winner) |
| CMS Capabilities | Sites CMS beta (200 items) | — |
| Suitable Team Size(users) | Unlimited (per plan) | — |
| Open Source | Closed source | — |
| Plugin Ecosystem(available plugins) | 5,000+ plugins and integrations | — |
| Plugin Ecosystem(plugins) | ~2500+ plugins | — |
| Available Plugins/Extensions(count) | ~2,000 plugins | — |
| Available Plugins & Integrations(count) | 2,500+ | — |
| Plugin/Integration Ecosystem(count) | 2000+ official plugins and integrations | — |
| User Rating (2026)(stars) | 4.6/5 | — |
| Design Handoff Features | Advanced design specs, Dev Mode, code generation | — |
| Developer Handoff Features | Dev Mode with code snippets and specs | — |
| Market Share 2026(percent) | 45% | — |
| Market Share (2026)(%) | 71% among design teams | — |
| Market Share (2025)(percent) | ~62% | — |
| Market Share(%) | 71% | — |
| Market Adoption Rate (2024)(percent of design teams) | 61% of design professionals | — |
| Pricing Model | Four-tier with seat types (Full, Dev, Collab) | — |
| AI Capabilities | Basic design assistance | — |
| Component Library Depth(capability level) | Enterprise-grade (variants, tokens, documentation) | — |
| Design System Versioning | Component versioning in main product | — |
| Version History Retention(months) | Unlimited | — |
| Animation Timeline Controls | Basic preset animations without timeline | — |
| Simultaneous Team Members(users) | Unlimited on paid plans | — |
| Hosting & Deployment Features(features) | No built-in hosting | — |
| Code Export Accuracy(percent) | 40-60% (design to code via plugins) | — |
| Animation & Interaction Capabilities(features) | Basic interactions, limited keyframe animation | — |
| Platform Accessibility(null) | Any browser (Windows, macOS, Linux, iPad, web) | — |
| Self-Hosting Available | Not available | — |
| GitHub Stars(stars) | N/A (proprietary) | — |
CanvaFigmaMonthly Cost(USD)
Free / $12.99
—
Premium Monthly Price (Individual)(USD/month)
$10/month
—
Annual Plan Price (Individual)(USD/year)
$120/year
—
Team Plan Cost Per Person(USD/month)
$5/person
—
Free Tier Availability(null)
Yes (generous free tier)
Yes—unlimited projects, 3 editors per file
Show 39 more attributes
Monthly Subscription Cost (Basic Plan)(USD)
$13/month
—
Starting Price (Monthly)(USD)
$13 (or free plan available)
—
Free Plan Available
Yes (limited templates, no Brand Kit)
—
Starting Monthly Price(USD)
$13 (Canva Pro)
—
Pro Subscription Price (Monthly)(USD)
$15.00
—
Annual Pro Subscription Cost(USD)
$180
—
Pro Plan Annual Cost(USD)
$120/year
—
Pro Subscription Cost (Annual Billing)(USD/month)
$13/month
—
Annual Subscription Cost(USD/month)
$180 (Canva Pro)
—
Free Tier Capability
Canva Free with 5,000+ templates and assets
—
Monthly Subscription Cost (Pro)(USD)
$13/month (annual billing)
—
Monthly Subscription Cost(USD)
$15
—
Free Plan Monthly Cost(USD)
$0
$0
Professional Plan Monthly Cost(USD)
$13/month
$12/month (Professional)
Pro Plan Monthly Cost(USD)
$30-$150
—
Professional Plan Cost(USD per month)
$12/month
—
Team Plan Cost (5 users)(USD per month)
$192/month
—
Monthly Subscription (Standard Plan)(USD)
$12/month
—
Monthly Subscription Cost (Single Editor)(USD)
$12.00
—
Starting Price (USD/month per editor)(USD)
$12
—
Starter Plan Monthly Cost (Annual Billing)(USD)
$16
—
SMB Annual Plan Cost (Typical)(USD)
Variable by seats
—
Enterprise Annual Plan Cost (Typical)(USD)
Custom pricing
—
Monthly Cost (Single User)(USD)
$12.00
—
Monthly Cost (Team of 5 Users)(USD)
$228.00
—
Monthly Subscription Cost (Individual)(USD)
$12
—
Annual Cost per Editor(USD)
$144-240
—
Free Plan Availability
Yes, full features for 1 file
—
Monthly Cost (Individual Editor)(USD)
$12
—
Annual Cost (Single License)(USD)
$144
—
Monthly Cost (Base Plan per User)(USD)
$12 per editor
—
Free Tier Projects Allowed(projects)
Unlimited
—
Monthly Cost (Professional Plan)(USD)
$12 per editor/month
—
Monthly Subscription Cost (Professional Plan)(USD)
$12/month (billed annually)
—
Monthly Subscription Cost (Solo)(USD)
$0 (Free) / $12 (Pro)
—
Base Monthly Cost(USD)
$12 (Professional)
—
Cost for 5 Team Members(USD/month)
$60 (all share one license)
—
Base Monthly Cost (Single User)(USD)
$12
—
Team Plan Monthly Cost(USD per editor)
$80
—
Users
170M+ registered
—
Active Designers
4M+
—
Market Share Among Design Professionals(%)
45%
—
Global Design Tool Market Share 2026(percent)
45%
—
File Format Support(formats)
Limited
—
Operating System Support(platforms)
Mac, Windows, Linux, Web
—
Monthly Generative AI Credits(credits/month)
250 credits
—
AI Caption Generation
Limited (no social caption AI)
—
Free Monthly Generative AI Credits(credits)
5
—
AI Content Generation
Magic Write (text), Magic Edit (image), text-to-image, background remover
Limited AI—mostly design optimization and naming suggestions
AI Design Assistance
Voice-to-text, Make features, automation
—
Creative Cloud Integration
Native (Photoshop, Illustrator, InDesign)
—
Adobe Ecosystem Integration(null)
Limited (separate ecosystem)
—
Ease of Use (Beginner Rating)(scale 1-10)
9/10
—
Learning Time to Basic Proficiency(hours)
0.25-0.5 hours (15-30 minutes)
—
Setup Time for New User(minutes)
15
—
Annual Recurring Revenue (ARR)(Million USD)
$3.3-4.0 billion
$1.36-1.37 billion
Revenue Multiple (Price-to-Sales)(x)
~12.7x
9x-35x (varies by metric)
Year-over-Year Revenue Growth(percent)
~25-30% (estimated)
~40%
Company Valuation(USD billion)
$42 billion (private)
$10.53-13.8 billion (public)
Public Trading Status
Private (IPO candidate 2026)
Public (NASDAQ: FIG)
Operating Margin(%)
Estimated 10-15%
14-15% (non-GAAP)
Primary Market Focus
SMB, Enterprise Content Creation
Enterprise Design Teams
Real-Time Collaboration
Basic team features
Advanced multiplayer editing
Professional Templates(count)
10,000+ templates
—
Social Media Platforms Supported(platforms)
7+ (adds Twitter, YouTube, LinkedIn Stories)
—
Advanced Analytics & ROI Tracking(capability)
Basic only in Canva Teams
—
Content Calendar Months Visible(months)
1-month calendar (Canva Teams only)
—
Show 35 more attributes
Built-in AI Writing Assistant(capability)
Yes—Magic Write generates captions & copy
—
Supported Social Platforms(platforms)
8+ platforms via integrations
—
Native Analytics Dashboard
No (external tools required)
—
Video Editing Capability
Full video editing suite included
—
Professional Templates Available(count)
500,000+
—
AI Features Available(count)
Text-to-image, magic edit, object removal
—
Free Video Length Limit(seconds)
30 seconds max
—
Animation Capabilities(null)
Basic transitions/effects
Interactive prototyping only, no native keyframe animation
Offline Functionality(capability level)
Limited (web-based only)
Limited offline mode (view-only)
Advanced Editing Tools(feature count)
Basic: filters, adjustments, magic edit
—
Video Editing Capabilities
Basic (trim, cut, transitions, filters)
—
Brand Kit Availability
Free tier included
—
Built-In Template Library(templates)
500,000+
50-100 (community-sourced)
Design System Features(capability level)
Basic brand kits and color palettes
Components, variables, tokens, auto-layout, design tokens management
Team Collaboration
Built-in real-time collaboration
—
Design System Tools
Variables, components, tokens
—
Live Website Publishing
Requires external hosting
—
Developer Handoff Tools
Dev Mode with inspection
—
Self-Hosting Option
Cloud-only, no self-hosting
—
Design System Variables
Master Variables with full version control
—
Offline Mode Support
Limited offline, primarily cloud-based
—
Native Prototyping Depth(capability level)
Intermediate (basic flows, transitions)
—
Free Tier Available
Generous (3 projects, 2GB)
—
Design Tools Quality
Industry-leading precision tools
—
Real-time Collaboration
Excellent for design workflows
—
Enterprise Governance
Good team controls
—
Design System Component Variants
Advanced variables system with 20+ variant combinations per component
—
Prototype Animation Depth
Advanced auto-animate, conditional logic, 35+ interaction types
—
File History Retention (Free Tier)(days)
30 days of version history
—
Free Tier Cloud Storage(GB)
Unlimited (draft-based)
—
Built-In Design Templates(count)
Community plugins only
—
Real-time Collaboration Support(null)
Native (built-in)
—
Component Library Functionality
Shared libraries with variants
—
Prototype Interactivity Level
Advanced with variables
—
Animation Timeline System
Basic interactions (tap, hover, drag)
—
Monthly Fast GPU Hours(hours)
N/A
—
Image Generation Speed(seconds)
Instant (0-2 seconds)
—
File Performance (Large Projects)
Browser-dependent, can slow with 1000+ frames
—
File Size Handling
Performance issues above 2GB
—
Maximum File Size Recommended(pages)
500+ (performance degrades)
—
Show 3 more attributes
File Performance Threshold(artboards)
300-400 before lag
—
File Collaboration Limit(artboards)
Optimal up to 5,000 artboards
—
Prototype Frame Rate(fps)
60 FPS
—
Stock Images Library(millions)
100 million images
—
Template Library Size(templates)
250,000+
5,000 (community)
Integrated Stock Media Library(assets)
1,000,000+ photos + 100k tracks
None (external sources required)
AI Image Quality (1-10 Scale)(score)
6.5/10
—
Free Trial Generations/Credits(count)
Unlimited access to templates
—
Community Size(members/stars)
100+ million users
—
Design Templates Available(count)
500,000+
—
Stock Assets Included(millions)
100M+ photos, 1M+ icons, 500K+ music tracks
—
Available Design Templates(templates)
500,000+
—
Stock Assets in Free Tier(assets)
1,000,000+ (photos, videos, music)
—
Pre-Made Templates(count)
500,000+ templates
—
Show 2 more attributes
Stock Photo Integration(millions available)
100+ million integrated
—
Stock Photos Included(millions)
100+ million (integrated in free tier)
0 (third-party integrations available)
Team Approval Workflows(capability)
No—comments only
—
Team Members (Base Plan)(users)
5 team members (Canva Teams)
—
Maximum Collaboration Users(users)
30 users
—
Real-Time Team Collaboration
Yes - full multi-user editing, comments, version history
—
Real-Time Collaboration Users(simultaneous users)
Limited; view-only or restricted editing
—
Show 13 more attributes
Real-time Collaborative Users Limit(users)
3-5 concurrent (depends on plan)
—
Real-Time Simultaneous Editors(users)
Limited to 1 active editor per document
10+ simultaneous editors with live cursors
Free Plan Simultaneous Collaborators(users)
5 editors
Unlimited
Real-Time Simultaneous Editing Users(concurrent users)
Unlimited with live cursors
—
Real-Time Simultaneous Editors(people)
Unlimited
—
Real-Time Co-editing Users(simultaneous users)
Unlimited simultaneous editors
—
Simultaneous Editors(users)
15+ concurrent editors (unlimited)
—
Concurrent Real-time Collaborators(users)
Unlimited
—
Real-Time Co-Editors(simultaneous users)
Unlimited on any plan
—
Real-Time Collaborative Editors(users)
500+ simultaneous users
—
Real-Time Collaborators per File(count)
Unlimited simultaneous editors
—
Maximum Concurrent Editors Per File(users)
Unlimited
—
Prototype Link Sharing
Public/password-protected with comment threads
—
Free Tier Image Credits Monthly(images)
Unlimited designs (templates only)
—
Prompt Adherence Accuracy(percent)
71% (Canva AI variations)
—
Design Skill Required(level)
Beginner/None (drag-and-drop)
—
Time to Basic Proficiency(days)
4 days
—
Onboarding Time for New Users(hours)
1.5-2.5 hours (beginner-friendly)
—
Time to Create First Design(minutes)
2-5 (select template, edit)
—
Learning Curve (1-10 scale)(difficulty score)
2/10 (minimal)
—
Setup Time to First Design(minutes)
15 minutes
120 minutes
Estimated Learning Time to Proficiency(hours)
0.5 hours
—
Collaboration Features(level)
Advanced (real-time co-editing, permissions)
—
Real-Time Collaboration
Yes (real-time co-editing)
Live multiplayer editing with cursor tracking
iOS App Rating(stars out of 5)
4.7/5 (2.8M reviews)
—
User Rating(stars out of 5)
4.6/5
—
Free Plan Cloud Storage(GB)
5 GB
—
Free Plan Storage(MB)
5 GB
—
Free Cloud Storage(GB)
5GB free (100GB Pro)
—
Maximum Cloud Documents(count)
Unlimited (Team plan)
—
Monthly Active Users(millions)
500+ million
4,000,000+
Brand Kit Features
Basic (colors, fonts, logos)
—
Team Collaboration (Paid Plans)
Limited collaboration on Teams plan
—
AI Design Features(count)
5+ (Magic Design, Eraser, BG Remover, Text-to-Image, Magic Expand)
—
Generative AI Features
3 (Background removal, Magic Edit, Generative templates)
—
AI-Assisted Features(available features)
Voice-to-text, Make controls, question cards, design suggestions
—
Native Desktop Application
Yes - Windows and Mac
—
Prototyping Capability(null)
None; static presentations only
—
Layer Support & Masking
Basic (limited layer control)
—
Prototyping Interaction Types(types)
Basic transitions and animations only
Interactions, conditional logic, component states, animations, flows
Platform Availability(platforms)
Web, iOS, Android (full features everywhere)
Web browser + Desktop (Windows, Mac, Linux)
Desktop Application Required
No (browser-based + mobile apps)
—
Available Platforms
Web, Windows, macOS, iOS, Android
—
Browser-Based (No Download)(support)
Yes (100% browser-native)
—
Offline Editing(capability)
Limited (browser-dependent)
—
Show 2 more attributes
Platform Support
Web + macOS + Windows + iPad
—
Supported Platforms(platforms)
4 (Web, Mac, Windows, iPad)
—
Free Plan Template Count(templates)
500,000+
—
Free Template Library(templates)
500,000+
—
Stock Photo Library Access(millions)
100+ million
—
Export Format Types(formats)
20+ (PNG, PDF, MP4, SVG, PPT, DOCX, GIF, WebP)
—
User Base Size (2024)(millions)
150+ million monthly active users
—
Professional Designer Adoption Rate(percent)
70% of professional design teams
—
Free Plan File/Design Limit(files)
Unlimited designs
—
Maximum Canvas Dimensions(pixels)
20,000 x 20,000
—
RAW Photo File Support
No
—
RAW File Support
No
—
Maximum Export Resolution(pixels)
4800x4800
—
Available Templates(count)
61,000+ templates
—
Creative Cloud Integration Level
Limited (basic file import)
—
Integration Plugins/Extensions(count)
300+
—
Adobe Creative Cloud Integration
Limited (API for third-party imports)
—
Maximum Canvas Resolution(pixels)
11,000 x 11,000
—
Maximum Project File Size(GB)
2GB
—
Professional Font Library(count)
10,000+ fonts
—
Vector Design Capability(score)
Basic (shapes, limited curves)
Professional (boolean ops, advanced paths)
Prototyping & Interactions(capability)
None—static designs only
Full (interactions, animations, variants)
Design System/Component Management(features)
Variables, tokens, component library, extensive version control
—
Industry Adoption Rate(percent)
Used by 60% of non-designers
—
Free Tier Capabilities
Unlimited designs, basic templates, Magic Write/Edit, 5GB storage
3 files maximum, unlimited pages per file, basic prototyping, browser-based
Monthly Cost (Pro/Professional)(USD)
$13
$12 per editor
CMS Capabilities
Sites CMS beta (200 items)
—
Suitable Team Size(users)
Unlimited (per plan)
—
Open Source
Closed source
—
Plugin Ecosystem(available plugins)
5,000+ plugins and integrations
—
Plugin Ecosystem(plugins)
~2500+ plugins
—
Available Plugins/Extensions(count)
~2,000 plugins
—
Available Plugins & Integrations(count)
2,500+
—
Plugin/Integration Ecosystem(count)
2000+ official plugins and integrations
—
User Rating (2026)(stars)
4.6/5
—
Design Handoff Features
Advanced design specs, Dev Mode, code generation
—
Developer Handoff Features
Dev Mode with code snippets and specs
—
Market Share 2026(percent)
45%
—
Market Share (2026)(%)
71% among design teams
—
Market Share (2025)(percent)
~62%
—
Market Share(%)
71%
—
Market Adoption Rate (2024)(percent of design teams)
61% of design professionals
—
Pricing Model
Four-tier with seat types (Full, Dev, Collab)
—
AI Capabilities
Basic design assistance
—
Component Library Depth(capability level)
Enterprise-grade (variants, tokens, documentation)
—
Design System Versioning
Component versioning in main product
—
Version History Retention(months)
Unlimited
—
Animation Timeline Controls
Basic preset animations without timeline
—
Simultaneous Team Members(users)
Unlimited on paid plans
—
Hosting & Deployment Features(features)
No built-in hosting
—
Code Export Accuracy(percent)
40-60% (design to code via plugins)
—
Animation & Interaction Capabilities(features)
Basic interactions, limited keyframe animation
—
Platform Accessibility(null)
Any browser (Windows, macOS, Linux, iPad, web)
—
Self-Hosting Available
Not available
—
GitHub Stars(stars)
N/A (proprietary)
—
Pros & Cons
10 pros·6 cons across both
Canva
+5-3
Pros
- 250,000+ professionally designed templates reduce design time from hours to minutes
- Integrated stock library with 1M+ photos and 100k+ music tracks—no need for external tools
- Intuitive drag-and-drop interface requires zero design training
- Brand Kit feature lets teams maintain consistent colors/logos across 50+ design types
- AI Background Remover and Magic Design features automate common design tasks
Cons
- Limited vector design tools—no bezier curves or advanced path manipulation for custom graphics
- Cannot create interactive prototypes or design systems; purely visual/static outputs
- Only 5 simultaneous editors on free plan; paid plans capped at 50 collaborators vs Figma's unlimited
Figma
+5-3
Pros
- Professional vector tools with boolean operations, advanced bezier curves, and component systems for design at scale
- Full prototyping engine with interactions, animations, variants, and auto-layout—create clickable prototypes without code
- Unlimited simultaneous collaborators on all plans; real-time multiplayer design reduces feedback cycles by 60%
- Design tokens and design systems (via Figma Tokens) enable consistency across enterprise projects
- FigJam built-in for whiteboarding and collaborative brainstorming within same workspace
Cons
- Steep learning curve (2-4 hours minimum); not suitable for non-designers or quick-turnaround projects
- No integrated media library—users must source photos, icons, and music externally, adding friction
- Requires paid plan ($12-45/month) for most professional features; free plan extremely limited
Frequently Asked Questions
5 questions
Yes. Figma has no integrated media library, so you must use external sources like Unsplash, Pexels, or Shutterstock. Canva includes 1M+ photos and 100k+ music tracks free, eliminating this friction.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Canva on Wikipedia (opens in new tab)
Template-based design platform for non-designers creating social media, marketing, and presentation graphics.
- W
Figma on Wikipedia (opens in new tab)
Cloud-based vector design and prototyping platform for professional designers and design teams building complex interfaces.
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