User-friendly all-in-one design platform for non-designers and content creators
Small businesses, marketers, social media managers, content creators, non-designers seeking quick professional-looking designs
Cloud-based UI/UX design platform launched in 2016, optimized for real-time team collaboration and browser accessibility.
Professional design teams, UI/UX designers, product managers, design systems managers, organizations with complex collaborative design needs
Canva is a user-friendly, all-in-one design platform for content creation targeting non-designers and marketers, while Figma is a professional collaborative interface design tool focused on UI/UX teams. Both are category leaders in their respective segments with Canva generating higher revenue (~$3.3-4B ARR) but Figma commanding higher valuation multiples as a public company.
Canva and Figma serve distinct markets with minimal direct competition despite both being design tools. Canva dominates revenue and accessibility for mainstream users and marketing teams, positioning itself for 2026 IPO candidacy, while Figma leads in professional design workflows with superior collaboration and commands higher valuation multiples as a public company. The choice depends entirely on use case: Canva for rapid content creation, Figma for serious product design and team workflows.
Choose Canva if
Small businesses, marketers, social media managers, content creators, non-designers seeking quick professional-looking designs
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| Metric | Canva | Figma | Diff |
|---|---|---|---|
| Users | 170M+ registered | — | — |
| Premium Monthly Price (Individual)(USD/month) | $10/month | — | — |
| Annual Plan Price (Individual)(USD/year) | $120/year | — | — |
| Team Plan Cost Per Person(USD/month) | $5/person | — | — |
| Monthly Generative AI Credits |
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Choose Figma if
Professional design teams, UI/UX designers, product managers, design systems managers, organizations with complex collaborative design needs
| 250 credits |
| — |
| — |
| Stock Assets Included(millions) | 200M+ royalty-free | — | — |
| Ease of Use (Beginner Rating)(scale 1-10) | 9/10 | — | — |
| Annual Recurring Revenue (ARR)(Million USD) | $3.3-4.0 billion | $1.36-1.37 billion | +167% |
| Company Valuation(USD billions) | $42 billion (private) | $10.53-13.8 billion (public) | +246% |
| Revenue Multiple (Price-to-Sales)(x) | ~12.7x | 9x-35x (varies by metric) | -37% |
| Operating Margin(%) | Estimated 10-15% | 14-15% (non-GAAP) | -14% |
| Year-over-Year Revenue Growth(percent) | ~25-30% (estimated) | ~40% | -31% |
| Active Designers | 4M+ | 4M+ | — |
| Pro Plan Monthly Cost(USD) | $30-$150 | $30-$150 | — |
| User Rating(stars out of 5) | 4.6/5 | 4.6/5 | — |
| Professional Plan Cost(USD per month) | $12/month | $12/month | — |
| Team Plan Cost (5 users)(USD per month) | $192/month | $192/month | — |
| Plugin Ecosystem(count) | 5,000+ plugins and integrations | 5,000+ plugins and integrations | — |
| User Rating (2026)(stars) | 4.6/5 | 4.6/5 | — |
| Monthly Subscription (Standard Plan)(USD) | $12/month | $12/month | — |
All figures sourced from publicly available data. Last updated May 2026.
Canva
Content creation, social media, marketing templates
Figma
UI/UX design, product design, interface prototyping
Canva
Non-designers, small businesses, marketers, general public
Figma
Professional designers, product teams, design systems
Canva
$3.3-4.0 billion🏆
Figma
$1.36-1.37 billion
Canva
$42 billion (private)
Figma
$10.53-13.8 billion (public)🏆
Canva
Basic team collaboration, limited real-time co-editing
Figma
Advanced real-time multiplayer editing, design systems, component libraries🏆
Canva
Very beginner-friendly, drag-and-drop interface🏆
Figma
Steeper learning curve, requires design knowledge
Canva
Content generation, design suggestions, photo editing
Figma
Design automation, prototype generation, layout assistance
Canva's higher ARR (~$3.3-4B) reflects its massive user base and B2C/SMB focus, but Figma trades at higher multiples (9-35x) as a public company because investors value its recurring enterprise contracts, superior margins, faster growth rate (~40% YoY), and strategic position in high-value product design workflows. Figma's enterprise focus commands premium multiples despite lower absolute revenue.
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| Attribute | ||
|---|---|---|
| Monthly Cost(USD) | Free / $12.99 | — |
| Users | 170M+ registered | — |
| Active Designers | 4M+ | — |
| File Format Support | Limited | — |
| Stock Assets Included(millions) | 200M+ royalty-free | — |
| Creative Cloud Integration(null) | Native (Photoshop, Illustrator, InDesign) | — |
| Real-Time Collaboration | Basic team features | Advanced multiplayer editing |
| Team Collaboration | Built-in real-time collaboration | — |
Show 5 more attributesDesign System Tools Variables, components, tokens — Live Website Publishing Requires external hosting — Developer Handoff Tools Dev Mode with inspection — Self-Hosting Option Cloud-only, no self-hosting — Design System Variables Master Variables with full version control — | ||
| Premium Monthly Price (Individual)(USD/month) | $10/month | — |
| Annual Plan Price (Individual)(USD/year) | $120/year | — |
| Team Plan Cost Per Person(USD/month) | $5/person | — |
| Pro Plan Monthly Cost(USD) | $30-$150 | — |
| Professional Plan Cost(USD per month) | $12/month | — |
Show 2 more attributesTeam Plan Cost (5 users)(USD per month) $192/month — Monthly Subscription (Standard Plan)(USD) $12/month — | ||
| Monthly Generative AI Credits(credits/month) | 250 credits | — |
| AI Design Assistance | Voice-to-text, Make features, automation | — |
| Ease of Use (Beginner Rating)(scale 1-10) | 9/10 | — |
| Free Tier Availability | Yes (generous free tier) | Yes, Starter plan free |
| Platform Availability | Web browser + Desktop (Windows, Mac, Linux) | — |
| Annual Recurring Revenue (ARR)(Million USD) | $3.3-4.0 billion | $1.36-1.37 billion |
| Revenue Multiple (Price-to-Sales)(x) | ~12.7x | 9x-35x (varies by metric) |
| Year-over-Year Revenue Growth(percent) | ~25-30% (estimated) | ~40% |
| Company Valuation(USD billions) | $42 billion (private) | $10.53-13.8 billion (public) |
| Operating Margin(%) | Estimated 10-15% | 14-15% (non-GAAP) |
| Public Trading Status | Private (IPO candidate 2026) | Public (NASDAQ: FIG) |
| Primary Market Focus | SMB, Enterprise Content Creation | Enterprise Design Teams |
| Platform Support(platforms) | Mac, Windows, Linux, Browser | — |
| CMS Capabilities | Sites CMS beta (200 items) | — |
| Suitable Team Size(users) | Unlimited (per plan) | — |
| User Rating(stars out of 5) | 4.6/5 | — |
| Monthly Active Users(millions) | 500,000+ | — |
| AI-Assisted Features(available features) | Voice-to-text, Make controls, question cards, design suggestions | — |
| Open Source | Proprietary closed-source | — |
| Plugin Ecosystem(count) | 5,000+ plugins and integrations | — |
| User Rating (2026)(stars) | 4.6/5 | — |
| Real-Time Simultaneous Editing Users(concurrent users) | Unlimited with live cursors | — |
| Adobe Ecosystem Integration | Limited (separate ecosystem) | — |
| File Performance (Large Projects) | Browser-dependent, can slow with 1000+ frames | — |
Side-by-side comparison of numeric attributes