Canva vs Figma
Canva
User-friendly all-in-one design platform for non-designers and content creators
Small businesses, marketers, social media managers, content creators, non-designers seeking quick professional-looking designs
VS
Figma
Cloud-based UI/UX design platform launched in 2016, optimized for real-time team collaboration and browser accessibility.
Professional design teams, UI/UX designers, product managers, design systems managers, organizations with complex collaborative design needs
Short Answer
Canva is a user-friendly, all-in-one design platform for content creation targeting non-designers and marketers, while Figma is a professional collaborative interface design tool focused on UI/UX teams. Both are category leaders in their respective segments with Canva generating higher revenue (~$3.3-4B ARR) but Figma commanding higher valuation multiples as a public company.
Our Verdict
Canva and Figma serve distinct markets with minimal direct competition despite both being design tools. Canva dominates revenue and accessibility for mainstream users and marketing teams, positioning itself for 2026 IPO candidacy, while Figma leads in professional design workflows with superior collaboration and commands higher valuation multiples as a public company. The choice depends entirely on use case: Canva for rapid content creation, Figma for serious product design and team workflows.
Canva8
7Figma
Choose Canva if
Small businesses, marketers, social media managers, content creators, non-designers seeking quick professional-looking designs
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Key Differences at a Glance
🔹
Primary Use Case: Content creation, social media, marketing templates vs UI/UX design, product design, interface prototyping
🔹
Target Audience: Non-designers, small businesses, marketers, general public vs Professional designers, product teams, design systems
🔹
Annual Recurring Revenue (2026): Canva wins ($3.3-4.0 billion vs $1.36-1.37 billion)
Key Facts & Figures
| Metric | Canva | Figma | Diff |
|---|---|---|---|
| Users | 170M+ registered | — | — |
| Premium Monthly Price (Individual)(USD/month) | $10/month | — | — |
| Annual Plan Price (Individual)(USD/year) | $120/year | — | — |
| Team Plan Cost Per Person(USD/month) | $5/person | — | — |
| Monthly Generative AI Credits |
Key Differences
Canva
Attribute
Figma
Content creation, social media, marketing templates
Primary Use Case
UI/UX design, product design, interface prototyping
Non-designers, small businesses, marketers, general public
Target Audience
Professional designers, product teams, design systems
$3.3-4.0 billion🏆
Annual Recurring Revenue (2026)
$1.36-1.37 billion
$42 billion (private)
Valuation (2026)
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