La Croix vs Bubly
La Croix
Premium French-origin sparkling water brand known for clean taste and minimalist branding.
Premium sparkling water enthusiasts, health-conscious consumers seeking established brands, and those prioritizing simplicity and minimalist design.
Bubly
PepsiCo-owned sparkling water brand offering competitive pricing and diverse flavor options.
Budget-conscious sparkling water drinkers, flavor explorers seeking variety, and consumers with convenient access to PepsiCo distribution channels.
Short Answer
Both are leading sparkling water brands with zero calories and no artificial sweeteners, but differ in flavor variety, price point, and parent company ownership. La Croix leads in market presence and heritage, while Bubly offers competitive pricing and strong PepsiCo backing.
Our Verdict
AI-assistedLa Croix maintains stronger market dominance and brand heritage as the original premium sparkling water, appealing to health-conscious consumers seeking established quality. Bubly offers competitive advantages through aggressive pricing, broader flavor selection, and superior distribution networks backed by PepsiCo's resources. Choice depends on brand loyalty, budget, and flavor preferences.
Was this verdict helpful?
Choose La Croix if
Premium sparkling water enthusiasts, health-conscious consumers seeking established brands, and those prioritizing simplicity and minimalist design.
Choose Bubly if
Budget-conscious sparkling water drinkers, flavor explorers seeking variety, and consumers with convenient access to PepsiCo distribution channels.
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Key Differences at a Glance
Key Facts & Figures
| Metric | La Croix | Bubly | Diff |
|---|---|---|---|
| Calories per 12oz Can(calories) | 0 | 0 | — |
| Sugar Content(g per serving) | 0g | 0g | — |
| Average Retail Price(USD per can) | $0.70 | $0.60 | +17% |
| Number of Flavor Options(flavors) | 20 | 25 | -20% |
| U.S. Market Share(percent) | 23% | 18% | +28% |
| Brand Launch Year(year) | 1981 | 2016 | -2% |
| Sugar Content (Standard Line)(grams) | 0g | 0g | — |
| Calories (Standard Line)(calories) | 0 cal | 0 cal | — |
| Flavor Intensity Level(scale 1-10) | Bold (8/10) | Bold (8/10) | — |
| Number of Flavors Available(count) | 15+ standard + POP variants | 15+ standard + POP variants | — |
| Ingredient Simplicity(number of ingredients) | 2-4 (standard) / 4-6 (POP with fruit juice) | 2-4 (standard) / 4-6 (POP with fruit juice) | — |
| Market Launch Year(year) | 2016 | 2016 | — |
| Brand Recognition (US Market)(percentage awareness) | Very High (aggressive expansion) | Very High (aggressive expansion) | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
La Croix
Nestlé Waters North America
Bubly
PepsiCo
La Croix
1981🏆
Bubly
2016
La Croix
$0.65-0.75
Bubly
$0.55-0.65🏆
La Croix
20+ flavors
Bubly
25+ flavors🏆
La Croix
23%🏆
Bubly
18%
La Croix
0
Bubly
0
La Croix
Yes
Bubly
Yes
La Croix
Widespread
Bubly
Extensive (PepsiCo network)🏆
Full Comparison
| Attribute | La Croix |  Bubly |
|---|---|---|
| Calories per 12oz Can(calories) | 0 | 0 |
| Sugar Content(g per serving) | 0g | 0g |
| Sugar Content (Standard Line)(grams) | 0g | — |
| Calories (Standard Line)(calories) | 0 cal | — |
| Average Retail Price(USD per can) | $0.70 | $0.60 |
| Number of Flavor Options(flavors) | 20 | 25 |
| U.S. Market Share(percent) | 23% | 18% |
| Brand Launch Year(year) | 1981 | 2016 |
| Artificial Sweeteners | None | None |
| Natural Flavor Type | Natural flavors derived from fruit extracts | Natural flavors with added ingredients |
| Ingredient Simplicity(number of ingredients) | 2-4 (standard) / 4-6 (POP with fruit juice) | — |
| Flavor Intensity Level(scale 1-10) | Bold (8/10) | — |
| Number of Flavors Available(count) | 15+ standard + POP variants | — |
| Market Launch Year(year) | 2016 | — |
| Brand Recognition (US Market)(percentage awareness) | Very High (aggressive expansion) | — |
BublyVisual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
La Croix
Pros
- Market leader with strong brand recognition and heritage dating to 1981
- Clean, crisp taste with subtle natural flavors preferred by many consumers
- Zero calories, zero sugar, zero artificial sweeteners
- Iconic minimalist can design and loyal customer base
- Consistent quality across 20+ flavor varieties
Cons
- Higher price point compared to direct competitors
- Less aggressive marketing and limited flavor innovation in recent years
Bubly
Pros
- Most affordable premium sparkling water option with regular promotions
- Largest flavor portfolio with 25+ options and seasonal releases
- Exceptional distribution through PepsiCo's extensive retail network
- Aggressive marketing campaigns and celebrity sponsorships increase visibility
- Zero calories, zero sugar, zero artificial sweeteners with natural flavors
Cons
- Newer brand (2016) with shorter established track record
- Some consumers perceive it as less premium compared to La Croix
Frequently Asked Questions
Both La Croix and Bubly sparkling water are calorie-free and don't contain artificial sweeteners, making them healthier than sugary sodas. However, the carbonation can slightly affect tooth enamel over time. Plain water remains the healthiest hydration option, but these sparkling waters are excellent low-risk alternatives for those seeking flavorful beverages without calories or sugar.
Resources & Learn More
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Where to Buy
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