Daniel RozinEditor-in-Chief, A Versus B
software
Brevo vs Klaviyo 2026: Features, Pricing & Best Choice
VS
Klaviyo
E-commerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics.
E-commerce brands, DTC companies, and growth-stage businesses prioritizing customer lifetime value optimization and revenue attribution over feature breadth.
Score63%
201 attributes7 differences16 pros/cons
Quick Answer
AI SummaryKlaviyo is a specialized email and SMS marketing platform with superior segmentation and automation capabilities, while Brevo is a broader marketing automation suite that combines email, SMS, CRM, and landing pages at a lower starting price. Klaviyo excels for e-commerce brands prioritizing advanced customer journeys, while Brevo suits businesses seeking an all-in-one solution.
Choose Brevo if you need an affordable all-in-one marketing platform with built-in CRM, landing pages, and basic automation for small-to-medium businesses. Choose Klaviyo if you're a growth-focused e-commerce brand willing to pay premium pricing for advanced segmentation, predictive analytics, and sophisticated customer journey automation that directly impacts revenue.
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B
Brevo
6.7/10
Klaviyo
8.3/10
B
Choose Brevo if
Small-to-medium businesses, startups, and non-e-commerce companies needing affordable all-in-one marketing automation with CRM and landing pages.
Choose Klaviyo if
Best pickE-commerce brands, DTC companies, and growth-stage businesses prioritizing customer lifetime value optimization and revenue attribution over feature breadth.
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Key Differences at a Glance
- Starting Price (Monthly):✓ Brevo wins($20 vs $29)
- Email Segmentation Capabilities:✓ Klaviyo wins(Advanced (behavioral, predictive, dynamic content blocks) vs Basic to intermediate (standard filters and tags))
- Built-in CRM Features:✓ Brevo wins(Full CRM module with contact management vs CRM-lite with contact profiles only)
Key Facts & Figures
104 numeric metrics compared
| Metric | Brevo | Klaviyo | Ratio |
|---|---|---|---|
| Free Plan Subscriber Limit(subscribers) | 300 | — | — |
| Starter Plan Monthly Cost(USD) | $29 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — | — |
| Email Support Cost(USD/month) | Free for all users | Included (higher plans only) | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | 3 (Email, SMS, WhatsApp) | |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | — | — |
| G2 Award Count(awards) | Enterprise and small business | — | — |
| Starter Plan Monthly Price(USD) | $20 | — | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | — | — |
| Average Deliverability Rate(%) | 98.8% | — | — |
| API Response Time (p95)(ms) | <200ms | — | — |
| Uptime SLA(percent) | 99.9% | — | — |
| SMS Messages Included (Starter)(SMS/month) | 5 | — | — |
| Webhook Event Types(event types) | 12 standard events | — | — |
| Monthly Cost (10,000 contacts)(USD) | $20 | — | — |
| Email Templates Included(templates) | 200+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — | — |
| Starting Price (Monthly)(USD) | $20/month | $20 | |
| Free Tier SMS Messages(messages/month) | 300 SMS | — | — |
| Native Integrations(count) | 200+ | 100+ | |
| Pre-built Email Templates(count) | 90+ templates | — | — |
| Customer Support Response Time(hours) | 24 hours average | — | — |
| Free Plan Contact Limit(contacts) | 300 contacts | 500 | |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | — | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — | — |
| Pre-built Automation Templates(count) | 200+ | 250+ | |
| Starting Monthly Price(USD) | $20/month | $20 | |
| Email Templates Available(templates) | 200+ templates | 500+ | |
| API Rate Limit(requests/second) | 10 req/sec | 30 req/sec | |
| Average Onboarding Time(days) | 1 day | — | — |
| Monthly Cost (50,000 contacts)(USD) | $20 | — | — |
| Free Plan Email Contact Limit(contacts) | 300 contacts | — | — |
| Automation Workflow Step Limit(steps) | 15 steps | — | — |
| Third-Party Integrations(integrations) | 150+ integrations | — | — |
| Free Tier Contact Limit(contacts) | 500 | — | — |
| Native Integrations Available(count) | 300+ | — | — |
| Implementation Difficulty (1-10 scale)(difficulty score) | 3/10 (easy) | — | — |
| Monthly Starting Price(USD) | $8 | $20 | |
| Free Tier Monthly Email Sends(emails/day) | 20,000 | Unlimited | — |
| Native Ecommerce Integrations(integrations) | 50+ | 200+ | |
| Behavioral Automation Triggers(trigger types) | 20 | 100+ | |
| Email Deliverability Rate(%) | 98.2% | 98.5% | |
| Starting Monthly Price (USD)(USD) | $20/month | $29/month | |
| SMS Cost Per Message(USD) | $0.06-$0.10 | $0.01-$0.02 | |
| Starting Price (Entry Tier)(USD/month) | $20/month | $20/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | $720/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | 5,000+ | |
| Average eCommerce Email Revenue Per Send(USD) | $72 | $72 | |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | $20/month (500 contacts) | |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) | |
| Segmentation Filter Count(filters) | 45+ filters | 45+ filters | |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | $50M+ | |
| Platform Rating(out of 5) | 4.7/5 | 4.7/5 | |
| Typical Onboarding Time(weeks) | 7-14 | 7-14 | |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | $72 per email sent | |
| eCommerce Platform ROI(%) | Industry average 4,200% | Industry average 4,200% | |
| Starting Monthly Price(USD) | $20+ (usage-based) | $20+ (usage-based) | |
| Email Deliverability Rate(%) | 99.2% | 99.2% | |
| API Rate Limit(requests per second) | 10,000 | 10,000 | |
| Price at 50,000 Contacts(USD) | $1,250 | $1,250 | |
| Ease of Use Score(/10) | 6.5 | 6.5 | |
| Starting Price(USD/month) | $20 | $20 | |
| Email Integrations Count(integrations) | 400+ | 400+ | |
| API Rate Limits(requests/minute) | 60 | 60 | |
| SMS Deliverability Rate(%) | 98% | 98% | |
| Starting Monthly Cost(USD) | $20-45 | $20-45 | |
| Free Email Monthly Limit(emails) | None | None | |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | 200+ Shopify-optimized | |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | 10-15% with predictive send time | |
| Deliverability Rating(percent) | 99.1% | 99.1% | |
| Base Monthly Cost(USD) | $20 | $20 | |
| Email Template Library(templates) | 500+ | 500+ | |
| Lead Scoring Accuracy(percent) | 35% | 35% | |
| SMS Open Rate(percent) | 98% | 98% | |
| Native E-commerce Integrations(integrations) | 200+ | 200+ | |
| Setup Time (Minutes)(minutes) | 30-45 | 30-45 | |
| Automation Workflows (Free Tier)(workflows) | 5 active automations | 5 active automations | |
| Available Template Library(templates) | 150+ with AI generation | 150+ with AI generation | |
| SMS Average Revenue Per Message(USD) | $0.45 | $0.45 | |
| Base Monthly Price(USD) | $20 (for 500 contacts) | $20 (for 500 contacts) | |
| Average Implementation Time(hours) | 1-2 weeks (visual setup) | 1-2 weeks (visual setup) | |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | 500 | |
| Maximum Contact Database Size(contacts) | 100+ million | 100+ million | |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $320 | $320 | |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $1,200+ | $1,200+ | |
| SMS Campaign Performance (CTR)(%) | 35-40% | 35-40% | |
| Free Trial Length(days) | 14 | 14 | |
| Entry-Level Monthly Price(USD) | $20 | $20 | |
| Pre-built E-commerce Integrations(count) | 150+ | 150+ | |
| Monthly Cost at 1M Contacts(USD) | $1,350 | $1,350 | |
| Base Plan Monthly Cost(USD) | $20 | $20 | |
| Contact Limit (Free Plan)(contacts) | 500 | 500 | |
| Price Per SMS (Add-on/Included)(USD) | $0.01-0.015 (add-on) | $0.01-0.015 (add-on) | |
| Mid-Tier Plan Monthly Cost (10k contacts)(USD) | $45 | $45 | |
| Base Monthly Price (500 contacts)(USD) | $20 | $20 | |
| Direct Platform Integrations(integrations) | 150+ | 150+ | |
| Implementation Time (Average)(days) | 14-21 days | 14-21 days | |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | 4.5/5 | |
| SMS Marketing Cost(USD/month) | Included in base | Included in base | |
| Contact Limit (Entry Plan)(contacts) | 500 | 500 | |
| G2 User Rating(/5) | 4.7 | 4.7 | |
| Review Count (G2)(reviews) | 3,100+ | 3,100+ | |
| Automation Workflows (Pre-built)(templates) | 400+ | 400+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
B
3BrevoKlaviyo leads
Brevo
Attribute
Klaviyo
- $20(winner)Starting Price (Monthly)$29
- Basic to intermediate (standard filters and tags)Email Segmentation CapabilitiesAdvanced (behavioral, predictive, dynamic content blocks)(winner)
- Full CRM module with contact management(winner)Built-in CRM FeaturesCRM-lite with contact profiles only
- $0.06-$0.10 per SMSSMS Message Pricing Per Unit$0.01-$0.02 per SMS(winner)
- Included (unlimited pages)(winner)Native Landing Page BuilderNot included (requires integration)
- Basic (Last-click only)Ecommerce Revenue AttributionAdvanced (multi-touch attribution, predictive analytics)(winner)
- 10 requests/secAPI Rate Limits (requests/second)30 requests/sec(winner)
- Starting Price (Monthly)
Brevo
$20(winner)
Klaviyo
$29
- Email Segmentation Capabilities
Brevo
Basic to intermediate (standard filters and tags)
Klaviyo
Advanced (behavioral, predictive, dynamic content blocks)(winner)
- Built-in CRM Features
Brevo
Full CRM module with contact management(winner)
Klaviyo
CRM-lite with contact profiles only
- SMS Message Pricing Per Unit
Brevo
$0.06-$0.10 per SMS
Klaviyo
$0.01-$0.02 per SMS(winner)
- Native Landing Page Builder
Brevo
Included (unlimited pages)(winner)
Klaviyo
Not included (requires integration)
- Ecommerce Revenue Attribution
Brevo
Basic (Last-click only)
Klaviyo
Advanced (multi-touch attribution, predictive analytics)(winner)
- API Rate Limits (requests/second)
Brevo
10 requests/sec
Klaviyo
30 requests/sec(winner)
Full Comparison
| Attribute | Brevo | Klaviyo |
|---|---|---|
| Free Plan Subscriber Limit(subscribers) | 300 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Starter Plan Monthly Cost(USD) | $29 | — |
| Pricing Structure | Emails sent per month | Active profiles (contacts with behavior) |
| Free Contact Storage(contacts) | Generous, unlimited across plans | Limited (plan-dependent) |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | — |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | — |
Show 37 more attributesFree Plan Availability Limited contacts with basic features — Starter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $20 — Starting Price (Monthly)(USD) $20/month $20 Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — Starting Monthly Price(USD) $20/month $20 Monthly Cost (50,000 contacts)(USD) $20 — Free Plan Email Contact Limit(contacts) 300 contacts — Free Tier Contact Limit(contacts) 500 — Monthly Starting Price(USD) $8 $20 Free Tier Monthly Email Sends(emails/day) 20,000 Unlimited Starting Monthly Price (USD)(USD) $20/month $29/month SMS Cost Per Message(USD) $0.06-$0.10 $0.01-$0.02 Starting Price (Entry Tier)(USD/month) $20/month — Cost at 5,000 Contacts/Profiles(USD/month) $100/month — Cost at 50,000 Contacts/Profiles(USD/month) $720/month — Starting Price (Email Only)(USD/month) $20/month (500 contacts) — Price at 100K Contacts(USD/month) Varies by plan features — Starting Monthly Price(USD) $20+ (usage-based) — Price at 50,000 Contacts(USD) $1,250 — Starting Price(USD/month) $20 — Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Base Monthly Cost(USD) $20 — Free Tier Subscriber Limit(subscribers) None (paid only) — Base Monthly Price(USD) $20 (for 500 contacts) — Mid-Tier Price (5K contacts/subscribers)(USD) $320 — Enterprise Price (100K+ contacts/subscribers)(USD) $1,200+ — Entry-Level Monthly Price(USD) $20 — Monthly Cost at 1M Contacts(USD) $1,350 — Base Plan Monthly Cost(USD) $20 — Price Per SMS (Add-on/Included)(USD) $0.01-0.015 (add-on) — Mid-Tier Plan Monthly Cost (10k contacts)(USD) $45 — Base Monthly Price (500 contacts)(USD) $20 — SMS Marketing Cost(USD/month) Included in base — | ||
| Landing Pages on Free Plan(pages) | Limited | — |
| Email Automation Workflows(workflows) | Advanced automation with dynamic content triggers | — |
| Native CRM Integration(null) | Full CRM with advanced segmentation and scoring | — |
| Segmentation Capability | Standard segmentation engine | Advanced behavioral data segmentation |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social)(winner) | 3 (Email, SMS, WhatsApp) |
Show 70 more attributesAI Features Available(count) Multiple AI platform enhancements (2026) Personalized send time optimization Customer Data Platform Expanding CRM data capabilities Built-in CDP as core foundation Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Automation Workflow Complexity(triggers/conditions) 100+ pre-built templates Unlimited with predictive optimization Email Templates Included(templates) 200+ templates — SMS Marketing Included Yes (all plans) Yes, native SMS CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-built Email Templates(count) 90+ templates — Automation Workflows 50 on paid, limited — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Free Plan Contact Limit(contacts) 300 contacts 500 Lead Scoring Rule-based only — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — Email Templates Available(templates) 200+ templates 500+ Marketing Automation Sophistication Basic workflows — CRM Pipeline Management Contact management only — Third-Party Integrations(integrations) 150+ integrations — CRM Included in Base Plan Yes — Native Integrations Available(count) 300+ — SMS Marketing Availability Included in plans — Native Ecommerce Integrations(integrations) 50+ 200+ Behavioral Automation Triggers(trigger types) 20 100+ A/B Test Variants Supported(dimensions) Subject line, send time only Subject, content, send time, segment split Native Segmentation with Behavioral Triggers Standard (tag-based filters) Advanced (predictive + behavioral) Built-in CRM Module Yes (full CRM with pipeline) No (contact profiles only) Landing Page Builder Included Yes (unlimited) No (requires third-party) Free Plan Email Features All email features included — Email Template Design Options(variety level) eCommerce-optimized templates — Segmentation Capabilities(trigger types) Advanced behavior-led segmentation — Customer Data Integration(depth level) Unified customer data foundation — Pre-Built Integrations(count) Extensive custom via API — Email Marketing Integration Native email + SMS + pop-ups — Campaign Scheduling Smart scheduling with AI optimization — Automation Capabilities(templates) Unlimited triggered sequences with advanced conditional logic — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Automation Complexity Level Advanced multi-channel — E-commerce Integration Quality Native integration with major platforms — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — Landing Page Builder(included) No, third-party required — SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — Email Template Library(templates) 500+ — Lead Scoring Accuracy(percent) 35% — Automation Workflows (Free Tier)(workflows) 5 active automations — Available Template Library(templates) 150+ with AI generation — SMS Channel Support(available) Yes (all plans) — Native Mobile App Push Support Web push only — CRM Deal Pipeline Features Basic customer profiles only — Lead Scoring Models(types) Basic behavioral and manual only — Account-Based Marketing Capability(capability level) Not supported — Email Channel Supported — SMS Channel Supported — Push Notifications Basic mobile only — In-App Messaging Not supported — Native SMS Marketing Yes, included with segmentation — Behavioral Automation Depth Advanced (20+ trigger types) — Contact Limit (Free Plan)(contacts) 500 — Included Channels (Base Tier) Email only — Predictive Analytics Capability Yes (advanced) — Direct Platform Integrations(integrations) 150+ — Automation Workflows (Entry Plan)(workflows) Unlimited — Native CRM Features Customer profiles and purchase history only — Automation Workflows (Pre-built)(templates) 400+ — | ||
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| Implementation Difficulty (1-10 scale)(difficulty score) | 3/10 (easy) | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Learning Curve(difficulty rating) | 1-2 weeks | — |
| Email Support Cost(USD/month) | Free for all users | Included (higher plans only) |
| Phone Support Availability(hours per week) | Enterprise plan only ($300+/month) | — |
| Customer Support Response Time(hours) | 24 hours average | — |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Setup Complexity | Easier setup for essentials | Steeper learning curve (data-focused) |
| Setup Time (Minutes)(minutes) | 30-45 | — |
| Implementation Time (Average)(days) | 14-21 days | — |
| Email Template Quality | Dated appearance | — |
| A/B Testing | Available ($18+/month) | Yes, multi-channel A/B testing |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| API Rate Limits(requests/minute) | 60 | — |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (p95)(ms) | <200ms | — |
| Email Deliverability Rate(%) | 98.2% | 98.5%(winner) |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(%) | 98% | — |
Show 4 more attributesOpen Rate Improvement (avg)(percent increase) 10-15% with predictive send time — Deliverability Rating(percent) 99.1% — SMS Open Rate(percent) 98% — SMS Campaign Performance (CTR)(%) 35-40% — | ||
| Uptime SLA(percent) | 99.9% | — |
| Webhook Event Types(event types) | 12 standard events | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Native Integrations(count) | 200+(winner) | 100+ |
| Email Marketing Included(boolean) | Yes, all plans | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
| Pre-built Automation Templates(count) | 200+ | 250+(winner) |
| Automation Workflow Step Limit(steps) | 15 steps | — |
| API Rate Limit(requests/second) | 10 req/sec | 30 req/sec(winner) |
| Average Onboarding Time(days) | 1 day | — |
| Typical Onboarding Time(weeks) | 7-14 | — |
| Multi-touch Attribution | Last-click only | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | B2C customer data platform | — |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Included in all plans | — |
| Multi-Channel Automation Support | Email, SMS, push (native) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| Platform Rating(out of 5) | 4.7/5 | — |
| AI-Powered Features(count) | Predictive send-time optimization (Q4 2025), AI-driven personalization | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Multi-Channel Support | Email and SMS | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Ease of Use Score(/10) | 6.5 | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Maximum Contacts (Affordable Tier)(contacts) | Unlimited | — |
| Maximum Contact Database Size(contacts) | 100+ million | — |
| Implementation Time(weeks) | 1-2 days | — |
| Native E-commerce Integrations(integrations) | 200+ | — |
| Shopify Integration(quality level) | Native built-in integration | — |
| Shopify Integration Depth | Native deep integration with pre-built flows | — |
| Pre-built E-commerce Integrations(count) | 150+ | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — |
| Average Implementation Time(hours) | 1-2 weeks (visual setup) | — |
| Free Trial Length(days) | 14 | — |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | — |
| G2 User Rating(/5) | 4.7 | — |
| Review Count (G2)(reviews) | 3,100+ | — |
| Contact Limit (Entry Plan)(contacts) | 500 | — |
BBrevo
KlaviyoFree Plan Subscriber Limit(subscribers)
300
—
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Starter Plan Monthly Cost(USD)
$29
—
Pricing Structure
Emails sent per month
Active profiles (contacts with behavior)
Free Contact Storage(contacts)
Generous, unlimited across plans
Limited (plan-dependent)
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
—
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
—
Show 37 more attributes
Free Plan Availability
Limited contacts with basic features
—
Starter Plan Monthly Price(USD)
$20
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$20
—
Starting Price (Monthly)(USD)
$20/month
$20
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Minimum Monthly Cost (Core Plan)(USD)
$20
—
Starting Monthly Price(USD)
$20/month
$20
Monthly Cost (50,000 contacts)(USD)
$20
—
Free Plan Email Contact Limit(contacts)
300 contacts
—
Free Tier Contact Limit(contacts)
500
—
Monthly Starting Price(USD)
$8
$20
Free Tier Monthly Email Sends(emails/day)
20,000
Unlimited
Starting Monthly Price (USD)(USD)
$20/month
$29/month
SMS Cost Per Message(USD)
$0.06-$0.10
$0.01-$0.02
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Starting Price (Email Only)(USD/month)
$20/month (500 contacts)
—
Price at 100K Contacts(USD/month)
Varies by plan features
—
Starting Monthly Price(USD)
$20+ (usage-based)
—
Price at 50,000 Contacts(USD)
$1,250
—
Starting Price(USD/month)
$20
—
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Base Monthly Cost(USD)
$20
—
Free Tier Subscriber Limit(subscribers)
None (paid only)
—
Base Monthly Price(USD)
$20 (for 500 contacts)
—
Mid-Tier Price (5K contacts/subscribers)(USD)
$320
—
Enterprise Price (100K+ contacts/subscribers)(USD)
$1,200+
—
Entry-Level Monthly Price(USD)
$20
—
Monthly Cost at 1M Contacts(USD)
$1,350
—
Base Plan Monthly Cost(USD)
$20
—
Price Per SMS (Add-on/Included)(USD)
$0.01-0.015 (add-on)
—
Mid-Tier Plan Monthly Cost (10k contacts)(USD)
$45
—
Base Monthly Price (500 contacts)(USD)
$20
—
SMS Marketing Cost(USD/month)
Included in base
—
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows(workflows)
Advanced automation with dynamic content triggers
—
Native CRM Integration(null)
Full CRM with advanced segmentation and scoring
—
Segmentation Capability
Standard segmentation engine
Advanced behavioral data segmentation
Channels Supported(count)
4 (Email, SMS, WhatsApp, Social)
3 (Email, SMS, WhatsApp)
Show 70 more attributes
AI Features Available(count)
Multiple AI platform enhancements (2026)
Personalized send time optimization
Customer Data Platform
Expanding CRM data capabilities
Built-in CDP as core foundation
Automation Features
Advanced workflows from Standard plan
—
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
Automation Workflow Complexity(triggers/conditions)
100+ pre-built templates
Unlimited with predictive optimization
Email Templates Included(templates)
200+ templates
—
SMS Marketing Included
Yes (all plans)
Yes, native SMS
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-built Email Templates(count)
90+ templates
—
Automation Workflows
50 on paid, limited
—
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
Free Plan Contact Limit(contacts)
300 contacts
500
Lead Scoring
Rule-based only
—
CRM Capability Level
Basic (contact management, no deal tracking)
—
SMS Included in Base Plan
Yes (Email+ and above)
—
AI Writing Assistant
Yes (Email+ plan)
—
Email Templates Available(templates)
200+ templates
500+
Marketing Automation Sophistication
Basic workflows
—
CRM Pipeline Management
Contact management only
—
Third-Party Integrations(integrations)
150+ integrations
—
CRM Included in Base Plan
Yes
—
Native Integrations Available(count)
300+
—
SMS Marketing Availability
Included in plans
—
Native Ecommerce Integrations(integrations)
50+
200+
Behavioral Automation Triggers(trigger types)
20
100+
A/B Test Variants Supported(dimensions)
Subject line, send time only
Subject, content, send time, segment split
Native Segmentation with Behavioral Triggers
Standard (tag-based filters)
Advanced (predictive + behavioral)
Built-in CRM Module
Yes (full CRM with pipeline)
No (contact profiles only)
Landing Page Builder Included
Yes (unlimited)
No (requires third-party)
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(trigger types)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Pre-Built Integrations(count)
Extensive custom via API
—
Email Marketing Integration
Native email + SMS + pop-ups
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Automation Capabilities(templates)
Unlimited triggered sequences with advanced conditional logic
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Automation Complexity Level
Advanced multi-channel
—
E-commerce Integration Quality
Native integration with major platforms
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
Landing Page Builder(included)
No, third-party required
—
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
Email Template Library(templates)
500+
—
Lead Scoring Accuracy(percent)
35%
—
Automation Workflows (Free Tier)(workflows)
5 active automations
—
Available Template Library(templates)
150+ with AI generation
—
SMS Channel Support(available)
Yes (all plans)
—
Native Mobile App Push Support
Web push only
—
CRM Deal Pipeline Features
Basic customer profiles only
—
Lead Scoring Models(types)
Basic behavioral and manual only
—
Account-Based Marketing Capability(capability level)
Not supported
—
Email Channel
Supported
—
SMS Channel
Supported
—
Push Notifications
Basic mobile only
—
In-App Messaging
Not supported
—
Native SMS Marketing
Yes, included with segmentation
—
Behavioral Automation Depth
Advanced (20+ trigger types)
—
Contact Limit (Free Plan)(contacts)
500
—
Included Channels (Base Tier)
Email only
—
Predictive Analytics Capability
Yes (advanced)
—
Direct Platform Integrations(integrations)
150+
—
Automation Workflows (Entry Plan)(workflows)
Unlimited
—
Native CRM Features
Customer profiles and purchase history only
—
Automation Workflows (Pre-built)(templates)
400+
—
Editor Learning Curve
Feature-rich, steeper learning curve
—
Implementation Difficulty (1-10 scale)(difficulty score)
3/10 (easy)
—
Learning Curve(difficulty level)
1-2 weeks
—
Learning Curve(difficulty rating)
1-2 weeks
—
Email Support Cost(USD/month)
Free for all users
Included (higher plans only)
Phone Support Availability(hours per week)
Enterprise plan only ($300+/month)
—
Customer Support Response Time(hours)
24 hours average
—
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Setup Complexity
Easier setup for essentials
Steeper learning curve (data-focused)
Setup Time (Minutes)(minutes)
30-45
—
Implementation Time (Average)(days)
14-21 days
—
Email Template Quality
Dated appearance
—
A/B Testing
Available ($18+/month)
Yes, multi-channel A/B testing
Integration Capabilities(/10)
Includes native CRM and SMS
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
API Rate Limits(requests/minute)
60
—
API Rate Limit (Standard Plan)(calls/24hrs)
500
—
G2 Award Count(awards)
Enterprise and small business
—
Average Deliverability Rate(%)
98.8%
—
API Response Time (p95)(ms)
<200ms
—
Email Deliverability Rate(%)
98.2%
98.5%
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(%)
98%
—
Show 4 more attributes
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
SMS Open Rate(percent)
98%
—
SMS Campaign Performance (CTR)(%)
35-40%
—
Uptime SLA(percent)
99.9%
—
Webhook Event Types(event types)
12 standard events
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
Native Integrations(count)
200+
100+
Email Marketing Included(boolean)
Yes, all plans
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Free Tier Daily Email Limit(emails/day)
300 emails/day
—
Pre-built Automation Templates(count)
200+
250+
Automation Workflow Step Limit(steps)
15 steps
—
API Rate Limit(requests/second)
10 req/sec
30 req/sec
Average Onboarding Time(days)
1 day
—
Typical Onboarding Time(weeks)
7-14
—
Multi-touch Attribution
Last-click only
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Average eCommerce Email Revenue Per Send(USD)
$72
—
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
—
Built-in CRM for Sales Teams
B2C customer data platform
—
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Included in all plans
—
Multi-Channel Automation Support
Email, SMS, push (native)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
Platform Rating(out of 5)
4.7/5
—
AI-Powered Features(count)
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Multi-Channel Support
Email and SMS
—
Primary Geographic Strength(null)
North America eCommerce focus
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Ease of Use Score(/10)
6.5
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Maximum Contacts (Affordable Tier)(contacts)
Unlimited
—
Maximum Contact Database Size(contacts)
100+ million
—
Implementation Time(weeks)
1-2 days
—
Native E-commerce Integrations(integrations)
200+
—
Shopify Integration(quality level)
Native built-in integration
—
Shopify Integration Depth
Native deep integration with pre-built flows
—
Pre-built E-commerce Integrations(count)
150+
—
SMS Average Revenue Per Message(USD)
$0.45
—
Average Implementation Time(hours)
1-2 weeks (visual setup)
—
Free Trial Length(days)
14
—
Customer Satisfaction Rating(out of 5)
4.5/5
—
G2 User Rating(/5)
4.7
—
Review Count (G2)(reviews)
3,100+
—
Contact Limit (Entry Plan)(contacts)
500
—
Pros & Cons
10 pros·6 cons across both
B
B
Brevo
+5-3
Pros
- Built-in CRM module with 360-degree contact view and pipeline management
- Unlimited landing page creation with drag-and-drop builder
- Email and SMS included in base plan (no separate SMS credits)
- Starting at $20/month makes it 45% cheaper than Klaviyo for small teams
- Multi-channel automation across email, SMS, web push, and chat
Cons
- Email segmentation lacks behavioral triggers and predictive analysis compared to Klaviyo
- SMS costs 3-10x higher ($0.06-$0.10/message vs Klaviyo's $0.01-$0.02)
- Smaller e-commerce ecosystem and fewer native integrations with Shopify, WooCommerce apps
Klaviyo
+5-3
Pros
- Advanced behavioral segmentation using predictive analytics (Predictive Churn, Predicted LTV)
- Industry-leading SMS pricing at $0.01-$0.02 per message (65-90% cheaper than Brevo)
- Multi-touch attribution and revenue tracking for every marketing dollar spent
- Deeper Shopify integration with native product recommendations and post-purchase flows
- Dynamic content blocks and conditional logic for hyper-personalized email campaigns
Cons
- Minimum $29/month starting price with per-SMS charges adds up quickly for high-volume senders
- No native landing page builder (requires third-party integrations like Unbounce)
- No built-in CRM—limited to contact profiles and basic company data
Frequently Asked Questions
5 questions
Klaviyo is the superior choice for e-commerce. It offers advanced behavioral segmentation, predictive analytics (Predictive Churn, Predicted LTV), multi-touch attribution to track revenue by campaign, and deeper Shopify/WooCommerce integrations. Brevo works for basic email marketing but lacks the revenue-focused analytics that drive DTC success.
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