ActiveCampaign vs Brevo
ActiveCampaign
Enterprise CRM and marketing automation platform with advanced workflow capabilities and sales pipeline management.
B2B companies, SaaS businesses, and teams needing advanced CRM, sales automation, and complex customer workflows
Brevo (formerly Sendinblue)
All-in-one marketing automation platform combining email, SMS, and basic CRM with free tier option.
Small businesses, e-commerce sellers, and startups wanting affordable email + SMS marketing without complex CRM needs
Short Answer
ActiveCampaign is a comprehensive CRM with advanced automation and AI features starting at $15/month, while Brevo is a budget-friendly email marketing platform with free tier and SMS capabilities starting at $20/month for paid plans. ActiveCampaign excels for complex B2B workflows, whereas Brevo suits small businesses and those needing integrated SMS.
Our Verdict
AI-assistedChoose ActiveCampaign if you need enterprise-grade CRM capabilities, unlimited automation workflows, and advanced lead scoring for B2B operations. Choose Brevo if you're a small business with limited budget, need SMS marketing included, or want to start completely free with email marketing fundamentals.
Was this verdict helpful?
Choose ActiveCampaign if
B2B companies, SaaS businesses, and teams needing advanced CRM, sales automation, and complex customer workflows
Choose Brevo (formerly Sendinblue) if
Small businesses, e-commerce sellers, and startups wanting affordable email + SMS marketing without complex CRM needs
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Key Differences at a Glance
Key Facts & Figures
| Metric | ActiveCampaign | Brevo (formerly Sendinblue) | Diff |
|---|---|---|---|
| Starter Plan Monthly Price(USD) | $15/month | — | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — | — |
| Email Deliverability Rate(%) | 98.8% | — | — |
| Unlimited Automation Available From(USD/month) | $49/month | — | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | — | — |
| Price at 100K Contacts(USD/month) | $385–$495 | — | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — | — |
| Base Monthly Price(USD) | $15 | — | — |
| Native Integrations(count) | 1000+ | — | — |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — | — |
| Mid-Tier Plan Price(USD/month) | $49/month (Plus) | — | — |
| Starting Price (Monthly)(USD) | $15 | — | — |
| Contacts at $99/Month(contacts) | 10,000+ | — | — |
| Average Setup Time(hours) | 4-8 weeks | — | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — | — |
| Lowest Paid Plan Price(USD/month) | $15 | $20 | -25% |
| Free Plan Monthly Email Limit(emails) | None (paid only) | 20,000 | — |
| Free Plan Contact Limit(contacts) | None (paid only) | 300 | — |
| Available Integrations(count) | 1000+ | 200+ | +400% |
| Automation Workflows (Standard Plan)(workflows) | Unlimited | 50 | — |
| Native CRM Integrations(platforms) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — | — |
| Implementation Time to Productivity(weeks) | 1 week | — | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — | — |
| Typical User Seat Cost(USD/user/month) | $25-50 | — | — |
| Starting Monthly Price(USD) | $19/month | — | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — | — |
| Third-Party Integrations(integrations) | 1000+ | — | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — | — |
| Mid-Tier Plan Cost (100 contacts)(USD) | $49/month | — | — |
| Minimum Monthly Cost (Core Plan)(USD) | $9 | — | — |
| Pre-Built Automation Templates(templates) | 500+ | — | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
ActiveCampaign
$15
Brevo (formerly Sendinblue)
Free (Limited)🏆
ActiveCampaign
No
Brevo (formerly Sendinblue)
Yes🏆
ActiveCampaign
Advanced with deal pipeline🏆
Brevo (formerly Sendinblue)
Basic contact management
ActiveCampaign
Unlimited🏆
Brevo (formerly Sendinblue)
Limited (50 on lower tiers)
ActiveCampaign
Yes (included)🏆
Brevo (formerly Sendinblue)
Yes (paid add-on)
ActiveCampaign
N/A (paid only)
Brevo (formerly Sendinblue)
Up to 300 contacts🏆
ActiveCampaign
Tiered (up to 500 RPS)🏆
Brevo (formerly Sendinblue)
Lower limits
Full Comparison
| Attribute | ActiveCampaign | Brevo (formerly Sendinblue) |
|---|---|---|
| Landing Page Builder Access | Plus plan ($99+/month) and above | — |
| AI Email Generation | AI-generated email drafts included | — |
| Included Core Hubs(count) | 2 (Marketing & CRM) | — |
| Unlimited Automation Available From(USD/month) | $49/month | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — |
Show 16 more attributesLanding Page Builder No (forms only) — CRM & Deal Pipeline Full-featured with scoring — Automation Workflow Complexity(trigger types) Advanced (conditional logic, multi-branch) — Built-in CRM Yes — AI Predictive Features Predictive sending, lead scoring — Automation Capabilities Unlimited advanced workflows — CRM Pipeline Management Full (custom stages, forecasting, reports) — Automation Workflows (Standard Plan)(workflows) Unlimited 50 Third-Party Integrations(integrations) 1000+ — Built-in Email Marketing Capabilities Advanced with A/B testing, dynamic content, behavior triggers — AI-Powered Sales Features Predictive send time, contact scoring, revenue attribution — Pre-Built Automation Templates(templates) 500+ — CRM Capability Level Advanced (deals, pipelines, forecasting) — SMS Included in Base Plan Yes (all paid plans) — AI Writing Assistant Yes (all plans) — API Rate Limit(calls per minute) Unlimited (higher tiers) — | ||
| Automation Complexity Level | Advanced (Enterprise-grade automation) | — |
| Advanced Segmentation | Yes (behavioral, predictive, dynamic) | — |
| Email Deliverability Testing | A/B testing and spam testing | — |
| eCommerce Platform Support(platforms) | Limited platform support | — |
| CRM Integration Capabilities | Native CRM with advanced features | — |
| Available Integrations(count) | 1000+ | 200+ |
| Native CRM Integrations(platforms) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — |
| User Skill Level Required | Experienced marketers preferred | — |
| Setup Time to Productivity(weeks) | 2-4 weeks (with training) | — |
| Starter Plan Monthly Price(USD) | $15/month | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | — |
| Price at 100K Contacts(USD/month) | $385–$495 | — |
Show 11 more attributesBase Monthly Price(USD) $15 — Cost at 10,000 Subscribers(USD/month) $149 (Pro plan, unlimited) — Mid-Tier Plan Price(USD/month) $49/month (Plus) — Starting Price (Monthly)(USD) $15 — Lowest Paid Plan Price(USD/month) $15 $20 Free Plan Monthly Email Limit(emails) None (paid only) 20,000 Typical User Seat Cost(USD/user/month) $25-50 — Starting Monthly Price(USD) $19/month — Free Plan Available No (14-day trial only) — Mid-Tier Plan Cost (100 contacts)(USD) $49/month — Minimum Monthly Cost (Core Plan)(USD) $9 — | ||
| Email Deliverability Rate(%) | 98.8% | — |
| Customer Review Parity(rating) | Nearly identical ratings | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | Full B2B/B2C CRM with lead scoring | — |
| Native SMS Channel | Available (add-on/integration) | — |
| Shopify Integration Depth | Supported via marketplace | — |
| Multi-Channel Automation Support | Email, SMS, web, social, chat (native) | — |
| Contacts/Subscribers (Base Plan)(count) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — |
| Contacts at $99/Month(contacts) | 10,000+ | — |
| Native Integrations(count) | 1000+ | — |
| Ease of Use(score/10) | Moderate - requires learning | — |
| Average Setup Time(hours) | 4-8 weeks | — |
| Shopify Native Integration | Basic (via third-party apps) | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — |
| Free Plan Contact Limit(contacts) | None (paid only) | 300 |
| Implementation Time to Productivity(weeks) | 1 week | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — |
| Lead Scoring AI Capability(text) | Advanced predictive with AI priority ranking | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | — |
Show 16 more attributes
Show 11 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
ActiveCampaign
Pros
- Unlimited automation workflows and conditional logic
- Advanced CRM with 100+ deal pipeline customization options
- AI-powered subject line generation and predictive lead scoring included
- Superior integrations (1000+ apps vs Brevo's 200+)
- Deal tracking, forecasting, and sales team collaboration features
Cons
- Higher starting price at $15/month minimum tier
- No native SMS marketing (requires third-party integration)
- Steeper learning curve for beginners compared to Brevo
Brevo (formerly Sendinblue)
Pros
- Generous free tier with up to 300 contacts and 20,000 emails/month
- Integrated SMS marketing included at all paid tiers
- Lower learning curve with intuitive drag-and-drop builder
- Transparent pricing with unlimited contacts from $20/month
- Transactional email API with 50,000 free credits/month
Cons
- Limited CRM functionality compared to ActiveCampaign
- Lower automation limits on basic tiers (50 workflows max on standard plans)
- Fewer third-party integrations (200+ vs ActiveCampaign's 1000+)
Frequently Asked Questions
Brevo is significantly better for startups. It offers a free tier with 300 contacts and 20,000 emails per month, making it possible to run email marketing at zero cost. ActiveCampaign has no free option and starts at $15/month. If you need SMS too, Brevo's free tier includes basic SMS capabilities.
Resources & Learn More
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Where to Buy
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