Apple vs Sony 2026: Revenue, Market Share, Profitability
Apple dominates consumer electronics and software ecosystems with $391.4B revenue (2024) focused on integrated devices and services, while Sony generates $84.9B revenue across more diversified segments including gaming, entertainment, and professional imaging with less vertical integration.
Apple Inc.
Consumer technology company creating iPhones, Macs, wearables, and digital services since 1976.
Premium consumers seeking seamless device integration, creatives on macOS/iOS, enterprise environments valuing security and support
Sony Group Corporation
Japanese conglomerate with diversified interests in gaming, entertainment, imaging, semiconductors, and professional equipment.
Gaming enthusiasts (PlayStation 5), professional photographers/videographers, entertainment consumers, enterprise imaging applications
Quick Answer
AI SummaryApple dominates consumer electronics and software ecosystems with $391.4B revenue (2024) focused on integrated devices and services, while Sony generates $84.9B revenue across more diversified segments including gaming, entertainment, and professional imaging with less vertical integration.
Our Verdict
AI-assistedApple wins for consumers seeking a premium, fully-integrated ecosystem with industry-leading profit margins and dominant smartphone/tablet presence. Choose Sony if you prioritize gaming consoles, professional imaging, entertainment content production, or need diversified tech solutions across multiple categories without vendor lock-in.
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Choose Apple Inc. if
Best pickPremium consumers seeking seamless device integration, creatives on macOS/iOS, enterprise environments valuing security and support
Choose Sony Group Corporation if
Gaming enthusiasts (PlayStation 5), professional photographers/videographers, entertainment consumers, enterprise imaging applications
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Key Differences at a Glance
- Annual Revenue (2024):✓ Apple Inc. wins($391.4 billion vs $84.9 billion)
- Market Capitalization (2026):✓ Apple Inc. wins($3.5 trillion vs $148 billion)
- Primary Business Focus:Consumer electronics, software, services (87% of revenue) vs Gaming, entertainment, imaging, semiconductors (diversified)
Key Facts & Figures
45 numeric metrics compared
| Metric | Apple Inc. | Sony Group Corporation | Ratio |
|---|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | — | — |
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | — | — |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews | — | — |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | — | — |
| Application Development Review Count(Reviews) | 186 reviews | — | — |
| 2026 New Product Launches(Count) | 15+ devices | — | — |
| Customer Satisfaction Rating(percent) | 4.4 stars | — | — |
| Review Sample Size(reviews) | 275 reviews | — | — |
| Typical Flagship Phone Price(USD) | $999+ | — | — |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | — | — |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | — | — |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | — | — |
| 10-Year Stock Return(Percent) | 920% | — | — |
| Operating Profit Margin(%) | 30.2% | — | — |
| 5G Patents Portfolio(count) | 3,000+ | — | — |
| Average Flagship Smartphone Price(USD) | $799 | — | — |
| Annual R&D Investment(billion USD) | $29.9B | — | — |
| OS Update Support Duration(years) | 7+ | — | — |
| Countries with Market Presence(count) | 150+ | — | — |
| Ecosystem App Availability (Android/iOS equivalent)(apps) | 1.96M apps (App Store) | — | — |
| Annual Revenue(USD Billion) | $391.4B | — | — |
| Market Capitalization(USD trillions) | $3.4T | — | — |
| Gross Profit Margin(percentage) | 46.2% | — | — |
| Net Income(billions USD) | $93.7B | — | — |
| Global Employees(thousands) | 161K | — | — |
| R&D Spending as % of Revenue(%) | 7.8% | — | — |
| Vehicle/Device Annual Units Sold(millions) | 231M devices | — | — |
| Operating Margin(percentage) | 30.7% | — | — |
| Annual Revenue (FY 2024)(USD billions) | $391.4B | $84.9B | |
| Market Capitalization (Jan 2026)(USD billions) | $3.5T | $148B | |
| Gaming Console Market Share(percent) | 27% (Apple Arcade subscribers: 25M) | 31% (PlayStation 5: 40M+ units) | |
| Services Revenue Annual(USD billions) | $84.3B (22% of total) | $28.1B (33% of total) | |
| Customer Ecosystem Integration(scale 1-10) | 9.5/10 (fully vertical) | 4.2/10 (fragmented divisions) | |
| Professional Imaging Market Share(percent) | 8% (emerging with Vision Pro) | 60% (mirrorless cameras) | |
| Operating Profit Margin (FY 2024)(percent) | 30.1% | 8.4% | |
| Global Smartphone Market Share(%) | 23% | 0.3% (Xperia) | |
| Software Support Duration(years) | 7 years | — | — |
| iPhone 16 Pro / Galaxy S25 Ultra Display(Hz refresh rate) | 120Hz Super Retina XDR | — | — |
| Premium Flagship Price(USD) | $999 | — | — |
| Product Categories Offered(count) | 7 major categories | — | — |
| Customer Satisfaction Score(points out of 100) | 89/100 | — | — |
| Annual Revenue (FY2024)(USD billions) | $391.0B | — | — |
| Services Revenue Contribution(percentage of total) | 22% | — | — |
| EV Market Share / Product Category Dominance(percentage) | 56% (smartphone OS) | — | — |
| 10-Year Stock Appreciation(percentage) | 1200% | — | — |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $391.4 billion(winner)Annual Revenue (2024)$84.9 billion
- $3.5 trillion(winner)Market Capitalization (2026)$148 billion
- Consumer electronics, software, services (87% of revenue)Primary Business FocusGaming, entertainment, imaging, semiconductors (diversified)
- 30.1%(winner)Operating Margin (2024)8.4%
- 15.7% (iPhone)(winner)Global Smartphone Market Share0.3% (Xperia)
- 27% (Apple Arcade subscribers: 25M)Gaming Console Market Share31% (PlayStation 5: 40M+ units sold)(winner)
- Fully integrated (hardware, OS, services)(winner)Ecosystem IntegrationFragmented (multiple independent divisions)
- Annual Revenue (2024)
Apple Inc.
$391.4 billion(winner)
Sony Group Corporation
$84.9 billion
- Market Capitalization (2026)
Apple Inc.
$3.5 trillion(winner)
Sony Group Corporation
$148 billion
- Primary Business Focus
Apple Inc.
Consumer electronics, software, services (87% of revenue)
Sony Group Corporation
Gaming, entertainment, imaging, semiconductors (diversified)
- Operating Margin (2024)
Apple Inc.
30.1%(winner)
Sony Group Corporation
8.4%
- Global Smartphone Market Share
Apple Inc.
15.7% (iPhone)(winner)
Sony Group Corporation
0.3% (Xperia)
- Gaming Console Market Share
Apple Inc.
27% (Apple Arcade subscribers: 25M)
Sony Group Corporation
31% (PlayStation 5: 40M+ units sold)(winner)
- Ecosystem Integration
Apple Inc.
Fully integrated (hardware, OS, services)(winner)
Sony Group Corporation
Fragmented (multiple independent divisions)
Full Comparison
| Attribute | Apple Inc. | Sony Group Corporation |
|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | — |
| 3-Year Revenue Growth Rate(Percent) | Not specified | — |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | — |
| Operating Profit Margin(%) | 30.2% | — |
| Annual Revenue(USD Billion) | $391.4B | — |
Show 6 more attributesMarket Capitalization(USD trillions) $3.4T — Gross Profit Margin(percentage) 46.2% — Net Income(billions USD) $93.7B — Operating Margin(percentage) 30.7% — Operating Profit Margin (FY 2024)(percent) 30.1% 8.4% Annual Revenue (FY2024)(USD billions) $391.0B — | ||
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | — |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews | — |
| Enterprise Integration Capabilities Rating(Stars out of 5) | Below 5.0★ | — |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | — |
| Application Development Review Count(Reviews) | 186 reviews | — |
| 2026 New Product Launches(Count) | 15+ devices | — |
| Customer Ecosystem Integration(scale 1-10) | 9.5/10 (fully vertical)(winner) | 4.2/10 (fragmented divisions) |
| Customer Satisfaction Rating(percent) | 4.4 stars | — |
| Review Sample Size(reviews) | 275 reviews | — |
| Customer Satisfaction Score(points out of 100) | 89/100 | — |
| Maps Service Market Position | Emerging competitor with new features (multi-stop, cycling nav) | — |
| Cross-Device Compatibility | Limited to Apple ecosystem | — |
| RCS Encryption with Competitor (2026) | End-to-end encryption enabled (iOS 26.5+) | — |
| Data Privacy Approach | Minimal collection; on-device processing prioritized | — |
| AI Development Direction (2026) | Privacy-preserving on-device AI processing | — |
| Annual R&D Investment(billion USD) | $29.9B | — |
| Typical Flagship Phone Price(USD) | $999+ | — |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | — |
| Cloud Platform Growth Rate(Percent Year-over-Year) | Services-focused (not specified) | — |
| Commercial Remaining Performance Obligations(USD Billion) | Not disclosed as separate metric | — |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | — |
| 10-Year Stock Return(Percent) | 920% | — |
| 10-Year Stock Appreciation(percentage) | 1200% | — |
| Trailing 12-Month Revenue Growth (3-Year Period)(Percent) | Not specified | — |
| 5G Patents Portfolio(count) | 3,000+ | — |
| Average Flagship Smartphone Price(USD) | $799 | — |
| Premium Flagship Price(USD) | $999 | — |
| OS Update Support Duration(years) | 7+ | — |
| Countries with Market Presence(count) | 150+ | — |
| Ecosystem App Availability (Android/iOS equivalent)(apps) | 1.96M apps (App Store) | — |
| Global Employees(thousands) | 161K | — |
| Vehicle/Device Annual Units Sold(millions) | 231M devices | — |
| R&D Spending as % of Revenue(%) | 7.8% | — |
| Annual Revenue (FY 2024)(USD billions) | $391.4B(winner) | $84.9B |
| Market Capitalization (Jan 2026)(USD billions) | $3.5T(winner) | $148B |
| Gaming Console Market Share(percent) | 27% (Apple Arcade subscribers: 25M) | 31% (PlayStation 5: 40M+ units)(winner) |
| Professional Imaging Market Share(percent) | 8% (emerging with Vision Pro) | 60% (mirrorless cameras)(winner) |
| Global Smartphone Market Share(%) | 23%(winner) | 0.3% (Xperia) |
| EV Market Share / Product Category Dominance(percentage) | 56% (smartphone OS) | — |
| Services Revenue Annual(USD billions) | $84.3B (22% of total)(winner) | $28.1B (33% of total) |
| Software Support Duration(years) | 7 years | — |
| iPhone 16 Pro / Galaxy S25 Ultra Display(Hz refresh rate) | 120Hz Super Retina XDR | — |
| Product Categories Offered(count) | 7 major categories | — |
| Services Revenue Contribution(percentage of total) | 22% | — |
Apple Inc.Sony Group CorporationShow 6 more attributes
Pros & Cons
10 pros·4 cons across both
Apple Inc.
Pros
- Vertical integration enables seamless ecosystem across iPhone, iPad, Mac, Watch, and AirPods with 94% customer retention rate
- Services segment (Apple Music, iCloud, App Store) generates $84.3B annual revenue with 85% gross margin
- iPhone dominates premium smartphone market with 15.7% global share and $199.6B annual revenue (2024)
- Brand loyalty exceptional with 89% repurchase intent among existing customers
- Manufacturing scale enables cost efficiency with operating margin of 30.1%
Cons
- Premium pricing limits addressable market; entry iPhone 16 starts at $799 vs Android alternatives at $300-500
- Closed ecosystem restricts customization and third-party hardware compatibility compared to Android competitors
Sony Group Corporation
Pros
- PlayStation 5 dominates console gaming with 40M+ units sold and 31% market share versus Xbox and Nintendo combined
- Professional imaging division leads mirrorless camera market with 60% of global interchangeable lens sales (2024)
- Content production studio (Columbia Pictures, Sony Music) generates $28.1B annual revenue with proprietary IP
- Semiconductor division critical for AI chips and image sensors used across industries
- Lower barrier to entry across consumer products with competitive pricing on imaging and audio equipment
Cons
- Fragmented business divisions operate independently with minimal ecosystem synergy, reducing competitive advantage versus integrated rivals
- Operating margin of 8.4% significantly lags Apple's 30.1%, indicating lower profitability and pricing power
Frequently Asked Questions
5 questions
Apple is significantly larger by nearly every metric. Apple's $391.4B annual revenue (FY2024) is 4.6x larger than Sony's $84.9B. Apple's market capitalization of $3.5 trillion dwarfs Sony's $148 billion valuation. However, Sony dominates specific niches like professional imaging (60% mirrorless camera market share) and gaming consoles (31% market share).
Resources & Learn More
Curated sources to dive deeper
Wikipedia
- W
Apple Inc. on Wikipedia (opens in new tab)
Consumer technology company creating iPhones, Macs, wearables, and digital services since 1976.
- W
Sony Group Corporation on Wikipedia (opens in new tab)
Japanese conglomerate with diversified interests in gaming, entertainment, imaging, semiconductors, and professional equipment.
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