Apple vs Sony 2026: Revenue, Market Share, Profitability
Apple dominates consumer electronics and software ecosystems with $391.4B revenue (2024) focused on integrated devices and services, while Sony generates $84.9B revenue across more diversified segments including gaming, entertainment, and professional imaging with less vertical integration.
Apple Inc.
US technology company specializing in premium smartphones, tablets, computers, and services with a vertically integrated ecosystem.
Premium consumers seeking seamless device integration, creatives on macOS/iOS, enterprise environments valuing security and support
Sony Group Corporation
Japanese conglomerate with diversified interests in gaming, entertainment, imaging, semiconductors, and professional equipment.
Gaming enthusiasts (PlayStation 5), professional photographers/videographers, entertainment consumers, enterprise imaging applications
Quick Answer
AI SummaryApple dominates consumer electronics and software ecosystems with $391.4B revenue (2024) focused on integrated devices and services, while Sony generates $84.9B revenue across more diversified segments including gaming, entertainment, and professional imaging with less vertical integration.
Our Verdict
AI-assistedApple wins for consumers seeking a premium, fully-integrated ecosystem with industry-leading profit margins and dominant smartphone/tablet presence. Choose Sony if you prioritize gaming consoles, professional imaging, entertainment content production, or need diversified tech solutions across multiple categories without vendor lock-in.
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Choose Apple Inc. if
Best pickPremium consumers seeking seamless device integration, creatives on macOS/iOS, enterprise environments valuing security and support
Choose Sony Group Corporation if
Gaming enthusiasts (PlayStation 5), professional photographers/videographers, entertainment consumers, enterprise imaging applications
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Key Differences at a Glance
- Annual Revenue (2024):✓ Apple Inc. wins($391.4 billion vs $84.9 billion)
- Market Capitalization (2026):✓ Apple Inc. wins($3.5 trillion vs $148 billion)
- Primary Business Focus:Consumer electronics, software, services (87% of revenue) vs Gaming, entertainment, imaging, semiconductors (diversified)
Key Facts & Figures
41 numeric metrics compared
| Metric | Apple Inc. | Sony Group Corporation | Ratio |
|---|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | — | — |
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | — | — |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews | — | — |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | — | — |
| Application Development Review Count(Reviews) | 186 reviews | — | — |
| 2026 New Product Launches(Count) | 15+ devices | — | — |
| Customer Satisfaction Rating(percent) | 4.4 stars | — | — |
| Review Sample Size(reviews) | 275 reviews | — | — |
| Typical Flagship Phone Price(USD) | $999+ | — | — |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | — | — |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | — | — |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | — | — |
| 10-Year Stock Return(Percent) | 920% | — | — |
| Operating Profit Margin(%) | 30.2% | — | — |
| 5G Patents Portfolio(count) | 3,000+ | — | — |
| Average Flagship Smartphone Price(USD) | $799 | — | — |
| Annual R&D Investment(billion USD) | $29.9B | — | — |
| OS Update Support Duration(years) | 7+ | — | — |
| Countries with Market Presence(count) | 150+ | — | — |
| Ecosystem App Availability (Android/iOS equivalent)(apps) | 1.96M apps (App Store) | — | — |
| Annual Revenue(USD billions) | $391.4B | — | — |
| Market Capitalization(USD billions) | $3.4T | — | — |
| Gross Profit Margin(percent) | 46.2% | — | — |
| Net Income(billions USD) | $93.7B | — | — |
| Global Employees(headcount) | 161,000 | — | — |
| R&D Spending as % of Revenue(%) | 7.8% | — | — |
| Vehicle/Device Annual Units Sold(millions) | 231M devices | — | — |
| Operating Margin(%) | 30.8% | — | — |
| Annual Revenue (FY 2024)(USD billions) | $391.4B | $84.9B | |
| Market Capitalization (Jan 2026)(USD billions) | $3.5T | $148B | |
| Gaming Console Market Share(percent) | 27% (Apple Arcade subscribers: 25M) | 31% (PlayStation 5: 40M+ units) | |
| Services Revenue Annual(USD billions) | $84.3B (22% of total) | $28.1B (33% of total) | |
| Customer Ecosystem Integration(scale 1-10) | 9.5/10 (fully vertical) | 4.2/10 (fragmented divisions) | |
| Professional Imaging Market Share(percent) | 8% (emerging with Vision Pro) | 60% (mirrorless cameras) | |
| Operating Profit Margin (FY 2024)(percent) | 30.1% | 8.4% | |
| Global Smartphone Market Share(%) | 23% | 0.3% (Xperia) | |
| Software Support Duration(years) | 7 years | — | — |
| iPhone 16 Pro / Galaxy S25 Ultra Display(Hz refresh rate) | 120Hz Super Retina XDR | — | — |
| Premium Flagship Price(USD) | $999 | — | — |
| Product Categories Offered(categories) | 7 major categories | — | — |
| Customer Satisfaction Score(/100) | 89/100 | — | — |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $391.4 billion(winner)Annual Revenue (2024)$84.9 billion
- $3.5 trillion(winner)Market Capitalization (2026)$148 billion
- Consumer electronics, software, services (87% of revenue)Primary Business FocusGaming, entertainment, imaging, semiconductors (diversified)
- 30.1%(winner)Operating Margin (2024)8.4%
- 15.7% (iPhone)(winner)Global Smartphone Market Share0.3% (Xperia)
- 27% (Apple Arcade subscribers: 25M)Gaming Console Market Share31% (PlayStation 5: 40M+ units sold)(winner)
- Fully integrated (hardware, OS, services)(winner)Ecosystem IntegrationFragmented (multiple independent divisions)
- Annual Revenue (2024)
Apple Inc.
$391.4 billion(winner)
Sony Group Corporation
$84.9 billion
- Market Capitalization (2026)
Apple Inc.
$3.5 trillion(winner)
Sony Group Corporation
$148 billion
- Primary Business Focus
Apple Inc.
Consumer electronics, software, services (87% of revenue)
Sony Group Corporation
Gaming, entertainment, imaging, semiconductors (diversified)
- Operating Margin (2024)
Apple Inc.
30.1%(winner)
Sony Group Corporation
8.4%
- Global Smartphone Market Share
Apple Inc.
15.7% (iPhone)(winner)
Sony Group Corporation
0.3% (Xperia)
- Gaming Console Market Share
Apple Inc.
27% (Apple Arcade subscribers: 25M)
Sony Group Corporation
31% (PlayStation 5: 40M+ units sold)(winner)
- Ecosystem Integration
Apple Inc.
Fully integrated (hardware, OS, services)(winner)
Sony Group Corporation
Fragmented (multiple independent divisions)
Full Comparison
| Attribute | Apple Inc. | Sony Group Corporation |
|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | — |
| 3-Year Revenue Growth Rate(Percent) | Not specified | — |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | — |
| Operating Profit Margin(%) | 30.2% | — |
| Annual Revenue(USD billions) | $391.4B | — |
Show 5 more attributesMarket Capitalization(USD billions) $3.4T — Gross Profit Margin(percent) 46.2% — Net Income(billions USD) $93.7B — Operating Margin(%) 30.8% — Operating Profit Margin (FY 2024)(percent) 30.1% 8.4% | ||
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | — |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews | — |
| Enterprise Integration Capabilities Rating(Stars out of 5) | Below 5.0★ | — |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | — |
| Application Development Review Count(Reviews) | 186 reviews | — |
| 2026 New Product Launches(Count) | 15+ devices | — |
| Customer Ecosystem Integration(scale 1-10) | 9.5/10 (fully vertical)(winner) | 4.2/10 (fragmented divisions) |
| Customer Satisfaction Rating(percent) | 4.4 stars | — |
| Review Sample Size(reviews) | 275 reviews | — |
| Customer Satisfaction Score(/100) | 89/100 | — |
| Maps Service Market Position | Emerging competitor with new features (multi-stop, cycling nav) | — |
| Cross-Device Compatibility | Limited to Apple ecosystem | — |
| RCS Encryption with Competitor (2026) | End-to-end encryption enabled (iOS 26.5+) | — |
| Data Privacy Approach | Minimal collection; on-device processing prioritized | — |
| AI Development Direction (2026) | Privacy-preserving on-device AI processing | — |
| Annual R&D Investment(billion USD) | $29.9B | — |
| Typical Flagship Phone Price(USD) | $999+ | — |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | — |
| Cloud Platform Growth Rate(Percent Year-over-Year) | Services-focused (not specified) | — |
| Commercial Remaining Performance Obligations(USD Billion) | Not disclosed as separate metric | — |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | — |
| 10-Year Stock Return(Percent) | 920% | — |
| Trailing 12-Month Revenue Growth (3-Year Period)(Percent) | Not specified | — |
| 5G Patents Portfolio(count) | 3,000+ | — |
| Average Flagship Smartphone Price(USD) | $799 | — |
| Premium Flagship Price(USD) | $999 | — |
| OS Update Support Duration(years) | 7+ | — |
| Countries with Market Presence(count) | 150+ | — |
| Ecosystem App Availability (Android/iOS equivalent)(apps) | 1.96M apps (App Store) | — |
| Global Employees(headcount) | 161,000 | — |
| Vehicle/Device Annual Units Sold(millions) | 231M devices | — |
| R&D Spending as % of Revenue(%) | 7.8% | — |
| Annual Revenue (FY 2024)(USD billions) | $391.4B(winner) | $84.9B |
| Market Capitalization (Jan 2026)(USD billions) | $3.5T(winner) | $148B |
| Gaming Console Market Share(percent) | 27% (Apple Arcade subscribers: 25M) | 31% (PlayStation 5: 40M+ units)(winner) |
| Professional Imaging Market Share(percent) | 8% (emerging with Vision Pro) | 60% (mirrorless cameras)(winner) |
| Global Smartphone Market Share(%) | 23%(winner) | 0.3% (Xperia) |
| Services Revenue Annual(USD billions) | $84.3B (22% of total)(winner) | $28.1B (33% of total) |
| Software Support Duration(years) | 7 years | — |
| iPhone 16 Pro / Galaxy S25 Ultra Display(Hz refresh rate) | 120Hz Super Retina XDR | — |
| Product Categories Offered(categories) | 7 major categories | — |
Apple Inc.Sony Group CorporationShow 5 more attributes
Pros & Cons
10 pros·4 cons across both
Apple Inc.
Pros
- Vertical integration enables seamless ecosystem across iPhone, iPad, Mac, Watch, and AirPods with 94% customer retention rate
- Services segment (Apple Music, iCloud, App Store) generates $84.3B annual revenue with 85% gross margin
- iPhone dominates premium smartphone market with 15.7% global share and $199.6B annual revenue (2024)
- Brand loyalty exceptional with 89% repurchase intent among existing customers
- Manufacturing scale enables cost efficiency with operating margin of 30.1%
Cons
- Premium pricing limits addressable market; entry iPhone 16 starts at $799 vs Android alternatives at $300-500
- Closed ecosystem restricts customization and third-party hardware compatibility compared to Android competitors
Sony Group Corporation
Pros
- PlayStation 5 dominates console gaming with 40M+ units sold and 31% market share versus Xbox and Nintendo combined
- Professional imaging division leads mirrorless camera market with 60% of global interchangeable lens sales (2024)
- Content production studio (Columbia Pictures, Sony Music) generates $28.1B annual revenue with proprietary IP
- Semiconductor division critical for AI chips and image sensors used across industries
- Lower barrier to entry across consumer products with competitive pricing on imaging and audio equipment
Cons
- Fragmented business divisions operate independently with minimal ecosystem synergy, reducing competitive advantage versus integrated rivals
- Operating margin of 8.4% significantly lags Apple's 30.1%, indicating lower profitability and pricing power
Frequently Asked Questions
5 questions
Apple is significantly larger by nearly every metric. Apple's $391.4B annual revenue (FY2024) is 4.6x larger than Sony's $84.9B. Apple's market capitalization of $3.5 trillion dwarfs Sony's $148 billion valuation. However, Sony dominates specific niches like professional imaging (60% mirrorless camera market share) and gaming consoles (31% market share).
Resources & Learn More
Curated sources to dive deeper
Wikipedia
- W
Apple Inc. on Wikipedia (opens in new tab)
US technology company specializing in premium smartphones, tablets, computers, and services with a vertically integrated ecosystem.
- W
Sony Group Corporation on Wikipedia (opens in new tab)
Japanese conglomerate with diversified interests in gaming, entertainment, imaging, semiconductors, and professional equipment.
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