software
Apple TV+ vs Peacock 2026: Pricing, Content & Sports
Apple TV+ focuses on premium original content with a smaller library (2,500+ titles), while Peacock offers broader entertainment with 70,000+ hours including live sports, news, and NBC content at a lower price point starting at $5.99/month with ads.
Apple TV+
Apple's premium streaming service focusing on original series, films, and documentaries.
Apple ecosystem users who value curated premium content, award-winning dramas, and international streaming
Score63%
VS
Peacock
NBCUniversal's streaming platform with live sports, NBC content, and entertainment library.
US-based viewers who want diverse entertainment, live sports, news, and maximum content variety at budget prices
Score63%
Quick Answer
AI SummaryApple TV+ focuses on premium original content with a smaller library (2,500+ titles), while Peacock offers broader entertainment with 70,000+ hours including live sports, news, and NBC content at a lower price point starting at $5.99/month with ads.
Our Verdict
AI-assistedChoose Apple TV+ if you prioritize prestige original dramas, films, and documentaries with award-winning quality and want international access. Choose Peacock if you want a diverse entertainment library with live sports, NBC shows, reality TV, and value pricing—particularly if you're in the US and enjoy sports like NFL and WWE.
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Apple TV+
8.4/10
Peacock
6.6/10
Choose Apple TV+ if
Best pickApple ecosystem users who value curated premium content, award-winning dramas, and international streaming
Choose Peacock if
US-based viewers who want diverse entertainment, live sports, news, and maximum content variety at budget prices
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Key Differences at a Glance
- Monthly Subscription Price (Ad-Supported):✓ Peacock wins($5.99 vs $6.99)
- Total Content Library Size:✓ Peacock wins(70,000+ hours (20,000+ titles) vs 2,500+ titles)
- Live Sports Included:✓ Peacock wins(NFL, WWE, Premier League, Olympics vs None)
Key Facts & Figures
145 numeric metrics compared
| Metric | Apple TV+ | Peacock | Ratio |
|---|---|---|---|
| Starting Price(USD) | $99 | — | — |
| RAM Memory(GB) | 4GB | — | — |
| Storage(GB) | 64-128GB | — | — |
| Available Apps(count) | 5,000+ | — | — |
| Refresh Rate Support(fps) | 60fps | — | — |
| User Base (US)(percent) | 15% | — | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — | — |
| Content Library Size(hours) | ~2,500 titles | — | — |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | — | — |
| Simultaneous Streams(streams) | 6 simultaneous streams | 4 (Premium plan) | |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — | — |
| Total Content Titles Available(titles) | 1,500+ | — | — |
| New Original Series (2026 Slate)(series) | 35+ | — | — |
| Average Title IMDb Rating(score) | 7.9/10 | — | — |
| 2025 Emmy Nominations(nominations) | 71 | — | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — | — |
| Simultaneous Streams (Standard)(devices) | 2 | — | — |
| Original Cancellation Rate(percent) | 22% | — | — |
| Monthly Cost (Ad-Free)(USD) | $9.99 | $13.99 | |
| 4K/HDR Content Coverage(percent of library) | 90% | 45% | |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards | 18 Emmy awards | |
| Maximum Concurrent Streams(streams) | Up to 6 users (family sharing) | 4 concurrent streams (Premium+) | |
| Monthly Subscription (Standard Tier)(USD) | $9.99 | — | — |
| Ad-Supported Tier Price(USD) | $9.99/month | — | — |
| Total Content Titles(titles) | ~1,200 | 9,000+ | |
| Original Content Annual Budget(USD billions) | $2.5B | — | — |
| Global Subscriber Count(millions) | 25M | — | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — | — |
| Maximum Simultaneous Streams(streams) | 6 streams | 4 screens | |
| Annual Content Budget(USD billions) | $2.5B+ | — | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | 23 | |
| Monthly Subscription Cost (Standard Plan)(USD) | $9.99 | — | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — | — |
| Children's Content Titles(titles) | ~300 titles | — | — |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | — | — |
| Monthly Price (Ad-Free Tier)(USD) | $9.99/month | — | — |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — | — |
| Original Series Released Per Year(series) | 25-30 series | — | — |
| Free Trial Duration(days) | 90 days (with Apple One) | 7 days | |
| Base Subscription Price (No Ads)(USD/month) | $9.99 | — | — |
| Total Content Library Size(hours) | 2,500+ titles (est. 5,000 hours) | 70,000+ hours | |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | — | — |
| Simultaneous Streams (Standard Tier)(streams) | 6 streams | — | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — | — |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | — | — |
| Original Series Metacritic Average(score/100) | 73/100 | — | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 36 million | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — | — |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | $11.99 | |
| Budget Tier Cost(USD) | N/A | $5.99 (with ads) | — |
| Original Series & Films(count) | ~280 originals | ~450+ originals | |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | 28 Emmys | |
| Cheapest Tier Cost(USD) | $9.99/month or free (Apple One) | — | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — | — |
| 4K HDR Content Available(titles) | 200+ | — | — |
| Monthly Subscription Cost (Standard Tier)(EUR) | $9.99/month | — | — |
| Total Available Titles(titles) | ~2,500 | — | — |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — | — |
| Ad-Free Premium Tier Cost(USD/month) | $9.99/month (standard, no ads) | — | — |
| Film Catalog Size(titles) | 600+ | — | — |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | — | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — | — |
| Global Subscriber Base (2024)(millions) | 25 million | — | — |
| Annual Cost (Ad-Free)(USD) | $119.88 | — | — |
| Base Monthly Price (Ad-Free)(USD) | $9.99 | — | — |
| 4K HDR Coverage on Originals(%) | 100% | — | — |
| Global Subscriber Base(millions) | 25+ | 36 | |
| Average Video Bitrate (4K)(Mbps) | 25 Mbps | — | — |
| Monthly New Releases(titles) | 8-10 | — | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — | — |
| 2024 Emmy Nominations Won(count) | 162 | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $9.99 | — | — |
| Total Content Library(titles) | 2,500+ | 9,000+ | |
| Original Content Produced(titles) | 250+ | — | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — | — |
| Free Trial Length(days) | 3 months free (with Apple device purchase) | — | — |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — | — |
| Monthly Cost (Ad-Supported Tier)(USD) | $6.99 | $5.99 | |
| Monthly Cost (Ad-Free Premium Tier)(USD) | $10.99 | $11.99 | |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | 8 nominations | |
| Geographic Availability(countries) | 170+ countries | United States only | |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | 4 devices | |
| Monthly Cost (Ad-Free Premium)(USD) | $11.99 | $11.99 | |
| Monthly Cost (With Ads)(USD) | $5.99 | $5.99 | |
| 2024 Emmy Award Wins(awards) | 12 | 12 | |
| Ad-Free Monthly Price(USD) | $11.99 | $11.99 | |
| Simultaneous Streams(count) | 4 simultaneous | 4 simultaneous | |
| Original Series Count(active) | 45+ | 45+ | |
| Free Trial Period(days) | 7 days | 7 days | |
| Total Content Library Size(titles) | 15,000+ | 15,000+ | |
| Theatrical Release Window(months) | 45 days exclusive | 45 days exclusive | |
| Paying Subscribers(millions) | 46 million | 46 million | |
| Subscription Pricing(USD/month) | $5.99-$11.99 | $5.99-$11.99 | |
| User Engagement(percent increase) | 25% more content engagement vs traditional TV | 25% more content engagement vs traditional TV | |
| Global Subscribers(millions) | Peacock | Peacock | |
| Viewer Engagement Boost(percent) | Peacock | Peacock | |
| Monthly Price (Ad-Supported)(USD) | $4.99 | $4.99 | |
| Monthly Price (Premium/Ad-Free)(USD) | $9.99 | $9.99 | |
| Paying Subscribers (2026)(millions) | 46 million | 46 million | |
| Content Engagement vs Traditional(%) | 25% more than NBC viewers | 25% more than NBC viewers | |
| Monthly Price (Basic/Select Tier)(USD) | $7.99 | $7.99 | |
| Monthly Price (Ad-Free Premium Tier)(USD) | $16.99 | $16.99 | |
| Annual Plan Cost (Premium)(USD) | $169.99 (estimated) | $169.99 (estimated) | |
| Premium Monthly Cost (Ad-Free)(USD) | $11.99 | $11.99 | |
| Original Series Produced Annually(series) | 85+ | 85+ | |
| Annual Content Investment(billion USD) | $2.5B | $2.5B | |
| Simultaneous Streams (Premium)(screens) | 4 (all tiers) | 4 (all tiers) | |
| Monthly Subscription (Ad-Supported)(USD) | $5.99 | $5.99 | |
| Monthly Subscription (Ad-Free)(USD) | $11.99 | $11.99 | |
| On-Demand Movie Titles(titles) | ~3,000 | ~3,000 | |
| Original Series Launched (2025)(series) | 50+ | 50+ | |
| Monthly Cost (Standard Tier)(USD) | $0 (Ad-supported) / $5.99 (Premium) | $0 (Ad-supported) / $5.99 (Premium) | |
| Ad Minutes per Hour(minutes) | 4-6 minutes (Free tier) | 4-6 minutes (Free tier) | |
| Monthly Price (Ad-Supported)(USD/month) | $7.99/month (Peacock Premium) | $7.99/month (Peacock Premium) | |
| Monthly Price (Ad-Free)(USD/month) | $13.99/month (Peacock Premium Plus) | $13.99/month (Peacock Premium Plus) | |
| Paying Subscribers (2026)(millions) | 46 million | 46 million | |
| Content Library Size(titles) | ~5,000+ titles | ~5,000+ titles | |
| Monthly Cost (Cheapest Tier)(USD) | Free | Free | |
| Premium Ad-Free Cost(USD) | $11.99/month | $11.99/month | |
| Original Series(series) | 80+ | 80+ | |
| Simultaneous Streams (Standard Plan)(screens) | 1 device | 1 device | |
| Premium Monthly Price (USD)(USD) | $5.99 | $5.99 | |
| Movie Library Size(films) | 2,800+ films | 2,800+ films | |
| Original Series (2024-2025)(series) | 18 new originals | 18 new originals | |
| Annual Premium Cost(USD) | $71.88/year | $71.88/year | |
| Ad-Supported Monthly Cost(USD) | $5.99 | $5.99 | |
| Ad-Free Monthly Cost(USD) | $11.99 | $11.99 | |
| On-Demand Title Library(titles) | 8,500+ | 8,500+ | |
| Original Series Count(series) | 90+ | 90+ | |
| Simultaneous Streams (Premium Tier)(streams) | 4 | 4 | |
| Live TV Channels (with add-on/included)(channels) | 40+ (included Premium) | 40+ (included Premium) | |
| Family-Friendly Content(percent of library) | ~35% | ~35% | |
| Simultaneous Streams Allowed(screens) | 4 (Premium tier) | 4 (Premium tier) | |
| Monthly Price (Ad-Free)(USD) | $11.99 | $11.99 | |
| Annual Original Content Budget(billion USD) | $2.5 billion | $2.5 billion | |
| Ad-Supported Monthly Price(USD) | $5.99 | $5.99 | |
| Ad-Free Monthly Price(USD) | $11.99 | $11.99 | |
| 4K Ultra HD Titles(titles) | 300+ | 300+ | |
| Premium Monthly Price (Ad-Free)(USD) | $11.99 | $11.99 | |
| Budget Ad-Supported Tier(USD/month) | $5.99 | $5.99 | |
| Original Series Released Annually(series/year) | 45+ | 45+ | |
| Countries Available(countries) | 40 countries | 40 countries |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Peacock leads
Apple TV+
Attribute
Peacock
- $6.99Monthly Subscription Price (Ad-Supported)$5.99(winner)
- 2,500+ titlesTotal Content Library Size70,000+ hours (20,000+ titles)(winner)
- NoneLive Sports IncludedNFL, WWE, Premier League, Olympics(winner)
- 23 Emmy nominations(winner)Original Emmy Awards (2023-2024)8 Emmy nominations
- $10.99/month(winner)Ad-Free Premium Tier Cost$11.99/month
- LimitedNBC/Universal Content AccessFull access to entire NBC catalog(winner)
- 170+ countries(winner)International AvailabilityUS only
- Monthly Subscription Price (Ad-Supported)
Apple TV+
$6.99
Peacock
$5.99(winner)
- Total Content Library Size
Apple TV+
2,500+ titles
Peacock
70,000+ hours (20,000+ titles)(winner)
- Live Sports Included
Apple TV+
None
Peacock
NFL, WWE, Premier League, Olympics(winner)
- Original Emmy Awards (2023-2024)
Apple TV+
23 Emmy nominations(winner)
Peacock
8 Emmy nominations
- Ad-Free Premium Tier Cost
Apple TV+
$10.99/month(winner)
Peacock
$11.99/month
- NBC/Universal Content Access
Apple TV+
Limited
Peacock
Full access to entire NBC catalog(winner)
- International Availability
Apple TV+
170+ countries(winner)
Peacock
US only
Full Comparison
| Attribute | Apple TV+ | Peacock |
|---|---|---|
| Starting Price(USD) | $99 | — |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Available Apps(count) | 5,000+ | — |
| Content Strategy Focus | Premium original programming | — |
| Content Library Size(hours) | ~2,500 titles | — |
| Next-Day TV Episode Access | Not available | Yes (NBC, Bravo, Universal networks) |
| Annual Content Budget(USD billions) | $2.5B+ | — |
Show 26 more attributesChildren's Content Titles(titles) ~300 titles — Original Series Released Per Year(series) 25-30 series — Original Series & Films(count) ~280 originals ~450+ originals Live Sports Coverage None Premier League, WWE, Olympics Film Catalog Size(titles) 600+ — Total Content Library(titles) 2,500+ 9,000+ Original Content Produced(titles) 250+ — Original Series Count(active) 45+ — Sports Content Coverage(categories) Premier (WWE, Olympics, NFL) — Total Content Library Size(titles) 15,000+ — Theatrical Release Window(months) 45 days exclusive — Live Sports Content NBA, NFL, Winter Olympics, Summer Olympics — Original Series Quality Strong NBC franchises — Content Release Frequency Regular updates, weekly sports — Live Sports Coverage Peacock — Movie Library Size Peacock — Original Content Strength Peacock — Exclusive Sports Rights NBA, Olympics, select NFL — Exclusive 2026 Live Features(features) Courtside Live, Rinkside Live, Multiview — Original Series Produced Annually(series) 85+ — Live Sports Events Available(leagues) 4+ (NFL, Premier League, WWE, Olympics) — Original Series (2024-2025)(series) 18 new originals — On-Demand Title Library(titles) 8,500+ — Live Sports Access Comprehensive (Premier League, WWE, NHL, NFL) — Family-Friendly Content(percent of library) ~35% — Original Series Released Annually(series/year) 45+ — | ||
| Maximum Resolution(pixels) | 4K (2160p) | — |
| Refresh Rate Support(fps) | 60fps | — |
| 4K/HDR Content Coverage(percent of library) | 90%(winner) | 45% |
| 4K Ultra HD Availability(plan(s) included) | All tiers included | — |
| 4K Content Titles(% of library) | ~70% of originals in 4K | — |
Show 6 more attributes4K HDR Coverage on Originals(%) 100% — Average Video Bitrate (4K)(Mbps) 25 Mbps — 4K Content Available(yes/no) Yes (select titles) Yes (select titles) 4K Streaming Available No (not available) — Maximum Video Resolution(pixels) 1080p HD — Maximum Resolution(pixels) 4K (Premium tier) — | ||
| Monthly Subscription Price (UK)(GBP) | £10.99 | — |
| Annual Cost for Single User(GBP) | £131.88 | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — |
Show 46 more attributesMonthly Cost (Ad-Free)(USD) $9.99 $13.99 Free Tier Option Not available Free with ads ($5.99 ad-free) Monthly Subscription (Standard Tier)(USD) $9.99 — Ad-Supported Tier Price(USD) $9.99/month — Monthly Subscription Cost (Standard Plan)(USD) $9.99 — Cheapest Ad-Supported Tier(USD/month) Not available — Monthly Price (Lowest Tier)(USD) $9.99/month — Monthly Price (Ad-Free Tier)(USD) $9.99/month — Base Subscription Price (No Ads)(USD/month) $9.99 — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month — Monthly Cost (Ad-Free Tier)(USD) $9.99 $11.99 Budget Tier Cost(USD) N/A $5.99 (with ads) Cheapest Tier Cost(USD) $9.99/month or free (Apple One) — Monthly Subscription Cost (Standard Tier)(EUR) $9.99/month — Ad-Free Premium Tier Cost(USD/month) $9.99/month (standard, no ads) — Annual Cost (Ad-Free)(USD) $119.88 — Base Monthly Price (Ad-Free)(USD) $9.99 — Monthly Subscription Cost (Ad-Free)(USD) $9.99 — Monthly Cost (Ad-Supported Tier)(USD) $6.99 $5.99 Monthly Cost (Ad-Free Premium Tier)(USD) $10.99 $11.99 Monthly Cost (Ad-Free Premium)(USD) $11.99 — Monthly Cost (With Ads)(USD) $5.99 — Free Tier Available(null) Yes (with ads) — Ad-Free Monthly Price(USD) $11.99 — Subscription Pricing(USD/month) $5.99-$11.99 — Monthly Price (Ad-Supported)(USD) $4.99 — Monthly Price (Premium/Ad-Free)(USD) $9.99 — Monthly Price (Basic/Select Tier)(USD) $7.99 — Monthly Price (Ad-Free Premium Tier)(USD) $16.99 — Annual Plan Cost (Premium)(USD) $169.99 (estimated) — Premium Monthly Cost (Ad-Free)(USD) $11.99 — Free Tier Availability Yes (limited, with ads) — Monthly Subscription (Ad-Supported)(USD) $5.99 — Monthly Subscription (Ad-Free)(USD) $11.99 — Monthly Cost (Standard Tier)(USD) $0 (Ad-supported) / $5.99 (Premium) — Monthly Cost (Cheapest Tier)(USD) Free — Premium Ad-Free Cost(USD) $11.99/month — Premium Monthly Price (USD)(USD) $5.99 — Free Ad-Supported Tier Available Yes (7,000+ hours) — Ad-Supported Monthly Cost(USD) $5.99 — Ad-Free Monthly Cost(USD) $11.99 — Monthly Price (Ad-Free)(USD) $11.99 — Ad-Supported Monthly Price(USD) $5.99 — Ad-Free Monthly Price(USD) $11.99 — Premium Monthly Price (Ad-Free)(USD) $11.99 — Budget Ad-Supported Tier(USD/month) $5.99 — | ||
| Subscriber Base(millions) | ~140-149 million (2026 projection) | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025) | — |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | — |
| Operating Margin Target 2026(percent) | Not disclosed | — |
| Ecosystem Integration | Deep Apple device integration | — |
| Maximum Video Quality(resolution) | 4K HDR + Dolby Atmos | 4K HDR on select content |
| Innovative Tech Features | Vertical video for sports, gaming integration | — |
| Innovative Features | Peacock | — |
| Mobile-First Features | Vertical video format | — |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| User Base (US)(percent) | 15% | — |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | — |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards(winner) | 18 Emmy awards |
| Emmy Awards (2023-2025)(awards) | 52 Emmys(winner) | 28 Emmys |
| Simultaneous Streams(streams) | 6 simultaneous streams(winner) | 4 (Premium plan) |
| Offline Download Support | Yes (standard) | Yes (Premium tier) |
| Simultaneous Streams (Standard)(devices) | 2 | — |
| Maximum Simultaneous Streams(streams) | 6 streams(winner) | 4 screens |
| Live TV Option Available(yes/no) | No | — |
Show 18 more attributesOffline Download Capability Full library on all devices — Simultaneous Streams (Standard Tier)(streams) 6 streams — Offline Download Feature Yes (all plans) — Live TV Availability(channels) Not available — Live Sports Events(categories) None NFL, WWE, Premier League, Olympics, PGA Golf Simultaneous Streams(count) 4 simultaneous — Free Trial Period(days) 7 days — Live TV Option(available) No — Mobile Download Feature(yes/no) Yes — Live TV Channels(channels) Sports-focused limited — Bundle Options Limited to NBC/Comcast — Parental Controls Available Limited (basic PIN protection) — Simultaneous Streams (Premium)(screens) 4 (all tiers) — Simultaneous Streams (Standard Plan)(screens) 1 device — Offline Downloads(yes/no) Yes (Premium+) — Simultaneous Streams (Premium Tier)(streams) 4 — Live TV Channels (with add-on/included)(channels) 40+ (included Premium) — Simultaneous Streams Allowed(screens) 4 (Premium tier) — | ||
| Total Content Titles Available(titles) | 1,500+ | — |
| New Original Series (2026 Slate)(series) | 35+ | — |
| Total Content Library Size(hours) | 2,500+ titles (est. 5,000 hours) | 70,000+ hours(winner) |
| Total Available Titles(titles) | ~2,500 | — |
| On-Demand Movie Titles(titles) | ~3,000 | — |
Show 3 more attributesOriginal Series(series) 80+ — Movie Library Size(films) 2,800+ films — Original Series Count(series) 90+ — | ||
| Average Title IMDb Rating(score) | 7.9/10 | — |
| 2024 Emmy Nominations(nominations) | 92 nominations(winner) | 23 |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — |
| Original Series Metacritic Average(score/100) | 73/100 | — |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | — |
Show 4 more attributes4K Content Availability(percent) All original content (100% of originals) ~15% 4K Content Available(yes/no) Yes (premium tier) — Dolby Atmos Support(yes/no) Yes — 4K/Ultra HD Content Availability(coverage %) All tiers (extensive) — | ||
| 2025 Emmy Nominations(nominations) | 71 | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | NFL, Premier League, WWE, PGA, Olympics |
| Maximum Concurrent Streams(streams) | Up to 6 users (family sharing)(winner) | 4 concurrent streams (Premium+) |
| Total Content Titles(titles) | ~1,200 | 9,000+(winner) |
| Original Content Annual Budget(USD billions) | $2.5B | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — |
| Original Series Launched (2025)(series) | 50+ | — |
| Global Subscriber Count(millions) | 25M | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — |
| Device Platform Support(platforms) | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | — |
| Supported Devices(count) | Apple devices, web, select smart TVs | — |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | — |
| Free Trial Duration(days) | 90 days (with Apple One)(winner) | 7 days |
| Free Trial Length(days) | 3 months free (with Apple device purchase) | — |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 36 million(winner) |
| Global Subscribers(millions) | Peacock | — |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — |
| 4K HDR Content Available(titles) | 200+ | — |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations(winner) | 8 nominations |
| 2024 Emmy Award Wins(awards) | 12 | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — |
| Global Subscriber Base (2024)(millions) | 25 million | — |
| Nielsen Rankings (Jan 2026)(position) | Top 5 among streamers | — |
| Global Subscriber Base(millions) | 25+ | 36(winner) |
| Monthly New Releases(titles) | 8-10 | — |
| 2024 Emmy Nominations Won(count) | 162 | — |
| Geographic Availability(countries) | 170+ countries(winner) | United States only |
| Countries Available(countries) | 40 countries | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices(winner) | 4 devices |
| Live Sports Content(text) | Premier League, Olympics, WWE, NFL, PGA Tour | — |
| Live Sports Programming(leagues included) | NFL, Premier League, WWE, Olympics | — |
| Live Sports Events (Annual)(events) | 100+ NFL games, Premier League, WWE | — |
| Paying Subscribers(millions) | 46 million | — |
| User Engagement(percent increase) | 25% more content engagement vs traditional TV | — |
| Annual Viewing Hours(billions) | Peacock | — |
| Viewer Engagement Boost(percent) | Peacock | — |
| Content Engagement vs Traditional(%) | 25% more than NBC viewers | — |
| YoY Growth Rate(percent) | Peacock | — |
| Paying Subscribers (2026)(millions) | 46 million | — |
| Target Demographic Age Group | 18+ (sports, adult content) | — |
| Annual Content Investment(billion USD) | $2.5B | — |
| Ad Minutes per Hour(minutes) | 4-6 minutes (Free tier) | — |
| Live Sports Available(null) | Premier League, NBC events, WWE, Olympics | — |
| Monthly Price (Ad-Supported)(USD/month) | $7.99/month (Peacock Premium) | — |
| Monthly Price (Ad-Free)(USD/month) | $13.99/month (Peacock Premium Plus) | — |
| Free Tier Available | Yes — Peacock Free (ads, limited) | — |
| Walmart+ Bundle | Not included | — |
| Paying Subscribers (2026)(millions) | 46 million | — |
| Content Library Size(titles) | ~5,000+ titles | — |
| NBA Exclusive Games | Yes — exclusive NBA streaming rights | — |
| Live NFL Coverage | NFL Sunday Night Football (exclusive) | — |
| Annual Premium Cost(USD) | $71.88/year | — |
| Maximum Streaming Quality(kbps / bitrate) | 4K HDR (2160p) | — |
| Annual Original Content Budget(billion USD) | $2.5 billion | — |
| 4K Ultra HD Titles(titles) | 300+ | — |
Apple TV+PeacockStarting Price(USD)
$99
—
RAM Memory(GB)
4GB
—
Storage(GB)
64-128GB
—
Available Apps(count)
5,000+
—
Content Strategy Focus
Premium original programming
—
Content Library Size(hours)
~2,500 titles
—
Next-Day TV Episode Access
Not available
Yes (NBC, Bravo, Universal networks)
Annual Content Budget(USD billions)
$2.5B+
—
Show 26 more attributes
Children's Content Titles(titles)
~300 titles
—
Original Series Released Per Year(series)
25-30 series
—
Original Series & Films(count)
~280 originals
~450+ originals
Live Sports Coverage
None
Premier League, WWE, Olympics
Film Catalog Size(titles)
600+
—
Total Content Library(titles)
2,500+
9,000+
Original Content Produced(titles)
250+
—
Original Series Count(active)
45+
—
Sports Content Coverage(categories)
Premier (WWE, Olympics, NFL)
—
Total Content Library Size(titles)
15,000+
—
Theatrical Release Window(months)
45 days exclusive
—
Live Sports Content
NBA, NFL, Winter Olympics, Summer Olympics
—
Original Series Quality
Strong NBC franchises
—
Content Release Frequency
Regular updates, weekly sports
—
Live Sports Coverage
Peacock
—
Movie Library Size
Peacock
—
Original Content Strength
Peacock
—
Exclusive Sports Rights
NBA, Olympics, select NFL
—
Exclusive 2026 Live Features(features)
Courtside Live, Rinkside Live, Multiview
—
Original Series Produced Annually(series)
85+
—
Live Sports Events Available(leagues)
4+ (NFL, Premier League, WWE, Olympics)
—
Original Series (2024-2025)(series)
18 new originals
—
On-Demand Title Library(titles)
8,500+
—
Live Sports Access
Comprehensive (Premier League, WWE, NHL, NFL)
—
Family-Friendly Content(percent of library)
~35%
—
Original Series Released Annually(series/year)
45+
—
Maximum Resolution(pixels)
4K (2160p)
—
Refresh Rate Support(fps)
60fps
—
4K/HDR Content Coverage(percent of library)
90%
45%
4K Ultra HD Availability(plan(s) included)
All tiers included
—
4K Content Titles(% of library)
~70% of originals in 4K
—
Show 6 more attributes
4K HDR Coverage on Originals(%)
100%
—
Average Video Bitrate (4K)(Mbps)
25 Mbps
—
4K Content Available(yes/no)
Yes (select titles)
Yes (select titles)
4K Streaming Available
No (not available)
—
Maximum Video Resolution(pixels)
1080p HD
—
Maximum Resolution(pixels)
4K (Premium tier)
—
Monthly Subscription Price (UK)(GBP)
£10.99
—
Annual Cost for Single User(GBP)
£131.88
—
Monthly Subscription Price (Ad-Free)(USD)
$9.99
—
Monthly Price (Ad-Free Standard Plan)(USD)
$9.99
—
Ad-Supported Plan Price(USD/month)
$5.99
—
Show 46 more attributes
Monthly Cost (Ad-Free)(USD)
$9.99
$13.99
Free Tier Option
Not available
Free with ads ($5.99 ad-free)
Monthly Subscription (Standard Tier)(USD)
$9.99
—
Ad-Supported Tier Price(USD)
$9.99/month
—
Monthly Subscription Cost (Standard Plan)(USD)
$9.99
—
Cheapest Ad-Supported Tier(USD/month)
Not available
—
Monthly Price (Lowest Tier)(USD)
$9.99/month
—
Monthly Price (Ad-Free Tier)(USD)
$9.99/month
—
Base Subscription Price (No Ads)(USD/month)
$9.99
—
Monthly Subscription (Ad-Free Tier)(USD)
$11.99/month
—
Monthly Cost (Ad-Free Tier)(USD)
$9.99
$11.99
Budget Tier Cost(USD)
N/A
$5.99 (with ads)
Cheapest Tier Cost(USD)
$9.99/month or free (Apple One)
—
Monthly Subscription Cost (Standard Tier)(EUR)
$9.99/month
—
Ad-Free Premium Tier Cost(USD/month)
$9.99/month (standard, no ads)
—
Annual Cost (Ad-Free)(USD)
$119.88
—
Base Monthly Price (Ad-Free)(USD)
$9.99
—
Monthly Subscription Cost (Ad-Free)(USD)
$9.99
—
Monthly Cost (Ad-Supported Tier)(USD)
$6.99
$5.99
Monthly Cost (Ad-Free Premium Tier)(USD)
$10.99
$11.99
Monthly Cost (Ad-Free Premium)(USD)
$11.99
—
Monthly Cost (With Ads)(USD)
$5.99
—
Free Tier Available(null)
Yes (with ads)
—
Ad-Free Monthly Price(USD)
$11.99
—
Subscription Pricing(USD/month)
$5.99-$11.99
—
Monthly Price (Ad-Supported)(USD)
$4.99
—
Monthly Price (Premium/Ad-Free)(USD)
$9.99
—
Monthly Price (Basic/Select Tier)(USD)
$7.99
—
Monthly Price (Ad-Free Premium Tier)(USD)
$16.99
—
Annual Plan Cost (Premium)(USD)
$169.99 (estimated)
—
Premium Monthly Cost (Ad-Free)(USD)
$11.99
—
Free Tier Availability
Yes (limited, with ads)
—
Monthly Subscription (Ad-Supported)(USD)
$5.99
—
Monthly Subscription (Ad-Free)(USD)
$11.99
—
Monthly Cost (Standard Tier)(USD)
$0 (Ad-supported) / $5.99 (Premium)
—
Monthly Cost (Cheapest Tier)(USD)
Free
—
Premium Ad-Free Cost(USD)
$11.99/month
—
Premium Monthly Price (USD)(USD)
$5.99
—
Free Ad-Supported Tier Available
Yes (7,000+ hours)
—
Ad-Supported Monthly Cost(USD)
$5.99
—
Ad-Free Monthly Cost(USD)
$11.99
—
Monthly Price (Ad-Free)(USD)
$11.99
—
Ad-Supported Monthly Price(USD)
$5.99
—
Ad-Free Monthly Price(USD)
$11.99
—
Premium Monthly Price (Ad-Free)(USD)
$11.99
—
Budget Ad-Supported Tier(USD/month)
$5.99
—
Subscriber Base(millions)
~140-149 million (2026 projection)
—
Revenue (Latest Full Year)(billions USD)
Part of $28.75B Services (FY2025)
—
YoY Revenue Growth Rate(percent)
15% (Apple Services FY2025)
—
Operating Margin Target 2026(percent)
Not disclosed
—
Ecosystem Integration
Deep Apple device integration
—
Maximum Video Quality(resolution)
4K HDR + Dolby Atmos
4K HDR on select content
Innovative Tech Features
Vertical video for sports, gaming integration
—
Innovative Features
Peacock
—
Mobile-First Features
Vertical video format
—
Wireless Standard
WiFi 6E (802.11ax)
—
User Base (US)(percent)
15%
—
Emmy Awards Won (2024)(awards)
42 Emmy wins
—
2024 Emmy Awards Won(awards)
25 Emmy awards
18 Emmy awards
Emmy Awards (2023-2025)(awards)
52 Emmys
28 Emmys
Simultaneous Streams(streams)
6 simultaneous streams
4 (Premium plan)
Offline Download Support
Yes (standard)
Yes (Premium tier)
Simultaneous Streams (Standard)(devices)
2
—
Maximum Simultaneous Streams(streams)
6 streams
4 screens
Live TV Option Available(yes/no)
No
—
Show 18 more attributes
Offline Download Capability
Full library on all devices
—
Simultaneous Streams (Standard Tier)(streams)
6 streams
—
Offline Download Feature
Yes (all plans)
—
Live TV Availability(channels)
Not available
—
Live Sports Events(categories)
None
NFL, WWE, Premier League, Olympics, PGA Golf
Simultaneous Streams(count)
4 simultaneous
—
Free Trial Period(days)
7 days
—
Live TV Option(available)
No
—
Mobile Download Feature(yes/no)
Yes
—
Live TV Channels(channels)
Sports-focused limited
—
Bundle Options
Limited to NBC/Comcast
—
Parental Controls Available
Limited (basic PIN protection)
—
Simultaneous Streams (Premium)(screens)
4 (all tiers)
—
Simultaneous Streams (Standard Plan)(screens)
1 device
—
Offline Downloads(yes/no)
Yes (Premium+)
—
Simultaneous Streams (Premium Tier)(streams)
4
—
Live TV Channels (with add-on/included)(channels)
40+ (included Premium)
—
Simultaneous Streams Allowed(screens)
4 (Premium tier)
—
Total Content Titles Available(titles)
1,500+
—
New Original Series (2026 Slate)(series)
35+
—
Total Content Library Size(hours)
2,500+ titles (est. 5,000 hours)
70,000+ hours
Total Available Titles(titles)
~2,500
—
On-Demand Movie Titles(titles)
~3,000
—
Show 3 more attributes
Original Series(series)
80+
—
Movie Library Size(films)
2,800+ films
—
Original Series Count(series)
90+
—
Average Title IMDb Rating(score)
7.9/10
—
2024 Emmy Nominations(nominations)
92 nominations
23
Emmy Awards Won (2020-2024)(awards)
76 Emmy wins
—
Original Series Metacritic Average(score/100)
73/100
—
Original Series Critical Quality (Avg Rotten Tomatoes)(%)
78%
—
Show 4 more attributes
4K Content Availability(percent)
All original content (100% of originals)
~15%
4K Content Available(yes/no)
Yes (premium tier)
—
Dolby Atmos Support(yes/no)
Yes
—
4K/Ultra HD Content Availability(coverage %)
All tiers (extensive)
—
2025 Emmy Nominations(nominations)
71
—
2024 Emmy Nominations for Originals(nominations)
25
—
Emmy Nominations (All-Time)(nominations)
110+ nominations
—
Original Cancellation Rate(percent)
22%
—
Live Sports Availability
None
NFL, Premier League, WWE, PGA, Olympics
Maximum Concurrent Streams(streams)
Up to 6 users (family sharing)
4 concurrent streams (Premium+)
Total Content Titles(titles)
~1,200
9,000+
Original Content Annual Budget(USD billions)
$2.5B
—
Original Series/Films Per Year(new originals)
120+ originals
—
Original Series Launched (2025)(series)
50+
—
Global Subscriber Count(millions)
25M
—
Emmy Awards Won (2023-2024)(awards)
25 Emmys
—
Device Platform Support(platforms)
iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported)
—
Supported Devices(count)
Apple devices, web, select smart TVs
—
Video Quality Support(max resolution)
4K HDR, Dolby Atmos
—
Next-Day TV Show Episodes(available)
No (weekly releases)
—
Original Series Emmy Wins(awards)
15 Emmy Awards
—
Average IMDb Rating of Originals(out of 10)
8.2/10
—
Exclusive Marvel/Star Wars Content(availability)
None (limited original series)
—
Free Trial Duration(days)
90 days (with Apple One)
7 days
Free Trial Length(days)
3 months free (with Apple device purchase)
—
2024 Emmy Awards(awards)
16 Emmy Awards
—
Ads Per Hour (Ad-Supported Tier)(minutes)
0 (no ads)
—
Global Subscribers(millions)
25 million (Q3 2024)
36 million
Global Subscribers(millions)
Peacock
—
Annual Bundle Savings vs Standalone(USD saved)
$20.88/year (Apple One)
—
Bundle Cost with Music & Cloud(USD/month)
$19.95
—
Price-Per-Title (Annual)(USD per title)
$48.00
—
Average Rotten Tomatoes Score (Originals Only)(percent)
88%
—
4K HDR Content Available(titles)
200+
—
Original Emmy Nominations (All-Time)(nominations)
169 total
—
Original Series & Films (Emmy Nominations 2023-2024)(nominations)
23 nominations
8 nominations
2024 Emmy Award Wins(awards)
12
—
Emmy Awards Won (2024-2025)(awards)
52
—
Global Subscriber Base (2024)(millions)
25 million
—
Nielsen Rankings (Jan 2026)(position)
Top 5 among streamers
—
Global Subscriber Base(millions)
25+
36
Monthly New Releases(titles)
8-10
—
2024 Emmy Nominations Won(count)
162
—
Geographic Availability(countries)
170+ countries
United States only
Countries Available(countries)
40 countries
—
Simultaneous Streams (Premium Plan)(screens)
6 devices
4 devices
Live Sports Content(text)
Premier League, Olympics, WWE, NFL, PGA Tour
—
Live Sports Programming(leagues included)
NFL, Premier League, WWE, Olympics
—
Live Sports Events (Annual)(events)
100+ NFL games, Premier League, WWE
—
Paying Subscribers(millions)
46 million
—
User Engagement(percent increase)
25% more content engagement vs traditional TV
—
Annual Viewing Hours(billions)
Peacock
—
Viewer Engagement Boost(percent)
Peacock
—
Content Engagement vs Traditional(%)
25% more than NBC viewers
—
YoY Growth Rate(percent)
Peacock
—
Paying Subscribers (2026)(millions)
46 million
—
Target Demographic Age Group
18+ (sports, adult content)
—
Annual Content Investment(billion USD)
$2.5B
—
Ad Minutes per Hour(minutes)
4-6 minutes (Free tier)
—
Live Sports Available(null)
Premier League, NBC events, WWE, Olympics
—
Monthly Price (Ad-Supported)(USD/month)
$7.99/month (Peacock Premium)
—
Monthly Price (Ad-Free)(USD/month)
$13.99/month (Peacock Premium Plus)
—
Free Tier Available
Yes — Peacock Free (ads, limited)
—
Walmart+ Bundle
Not included
—
Paying Subscribers (2026)(millions)
46 million
—
Content Library Size(titles)
~5,000+ titles
—
NBA Exclusive Games
Yes — exclusive NBA streaming rights
—
Live NFL Coverage
NFL Sunday Night Football (exclusive)
—
Annual Premium Cost(USD)
$71.88/year
—
Maximum Streaming Quality(kbps / bitrate)
4K HDR (2160p)
—
Annual Original Content Budget(billion USD)
$2.5 billion
—
4K Ultra HD Titles(titles)
300+
—
Pros & Cons
10 pros·6 cons across both
Apple TV+
+5-3
Pros
- Award-winning originals: 'Ted Lasso,' 'Severance,' 'The Morning Show' with 23 Emmy nominations (2023-2024)
- Lowest premium ad-free tier at $10.99/month (vs Peacock at $11.99)
- Global availability across 170+ countries with consistent content
- Seamless integration with Apple ecosystem (iPhone, iPad, Mac, Apple Watch)
- High production values and cinematography across all original content
Cons
- Smallest library at 2,500+ titles compared to Peacock's 70,000+ hours
- No live sports, news, or NBC broadcast content included
- Limited back-catalog of older films and TV shows
Peacock
+5-3
Pros
- Lowest entry price at $5.99/month for ad-supported tier (vs Apple TV+ at $6.99)
- Massive 70,000+ hours of content with 20,000+ titles across all genres
- Live sports included: NFL Sunday Night Football, WWE, Premier League, Olympic Games
- Full access to NBC, CNBC, MSNBC programming and extensive back-catalogs
- Reality TV, talk shows, and daily entertainment from major networks
Cons
- US-only availability—not available internationally
- Lower volume of prestige original content (8 Emmy nominations vs Apple's 23)
- Ad-supported tier has more aggressive ad insertion than competitors
Frequently Asked Questions
5 questions
Yes, Peacock includes live sports events: NFL Sunday Night Football games, WWE wrestling events, Premier League soccer matches, Olympic Games coverage, and PGA Tour golf. These are available on the Premium ($11.99/month) and Premium Plus ($19.99/month) ad-free tiers. Sports content is one of Peacock's major differentiators versus Apple TV+, which has no live sports offerings.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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