software
Apple TV+ vs Peacock 2026: Sports, Price & Quality
Apple TV+ focuses on premium original content with a curated library, while Peacock offers broader entertainment including live sports, news, and a larger catalog of licensed shows at competitive pricing. Apple TV+ costs $9.99/month with no ads, while Peacock's ad-free tier is $13.99/month but includes live NBC programming.
Apple TV+
Premium streaming service focused on original prestige content and exclusive films.
Quality-focused viewers, Apple device owners, and those willing to pay for prestige content without ads
Score63%
VS
Peacock
NBCUniversal's streaming platform with live sports, NBC programming, and extensive licensed content library.
Sports fans, NBC viewers, budget-conscious streamers willing to tolerate ads, and those seeking maximum content variety
Score63%
Quick Answer
AI SummaryApple TV+ focuses on premium original content with a curated library, while Peacock offers broader entertainment including live sports, news, and a larger catalog of licensed shows at competitive pricing. Apple TV+ costs $9.99/month with no ads, while Peacock's ad-free tier is $13.99/month but includes live NBC programming.
Our Verdict
AI-assistedChoose Apple TV+ if you prioritize critically acclaimed original dramas and films, prefer an ad-free experience, and want a focused, curated streaming library with industry-leading production quality. Choose Peacock if you want live sports (NFL, Premier League), broader entertainment variety including NBC content, and don't mind ads or prefer their $5.99/month budget-friendly tier.
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Apple TV+
8.5/10
Peacock
6.5/10
Choose Apple TV+ if
Best pickQuality-focused viewers, Apple device owners, and those willing to pay for prestige content without ads
Choose Peacock if
Sports fans, NBC viewers, budget-conscious streamers willing to tolerate ads, and those seeking maximum content variety
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Key Differences at a Glance
- Monthly Subscription Cost (Ad-Free):✓ Apple TV+ wins($9.99/month vs $13.99/month)
- Original Content Titles (2026):✓ Peacock wins(~450+ originals vs ~280 originals)
- Live Sports & Events:✓ Peacock wins(NFL Sunday Night Football, Premier League, Olympics coverage vs None)
Key Facts & Figures
98 numeric metrics compared
| Metric | Apple TV+ | Peacock | Ratio |
|---|---|---|---|
| Starting Price(USD) | $99 | — | — |
| RAM Memory(GB) | 4GB | — | — |
| Storage(GB) | 64-128GB | — | — |
| Available Apps(count) | 5,000+ | — | — |
| Refresh Rate Support(fps) | 60fps | — | — |
| User Base (US)(percent) | 15% | — | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — | — |
| Content Library Size(titles) | ~2,500 titles | — | — |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | — | — |
| Simultaneous Streams(streams) | 6 simultaneous streams | 4 (Premium tier) | |
| Monthly Price (Ad-Free, Standard Plan)(USD) | $9.99 | — | — |
| Total Content Titles Available(titles) | 1,500+ | — | — |
| New Original Series (2026 Slate)(series) | 35+ | — | — |
| Average Title IMDb Rating(score) | 7.9/10 | — | — |
| 2025 Emmy Nominations(nominations) | 71 | — | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — | — |
| Simultaneous Streams (Standard)(streams) | 2 | — | — |
| Original Cancellation Rate(percent) | 22% | — | — |
| Monthly Cost (Ad-Free)(USD) | $9.99 | $13.99 | |
| 4K/HDR Content Coverage(percent of library) | 90% | 45% | |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards | 18 Emmy awards | |
| Maximum Concurrent Streams(streams) | Up to 6 users (family sharing) | 4 concurrent streams (Premium+) | |
| Monthly Subscription (Standard Tier)(USD) | $9.99 | — | — |
| Ad-Supported Tier Price(USD/month) | $9.99/month | — | — |
| Total Content Titles(titles) | ~1,200 | 3,500+ | |
| Original Content Annual Budget(USD billions) | $2.5B | — | — |
| Global Subscriber Count(millions) | 25M | — | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $11.99 | — | — |
| Maximum Simultaneous Streams(devices) | 6 screens | 4 | |
| Annual Content Budget(USD billions) | $2.5B+ | — | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $9.99 | — | — |
| Total Content Library(titles) | ~3,500 titles | ~15,000+ titles | |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — | — |
| Children's Content Titles(titles) | ~300 titles | — | — |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | — | — |
| Monthly Price (Ad-Free Tier)(USD) | $9.99/month | — | — |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — | — |
| Original Series Released Per Year(series) | 25-30 series | — | — |
| Free Trial Duration(days) | 90 days (with Apple One) | 7 days | |
| Base Subscription Price (No Ads)(USD/month) | $9.99 | — | — |
| Total Content Library Size(titles) | 2,500 | — | — |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | — | — |
| Simultaneous Streams (Standard Tier)(concurrent streams) | 6 streams | — | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — | — |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | — | — |
| Original Series Metacritic Average(score/100) | 73/100 | — | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 36 million | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — | — |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | $13.99 | |
| Budget Tier Cost(USD) | N/A | $5.99 (with ads) | — |
| Original Series & Films(count) | ~280 originals | ~450+ originals | |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | 28 Emmys | |
| Monthly Cost (Ad-Free Premium)(USD) | $11.99 | $11.99 | |
| Monthly Cost (With Ads)(USD) | $5.99 | $5.99 | |
| 2024 Emmy Award Wins(awards) | 12 | 12 | |
| Ad-Free Monthly Price(USD) | $11.99 | $11.99 | |
| Simultaneous Streams(count) | 4 simultaneous | 4 simultaneous | |
| Original Series Count(active) | 45+ | 45+ | |
| Free Trial Period(days) | 7 days | 7 days | |
| Total Content Library Size(titles) | 15,000+ | 15,000+ | |
| Theatrical Release Window(months) | 45 days exclusive | 45 days exclusive | |
| Paying Subscribers(millions) | 46 million | 46 million | |
| Subscription Pricing(USD/month) | $5.99-$11.99 | $5.99-$11.99 | |
| User Engagement(percent increase) | 25% more content engagement vs traditional TV | 25% more content engagement vs traditional TV | |
| Global Subscribers(millions) | Peacock | Peacock | |
| Viewer Engagement Boost(percent) | Peacock | Peacock | |
| Monthly Price (Ad-Supported)(USD) | $4.99 | $4.99 | |
| Monthly Price (Premium/Ad-Free)(USD) | $9.99 | $9.99 | |
| Paying Subscribers (2026)(millions) | 46 million | 46 million | |
| Content Engagement vs Traditional(%) | 25% more than NBC viewers | 25% more than NBC viewers | |
| Monthly Price (Basic/Select Tier)(USD) | $7.99 | $7.99 | |
| Monthly Price (Ad-Free Premium Tier)(USD) | $16.99 | $16.99 | |
| Annual Plan Cost (Premium)(USD) | $169.99 (estimated) | $169.99 (estimated) | |
| Premium Monthly Cost (Ad-Free)(USD) | $11.99 | $11.99 | |
| Original Series Produced Annually(series) | 85+ | 85+ | |
| Annual Content Investment(billion USD) | $2.5B | $2.5B | |
| Simultaneous Streams (Premium)(screens) | 4 (all tiers) | 4 (all tiers) | |
| Monthly Subscription (Ad-Supported)(USD) | $5.99 | $5.99 | |
| Monthly Subscription (Ad-Free)(USD) | $11.99 | $11.99 | |
| On-Demand Movie Titles(titles) | ~3,000 | ~3,000 | |
| Original Series Launched (2025)(series) | 50+ | 50+ | |
| Simultaneous Streams (Premium Plan)(screens) | 4 screens | 4 screens | |
| Live Sports Events (Annual)(events) | 200+ (Premier League, WWE, golf) | 200+ (Premier League, WWE, golf) | |
| Monthly Cost (Standard Tier)(USD) | $0 (Ad-supported) / $5.99 (Premium) | $0 (Ad-supported) / $5.99 (Premium) | |
| Ad Minutes per Hour(minutes) | 4-6 minutes (Free tier) | 4-6 minutes (Free tier) | |
| Original Series Count(shows) | ~150+ (Emmy-awarded) | ~150+ (Emmy-awarded) | |
| Monthly Price (Ad-Supported)(USD/month) | $7.99/month (Peacock Premium) | $7.99/month (Peacock Premium) | |
| Monthly Price (Ad-Free)(USD/month) | $13.99/month (Peacock Premium Plus) | $13.99/month (Peacock Premium Plus) | |
| Paying Subscribers (2026)(millions) | 46 million | 46 million | |
| Content Library Size(titles) | ~5,000+ titles | ~5,000+ titles | |
| Monthly Cost (Cheapest Tier)(USD) | Free | Free | |
| Premium Ad-Free Cost(USD) | $11.99/month | $11.99/month | |
| Original Series(series) | 80+ | 80+ | |
| Simultaneous Streams (Standard Plan)(devices) | 1 device | 1 device |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Peacock leads
Apple TV+
Attribute
Peacock
- $9.99/month(winner)Monthly Subscription Cost (Ad-Free)$13.99/month
- ~280 originalsOriginal Content Titles (2026)~450+ originals(winner)
- NoneLive Sports & EventsNFL Sunday Night Football, Premier League, Olympics coverage(winner)
- 52 Emmys(winner)Emmy Awards Won (2023-2025)28 Emmys
- ~3,500 titlesTotal Content Library Size~15,000+ titles(winner)
- N/A - no ads optionAd-Supported Tier Cost$5.99/month with ads(winner)
- 3 months (with Apple One bundle)(winner)Free Trial Length7 days
- Monthly Subscription Cost (Ad-Free)
Apple TV+
$9.99/month(winner)
Peacock
$13.99/month
- Original Content Titles (2026)
Apple TV+
~280 originals
Peacock
~450+ originals(winner)
- Live Sports & Events
Apple TV+
None
Peacock
NFL Sunday Night Football, Premier League, Olympics coverage(winner)
- Emmy Awards Won (2023-2025)
Apple TV+
52 Emmys(winner)
Peacock
28 Emmys
- Total Content Library Size
Apple TV+
~3,500 titles
Peacock
~15,000+ titles(winner)
- Ad-Supported Tier Cost
Apple TV+
N/A - no ads option
Peacock
$5.99/month with ads(winner)
- Free Trial Length
Apple TV+
3 months (with Apple One bundle)(winner)
Peacock
7 days
Full Comparison
| Attribute | Apple TV+ | Peacock |
|---|---|---|
| Starting Price(USD) | $99 | — |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Available Apps(count) | 5,000+ | — |
| Content Strategy Focus | Premium original programming | — |
| Content Library Size(titles) | ~2,500 titles | — |
| Annual Content Budget(USD billions) | $2.5B+ | — |
| Total Content Library(titles) | ~3,500 titles | ~15,000+ titles(winner) |
Show 20 more attributesChildren's Content Titles(titles) ~300 titles — Original Series Released Per Year(series) 25-30 series — Total Content Library Size(titles) 2,500 — Original Series & Films(count) ~280 originals ~450+ originals Original Series Count(active) 45+ — Sports Content Coverage(categories) Premier (WWE, Olympics, NFL) — Total Content Library Size(titles) 15,000+ — Theatrical Release Window(months) 45 days exclusive — Live Sports Content NBA, NFL, Winter Olympics, Summer Olympics — Original Series Quality Strong NBC franchises — Content Release Frequency Regular updates, weekly sports — Live Sports Coverage Peacock — Movie Library Size Peacock — Original Content Strength Peacock — Exclusive Sports Rights NBA, Olympics, select NFL — Live Sports Events(coverage types) NFL, NBA, NHL, Olympics — Exclusive 2026 Live Features(features) Courtside Live, Rinkside Live, Multiview — Original Series Produced Annually(series) 85+ — Live Sports Events Available(leagues) 4+ (NFL, Premier League, WWE, Olympics) — Original Series Count(shows) ~150+ (Emmy-awarded) — | ||
| Maximum Resolution(pixels) | 4K (2160p) | — |
| Refresh Rate Support(fps) | 60fps | — |
| 4K/HDR Content Coverage(percent of library) | 90%(winner) | 45% |
| 4K Ultra HD Availability(plan(s) included) | All tiers included | — |
| 4K Streaming Available | No (not available) | — |
Show 1 more attributeMaximum Resolution(pixels) 4K (Premium tier) — | ||
| Monthly Subscription Price (UK)(GBP) | £10.99 | — |
| Annual Cost for Single User(GBP) | £131.88 | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — |
| Monthly Price (Ad-Free, Standard Plan)(USD) | $9.99 | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — |
Show 30 more attributesMonthly Cost (Ad-Free)(USD) $9.99 $13.99 Free Tier Option Not available Free with ads ($5.99 ad-free) Monthly Subscription (Standard Tier)(USD) $9.99 — Ad-Supported Tier Price(USD/month) $9.99/month — Monthly Subscription Cost (Ad-Free)(USD) $11.99 — Monthly Subscription Cost (Standard Plan)(USD) $9.99 — Cheapest Ad-Supported Tier(USD/month) Not available — Monthly Price (Lowest Tier)(USD) $9.99/month — Monthly Price (Ad-Free Tier)(USD) $9.99/month — Base Subscription Price (No Ads)(USD/month) $9.99 — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month — Monthly Cost (Ad-Free Tier)(USD) $9.99 $13.99 Budget Tier Cost(USD) N/A $5.99 (with ads) Monthly Cost (Ad-Free Premium)(USD) $11.99 — Monthly Cost (With Ads)(USD) $5.99 — Free Tier Available Yes — Ad-Free Monthly Price(USD) $11.99 — Subscription Pricing(USD/month) $5.99-$11.99 — Monthly Price (Ad-Supported)(USD) $4.99 — Monthly Price (Premium/Ad-Free)(USD) $9.99 — Monthly Price (Basic/Select Tier)(USD) $7.99 — Monthly Price (Ad-Free Premium Tier)(USD) $16.99 — Annual Plan Cost (Premium)(USD) $169.99 (estimated) — Premium Monthly Cost (Ad-Free)(USD) $11.99 — Free Tier Availability Yes (900+ titles, ad-supported) — Monthly Subscription (Ad-Supported)(USD) $5.99 — Monthly Subscription (Ad-Free)(USD) $11.99 — Monthly Cost (Standard Tier)(USD) $0 (Ad-supported) / $5.99 (Premium) — Monthly Cost (Cheapest Tier)(USD) Free — Premium Ad-Free Cost(USD) $11.99/month — | ||
| Subscriber Base(millions) | ~140-149 million (2026 projection) | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025) | — |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | — |
| Operating Margin Target 2026(percent) | Not disclosed | — |
| Ecosystem Integration | Deep Apple device integration | — |
| Innovative Tech Features | Vertical video for sports, gaming integration | — |
| Innovative Features | Peacock | — |
| Mobile-First Features | Vertical video format | — |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| User Base (US)(percent) | 15% | — |
| Global Subscriber Count(millions) | 25M | — |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | — |
| 2024 Emmy Award Wins(awards) | 12 | — |
| Simultaneous Streams(streams) | 6 simultaneous streams(winner) | 4 (Premium tier) |
| Offline Download Support | Yes (standard) | Yes (Premium tier) |
| Simultaneous Streams (Standard)(streams) | 2 | — |
| Next-Day TV Episode Access | Not available | Yes (NBC, Bravo, Universal networks) |
| Maximum Simultaneous Streams(devices) | 6 screens(winner) | 4 |
| Live TV Option Available(yes/no) | No | — |
Show 12 more attributesOffline Download Capability Full library on all devices — Simultaneous Streams (Standard Tier)(concurrent streams) 6 streams — Live Sports Coverage None NFL, Premier League, Olympics Simultaneous Streams(count) 4 simultaneous — Free Trial Period(days) 7 days — Live TV Option(available) No — Mobile Download Feature(yes/no) Yes — Live TV Channels(channels) Sports-focused limited — Bundle Options Limited to NBC/Comcast — Parental Controls Available Limited (basic PIN protection) — Simultaneous Streams (Premium)(screens) 4 (all tiers) — Offline Downloads(availability) Yes (Premium+) — | ||
| Total Content Titles Available(titles) | 1,500+ | — |
| New Original Series (2026 Slate)(series) | 35+ | — |
| Total Content Titles(titles) | ~1,200 | 3,500+(winner) |
| On-Demand Movie Titles(titles) | ~3,000 | — |
| Original Series(series) | 80+ | — |
| Average Title IMDb Rating(score) | 7.9/10 | — |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | — |
| Original Series Metacritic Average(score/100) | 73/100 | — |
| 4K Content Available(yes/no) | Yes (premium tier) | — |
| Dolby Atmos Support(yes/no) | Yes | — |
| 2025 Emmy Nominations(nominations) | 71 | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | NFL, Premier League, WWE, PGA, Olympics |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards(winner) | 18 Emmy awards |
| Maximum Concurrent Streams(streams) | Up to 6 users (family sharing)(winner) | 4 concurrent streams (Premium+) |
| Original Content Annual Budget(USD billions) | $2.5B | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — |
| Original Series Launched (2025)(series) | 50+ | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — |
| Emmy Awards (2023-2025)(awards) | 52 Emmys(winner) | 28 Emmys |
| Device Platform Support | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | — |
| Supported Devices(platforms) | Apple devices, web, select smart TVs | — |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| Simultaneous Streams (Premium Plan)(screens) | 4 screens | — |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | — |
| Maximum Video Quality | 4K HDR + Dolby Atmos | 4K HDR on select content |
| Free Trial Duration(days) | 90 days (with Apple One)(winner) | 7 days |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 36 million(winner) |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — |
| Nielsen Rankings (Jan 2026)(position) | Top 5 among streamers | — |
| Live Sports Content(text) | Premier League, Olympics, WWE, NFL, PGA Tour | — |
| Live Sports Available | Yes (NFL, Premier League, WWE) | — |
| Paying Subscribers(millions) | 46 million | — |
| User Engagement(percent increase) | 25% more content engagement vs traditional TV | — |
| Global Subscribers(millions) | Peacock | — |
| Annual Viewing Hours(billions) | Peacock | — |
| Viewer Engagement Boost(percent) | Peacock | — |
| Content Engagement vs Traditional(%) | 25% more than NBC viewers | — |
| YoY Growth Rate(percent) | Peacock | — |
| Paying Subscribers (2026)(millions) | 46 million | — |
| Target Demographic Age Group | 18+ (sports, adult content) | — |
| Maximum Video Resolution | 1080p HD | — |
| Simultaneous Streams (Standard Plan)(devices) | 1 device | — |
| Annual Content Investment(billion USD) | $2.5B | — |
| Live Sports Events (Annual)(events) | 200+ (Premier League, WWE, golf) | — |
| Ad Minutes per Hour(minutes) | 4-6 minutes (Free tier) | — |
| Monthly Price (Ad-Supported)(USD/month) | $7.99/month (Peacock Premium) | — |
| Monthly Price (Ad-Free)(USD/month) | $13.99/month (Peacock Premium Plus) | — |
| Free Tier Available | Yes — Peacock Free (ads, limited) | — |
| Walmart+ Bundle | Not included | — |
| Paying Subscribers (2026)(millions) | 46 million | — |
| Content Library Size(titles) | ~5,000+ titles | — |
| NBA Exclusive Games | Yes — exclusive NBA streaming rights | — |
| Live NFL Coverage | NFL Sunday Night Football (exclusive) | — |
Apple TV+PeacockStarting Price(USD)
$99
—
RAM Memory(GB)
4GB
—
Storage(GB)
64-128GB
—
Available Apps(count)
5,000+
—
Content Strategy Focus
Premium original programming
—
Content Library Size(titles)
~2,500 titles
—
Annual Content Budget(USD billions)
$2.5B+
—
Total Content Library(titles)
~3,500 titles
~15,000+ titles
Show 20 more attributes
Children's Content Titles(titles)
~300 titles
—
Original Series Released Per Year(series)
25-30 series
—
Total Content Library Size(titles)
2,500
—
Original Series & Films(count)
~280 originals
~450+ originals
Original Series Count(active)
45+
—
Sports Content Coverage(categories)
Premier (WWE, Olympics, NFL)
—
Total Content Library Size(titles)
15,000+
—
Theatrical Release Window(months)
45 days exclusive
—
Live Sports Content
NBA, NFL, Winter Olympics, Summer Olympics
—
Original Series Quality
Strong NBC franchises
—
Content Release Frequency
Regular updates, weekly sports
—
Live Sports Coverage
Peacock
—
Movie Library Size
Peacock
—
Original Content Strength
Peacock
—
Exclusive Sports Rights
NBA, Olympics, select NFL
—
Live Sports Events(coverage types)
NFL, NBA, NHL, Olympics
—
Exclusive 2026 Live Features(features)
Courtside Live, Rinkside Live, Multiview
—
Original Series Produced Annually(series)
85+
—
Live Sports Events Available(leagues)
4+ (NFL, Premier League, WWE, Olympics)
—
Original Series Count(shows)
~150+ (Emmy-awarded)
—
Maximum Resolution(pixels)
4K (2160p)
—
Refresh Rate Support(fps)
60fps
—
4K/HDR Content Coverage(percent of library)
90%
45%
4K Ultra HD Availability(plan(s) included)
All tiers included
—
4K Streaming Available
No (not available)
—
Show 1 more attribute
Maximum Resolution(pixels)
4K (Premium tier)
—
Monthly Subscription Price (UK)(GBP)
£10.99
—
Annual Cost for Single User(GBP)
£131.88
—
Monthly Subscription Price (Ad-Free)(USD)
$9.99
—
Monthly Price (Ad-Free, Standard Plan)(USD)
$9.99
—
Ad-Supported Plan Price(USD/month)
$5.99
—
Show 30 more attributes
Monthly Cost (Ad-Free)(USD)
$9.99
$13.99
Free Tier Option
Not available
Free with ads ($5.99 ad-free)
Monthly Subscription (Standard Tier)(USD)
$9.99
—
Ad-Supported Tier Price(USD/month)
$9.99/month
—
Monthly Subscription Cost (Ad-Free)(USD)
$11.99
—
Monthly Subscription Cost (Standard Plan)(USD)
$9.99
—
Cheapest Ad-Supported Tier(USD/month)
Not available
—
Monthly Price (Lowest Tier)(USD)
$9.99/month
—
Monthly Price (Ad-Free Tier)(USD)
$9.99/month
—
Base Subscription Price (No Ads)(USD/month)
$9.99
—
Monthly Subscription (Ad-Free Tier)(USD)
$11.99/month
—
Monthly Cost (Ad-Free Tier)(USD)
$9.99
$13.99
Budget Tier Cost(USD)
N/A
$5.99 (with ads)
Monthly Cost (Ad-Free Premium)(USD)
$11.99
—
Monthly Cost (With Ads)(USD)
$5.99
—
Free Tier Available
Yes
—
Ad-Free Monthly Price(USD)
$11.99
—
Subscription Pricing(USD/month)
$5.99-$11.99
—
Monthly Price (Ad-Supported)(USD)
$4.99
—
Monthly Price (Premium/Ad-Free)(USD)
$9.99
—
Monthly Price (Basic/Select Tier)(USD)
$7.99
—
Monthly Price (Ad-Free Premium Tier)(USD)
$16.99
—
Annual Plan Cost (Premium)(USD)
$169.99 (estimated)
—
Premium Monthly Cost (Ad-Free)(USD)
$11.99
—
Free Tier Availability
Yes (900+ titles, ad-supported)
—
Monthly Subscription (Ad-Supported)(USD)
$5.99
—
Monthly Subscription (Ad-Free)(USD)
$11.99
—
Monthly Cost (Standard Tier)(USD)
$0 (Ad-supported) / $5.99 (Premium)
—
Monthly Cost (Cheapest Tier)(USD)
Free
—
Premium Ad-Free Cost(USD)
$11.99/month
—
Subscriber Base(millions)
~140-149 million (2026 projection)
—
Revenue (Latest Full Year)(billions USD)
Part of $28.75B Services (FY2025)
—
YoY Revenue Growth Rate(percent)
15% (Apple Services FY2025)
—
Operating Margin Target 2026(percent)
Not disclosed
—
Ecosystem Integration
Deep Apple device integration
—
Innovative Tech Features
Vertical video for sports, gaming integration
—
Innovative Features
Peacock
—
Mobile-First Features
Vertical video format
—
Wireless Standard
WiFi 6E (802.11ax)
—
User Base (US)(percent)
15%
—
Global Subscriber Count(millions)
25M
—
Emmy Awards Won (2024)(awards)
42 Emmy wins
—
2024 Emmy Award Wins(awards)
12
—
Simultaneous Streams(streams)
6 simultaneous streams
4 (Premium tier)
Offline Download Support
Yes (standard)
Yes (Premium tier)
Simultaneous Streams (Standard)(streams)
2
—
Next-Day TV Episode Access
Not available
Yes (NBC, Bravo, Universal networks)
Maximum Simultaneous Streams(devices)
6 screens
4
Live TV Option Available(yes/no)
No
—
Show 12 more attributes
Offline Download Capability
Full library on all devices
—
Simultaneous Streams (Standard Tier)(concurrent streams)
6 streams
—
Live Sports Coverage
None
NFL, Premier League, Olympics
Simultaneous Streams(count)
4 simultaneous
—
Free Trial Period(days)
7 days
—
Live TV Option(available)
No
—
Mobile Download Feature(yes/no)
Yes
—
Live TV Channels(channels)
Sports-focused limited
—
Bundle Options
Limited to NBC/Comcast
—
Parental Controls Available
Limited (basic PIN protection)
—
Simultaneous Streams (Premium)(screens)
4 (all tiers)
—
Offline Downloads(availability)
Yes (Premium+)
—
Total Content Titles Available(titles)
1,500+
—
New Original Series (2026 Slate)(series)
35+
—
Total Content Titles(titles)
~1,200
3,500+
On-Demand Movie Titles(titles)
~3,000
—
Original Series(series)
80+
—
Average Title IMDb Rating(score)
7.9/10
—
Emmy Awards Won (2020-2024)(awards)
76 Emmy wins
—
Original Series Metacritic Average(score/100)
73/100
—
4K Content Available(yes/no)
Yes (premium tier)
—
Dolby Atmos Support(yes/no)
Yes
—
2025 Emmy Nominations(nominations)
71
—
Original Cancellation Rate(percent)
22%
—
Live Sports Availability
None
NFL, Premier League, WWE, PGA, Olympics
2024 Emmy Awards Won(awards)
25 Emmy awards
18 Emmy awards
Maximum Concurrent Streams(streams)
Up to 6 users (family sharing)
4 concurrent streams (Premium+)
Original Content Annual Budget(USD billions)
$2.5B
—
Original Series/Films Per Year(new originals)
120+ originals
—
Original Series Launched (2025)(series)
50+
—
Emmy Awards Won (2023-2024)(awards)
25 Emmys
—
2024 Emmy Nominations(nominations)
92 nominations
—
Emmy Awards (2023-2025)(awards)
52 Emmys
28 Emmys
Device Platform Support
iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported)
—
Supported Devices(platforms)
Apple devices, web, select smart TVs
—
Video Quality Support(max resolution)
4K HDR, Dolby Atmos
—
Simultaneous Streams (Premium Plan)(screens)
4 screens
—
Next-Day TV Show Episodes(available)
No (weekly releases)
—
Original Series Emmy Wins(awards)
15 Emmy Awards
—
Average IMDb Rating of Originals(out of 10)
8.2/10
—
Exclusive Marvel/Star Wars Content(availability)
None (limited original series)
—
Maximum Video Quality
4K HDR + Dolby Atmos
4K HDR on select content
Free Trial Duration(days)
90 days (with Apple One)
7 days
2024 Emmy Awards(awards)
16 Emmy Awards
—
Ads Per Hour (Ad-Supported Tier)(minutes)
0 (no ads)
—
Global Subscribers(millions)
25 million (Q3 2024)
36 million
Annual Bundle Savings vs Standalone(USD saved)
$20.88/year (Apple One)
—
Nielsen Rankings (Jan 2026)(position)
Top 5 among streamers
—
Live Sports Content(text)
Premier League, Olympics, WWE, NFL, PGA Tour
—
Live Sports Available
Yes (NFL, Premier League, WWE)
—
Paying Subscribers(millions)
46 million
—
User Engagement(percent increase)
25% more content engagement vs traditional TV
—
Global Subscribers(millions)
Peacock
—
Annual Viewing Hours(billions)
Peacock
—
Viewer Engagement Boost(percent)
Peacock
—
Content Engagement vs Traditional(%)
25% more than NBC viewers
—
YoY Growth Rate(percent)
Peacock
—
Paying Subscribers (2026)(millions)
46 million
—
Target Demographic Age Group
18+ (sports, adult content)
—
Maximum Video Resolution
1080p HD
—
Simultaneous Streams (Standard Plan)(devices)
1 device
—
Annual Content Investment(billion USD)
$2.5B
—
Live Sports Events (Annual)(events)
200+ (Premier League, WWE, golf)
—
Ad Minutes per Hour(minutes)
4-6 minutes (Free tier)
—
Monthly Price (Ad-Supported)(USD/month)
$7.99/month (Peacock Premium)
—
Monthly Price (Ad-Free)(USD/month)
$13.99/month (Peacock Premium Plus)
—
Free Tier Available
Yes — Peacock Free (ads, limited)
—
Walmart+ Bundle
Not included
—
Paying Subscribers (2026)(millions)
46 million
—
Content Library Size(titles)
~5,000+ titles
—
NBA Exclusive Games
Yes — exclusive NBA streaming rights
—
Live NFL Coverage
NFL Sunday Night Football (exclusive)
—
Pros & Cons
10 pros·6 cons across both
Apple TV+
+5-3
Pros
- 52 Emmy Awards in 2023-2025 period demonstrates highest-quality originals in the industry
- No advertising on all tiers; clean viewing experience
- $9.99/month is lowest price for ad-free streaming among major competitors
- Deep Apple ecosystem integration; works seamlessly across iPhone, iPad, Mac, Apple TV hardware
- 4K HDR and Dolby Atmos support on most originals
Cons
- Smallest content library at ~3,500 titles limits casual browsing options
- Zero live sports or news programming; no real-time events coverage
- Limited licensed content; heavily dependent on original programming quality
Peacock
+5-3
Pros
- 15,000+ total titles in library—5x larger than Apple TV+, more choice for casual viewing
- Live NBC programming, NFL Sunday Night Football, Premier League matches, and Olympic coverage included
- $5.99/month ad-supported tier is most affordable major streaming option available
- Includes Next Day availability of NBC shows like The Voice, SNL, The Bachelorette
- 450+ original series and films provide deeper content depth than Apple TV+
Cons
- Ad-free tier costs $13.99/month, making it $4 more expensive than Apple TV+ monthly
- 28 Emmy Awards (2023-2025) versus Apple TV+'s 52 shows lower critical acclaim trajectory
- Ad-supported tier has frequent commercial interruptions; no true ad-free budget option
Frequently Asked Questions
5 questions
Apple TV+ leads significantly in critical acclaim with 52 Emmy Awards (2023-2025) compared to Peacock's 28, indicating higher-quality prestige dramas and films. However, Peacock offers more original titles (450+ vs 280), providing greater variety even if average quality scores lower. For prestige content, Apple TV+ wins; for content quantity, Peacock wins.
Resources & Learn More
Curated sources to dive deeper
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