Skip to main content
Skip to main content
VS
products

Angi vs HomeAdvisor

Angi and HomeAdvisor are now unified under the same parent company following a 2022 merger and rebranding. HomeAdvisor focuses on contractor-to-consumer connections with higher lead costs ($40-80 CPL), while Angi emphasizes consumer reviews and aggregated service matching with moderate lead costs ($15-40 CPL). Both platforms compete in the home services marketplace but target slightly different contractor profiles and business models.

Angi

Angi

Unified home services marketplace combining Angie's List and HomeAdvisor with consumer reviews and distributed lead model.

Volume-focused contractors with strong reviews, painters/plumbers seeking high lead flow, small-to-mid tier service providers

Score55%
Check Price
VS
H

HomeAdvisor

Legacy home services lead platform now integrated into Angi with exclusive lead distribution and contractor-direct matching.

Established contractors seeking exclusive high-quality leads, specialists in niche services, businesses prioritizing conversion over volume

Score45%
Check Price

Quick Answer

AI Summary

Angi and HomeAdvisor are now unified under the same parent company following a 2022 merger and rebranding. HomeAdvisor focuses on contractor-to-consumer connections with higher lead costs ($40-80 CPL), while Angi emphasizes consumer reviews and aggregated service matching with moderate lead costs ($15-40 CPL). Both platforms compete in the home services marketplace but target slightly different contractor profiles and business models.

Our Verdict

AI-assisted

Angi has positioned itself as the dominant unified platform following the 2022 merger, with optimistic 2026 growth projections and lower lead costs, making it attractive for volume-focused contractors. HomeAdvisor's legacy brand is being phased out in favor of Angi integration, though it retains value for contractors preferring exclusive, higher-conversion leads despite steeper costs. For most small-to-mid contractors, Angi's lower CPL and review-driven model offers better ROI in 2026, while HomeAdvisor suits specialists seeking exclusive leads.

Community feedback

Was this verdict helpful?

Angi
7.5/10
vs
HomeAdvisor
7.5/10
H

TIE — neck and neck

Angi

Choose Angi if

Volume-focused contractors with strong reviews, painters/plumbers seeking high lead flow, small-to-mid tier service providers

H

Choose HomeAdvisor if

Established contractors seeking exclusive high-quality leads, specialists in niche services, businesses prioritizing conversion over volume

Track this comparison

Get notified when prices change, new specs ship, or our verdict updates.

Triggers: price change new spec verdict update

No spam. Stop anytime.

Key Differences at a Glance

🔹
Brand Identity:✓ Angi wins(Unified Angi brand (post-merger consolidation) vs Legacy HomeAdvisor brand (phased out/integrated))
💰
Cost Per Lead (Painting):✓ Angi wins($15-40 vs $40-80)
🔹
Lead Type:✓ HomeAdvisor wins(Exclusive first-come-first-served model vs Shared/distributed to multiple contractors)
See all 8 differences

Key Facts & Figures

1 numeric metric compared

MetricAngiHomeAdvisorRatio
2026 Revenue Projection(billion USD)Mid-single-digit growth (+3-6%)Declining (-10% to -15% projected)
+136%

Sourced from publicly available data · Jun 2026

Key Differences

8 attributes compared head-to-head

Angi
5Angi
Angi leads1 tie
H
2HomeAdvisor
63%25%
  • Brand Identity

    Angi

    Unified Angi brand (post-merger consolidation)🏆

    HomeAdvisor

    Legacy HomeAdvisor brand (phased out/integrated)

  • Cost Per Lead (Painting)

    Angi

    $15-40🏆

    HomeAdvisor

    $40-80

  • Lead Type

    Angi

    Shared/distributed to multiple contractors

    HomeAdvisor

    Exclusive first-come-first-served model🏆

  • Consumer Review Focus

    Angi

    Primary differentiator; Yelp-integrated reviews🏆

    HomeAdvisor

    Secondary; verification-based ratings

  • Website Traffic (2026)

    Angi

    Part of unified Angi ecosystem🏆

    HomeAdvisor

    2.21M monthly (~-12.12% YoY decline)

  • Target Contractor Tier

    Angi

    Small-to-mid size with strong reviews (50+ stars optimal)

    HomeAdvisor

    Established contractors with direct lead preference

  • Conversion Rate (2026 Est.)

    Angi

    8-12% (shared leads, higher volume)

    HomeAdvisor

    15-22% (exclusive leads, lower volume)🏆

  • Company Direction

    Angi

    Growth projected; mid-single-digit revenue increase 2026🏆

    HomeAdvisor

    Decline phase; Q4 2025 revenue down 10% YoY

Full Comparison

Angi
HHomeAdvisor
Cost Per Lead (Painting Contractors)(USD)
$15-40
$40-80
Estimated Conversion Rate(%)
8-12%
15-22%
Lead Quality Variability
High (algorithm-dependent matching)
Lower (direct homeowner selection)
Monthly Website Traffic(visitors)
Integrated/undisclosed
2.21M
Lead Distribution Model
Shared to 3-5 contractors per job
Exclusive first-come allocation
Review Integration
Yelp-integrated, primary differentiator
In-house verification system
2026 Revenue Projection(billion USD)
Mid-single-digit growth (+3-6%)
Declining (-10% to -15% projected)
Contractor Minimum Rating for Viability(stars/reviews)
50+ five-star reviews optimal
20+ reviews acceptable

Visual Comparison

Side-by-side comparison of numeric attributes

Pros & Cons

11 pros·11 cons across both

Angi
H
Angi

Angi

+6-5
55% positive

Pros

  • Lower cost per lead ($15-40 range)
  • Massive consumer review database and Yelp integration
  • Higher lead volume for scaling contractors
  • Positive 2026 growth trajectory
  • Mobile-first user experience
  • Transparent review verification system

Cons

  • Shared leads reduce exclusivity
  • Lower conversion rates due to competition
  • Subscription fees plus per-lead costs
  • Algorithm-based matching can be unpredictable
  • Declining organic search traffic (noted -12% in some segments)
H

HomeAdvisor

+5-6
45% positive

Pros

  • Exclusive first-come leads reduce competition
  • Higher conversion rates (15-22%)
  • Established contractor base and trust
  • Transparent pricing without hidden matching algorithms
  • Direct homeowner connection model

Cons

  • Higher cost per lead ($40-80 range)
  • Declining market position and revenue (-10% Q4 2025)
  • Brand consolidation creates uncertainty
  • Lower lead volume compared to Angi
  • Phased integration may limit feature updates
  • Reduced network revenue (-79% reported in recent quarters)

Frequently Asked Questions

5 questions

  1. Yes, they merged in 2022. HomeAdvisor is now integrated into the unified Angi platform under parent company Angi Inc. (spun off from IAC). The HomeAdvisor brand is being phased out, with most functionality consolidated under Angi.

  2. Angi has significantly lower CPL ($15-40) compared to HomeAdvisor ($40-80) in 2026. However, HomeAdvisor's exclusive lead model typically yields higher conversion rates (15-22% vs. 8-12%), potentially offsetting higher costs for selective contractors.

  3. Angi distributes shared leads to 3-5 contractors per job, maximizing volume but increasing competition. HomeAdvisor uses an exclusive first-come model where the fastest contractor claims the lead, reducing competition but limiting opportunities.

  4. Angi projects mid-single-digit revenue growth in 2026, while HomeAdvisor/legacy segments are declining (-10% YoY in Q4 2025). Angi's leadership is optimistic about the unified platform strategy, making it the growth-focused option.

  5. HomeAdvisor is more accessible for contractors with 20-30 reviews, while Angi's algorithm favors those with 50+ five-star reviews. Small contractors just starting out may find HomeAdvisor more forgiving, though both require strong performance to generate consistent leads.

Related Comparisons

Related Articles

5 articles

Explore More

Related comparisons and categories

Explore Entities

More Products

People Also Compare

Last updated: April 26, 2026AI generated