software
Amplitude vs Hotjar 2026 | Analytics Comparison
Amplitude is a product analytics platform focused on user behavior tracking and cohort analysis with advanced segmentation capabilities, while Hotjar is a behavior analytics and feedback tool emphasizing session recording, heatmaps, and user feedback collection. Amplitude excels for data-driven product teams needing deep behavioral insights, whereas Hotjar is better for UX researchers and conversion optimizers wanting to understand how users interact with specific pages.
A
Amplitude
Product analytics platform for tracking user behavior and building data-driven product strategies.
Product managers, data analysts, and growth teams at mid-to-large SaaS companies needing comprehensive behavioral analytics and predictive insights.
Score63%
VS
H
Hotjar
Behavior analytics and user feedback platform featuring session recordings, heatmaps, and survey tools.
UX researchers, conversion rate optimization specialists, and website owners wanting to understand visitor behavior through visual feedback without expensive enterprise contracts.
Score63%
Quick Answer
AI SummaryAmplitude is a product analytics platform focused on user behavior tracking and cohort analysis with advanced segmentation capabilities, while Hotjar is a behavior analytics and feedback tool emphasizing session recording, heatmaps, and user feedback collection. Amplitude excels for data-driven product teams needing deep behavioral insights, whereas Hotjar is better for UX researchers and conversion optimizers wanting to understand how users interact with specific pages.
Our Verdict
AI-assistedChoose Amplitude if you're a product team needing sophisticated analytics, unlimited custom events, advanced cohort analysis, and predictive modeling to drive product decisions across millions of user interactions. Choose Hotjar if you're focused on conversion rate optimization, user experience research, or understanding how visitors interact with specific pages through session recordings, heatmaps, and direct user feedback collection.
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A
Amplitude
7.7/10
Hotjar
7.3/10
H
A
Choose Amplitude if
Best pickProduct managers, data analysts, and growth teams at mid-to-large SaaS companies needing comprehensive behavioral analytics and predictive insights.
H
Choose Hotjar if
UX researchers, conversion rate optimization specialists, and website owners wanting to understand visitor behavior through visual feedback without expensive enterprise contracts.
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Key Differences at a Glance
- Primary Focus:Product analytics & user behavior tracking vs Session recording & UX feedback
- Session Recording:✓ Hotjar wins(Core feature with unlimited recordings vs Not included in core product)
- Heatmaps & Click Analysis:✓ Hotjar wins(Full heatmap, scroll, and click tracking vs Not available)
Key Facts & Figures
111 numeric metrics compared
| Metric | Amplitude | Hotjar | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $99 | |
| Event Processing Latency(milliseconds) | 300-600ms | — | — |
| Maximum Data Retention(months) | 60 months | — | — |
| Pre-built Templates(count) | 40+ | — | — |
| Native Integrations(count) | 450+ | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Customer Satisfaction (NPS)(points) | 68 | — | — |
| Free Trial Period(days) | 14 days | — | — |
| Starting Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| API Rate Limits(requests/minute) | 10000 | — | — |
| Free Tier Event Limit(events/month) | 10,000,000 | — | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| API Rate Limits (Standard Plan)(calls per 15 seconds) | 500,000 events/month | — | — |
| Setup Time (Typical)(hours) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — | — |
| Data Retention (Free Tier)(months) | 90 days | 30 days | |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — | — |
| Average Setup Time(minutes) | 6 hours | 1-2 | |
| Custom Event Properties(limit) | 200+ properties | — | — |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | — | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — | — |
| Global Market Share(%) | 3.2% of analytics market | — | — |
| Starting Price (Monthly Subscription)(USD) | $995 | $99 | |
| Free Tier Data Retention(days) | 30 days | 90 days | |
| Third-Party Integrations(integrations) | 200+ integrations | 100+ | |
| Event Tracking Capacity(events) | 700+ custom events | 50 tracked elements | |
| Funnel Analysis Stages Supported(stages) | 10+ stages | 5 stages max | |
| Recordings Per Month (Starter Plan)(recordings) | Unlimited (paid plans) | 500 recordings | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — | — |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | — | — |
| Cohort Size Limit(properties) | 200+ custom properties | — | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — | — |
| Data Latency(seconds) | 300-600 seconds | — | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — | — |
| API Rate Limit (Free Tier)(requests/hour) | 50 req/sec | — | — |
| Free Tier Team Members(users) | 5 team members | — | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — | — |
| Starting Monthly Price(USD) | $1,495 (annual commitment required) | $99 (month-to-month available) | |
| Native Integrations Available(count) | 200+ integrations | — | — |
| Seats Per Starter Plan(users) | 50 users | — | — |
| Session Replay Monthly Limit(sessions/month) | Not included | — | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — | — |
| Starting Paid Plan Price(USD/month) | $995/month | — | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — | — |
| Pre-built Integrations(count) | 350+ integrations | — | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — | — |
| Monthly Event Capacity(billion events) | 100+ billion | — | — |
| Heatmap Coverage(heatmaps per site) | Not available | Up to 500 | — |
| Pre-built Cohort Templates(templates) | 50+ | 5-10 | |
| Integration Partners(integrations) | 200+ | 100+ | |
| Setup Time for Non-Technical Users(minutes) | 120-180 minutes (requires dev team) | 15-30 minutes (self-service) | |
| Monthly Active Users (Max Tier)(users) | 500 million+ | 100 million+ | |
| Data Retention Period(months) | 12 months standard | 12 months standard | |
| Integration Partners(count) | 200+ integrations | 200+ integrations | |
| Base Monthly Cost(USD) | $39-$99+ (depending on plan) | $39-$99+ (depending on plan) | |
| Monthly Session Recordings (Free Plan)(sessions) | 35 sessions | 35 sessions | |
| Daily Active Session Limit(sessions/day) | 100-500+ (plan dependent) | 100-500+ (plan dependent) | |
| Script Size/Performance Impact(KB) | ~50KB (moderate impact) | ~50KB (moderate impact) | |
| Heatmap Types Available(types) | 5 (click, scroll, move, attention, rage) | 5 (click, scroll, move, attention, rage) | |
| Pricing (Per Month, Mid-Tier)(USD) | $199 (Hotjar Basic+) | $199 (Hotjar Basic+) | |
| Session Recordings Included (Mid-Tier)(recordings/month) | 100,000 | 100,000 | |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 1 | 1 | |
| Heatmap Quality (1-5 scale)(quality score) | 5 | 5 | |
| Monthly Starting Price(USD) | $32 | $32 | |
| Session Recordings (Basic Plan)(recordings/month) | 100 | 100 | |
| Data Retention Period(months) | 90 days (standard) | 90 days (standard) | |
| Heatmap Types Included(count) | 4 types (click, scroll, move, attention) | 4 types (click, scroll, move, attention) | |
| G2 User Rating(out of 5) | 4.4 (1,200+ reviews) | 4.4 (1,200+ reviews) | |
| Free Plan Cost(USD/month) | $0 | $0 | |
| Entry-Level Paid Plan Cost(USD/month) | $99 | $99 | |
| Session Recording Monthly Limit (Free)(recordings/month) | 100 | 100 | |
| Free Plan Session Limit(monthly sessions/pageviews) | 35,000 sessions | 35,000 sessions | |
| Data Retention (Free Plan)(days) | 35 days on free tier | 35 days on free tier | |
| Learning Curve (Beginner-Friendly Rating)(score (1-10)) | 8/10 (visual insights) | 8/10 (visual insights) | |
| Minimum Monthly Cost(USD) | $0 (free tier available) | $0 (free tier available) | |
| Session Recordings (Free Tier)(sessions/month) | 100 sessions/month | 100 sessions/month | |
| Data Retention Period (Free)(days) | 30 days | 30 days | |
| Maximum Team Members (Free)(users) | 1 user | 1 user | |
| Heatmap Types Offered(types) | 4 types (scroll, click, move, attention) | 4 types (scroll, click, move, attention) | |
| Setup Time (minutes)(minutes) | 10-15 minutes | 10-15 minutes | |
| Session Recordings Per Month (Basic Plan)(sessions) | 100 | 100 | |
| Learning Curve (1-5 scale)(difficulty) | 2 (gentle) | 2 (gentle) | |
| Starting Monthly Cost(USD) | Free tier, paid from $39/month | Free tier, paid from $39/month | |
| Core Analytics Metrics Available(count) | 50+ metrics with custom reports | 50+ metrics with custom reports | |
| Session Recording Limit (Free Tier)(sessions/month) | 2,500 sessions/month | 2,500 sessions/month | |
| Website Performance Impact(script size in KB) | ~56 KB with session recording | ~56 KB with session recording | |
| Native Integrations(count) | 100+ | 100+ | |
| Session Recording Retention(days) | 30 days (standard) | 30 days (standard) | |
| Base Plan Monthly Price(USD) | $99/month | $99/month | |
| Monthly Session Recordings (Basic)(sessions) | 500 | 500 | |
| Heatmap Type Variety(types) | 5 types | 5 types | |
| Free Plan Sessions/Month(sessions) | 2,500 | 2,500 | |
| Active Websites Using Platform(websites) | 900,000+ | 900,000+ | |
| Session Replay Playback Speed(x speed) | 8x maximum | 8x maximum | |
| Base Monthly Price(USD) | $39/month | $39/month | |
| Free Tier Session Recording Limit(sessions/month) | 100 recordings | 100 recordings | |
| Default Data Retention(days) | 90 days | 90 days | |
| Maximum Session Replay Retention(days) | 90 days | 90 days | |
| Setup Time to First Data(minutes) | <5 minutes | <5 minutes | |
| Session Replay Data Points(data points per session) | 40 | 40 | |
| Compliance Certifications(certifications) | 3 (SOC 2, GDPR, CCPA) | 3 (SOC 2, GDPR, CCPA) | |
| Available Segmentation Rules(segments) | 150 | 150 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
2AmplitudeHotjar leads1 tie
H
4HotjarAmplitude
Attribute
Hotjar
- Product analytics & user behavior trackingPrimary FocusSession recording & UX feedback
- Not included in core productSession RecordingCore feature with unlimited recordings(winner)
- Not availableHeatmaps & Click AnalysisFull heatmap, scroll, and click tracking(winner)
- Advanced cohort tools with 50+ pre-built templates(winner)Cohort Analysis & SegmentationBasic segment creation
- Unlimited custom events(winner)Event Tracking LimitUp to 500 heatmaps per site
- Limited (surveys via integration)User Feedback ToolsBuilt-in surveys, polls, and feedback widgets(winner)
- $1,495/month (required annual commitment)Starting Price$99/month (month-to-month available)(winner)
- Primary Focus
Amplitude
Product analytics & user behavior tracking
Hotjar
Session recording & UX feedback
- Session Recording
Amplitude
Not included in core product
Hotjar
Core feature with unlimited recordings(winner)
- Heatmaps & Click Analysis
Amplitude
Not available
Hotjar
Full heatmap, scroll, and click tracking(winner)
- Cohort Analysis & Segmentation
Amplitude
Advanced cohort tools with 50+ pre-built templates(winner)
Hotjar
Basic segment creation
- Event Tracking Limit
Amplitude
Unlimited custom events(winner)
Hotjar
Up to 500 heatmaps per site
- User Feedback Tools
Amplitude
Limited (surveys via integration)
Hotjar
Built-in surveys, polls, and feedback widgets(winner)
- Starting Price
Amplitude
$1,495/month (required annual commitment)
Hotjar
$99/month (month-to-month available)(winner)
Full Comparison
| Attribute | Amplitude | Hotjar |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $99(winner) |
| Free Trial Period(days) | 14 days | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — |
Show 11 more attributesStarting Price (Monthly Subscription)(USD) $995 $99 Base Monthly Price (Cloud)(USD) $995 base + $0.75/user — Starting Monthly Price(USD) $1,495 (annual commitment required) $99 (month-to-month available) Base Monthly Cost(USD) $39-$99+ (depending on plan) — Monthly Starting Price(USD) $32 — Free Plan Cost(USD/month) $0 — Minimum Monthly Cost(USD) $0 (free tier available) — Starting Monthly Cost(USD) Free tier, paid from $39/month — Base Plan Monthly Price(USD) $99/month — Free Plan Sessions/Month(sessions) 2,500 — Base Monthly Price(USD) $39/month — | ||
| Event Processing Latency(milliseconds) | 300-600ms | — |
| API Rate Limits (Standard Plan)(calls per 15 seconds) | 500,000 events/month | — |
| Data Latency(seconds) | 300-600 seconds | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — |
| Script Size/Performance Impact(KB) | ~50KB (moderate impact) | — |
Show 2 more attributesWebsite Performance Impact(script size in KB) ~56 KB with session recording — Session Replay Playback Speed(x speed) 8x maximum — | ||
| Maximum Data Retention(months) | 60 months | — |
| Data Retention (Free Tier)(months) | 90 days(winner) | 30 days |
| Data Retention (Paid)(months) | 13 months (with extended) | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — |
| Data Retention Period(months) | 12 months standard | — |
Show 3 more attributesData Retention Period(months) 90 days (standard) — Data Retention (Free Plan)(days) 35 days on free tier — Maximum Session Replay Retention(days) 90 days — | ||
| Pre-built Templates(count) | 40+ | — |
| Custom Segmentation Rules(limit) | Unlimited | — |
| Session Replay Included | Third-party integration only | — |
| Automatic Event Capture | No, requires manual setup | — |
| Data Retention(months) | 25 months | — |
Show 45 more attributesMulti-workspace Support Yes, unlimited — In-App Messaging Capability(null) Requires third-party integration — Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web — Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) — Session Recordings Not included (add-on required) Included in all plans Third-Party Integrations(integrations) 200+ integrations 100+ Heatmaps & Click Maps No Yes Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) 500 recordings In-App Guidance Tools Limited (basic analytics only) — Session Recording(included/excluded) Not included — A/B Testing Platform(included/excluded) Requires integration — Feature Flags(included/excluded) Not included — Built-in A/B Testing No (third-party integration required) — Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting — Native Integrations Available(count) 200+ integrations — Session Replay Monthly Limit(sessions/month) Not included — Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves — Mobile SDK Support iOS, Android, React Native, Flutter — Session Recording Capability(recordings) Not available Unlimited recordings Heatmap Coverage(heatmaps per site) Not available Up to 500 Heatmap Features Click, scroll, move, and attention maps — Session Replay Technology Standard with basic filtering — Built-in Surveys Yes, native functionality — Session Recordings Included (Mid-Tier)(recordings/month) 100,000 — Feature Flag Management Not included — A/B Testing (Experiments) Not available — Heatmap Types Included(count) 4 types (click, scroll, move, attention) — Built-in Survey/Feedback Tools(included) Yes, native widgets — API Access Availability All plans — Session Recording Monthly Limit (Free)(recordings/month) 100 — Custom Event Tracking Limits(events) Limited by plan — Session Recordings (Free Tier)(sessions/month) 100 sessions/month — Built-in Survey Tool Yes (included) — Heatmap Types Offered(types) 4 types (scroll, click, move, attention) — Advanced Segmentation Features Yes (custom segments, user profiles) — Session Recordings Per Month (Basic Plan)(sessions) 100 — Heatmaps as Core Feature All plans included — Automatic Event Tracking(Yes/No) Manual setup required — Core Analytics Metrics Available(count) 50+ metrics with custom reports — Session Recording Limit (Free Tier)(sessions/month) 2,500 sessions/month — Heatmap Feature Availability Available on all plans — Native Integrations(count) 100+ — Survey Builder Complexity(logic types supported) Limited customization, basic conditional logic — Free Tier Session Recording Limit(sessions/month) 100 recordings — Default Data Retention(days) 90 days — | ||
| Native Integrations(count) | 450+ | — |
| Free Trial Duration(days) | 14 days | — |
| Customer Satisfaction (NPS)(points) | 68 | — |
| Starting Price(USD) | $995 | — |
| Pricing (Per Month, Mid-Tier)(USD) | $199 (Hotjar Basic+) | — |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | — |
| Custom Event Tracking Limit(events) | Unlimited | — |
| Heatmap Quality (1-5 scale)(quality score) | 5 | — |
| SQL Query Builder | Basic funnel builder | — |
Show 1 more attributeAvailable Segmentation Rules(segments) 150 — | ||
| API Rate Limits(requests/minute) | 10000 | — |
| Free Tier Event Limit(events/month) | 10,000,000 | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — |
| Starting Paid Plan Price(USD/month) | $995/month | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — |
| Entry-Level Paid Plan Cost(USD/month) | $99 | — |
| Real-Time Audience Activation | No (requires export) | — |
| Session Recordings (Basic Plan)(recordings/month) | 100 | — |
| Monthly Session Recordings (Basic)(sessions) | 500 | — |
| Heatmap Type Variety(types) | 5 types | — |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Pre-built Integrations(count) | 350+ integrations | — |
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Compliance Certifications | SOC2, GDPR, CCPA | — |
| Compliance Certifications(certifications) | 3 (SOC 2, GDPR, CCPA) | — |
| Free Trial Duration(days) | 14 days | — |
| Setup Time (Typical)(hours) | 7–14 days (event tracking setup) | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — |
| API Rate Limit (Free Tier)(requests/hour) | 50 req/sec | — |
| Websites Tracked Annually (Enterprise)(websites) | Unlimited | — |
| SQL Query Access | UI-only, no native SQL | — |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | — |
| Enterprise Support | Limited enterprise tier | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — |
| Average Setup Time(minutes) | 6 hours | 1-2(winner) |
| Custom Event Properties(limit) | 200+ properties | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — |
| Monthly Session Recordings (Free Plan)(sessions) | 35 sessions | — |
| Daily Active Session Limit(sessions/day) | 100-500+ (plan dependent) | — |
| Global Market Share(%) | 3.2% of analytics market | — |
| Active Websites Using Platform(websites) | 900,000+ | — |
| Free Tier Data Retention(days) | 30 days | 90 days(winner) |
| Event Tracking Capacity(events) | 700+ custom events(winner) | 50 tracked elements |
| Funnel Analysis Stages Supported(stages) | 10+ stages(winner) | 5 stages max |
| Cohort Size Limit(properties) | 200+ custom properties | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Self-Hosting Option(yes/no) | No (SaaS only) | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — |
| Free Tier Team Members(users) | 5 team members | — |
| Customer Retention Focus | Deep retention & behavioral cohorts | — |
| Seats Per Starter Plan(users) | 50 users | — |
| Predictive Analytics Capability(feature level) | ML-powered churn & propensity models | — |
| Monthly Event Capacity(billion events) | 100+ billion | — |
| In-App Guide Builder | Plugin-based only | — |
| Implementation Time(weeks) | 1-2 weeks | — |
| Survey & Feedback Tools | Third-party integration required | — |
| Session Recording & Heatmaps | Add-on required | — |
| Cohort Segmentation Depth(attributes) | 200+ behavioral attributes | — |
| Heatmap Advanced Features(feature count) | Attention maps, AI clustering, scroll/click/mouse tracking, element-specific filtering | — |
| Form Analytics Depth(capabilities) | Field-level dropout tracking only | — |
| Conversion Funnel Analysis(feature availability) | Yes—detailed step-by-step drop-off analysis | — |
| Mobile App Support | iOS/Android analytics only | — |
| Custom Events Limit(events) | Unlimited | Limited by plan tier |
| Pre-built Cohort Templates(templates) | 50+(winner) | 5-10 |
| Integration Partners(integrations) | 200+(winner) | 100+ |
| Setup Time for Non-Technical Users(minutes) | 120-180 minutes (requires dev team) | 15-30 minutes (self-service)(winner) |
| Learning Curve (Beginner-Friendly Rating)(score (1-10)) | 8/10 (visual insights) | — |
| Setup Time (minutes)(minutes) | 10-15 minutes | — |
| Learning Curve (1-5 scale)(difficulty) | 2 (gentle) | — |
| Monthly Active Users (Max Tier)(users) | 500 million+(winner) | 100 million+ |
| Integration Partners(count) | 200+ integrations | — |
| Heatmap Types Available(types) | 5 (click, scroll, move, attention, rage) | — |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 1 | — |
| Setup Time to First Data(minutes) | <5 minutes | — |
| Self-Hosting Available(boolean) | Cloud-only | — |
| G2 User Rating(out of 5) | 4.4 (1,200+ reviews) | — |
| Free Plan Session Limit(monthly sessions/pageviews) | 35,000 sessions | — |
| Data Retention Period (Free)(days) | 30 days | — |
| Maximum Team Members (Free)(users) | 1 user | — |
| Data Sampling | Sampling applied on lower plans | — |
| Cookie Consent Required | Yes - for session recording and cookies | — |
| GDPR Compliance | Compliant with consent management required | — |
| Session Recording Retention(days) | 30 days (standard) | — |
| SOC 2 Type II Certification | Yes | — |
| Session Replay Data Points(data points per session) | 40 | — |
| Native Error Tracking | No | — |
| Built-in Survey Tools | Yes (native) | — |
AAmplitude
HHotjar
Starting Monthly Price(USD)
$1,295
$99
Free Trial Period(days)
14 days
—
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
—
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
—
Show 11 more attributes
Starting Price (Monthly Subscription)(USD)
$995
$99
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
—
Starting Monthly Price(USD)
$1,495 (annual commitment required)
$99 (month-to-month available)
Base Monthly Cost(USD)
$39-$99+ (depending on plan)
—
Monthly Starting Price(USD)
$32
—
Free Plan Cost(USD/month)
$0
—
Minimum Monthly Cost(USD)
$0 (free tier available)
—
Starting Monthly Cost(USD)
Free tier, paid from $39/month
—
Base Plan Monthly Price(USD)
$99/month
—
Free Plan Sessions/Month(sessions)
2,500
—
Base Monthly Price(USD)
$39/month
—
Event Processing Latency(milliseconds)
300-600ms
—
API Rate Limits (Standard Plan)(calls per 15 seconds)
500,000 events/month
—
Data Latency(seconds)
300-600 seconds
—
Event Processing Latency(milliseconds)
24-48 hours
—
Script Size/Performance Impact(KB)
~50KB (moderate impact)
—
Show 2 more attributes
Website Performance Impact(script size in KB)
~56 KB with session recording
—
Session Replay Playback Speed(x speed)
8x maximum
—
Maximum Data Retention(months)
60 months
—
Data Retention (Free Tier)(months)
90 days
30 days
Data Retention (Paid)(months)
13 months (with extended)
—
Historical Data Retention (Free Tier)(months)
12 months
—
Data Retention Period(months)
12 months standard
—
Show 3 more attributes
Data Retention Period(months)
90 days (standard)
—
Data Retention (Free Plan)(days)
35 days on free tier
—
Maximum Session Replay Retention(days)
90 days
—
Pre-built Templates(count)
40+
—
Custom Segmentation Rules(limit)
Unlimited
—
Session Replay Included
Third-party integration only
—
Automatic Event Capture
No, requires manual setup
—
Data Retention(months)
25 months
—
Show 45 more attributes
Multi-workspace Support
Yes, unlimited
—
In-App Messaging Capability(null)
Requires third-party integration
—
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
—
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
—
Session Recordings
Not included (add-on required)
Included in all plans
Third-Party Integrations(integrations)
200+ integrations
100+
Heatmaps & Click Maps
No
Yes
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
500 recordings
In-App Guidance Tools
Limited (basic analytics only)
—
Session Recording(included/excluded)
Not included
—
A/B Testing Platform(included/excluded)
Requires integration
—
Feature Flags(included/excluded)
Not included
—
Built-in A/B Testing
No (third-party integration required)
—
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
—
Native Integrations Available(count)
200+ integrations
—
Session Replay Monthly Limit(sessions/month)
Not included
—
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
—
Mobile SDK Support
iOS, Android, React Native, Flutter
—
Session Recording Capability(recordings)
Not available
Unlimited recordings
Heatmap Coverage(heatmaps per site)
Not available
Up to 500
Heatmap Features
Click, scroll, move, and attention maps
—
Session Replay Technology
Standard with basic filtering
—
Built-in Surveys
Yes, native functionality
—
Session Recordings Included (Mid-Tier)(recordings/month)
100,000
—
Feature Flag Management
Not included
—
A/B Testing (Experiments)
Not available
—
Heatmap Types Included(count)
4 types (click, scroll, move, attention)
—
Built-in Survey/Feedback Tools(included)
Yes, native widgets
—
API Access Availability
All plans
—
Session Recording Monthly Limit (Free)(recordings/month)
100
—
Custom Event Tracking Limits(events)
Limited by plan
—
Session Recordings (Free Tier)(sessions/month)
100 sessions/month
—
Built-in Survey Tool
Yes (included)
—
Heatmap Types Offered(types)
4 types (scroll, click, move, attention)
—
Advanced Segmentation Features
Yes (custom segments, user profiles)
—
Session Recordings Per Month (Basic Plan)(sessions)
100
—
Heatmaps as Core Feature
All plans included
—
Automatic Event Tracking(Yes/No)
Manual setup required
—
Core Analytics Metrics Available(count)
50+ metrics with custom reports
—
Session Recording Limit (Free Tier)(sessions/month)
2,500 sessions/month
—
Heatmap Feature Availability
Available on all plans
—
Native Integrations(count)
100+
—
Survey Builder Complexity(logic types supported)
Limited customization, basic conditional logic
—
Free Tier Session Recording Limit(sessions/month)
100 recordings
—
Default Data Retention(days)
90 days
—
Native Integrations(count)
450+
—
Free Trial Duration(days)
14 days
—
Customer Satisfaction (NPS)(points)
68
—
Starting Price(USD)
$995
—
Pricing (Per Month, Mid-Tier)(USD)
$199 (Hotjar Basic+)
—
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
—
Custom Event Tracking Limit(events)
Unlimited
—
Heatmap Quality (1-5 scale)(quality score)
5
—
SQL Query Builder
Basic funnel builder
—
Show 1 more attribute
Available Segmentation Rules(segments)
150
—
API Rate Limits(requests/minute)
10000
—
Free Tier Event Limit(events/month)
10,000,000
—
Free Tier Event Monthly Limit(events/month)
10M events/month
—
Starting Paid Plan Price(USD/month)
$995/month
—
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
—
Entry-Level Paid Plan Cost(USD/month)
$99
—
Real-Time Audience Activation
No (requires export)
—
Session Recordings (Basic Plan)(recordings/month)
100
—
Monthly Session Recordings (Basic)(sessions)
500
—
Heatmap Type Variety(types)
5 types
—
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Pre-built Integrations(count)
350+ integrations
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Compliance Certifications
SOC2, GDPR, CCPA
—
Compliance Certifications(certifications)
3 (SOC 2, GDPR, CCPA)
—
Free Trial Duration(days)
14 days
—
Setup Time (Typical)(hours)
7–14 days (event tracking setup)
—
Setup Time (implementation to first insights)(days)
1-2 days
—
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
—
Manual Event Configuration Required(percentage)
100% (required)
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
—
API Rate Limit (Free Tier)(requests/hour)
50 req/sec
—
Websites Tracked Annually (Enterprise)(websites)
Unlimited
—
SQL Query Access
UI-only, no native SQL
—
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
—
Enterprise Support
Limited enterprise tier
—
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
—
Average Setup Time(minutes)
6 hours
1-2
Custom Event Properties(limit)
200+ properties
—
Max Monthly Events (Free Tier)(events)
10 million events
—
Monthly Session Recordings (Free Plan)(sessions)
35 sessions
—
Daily Active Session Limit(sessions/day)
100-500+ (plan dependent)
—
Global Market Share(%)
3.2% of analytics market
—
Active Websites Using Platform(websites)
900,000+
—
Free Tier Data Retention(days)
30 days
90 days
Event Tracking Capacity(events)
700+ custom events
50 tracked elements
Funnel Analysis Stages Supported(stages)
10+ stages
5 stages max
Cohort Size Limit(properties)
200+ custom properties
—
API Rate Limit (Requests/Minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Self-Hosting Option(yes/no)
No (SaaS only)
—
Free Tier Monthly Event Limit(million events)
10M events
—
Starting Enterprise Price (annual)(USD)
$14,400
—
Free Tier Team Members(users)
5 team members
—
Customer Retention Focus
Deep retention & behavioral cohorts
—
Seats Per Starter Plan(users)
50 users
—
Predictive Analytics Capability(feature level)
ML-powered churn & propensity models
—
Monthly Event Capacity(billion events)
100+ billion
—
In-App Guide Builder
Plugin-based only
—
Implementation Time(weeks)
1-2 weeks
—
Survey & Feedback Tools
Third-party integration required
—
Session Recording & Heatmaps
Add-on required
—
Cohort Segmentation Depth(attributes)
200+ behavioral attributes
—
Heatmap Advanced Features(feature count)
Attention maps, AI clustering, scroll/click/mouse tracking, element-specific filtering
—
Form Analytics Depth(capabilities)
Field-level dropout tracking only
—
Conversion Funnel Analysis(feature availability)
Yes—detailed step-by-step drop-off analysis
—
Mobile App Support
iOS/Android analytics only
—
Custom Events Limit(events)
Unlimited
Limited by plan tier
Pre-built Cohort Templates(templates)
50+
5-10
Integration Partners(integrations)
200+
100+
Setup Time for Non-Technical Users(minutes)
120-180 minutes (requires dev team)
15-30 minutes (self-service)
Learning Curve (Beginner-Friendly Rating)(score (1-10))
8/10 (visual insights)
—
Setup Time (minutes)(minutes)
10-15 minutes
—
Learning Curve (1-5 scale)(difficulty)
2 (gentle)
—
Monthly Active Users (Max Tier)(users)
500 million+
100 million+
Integration Partners(count)
200+ integrations
—
Heatmap Types Available(types)
5 (click, scroll, move, attention, rage)
—
Setup Complexity (1-5 scale, 1=easiest)(complexity score)
1
—
Setup Time to First Data(minutes)
<5 minutes
—
Self-Hosting Available(boolean)
Cloud-only
—
G2 User Rating(out of 5)
4.4 (1,200+ reviews)
—
Free Plan Session Limit(monthly sessions/pageviews)
35,000 sessions
—
Data Retention Period (Free)(days)
30 days
—
Maximum Team Members (Free)(users)
1 user
—
Data Sampling
Sampling applied on lower plans
—
Cookie Consent Required
Yes - for session recording and cookies
—
GDPR Compliance
Compliant with consent management required
—
Session Recording Retention(days)
30 days (standard)
—
SOC 2 Type II Certification
Yes
—
Session Replay Data Points(data points per session)
40
—
Native Error Tracking
No
—
Built-in Survey Tools
Yes (native)
—
Pros & Cons
10 pros·6 cons across both
A
H
A
Amplitude
+5-3
Pros
- Unlimited custom events with no tracking restrictions
- Advanced cohort analysis with 50+ pre-built templates
- Predictive analytics and machine learning models
- SQL query builder for custom analysis
- Integrates with 200+ tools including Slack, Salesforce, and Segment
Cons
- High minimum commitment of $1,495/month requires annual contract
- Steep learning curve for non-technical users
- No built-in session recording or heatmap features
H
Hotjar
+5-3
Pros
- Session recordings with unlimited playback and no viewer limits
- Visual heatmaps showing click, scroll, and attention patterns
- Built-in surveys, polls, and feedback widgets
- Affordable starting price at $99/month with month-to-month flexibility
- Intuitive interface requiring minimal technical setup
Cons
- Limited to 500 heatmaps per site on higher plans
- Basic segmentation and cohort capabilities compared to dedicated analytics tools
- Event tracking is less flexible than dedicated product analytics platforms
Frequently Asked Questions
5 questions
Amplitude excels at funnel analysis with its advanced segmentation and 50+ pre-built templates, allowing you to track complex multi-step conversion paths. Hotjar can track funnels but is better suited for identifying where users drop off visually through session recordings and heatmaps rather than building sophisticated funnel analyses.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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