Hotjar
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About Hotjar
Hotjar is a behavior analytics platform that reveals how users interact with websites through heatmaps, session recordings, surveys, and feedback widgets. Founded in 2014 in Malta and acquired by Contentsquare in 2021, Hotjar has become the most widely adopted tool for understanding the 'why' behind website analytics — complementing quantitative data from Google Analytics with qualitative insights from actual user behavior. Heatmaps visualize where users click, move, and scroll on any page. Session recordings let teams watch individual user sessions to identify friction points, confusion, and drop-offs. Feedback widgets let visitors rate pages or leave comments in the moment. Surveys can trigger at specific moments in the user journey. Hotjar integrates with Google Analytics, Optimizely, HubSpot, and major CMS and e-commerce platforms. The free Hotjar plan supports 35 daily sessions, 3 heatmaps, and basic surveys — enough for small sites. Plus is $32/month for 100 daily sessions and Business is $80/month for 500 sessions with advanced filtering.
Frequently Asked Questions
Is Hotjar free?
Hotjar has a free plan with 35 daily sessions, 3 heatmaps, and unlimited surveys and feedback widgets — enough for small websites. Plus is $32/month (100 daily sessions), Business is $80/month (500 sessions), and Scale is custom. Microsoft Clarity is a completely free Hotjar alternative worth considering for basic heatmaps and recordings.
What is Hotjar used for?
Hotjar is used to understand user behavior on websites and landing pages — identifying why visitors leave, where they get confused, what they click, and how far they scroll. Teams use it for CRO (conversion rate optimization), UX research, and A/B test hypothesis generation. It's commonly used alongside Google Analytics.
Hotjar vs Microsoft Clarity: which is better?
Microsoft Clarity is completely free with unlimited sessions, heatmaps, and recordings — making it the obvious choice for budget-conscious teams that need basic behavior analytics. Hotjar is better if you need surveys, feedback widgets, funnel analysis, or integrations with marketing tools. For most small to mid-size sites, Clarity's free tier is sufficient.
Top Alternatives to Hotjar
Microsoft Clarity
Completely free heatmaps and session recordings from Microsoft
FullStory
More powerful session intelligence, better for enterprise
Mouseflow
Competitive pricing with form analytics and funnels
Lucky Orange
More affordable with live chat and conversion funnels
Crazy Egg
Simpler heatmaps, A/B testing included
Google Analytics
Quantitative analytics — complements rather than replaces Hotjar
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