Hotjar

Hotjar is a behavior analytics platform that reveals how users interact with websites through heatmaps, session recordings, surveys, and feedback widgets. Founded in 2014 in Malta and acquired by Contentsquare in 2021, Hotjar has become the most widely adopted tool for understanding the 'why' behind website analytics — complementing quantitative data from Google Analytics with qualitative insights from actual user behavior. Heatmaps visualize where users click, move, and scroll on any page. Session recordings let teams watch individual user sessions to identify friction points, confusion, and drop-offs. Feedback widgets let visitors rate pages or leave comments in the moment. Surveys can trigger at specific moments in the user journey. Hotjar integrates with Google Analytics, Optimizely, HubSpot, and major CMS and e-commerce platforms. The free Hotjar plan supports 35 daily sessions, 3 heatmaps, and basic surveys — enough for small sites. Plus is $32/month for 100 daily sessions and Business is $80/month for 500 sessions with advanced filtering.