Alternatives to Pardot
Pardot (now officially named Salesforce Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform, originally founded as Pardot in 2006 in Atlanta, Georgia, and acquired by ExactTarget in 2012 for $95.5 million. Salesforce acquired ExactTarget in 2013 for $2.5 billion, bringing Pardot into the Salesforce family.
- M
Marketo
More powerful automation and broader CRM integration beyond just Salesforce
- H
HubSpot
Better user experience, built-in CRM, and more affordable for mid-market
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ActiveCampaign
SMB-friendly pricing with strong automation and built-in CRM features
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Eloqua
Oracle's enterprise automation for organizations in the Oracle ecosystem
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Klaviyo
E-commerce focused with superior product recommendation and Shopify integration
- M
Mailchimp
Simpler email platform for teams that don't need B2B lead management
Related Alternatives
Explore alternatives pages for entities compared with Pardot.
Frequently Asked Questions
- What are the best alternatives to Pardot?
- The top alternatives to Pardot include Marketo, HubSpot, ActiveCampaign, Eloqua, Klaviyo. Each has a full side-by-side comparison with specs, pros & cons, and a verdict on A Versus B.
- How is Pardot different from its competitors?
- A Versus B compares Pardot against each competitor across key attributes — features, pricing, performance, and user ratings. Click any comparison above to see a full data-driven verdict.
- Is Pardot free to use?
- Pricing varies by product. See the individual comparison pages for Pardot vs each alternative for the most up-to-date pricing details.
- How do I choose between Pardot and its competitors?
- Start by identifying the attributes most important to you — pricing, features, integrations, or performance. A Versus B compares Pardot against each competitor across these dimensions and provides a data-driven verdict to help you decide quickly.
- Which Pardot alternative is the most popular?
- Based on search volume and user engagement on A Versus B, Marketo is the most-compared alternative to Pardot. See the full side-by-side comparison above.
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