Alternatives to Pardot
6 alternatives found
Pardot (now officially named Salesforce Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform, originally founded as Pardot in 2006 in Atlanta, Georgia, and acquired by ExactTarget in 2012 for $95.5 million. Salesforce acquired ExactTarget in 2013 for $2.5 billion, bringing Pardot into the Salesforce family.
Marketo
More powerful automation and broader CRM integration beyond just Salesforce
HubSpot
Better user experience, built-in CRM, and more affordable for mid-market
ActiveCampaign
SMB-friendly pricing with strong automation and built-in CRM features
Eloqua
Oracle's enterprise automation for organizations in the Oracle ecosystem
Klaviyo
E-commerce focused with superior product recommendation and Shopify integration
Mailchimp
Simpler email platform for teams that don't need B2B lead management
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