Alternatives to Marketo
6 alternatives found
Marketo is an enterprise marketing automation platform founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, headquartered in San Mateo, California. Adobe acquired Marketo in 2018 for $4.75 billion, making it the centerpiece of Adobe Experience Cloud's B2B marketing offering.
HubSpot
More user-friendly with SMB-friendly pricing and built-in CRM
Pardot
Native Salesforce integration with tighter CRM sync for Salesforce shops
Eloqua
Oracle's enterprise marketing automation for the largest global organizations
ActiveCampaign
More affordable marketing automation with strong email and CRM features
Mailchimp
Simpler email marketing for SMBs that don't need full marketing automation
Klaviyo
E-commerce focused automation with superior Shopify/WooCommerce integration
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