Alternatives to Marketo
Marketo is an enterprise marketing automation platform founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, headquartered in San Mateo, California. Adobe acquired Marketo in 2018 for $4.75 billion, making it the centerpiece of Adobe Experience Cloud's B2B marketing offering.
- H
HubSpot
More user-friendly with SMB-friendly pricing and built-in CRM
- K
Klaviyo
E-commerce focused automation with superior Shopify/WooCommerce integration
- P
Pardot
Native Salesforce integration with tighter CRM sync for Salesforce shops
- E
Eloqua
Oracle's enterprise marketing automation for the largest global organizations
- A
ActiveCampaign
More affordable marketing automation with strong email and CRM features
- M
Mailchimp
Simpler email marketing for SMBs that don't need full marketing automation
Related Alternatives
Explore alternatives pages for entities compared with Marketo.
Frequently Asked Questions
- What are the best alternatives to Marketo?
- The top alternatives to Marketo include HubSpot, Klaviyo, Pardot, Eloqua, ActiveCampaign. Each has a full side-by-side comparison with specs, pros & cons, and a verdict on A Versus B.
- How is Marketo different from its competitors?
- A Versus B compares Marketo against each competitor across key attributes — features, pricing, performance, and user ratings. Click any comparison above to see a full data-driven verdict.
- Is Marketo free to use?
- Pricing varies by product. See the individual comparison pages for Marketo vs each alternative for the most up-to-date pricing details.
- How do I choose between Marketo and its competitors?
- Start by identifying the attributes most important to you — pricing, features, integrations, or performance. A Versus B compares Marketo against each competitor across these dimensions and provides a data-driven verdict to help you decide quickly.
- Which Marketo alternative is the most popular?
- Based on search volume and user engagement on A Versus B, HubSpot is the most-compared alternative to Marketo. See the full side-by-side comparison above.
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