Toyota

About Toyota

Toyota Motor Corporation is the world's largest automaker by production volume, headquartered in Toyota City, Japan. Founded in 1937 by Kiichiro Toyoda, Toyota has sold over 300 million vehicles globally and operates in more than 200 countries. The company is renowned for the Toyota Production System (TPS), a lean manufacturing methodology that became the blueprint for global manufacturing efficiency. Toyota's best-selling models include the Camry (best-selling car in the US for over 20 consecutive years), Corolla (world's best-selling car with over 50 million units sold), and RAV4 (America's best-selling SUV). Toyota's Lexus luxury brand competes directly with BMW and Mercedes-Benz. In hybrid vehicles, Toyota pioneered the segment with the Prius in 1997 and now sells over 2 million electrified vehicles annually. Toyota has committed $70 billion toward electrification through 2030, targeting 30 battery-electric models by 2030. As of 2024, Toyota has a market capitalization of approximately $250 billion and reported revenues of $274 billion.