Plausible
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About Plausible
Plausible Analytics is a lightweight, open-source, privacy-first web analytics tool built as a GDPR-compliant, cookie-free alternative to Google Analytics. Founded in 2018 by Uku Tänavgötze and Marko Saric and bootstrapped to profitability, Plausible is used by over 12,000 paying customers including companies and developers who value data privacy and simplicity over the complexity of GA4. The analytics script is under 1KB — 45x smaller than the Google Analytics script — with negligible impact on page speed. Plausible collects no personal data, uses no cookies, and requires no cookie consent banner in most jurisdictions. The dashboard is intentionally simple: traffic sources, top pages, countries, devices, and custom goal conversions — all in a single page view. There's no session recording, no heatmaps, no user-level tracking. Plausible is hosted in the EU (on EU-owned infrastructure) and is fully compliant with GDPR, CCPA, and PECR. The source code is public and self-hosting is supported. Pricing starts at $9/month for up to 10,000 monthly pageviews and scales to $69/month for 10 million pageviews. A 30-day free trial requires no credit card.
Frequently Asked Questions
How much does Plausible cost?
Plausible starts at $9/month (10,000 pageviews), $19/month (100,000), $29/month (200,000), $49/month (1M), and $69/month (10M). Annual billing saves ~33%. A 30-day free trial is available with no credit card. Self-hosting the open-source version is free but requires server setup.
Is Plausible better than Google Analytics?
Plausible is better if you prioritize privacy compliance, page speed, and simplicity — it requires no cookie banner, collects no personal data, and gives you a clean single-page dashboard. Google Analytics is better if you need free analytics, advanced audience segmentation, Google Ads attribution, or predictive metrics. They serve different use cases.
Does Plausible work without cookies?
Yes, Plausible uses no cookies and collects no personal data. Instead of storing a user ID in a cookie, Plausible generates a daily rotating hash from IP address + browser + domain to count unique visitors — data that cannot be traced back to an individual and is never stored. This means no cookie consent banner is required in most jurisdictions.
Top Alternatives to Plausible
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