Real estate marketplace and listings platform for buying, selling, and renting properties.
Home shoppers seeking maximum listing selection, comparative research, and traditional real estate agent assistance across all US markets.
Technology-driven iBuyer company that makes instant cash offers to purchase homes directly from sellers.
Sellers prioritizing speed and convenience who live in Opendoor-served states, have time-sensitive situations (job relocation, foreclosure risk), and value certainty over maximum sales price.
Zillow is a real estate marketplace and listing platform where users search properties and connect with agents, while Opendoor is a direct home-buying company that purchases homes from sellers at instant offers. Zillow generates revenue from agent advertising, whereas Opendoor makes money by buying and reselling homes.
Choose Zillow if you want access to the widest selection of homes nationwide, prefer working with traditional real estate agents, and don't mind the standard buying/selling timeline. Choose Opendoor if you want a quick, hassle-free home sale with an instant offer, need your transaction closed in weeks rather than months, and live in one of their 21 operational states.
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Home shoppers seeking maximum listing selection, comparative research, and traditional real estate agent assistance across all US markets.
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| Metric | Zillow Group, Inc. | Opendoor | Diff |
|---|---|---|---|
| Monthly Website Traffic(millions of visits) | 240 million | 15 million | +1500% |
| Average Offer Timeline(days) | 30-60 days | 0.25 days (instant) | +17900% |
| Close Timeline(days) | 30-60 days | 7-21 days |
Choose Opendoor if
Sellers prioritizing speed and convenience who live in Opendoor-served states, have time-sensitive situations (job relocation, foreclosure risk), and value certainty over maximum sales price.
| +221% |
| Total Seller Fees (Typical)(percent of sale price) | 5-6% (agent commission) | 5-11% (Opendoor fee) | -31% |
| Market Capitalization (2026)(billion USD) | 26 billion | 3.2 billion | +713% |
| Zestimate Median Error Rate(percent) | 1.9-2.4% | Not disclosed | — |
| Typical Sale Timeline(days) | 3-7 days | 3-7 days | — |
| Mortgage Rate Offering(%) | 4.99% | 4.99% | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Zillow Group, Inc.
Marketplace & Listings Platform
Opendoor
Direct Home Buyer (iBuyer)
Zillow Group, Inc.
Agent advertising & subscriptions
Opendoor
Home resale markup (typically 4-6%)
Zillow Group, Inc.
Varies (weeks to months with agent)
Opendoor
Instant offer in minutes🏆
Zillow Group, Inc.
50 states + Washington DC🏆
Opendoor
21 states as of 2026
Zillow Group, Inc.
~240 million visits/month🏆
Opendoor
~15 million visits/month
Zillow Group, Inc.
Buyer's responsibility (optional)
Opendoor
Included in Opendoor offer🏆
Zillow Group, Inc.
Agent/MLS verification required
Opendoor
Opendoor internal assessment
Opendoor is significantly faster for sellers. Opendoor typically closes in 7-21 days with an instant offer, while Zillow's traditional process averages 30-60 days when working with agents. However, Opendoor only operates in 21 states. If you're in a non-Opendoor state, Zillow's agent network is your primary option.
Dive deeper with these curated resources
| Attribute | Zillow Group, Inc. | Opendoor |
|---|---|---|
| Monthly Website Traffic(millions of visits) | 240 million | 15 million |
| Geographic Coverage(US states) | 50 states + DC | 21 states |
| Average Offer Timeline(days) | 30-60 days | 0.25 days (instant) |
| Close Timeline(days) | 30-60 days | 7-21 days |
| Typical Sale Timeline(days) | 3-7 days | — |
| Average Closing Timeline(days) | 7-14 | — |
| Total Seller Fees (Typical)(percent of sale price) | 5-6% (agent commission) | 5-11% (Opendoor fee) |
| Home Listings Database(millions of properties) | 150 million | Not publicly disclosed |
| Market Capitalization (2026)(billion USD) | 26 billion | 3.2 billion |
| Zestimate Median Error Rate(percent) | 1.9-2.4% | Not disclosed |
| Mortgage Rate Offering(%) | 4.99% | — |
| Average Market Exposure(reach) | Limited to Opendoor buyers | — |
| Profitability Timeline(year) | On track for 2026 | — |
| Agent Support Level(involvement) | Minimal/Algorithmic | — |
| Geographic Coverage(states) | Selected U.S. markets | — |
| Geographic Markets(number of states) | 50+ | — |
| Typical Cost Structure(%) | Discounted purchase price | — |
| Market Growth Forecast (2026)(%) | Expanding portfolio | — |
| Annual Homes Purchased(approximate count) | 140,000 | — |
| Typical Seller Savings(percentage) | 6-8% vs traditional sale | — |
| Customer Satisfaction Rating(relative ranking) | 4.2 | — |
| Valuation Method | AI-driven algorithm | — |
| Home Improvement Services | In-house team | — |
| Offer Validity Period(days) | 7-30 | — |
Side-by-side comparison of numeric attributes