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Squarespace vs Wix 2026: Price, Features & Integrations

Squarespace offers superior design templates and better SEO tools out-of-the-box, while Wix provides more extensive app integrations (500+ vs 250+) and lower starting prices ($12/month vs $16/month). Squarespace is better for design-focused users; Wix suits those needing maximum customization through third-party apps.

Squarespace

Squarespace

All-in-one website builder with beautiful templates and integrated commerce

Designers, creative professionals, small boutiques, content creators, and businesses prioritizing professional aesthetics and native e-commerce

Score63%
VS
W

Wix

Flexible website builder with extensive app marketplace and lower entry-level pricing

Budget-conscious users, beginners, highly customized projects requiring third-party integrations, and businesses prioritizing app ecosystem flexibility over design quality

Score63%

Quick Answer

AI Summary

Squarespace offers superior design templates and better SEO tools out-of-the-box, while Wix provides more extensive app integrations (500+ vs 250+) and lower starting prices ($12/month vs $16/month). Squarespace is better for design-focused users; Wix suits those needing maximum customization through third-party apps.

Our Verdict

AI-assisted

Choose Squarespace if you prioritize design quality, built-in SEO optimization, and e-commerce without transaction fees—ideal for creative professionals, portfolios, and boutique online stores. Choose Wix if you need budget flexibility, extensive app integrations, and the freedom to customize heavily with third-party tools, or if you want maximum template variety.

Community feedback

Was this verdict helpful?

Squarespace
6.8/10
Wix
8.2/10
W
Squarespace

Choose Squarespace if

Designers, creative professionals, small boutiques, content creators, and businesses prioritizing professional aesthetics and native e-commerce

W

Choose Wix if

Best pick

Budget-conscious users, beginners, highly customized projects requiring third-party integrations, and businesses prioritizing app ecosystem flexibility over design quality

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Key Differences at a Glance

  • Starting Price:Wix wins($12/month vs $16/month)
  • App Marketplace Size:Wix wins(500+ apps vs 250+ apps)
  • Built-in SEO Features:Squarespace wins(Advanced (meta tags, structured data, SSL included) vs Basic (requires manual setup))
See all 7 differences

Key Facts & Figures

154 numeric metrics compared

MetricSquarespaceWixRatio
Template Count(templates)2002,000+
Basic Plan Price (Annual)(USD/month)$16/month$17/month
Ecommerce Entry Price(USD/month)$16/month (included)$29/month (Core plan)
Ecommerce Rating(out of 5)4.8/5
User Simplicity(out of 5)3.5/5
Customer Satisfaction Rating(out of 5 stars)4.5/5
Top Tier Plan Price(USD/month)$99
App Integrations(count)150+
Annual Cost (Base Plan)(USD/year)$192
Platform Cost (Annual)(USD)$144–$720
Hosting Cost (Annual)(USD)Included
Template Variety(templates)50+ professional designs
Setup Time to Live Site(minutes)15–30 minutes
Global Website Market Share (2026)(percent)~2–3%
User Satisfaction (Capterra Ratings)(stars)4.5/5 (3,394 reviews)
E-Commerce Plan Price(USD)$23-33/month$27/month
Setup Time for First Site(hours)2-3 hours
User Reviews Count(reviews)3,394 reviews (Capterra)
Monthly Starter Price(USD)$15/month (Starter plan)
Professional Plan Price(USD)$33/month (Core plan)$27/month (Business Basic)
Average Setup Time(days)2-5 days
User Reviews (Capterra/G2)(star rating)4.4/5 stars (3,394 reviews)
Free Trial Duration(days)14 days14
Number of User Reviews Analyzed(reviews)3,396 reviews
Setup Time to Live Store(days)2-4 hours
Starting Monthly Price (Annual Billing)(USD)$23
Premium Plan Maximum Price(USD/month)$99
Product Launch Year(year)2003
Mobile App Quality Rating(stars)4.5/5
Base Monthly Price(USD)$12-33 (Creator/Business)
Payment Processing Fee(%)3-4% per transaction
Built-in Templates(count)70+ professionally designed templates
Free Trial Length(days)14 days
Transaction Fees(%)2.9%-3%
Monthly Cost (Base Plan)(USD)$15 (Business plan starts here)$14
Available Plugins/Extensions(count)~200
Design Templates Included(count)85
Setup Time for Beginners(minutes)1-2 hours (drag-and-drop)
User Base(millions)1+ million stores
Official Support Availability(hours/day)24/7 phone and chat support
Annual Hosting + Domain Cost(USD)$180-276 (included)
Product Limit (Standard Plan)(products)Unlimited (Commerce plan)
Omnichannel Integration(integrations)Limited; mainly Facebook and Instagram
Base Monthly Price (Lowest Paid Tier)(USD)$16/month (Personal)$14/month (Basic)
Integrated Apps & Integrations(count)500+ built-in integrations250+ app market integrations
User Satisfaction Rating(out of 5 stars)4.5/54.3/5
Lowest Monthly Plan Cost(USD)$33/month
Startup Cost(USD)$23-529 first month
Monthly Hosting & Maintenance Cost(USD)$23-529 (all-inclusive)
Maximum Product Capacity(products)~1,000 (performance degrades beyond)
Design Customization Options(themes)100+ pre-built templates
Built-in Customer Support(hours availability)24/7 live chat, email, phone
Annual Cost for $50k Revenue Store(USD)$2,784-6,348 (subscription + fees)
Customer Support Channels(count)Phone, Chat, Email (24/7)
Third-Party Integrations(count)100+
Annual Price (Entry Plan)(USD)$180.00
Monthly Base Cost(USD)$23 (Business plan with e-commerce)
Time to Launch(hours)2-4 (drag-and-drop template)
Available Extensions/Plugins(count)~200 pre-built apps
SSL Certificate Cost(USD/year)$0 (included in plan)
Monthly Starting Price(USD)$16/month$6.48/month
Payment Gateway Integrations(gateways)5-620+ (Wix Payments, PayPal, Square, Apple Pay)
Design Templates(count)140+
Setup Time (Non-technical User)(hours)2-4 hours (drag-and-drop)
Average Page Load Time(seconds)3.23.2s
Design Template Library(templates)100+
Available Templates(count)140+900+
Integrated App Ecosystem(count)~200 integrated apps~1,500 apps in App Market
Mobile Responsiveness Score(out of 100)95/10092/100
Annual Plan Discount(percent)Up to 20% offUp to 45% off
Design Templates Available(templates)140900+
Uptime Guarantee(percent)99.9%
Starting Price (Monthly)(USD)$12
E-commerce Payment Gateways(count)4 built-in (Stripe, PayPal, Apple Pay, Square)
Pre-designed Templates(count)100+
Number of Templates(count)100+900+
Email Support Response Time(hours)24 hours avg
Third-Party App Integrations(count)200+
Mid-Tier Monthly Price(USD)$23
Ease of Use for Non-Developers(1-10 scale)9/10
Template Library Size(templates)140+800+
Entry-Level Monthly Cost(USD)$16$16/month (annual billing)
Setup Time to Launch(minutes)15-30 minutes30 minutes (average first store)
Available Design Templates(count)140+ proprietary templates
Plugin/Extension Ecosystem(count)Limited integrations (500+)250+ apps
Global Website Market Share(percent)2.5%
Annual Cost Comparison (5 years)(USD)$960 (5-year total)
PageSpeed Performance Score(score/100)82/100
SEO Tools Rating(score/10)8.5/10
Base Monthly Cost(USD)$14$27-42 (for ecommerce features)
Available App Integrations(count)300+500+ in App Market
Payment Gateway Options(count)850+ gateways
Setup Time (Days to Live Store)(days)1-2
Global Merchant Users(millions)3.2M (2025)
Annual Cost for $250k Revenue Store(USD)$396 (plan) + $7,500 (fees)
Starting Monthly Price(USD)$16$12
Average Page Load Speed(milliseconds)2.1 seconds2.8 seconds
App/Integration Marketplace(integrations)80+300+
App Marketplace Size(apps)250+500+
Customer Support Response Time(hours)Average 4 hours (24/7 chat)Average 6 hours (24/7 chat)
Storage Limit (Basic Plan)(GB)Unlimited50 GB
Starter Plan Price(USD/month)$16
Business/Professional Plan Price(USD/month)$33
Ecommerce Transaction Fee(percent)2-3%3.3%
Web Market Share~3%~3%
Customization Rating(score /5)3.5/53.5/5
Ease of Use Rating(1-5 scale)4.5/54.5/5
SEO Capabilities Rating(score /5)3.5/53.5/5
Starting Monthly Cost(USD)$27/month$27/month
Product Variation Limit(variations per SKU)~100~100
Transaction Processing Fee(percent)0% (on Wix Payments)0% (on Wix Payments)
Recommended Maximum Annual Revenue(USD)$100,000+$100,000+
Average Time to Launch(weeks)3-7 days3-7 days
Business Plan Price(USD)$39/month (advanced e-commerce)$39/month (advanced e-commerce)
Available Pricing Tiers(count)5 plans5 plans
Starting Monthly Price (Year 1)(USD)$14/month$14/month
Renewal Price After First Year(USD)$27/month$27/month
.com Domain First Year(USD)$14.95$14.95
Website Templates Available(count)900+900+
Transaction Fee Rate(percentage + fixed fee)2.9% + $0.302.9% + $0.30
Minimum Monthly Cost(USD)$27 (Business plan)$27 (Business plan)
Setup Time (No-Code Path)(hours)0.5-1 hour0.5-1 hour
Available Extensions/Integrations(count)300+ Wix Apps300+ Wix Apps
Annual Cost at $100K Revenue(USD)$324 (plans) + $2,900 (fees)$324 (plans) + $2,900 (fees)
Monthly Cost (Entry-Level Plan)(USD)$17$17
Total Plugins/Apps Available(count)500+500+
Global Market Share(%)2.5-3% of all websites2.5-3% of all websites
Initial Setup Time(hours)0.5-1 hour0.5-1 hour
Monthly Cost (Basic Tier)(USD)$16/month$16/month
3-Year Total Cost Ownership(USD)$576-3,564$576-3,564
Available Themes/Templates(count)900+ Wix-designed900+ Wix-designed
Average Website Speed (Page Load)(seconds)2.5-3.5 seconds2.5-3.5 seconds
Starting Monthly Cost (USD)(USD)$27/month$27/month
Multi-Channel Selling Integration(channels)Limited to Facebook & InstagramLimited to Facebook & Instagram
Starting Monthly Price (Annual Billing)(USD/month)$13.50/month$13.50/month
Monthly Cost (Pro Plan)(USD)$27$27
Time to Launch (Non-Technical User)(days)2-5 days2-5 days
Free Custom Domain Duration(years)1 year included1 year included
Free Plan Storage(GB)3 GB3 GB
Built-in Payment Gateway Options(gateways)70+ payment providers70+ payment providers
Monthly Pricing (Starting)(USD)$16/month$16/month
Page Load Speed (Avg)(seconds)3.2s3.2s
Built-in Payment Gateways(count)12+ (Stripe, PayPal, Square, etc.)12+ (Stripe, PayPal, Square, etc.)
Available Extensions/Apps(count)200+ Wix apps200+ Wix apps
Ecommerce Templates(count)80+ built-in templates80+ built-in templates
Technical Expertise Required(level (1-5))1 (None: fully visual interface)1 (None: fully visual interface)
Monthly Cost (Entry Plan)(USD)$16/month$16/month
E-Commerce Features (Native)(feature count)18 (inventory, shipping, abandoned cart)18 (inventory, shipping, abandoned cart)
Template Count Available(templates)900+900+
Learning Curve (Beginner)(weeks)1-2 weeks1-2 weeks
SEO Control Features(capability score)5/10 (auto-generated, limited control)5/10 (auto-generated, limited control)
Starting Price(USD/month)$16/month (Combo plan)$16/month (Combo plan)
Pro/Business Plan Price(USD/month)$27/month (Business Basic)$27/month (Business Basic)
Page Speed Index (Average)(milliseconds)2850ms2850ms

Sourced from publicly available data ·

Key Differences

7 attributes compared head-to-head

Squarespace
3Squarespace
Evenly matched1 tie
W
3Wix
  • Starting Price

    Squarespace

    $16/month

    Wix

    $12/month(winner)

  • App Marketplace Size

    Squarespace

    250+ apps

    Wix

    500+ apps(winner)

  • Built-in SEO Features

    Squarespace

    Advanced (meta tags, structured data, SSL included)(winner)

    Wix

    Basic (requires manual setup)

  • Design Templates

    Squarespace

    140+ professionally designed

    Wix

    900+ templates(winner)

  • E-commerce Transaction Fees

    Squarespace

    0% (included in plan)(winner)

    Wix

    2.9% + $0.30 per transaction

  • Free Trial Period

    Squarespace

    14 days

    Wix

    14 days

  • Blogging Capabilities

    Squarespace

    Native blogging with RSS feeds(winner)

    Wix

    Native blogging with app extensions

Full Comparison

Squarespace
WWix
Template Count(templates)
200
2,000+
Template Design Quality
More attractive & polished aesthetics
Functional, highly customizable
Basic Plan Price (Annual)(USD/month)
$16/month
$17/month
Free Plan Option(users supported)
Not available
Available with limitations
Top Tier Plan Price(USD/month)
$99
Annual Cost (Base Plan)(USD/year)
$192
Platform Cost (Annual)(USD)
$144–$720
Show 59 more attributes
Hosting Cost (Annual)(USD)
Included
E-Commerce Plan Price(USD)
$23-33/month
$27/month
Monthly Starter Price(USD)
$15/month (Starter plan)
Professional Plan Price(USD)
$33/month (Core plan)
$27/month (Business Basic)
Free Trial Duration(days)
14 days
14
Starting Monthly Price (Annual Billing)(USD)
$23
Premium Plan Maximum Price(USD/month)
$99
Free Plan Offering
14-day trial only
Base Monthly Price(USD)
$12-33 (Creator/Business)
Transaction Fees(%)
2.9%-3%
Monthly Cost (Base Plan)(USD)
$15 (Business plan starts here)
$14
Annual Hosting + Domain Cost(USD)
$180-276 (included)
Base Monthly Price (Lowest Paid Tier)(USD)
$16/month (Personal)
$14/month (Basic)
Free Plan(boolean)
No
Yes (with branding)
Lowest Monthly Plan Cost(USD)
$33/month
Startup Cost(USD)
$23-529 first month
Monthly Hosting & Maintenance Cost(USD)
$23-529 (all-inclusive)
Annual Cost for $50k Revenue Store(USD)
$2,784-6,348 (subscription + fees)
Free Domain (Year 1)
No, ~$20/year
Annual Price (Entry Plan)(USD)
$180.00
Monthly Base Cost(USD)
$23 (Business plan with e-commerce)
Monthly Starting Price(USD)
$16/month
$6.48/month
Annual Plan Discount(percent)
Up to 20% off
Up to 45% off
Free Self-Hosted Option
No
Starting Price (Monthly)(USD)
$12
Free Tier Available
No (14-day trial only)
Mid-Tier Monthly Price(USD)
$23
Entry-Level Monthly Cost(USD)
$16
$16/month (annual billing)
Annual Cost Comparison (5 years)(USD)
$960 (5-year total)
Base Monthly Cost(USD)
$14
$27-42 (for ecommerce features)
Transaction Fees (Payment Processing)(percentage)
3% + $0.30
2.7% + $0.30 per transaction
Starting Monthly Price(USD)
$16
$12
Free Plan Available
No
Yes
E-Commerce Transaction Fees(%)
0% (included)
2.9% + $0.30 per transaction
Starter Plan Price(USD/month)
$16
Business/Professional Plan Price(USD/month)
$33
Ecommerce Transaction Fee(percent)
2-3%
3.3%
Starting Monthly Cost(USD)
$27/month
Transaction Processing Fee(percent)
0% (on Wix Payments)
Business Plan Price(USD)
$39/month (advanced e-commerce)
Number of Pricing Tiers(plans)
5 plans
Available Pricing Tiers(count)
5 plans
Starting Monthly Price (Year 1)(USD)
$14/month
Renewal Price After First Year(USD)
$27/month
.com Domain First Year(USD)
$14.95
Transaction Fee Rate(percentage + fixed fee)
2.9% + $0.30
Minimum Monthly Cost(USD)
$27 (Business plan)
Monthly Cost (Entry-Level Plan)(USD)
$17
Monthly Cost (Basic Tier)(USD)
$16/month
3-Year Total Cost Ownership(USD)
$576-3,564
Starting Monthly Cost (USD)(USD)
$27/month
Starting Monthly Price (Annual Billing)(USD/month)
$13.50/month
Monthly Cost (Pro Plan)(USD)
$27
Free Custom Domain Duration(years)
1 year included
Monthly Pricing (Starting)(USD)
$16/month
Free Tier Availability(text)
Yes, limited features
Monthly Cost (Entry Plan)(USD)
$16/month
Starting Price(USD/month)
$16/month (Combo plan)
Pro/Business Plan Price(USD/month)
$27/month (Business Basic)
Ecommerce Entry Price(USD/month)
$16/month (included)
$29/month (Core plan)
Transaction Fee Structure
Lower fees
Higher fees
AI Website Builder
Basic
Advanced (Aria, greater variety)
AI-Assisted Features (2025-2026)
Basic AI copywriting and simple design suggestions
Marketing Tools Integration
Limited integrations
Built-in social media and SEO tools
Built-in Social Media Tools
No
Yes, native tools
Advanced Promotion Features (2026)
Basic coupon and discount tools
Email Newsletter Tool
Basic (Business plan $23+/month)
Built-in Email Marketing
Included (Email Campaigns)
Customization Flexibility(percentage)
Extensive, section-based editor
Ecommerce Rating(out of 5)
4.8/5
App Integrations(count)
150+
Enterprise Plan Available(boolean)
No
Storage Capacity(GB)
Plan-dependent
Unlimited on most plans
Show 43 more attributes
Built-In E-Commerce Store
Yes, with inventory and payments
Built-in CMS Capabilities(null)
Basic content management; third-party integrations needed
E-Commerce Ready(null)
Yes, integrated with advanced product filters (April 2026)
Built-in Templates(count)
70+ professionally designed templates
SEO Tools Included
Advanced on-page SEO, image optimization, blogging
Product Limit (Standard Plan)(products)
Unlimited (Commerce plan)
Native Inventory Management
Basic (single-location, limited variants)
Omnichannel Integration(integrations)
Limited; mainly Facebook and Instagram
Maximum Product Capacity(products)
~1,000 (performance degrades beyond)
Storage (Basic Plan)(GB)
Unlimited
Product Limit(products)
Unlimited
Design Customization Level(%)
5 (template + drag-drop limits)
30% (template constraints only)
Payment Gateway Integrations(gateways)
5-6
20+ (Wix Payments, PayPal, Square, Apple Pay)
Design Templates(count)
140+
Multi-Channel Integration(count)
Instagram Shop only (1)
Design Template Library(templates)
100+
API Access Available
Limited/No direct API
Email Campaigns Included(monthly emails)
500 free/month built-in
Integrated App Ecosystem(count)
~200 integrated apps
~1,500 apps in App Market
E-commerce Payment Gateways(count)
4 built-in (Stripe, PayPal, Apple Pay, Square)
Third-Party App Integrations(count)
200+
Available App Integrations(count)
300+
500+ in App Market
Payment Gateway Options(count)
8
50+ gateways
App/Integration Marketplace(integrations)
80+
300+
Storage Limit (Basic Plan)(GB)
Unlimited
50 GB
CMS Complexity Level(null)
Basic (standard blog/portfolio)
Design Customization(null)
Template-constrained
Code Export Capability(null)
No—vendor lock-in
Limited, requires Velo (custom code)
Available Plugins/Apps(count)
~300
Customization Rating(score /5)
3.5/5
SEO Capabilities Rating(score /5)
3.5/5
Native Subscription Management
Yes, included
API Call Restrictions
Restrictive
eCommerce Features Depth
Basic (Advanced at $39+)
E-commerce Capabilities
Advanced with automated tax, shipping, inventory
SEO and Marketing Tools
Advanced SEO, analytics, and integrations
Available Extensions/Integrations(count)
300+ Wix Apps
Product Listings Limit(count)
Unlimited
Multi-Channel Selling Integration(channels)
Limited to Facebook & Instagram
Free SSL Certificate & Hosting
Included in all plans
Mobile App Editing
Full-featured app
Free Plan Storage(GB)
3 GB
Unlimited Product Listings(boolean)
Yes (no limit across all plans)
User Simplicity(out of 5)
3.5/5
Learning Curve Difficulty
2/10 (minimal)
Average Setup Time(days)
2-5 days
Setup Time for Beginners(minutes)
1-2 hours (drag-and-drop)
Setup Time (Non-technical User)(hours)
2-4 hours (drag-and-drop)
Show 5 more attributes
Ease of Use for Non-Developers(1-10 scale)
9/10
Setup Time (Days to Live Store)(days)
1-2
Ease of Use Rating(1-5 scale)
4.5/5
User Interface Complexity(learning hours (estimate))
Very intuitive, drag-and-drop
User Experience Level
Moderate; requires learning curve
Customer Satisfaction Rating(out of 5 stars)
4.5/5
Design Control Level(1-10 scale)
Advanced, highly customizable
Template Variety(templates)
50+ professional designs
Design Customization Depth(scale 1-10)
40% - template parameter-based
Design Templates Included(count)
85
Design Customization Ease
Full drag-and-drop with no coding needed
Show 9 more attributes
Template Design Quality Rating(qualitative)
Premium, cohesive design system
Variable quality, requires curation
Design Templates Available(templates)
140
900+
Pre-designed Templates(count)
100+
Number of Templates(count)
100+
900+
Available Design Templates(count)
140+ proprietary templates
Website Templates Available(count)
900+
Mobile Editor Available
Full-featured mobile editor
Drag-and-Drop Editor Flexibility
Full-page element positioning (complete freedom)
Ecommerce Templates(count)
80+ built-in templates
Security Features
SSL certificate, daily backups, security updates
SSL/HTTPS Security(boolean)
Yes (all plans)
Yes (all plans)
SSL Certificate Cost(USD/year)
$0 (included in plan)
Free SSL Certificate(text)
Yes
Support Channels(channels)
Email & Chat
Official Support Availability(hours/day)
24/7 phone and chat support
Built-in Customer Support(hours availability)
24/7 live chat, email, phone
Customer Support Channels(count)
Phone, Chat, Email (24/7)
Email Support Response Time(hours)
24 hours avg
Show 4 more attributes
Customer Support Availability(hours/week)
24/7 live support
Phone Support Available(text)
No
Customer Support Response Time(hours)
Average 4 hours (24/7 chat)
Average 6 hours (24/7 chat)
24/7 Customer Support(availability)
Yes, chat and email
POS System Included
No
Yes, built-in
Omnichannel Selling Support
No
Yes, included
Setup Time to Live Site(minutes)
15–30 minutes
Setup Time for First Site(hours)
2-3 hours
Time to Launch(hours)
2-4 (drag-and-drop template)
Setup Time to Launch(minutes)
15-30 minutes
30 minutes (average first store)
Design Customization Entry Point(coding knowledge required)
Beginner (Visual drag-drop)
Show 5 more attributes
Setup Time (No-Code Path)(hours)
0.5-1 hour
Required Technical Knowledge(skill level)
Beginner (no coding needed)
Time to Launch (Non-Technical User)(days)
2-5 days
Technical Expertise Required(level (1-5))
1 (None: fully visual interface)
Learning Curve (Beginner)(weeks)
1-2 weeks
Global Website Market Share (2026)(percent)
~2–3%
User Satisfaction (Capterra Ratings)(stars)
4.5/5 (3,394 reviews)
Mobile App Quality Rating(stars)
4.5/5
Mobile Responsiveness
Automatic (all templates mobile-optimized)
API Rate Limit(requests/hour)
Limited/Not published
Average Page Load Time(seconds)
3.2
3.2s
Mobile Responsiveness Score(out of 100)
95/100
92/100
Uptime Guarantee(percent)
99.9%
Show 5 more attributes
PageSpeed Performance Score(score/100)
82/100
Average Page Load Speed(milliseconds)
2.1 seconds
2.8 seconds
Average Website Speed (Page Load)(seconds)
2.5-3.5 seconds
Page Load Speed (Avg)(seconds)
3.2s
Page Speed Index (Average)(milliseconds)
2850ms
User Reviews Count(reviews)
3,394 reviews (Capterra)
CMS Relational Capabilities
Basic collections only
CMS Scalability
Basic; supports 100s of pages effectively
Animation & Interaction Features
Block animations, limited transitions
Hosting Infrastructure(null)
Proprietary global CDN included
API Capabilities
Limited REST API only
User Reviews (Capterra/G2)(star rating)
4.4/5 stars (3,394 reviews)
Number of User Reviews Analyzed(reviews)
3,396 reviews
Developer Community Size(millions)
120,000+ (2026)
Built-in B2B Features
No native B2B support
Multi-Channel Selling(channels)
Limited integrations (primarily Squarespace native)
Headless Commerce API Support
Basic API, limited headless support
Setup Time to Live Store(days)
2-4 hours
Setup Time(days)
0.5-2 hours
Initial Setup Time(hours)
0.5-1 hour
Built-in E-commerce Features
All paid plans included
Product Launch Year(year)
2003
Payment Processing Fee(%)
3-4% per transaction
E-commerce Transaction Limit(Annual USD)
Unlimited (with per-transaction fees)
E-commerce Transaction Fee(percent)
3% + $0.30
2.9% + $0.30 (Combo plan)
Native Payment Gateway
Yes (Squarespace Payments)
E-commerce Product Limit (Pro Plan)(products)
Unlimited
E-commerce Inventory Management
Advanced: SKU tracking, stock alerts, variants
Show 5 more attributes
Abandoned Cart Recovery
Included with e-commerce plans
E-commerce Product Limit(products)
Up to 50,000
Maximum E-commerce Products(products)
Unlimited products
Built-in Payment Gateway Options(gateways)
70+ payment providers
Built-in Payment Gateways(count)
12+ (Stripe, PayPal, Square, etc.)
Email Newsletter Features
Requires integration (Mailchimp, Klaviyo, etc.)
Membership Management
Limited; requires apps or custom integration
Free Trial Length(days)
14 days
Payment Processing Fees(%)
2.9% + $0.30 or 3% + $0.20
1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
Available Plugins/Extensions(count)
~200
CSS/HTML Editing
Not available
Code Access Level(null)
Limited CSS/JavaScript injection
Plugin/Extension Ecosystem(count)
Limited integrations (500+)
250+ apps
Total Plugins/Apps Available(count)
500+
Show 1 more attribute
Available Themes/Templates(count)
900+ Wix-designed
User Base(millions)
1+ million stores
Web Market Share
~3%
Global Market Share(%)
2.5-3% of all websites
Integrated Apps & Integrations(count)
500+ built-in integrations
250+ app market integrations
Ecommerce Features
Full shopping cart, inventory, tax, shipping
Email Marketing Included(boolean)
Yes (all plans)
Limited (plans $27+/month)
User Satisfaction Rating(out of 5 stars)
4.5/5
4.3/5
Design Customization Options(themes)
100+ pre-built templates
Third-Party Integrations(count)
100+
API Access Level(capability)
Limited API with restricted code
Available Extensions/Plugins(count)
~200 pre-built apps
Available Extensions/Apps(count)
200+ Wix apps
Hosting Included
Yes, managed hosting
Yes (included in all plans)
Built-in Hosting & CDN(null)
Yes (unlimited bandwidth)
Available Templates(count)
140+
900+
Built-in SEO Tools(null)
Included in all plans
AI Assistant, automated recommendations, sitemap generation
SEO Customization Level
Advanced (meta, schema, sitemaps)
SEO Tools Rating(score/10)
8.5/10
Built-in SEO Tools Quality
Advanced with AI
Standard
SEO Tools (Built-in)(features)
Advanced (meta, structured data, SSL, redirects, sitemaps)
Basic (manual setup required)
Show 2 more attributes
SEO Optimization Features
AI-powered SEO assistant with recommendations
SEO Control Features(capability score)
5/10 (auto-generated, limited control)
Built-in Membership/Subscriptions
Limited (requires workarounds)
Hosting & SSL Included
Yes (all plans included)
Built-in Hosting Included
Yes, on Squarespace's servers
Storage Included(GB)
Unlimited on Premium+ plans
Animation Capabilities
Basic (scroll effects, transitions)
Template effects, limited custom animations
Max Products (Entry Plan)(count)
Unlimited
E-Commerce Product Limit (Basic Plan)(products)
Unlimited
Built-in Payment Processing(count)
Yes (Stripe, PayPal, Square integrated)
Code Editor Access
Limited CSS-only (no JavaScript)
Template Library Size(templates)
140+
800+
Global Website Market Share(percent)
2.5%
Data Portability/Export
Limited; vendor lock-in risk
Limited/difficult to export
Global Merchant Users(millions)
3.2M (2025)
Annual Cost for $250k Revenue Store(USD)
$396 (plan) + $7,500 (fees)
Annual Cost at $100K Revenue(USD)
$324 (plans) + $2,900 (fees)
App Marketplace Size(apps)
250+
500+
Current Version
Wix Studio with AI tools
Hosting Management(type)
Fully managed (included)
Product Variation Limit(variations per SKU)
~100
Multi-Currency Support(currencies)
135+
Recommended Maximum Annual Revenue(USD)
$100,000+
Maximum Monthly GMV (Entry Plan)(USD)
No stated limit
Maximum Products(count)
Unlimited
Average Time to Launch(weeks)
3-7 days
Custom Code Access
Limited custom code in specific areas only
Built-in Hosting & SSL
Integrated with reliable uptime; basic SEO controls
Recommended Merchant Size
Micro to small business
Built-in AI Tools
AI Writer, design suggestions, image optimization
Data Portability(score out of 10)
Difficult to export, vendor lock-in
SEO Control Level(control rating)
Basic (limited control)
Custom Code Support
Velo (JavaScript-only, proprietary API)
E-Commerce Features (Native)(feature count)
18 (inventory, shipping, abandoned cart)
Template Count Available(templates)
900+
Code Export/Migration(text)
No (complete vendor lock-in)
Monthly Active Users(millions)
200+

Pros & Cons

10 pros·6 cons across both

Squarespace
W
Squarespace

Squarespace

+5-3

Pros

  • Premium design templates (140+ designer-created, no template bloat)
  • 0% e-commerce transaction fees (Wix charges 2.9% + $0.30)
  • Advanced SEO tools built-in (meta tags, structured data, automatic SSL)
  • Superior blog functionality with RSS feeds and native posting
  • Unified editing system—all pages and elements in one design workspace

Cons

  • Limited app ecosystem (250 apps vs Wix's 500+) restricts customization
  • Fewer template options (140 vs 900+) may limit aesthetic choices
  • Steeper learning curve for beginners due to powerful but complex interface
W

Wix

+5-3

Pros

  • 500+ app integrations enable virtually any functionality (2x more than Squarespace)
  • 900+ design templates provide maximum aesthetic flexibility
  • $12/month entry price (33% cheaper than Squarespace's $16/month)
  • Drag-and-drop editor is intuitive for complete beginners
  • Artificial Design Intelligence (ADI) auto-generates site layouts

Cons

  • 2.9% + $0.30 transaction fees on e-commerce sales (Squarespace charges 0%)
  • Manual SEO configuration required; fewer built-in optimization features
  • App ecosystem adds complexity and potential compatibility issues

Frequently Asked Questions

5 questions

  1. Squarespace is superior for pure e-commerce. Its 0% transaction fees vs Wix's 2.9% + $0.30 per transaction means for a $100 order: Squarespace charges $0, Wix charges $3.20. Annually, a store doing $50,000 in sales pays $0 (Squarespace) vs $1,600 (Wix). Both support inventory management and abandoned cart recovery, but Squarespace's model is more cost-effective.

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