New Balance vs Nike
New Balance
American athletic footwear brand emphasizing comfort, stability, and domestic manufacturing.
Comfort-focused runners, people with wide feet, value-conscious consumers, and those supporting domestic manufacturing
VS
N
Nike
Global athletic powerhouse known for innovation, performance technology, and premium brand positioning.
Performance athletes, basketball and running enthusiasts, fashion-forward consumers, and those seeking cutting-edge technology
Short Answer
Nike dominates global market share and innovation with 10.2% of the athletic footwear market, while New Balance emphasizes domestic manufacturing and niche positioning with 4.8% market share. Nike excels in performance technology and endorsements, whereas New Balance focuses on comfort and Made in USA credentials.
Our Verdict
AI-assistedNike maintains clear dominance through superior brand recognition, athlete partnerships, and global distribution networks, making it the choice for performance-focused consumers. New Balance appeals to those prioritizing comfort, domestic manufacturing, and value pricing in the athletic footwear space. The choice depends on priorities: performance and status versus comfort and sustainability.
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New Balance6.8
8.2Nike
Choose New Balance if
Comfort-focused runners, people with wide feet, value-conscious consumers, and those supporting domestic manufacturing
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Key Differences at a Glance
🔹
Global Market Share: Nike wins (10.2% vs 4.8%)
🔹
Primary Manufacturing Location: New Balance wins (USA, Vietnam, China vs Vietnam, China, India)
🔹
Annual Revenue (2025): Nike wins ($46.7 billion vs $5.9 billion)
Key Facts & Figures
| Metric | New Balance | Nike | Diff |
|---|---|---|---|
| Weight (Men's Size 10)(oz) | 1080v15: 9.8 | — | — |
| Stack Height(mm) | 1080v15: 29mm | — | — |
| Energy Return(percentage) | Fresh Foam X: 88% | — | — |
| Durability Rating(miles) | 300-400 miles | — | — |
| 2025 Annual Sales Growth Rate |
Key Differences
New Balance
Attribute
Nike
4.8%
Global Market Share
10.2%🏆
USA, Vietnam, China🏆
Primary Manufacturing Location
Vietnam, China, India
$5.9 billion
Annual Revenue (2025)
$46.7 billion
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