Skip to main content
software

Microsoft Clarity vs Crazy Egg 2026: Free vs Paid

Microsoft Clarity is a free heatmapping and session replay tool ideal for basic user behavior analysis, while Crazy Egg is a premium paid platform offering advanced conversion optimization features like form analytics and A/B testing integration. Clarity prioritizes accessibility with zero cost; Crazy Egg targets enterprises needing comprehensive conversion rate optimization.

MC

Microsoft Clarity

Free web analytics platform with session replay and heatmapping from Microsoft.

Startups, small businesses, agencies, and anyone wanting to begin user behavior analysis without financial commitment.

Score63%
VS
CE

Crazy Egg

Premium conversion rate optimization platform with heatmaps, session replay, form analytics, and A/B testing.

E-commerce sites, SaaS companies, and conversion-focused businesses with budget to invest in comprehensive optimization tools.

Score63%

Quick Answer

AI Summary

Microsoft Clarity is a free heatmapping and session replay tool ideal for basic user behavior analysis, while Crazy Egg is a premium paid platform offering advanced conversion optimization features like form analytics and A/B testing integration. Clarity prioritizes accessibility with zero cost; Crazy Egg targets enterprises needing comprehensive conversion rate optimization.

Our Verdict

AI-assisted

Choose Microsoft Clarity if you're a startup, small business, or agency needing risk-free heatmap and session replay analysis with zero budget investment and unlimited recordings. Choose Crazy Egg if you're an e-commerce company or growth-focused enterprise requiring conversion rate optimization, form analytics, A/B testing, and longer data retention to justify the $24-$99 monthly investment.

Community feedback

Was this verdict helpful?

M
Microsoft Clarity
7.5/10
Crazy Egg
7.5/10
C

TIE — neck and neck

M

Choose Microsoft Clarity if

Startups, small businesses, agencies, and anyone wanting to begin user behavior analysis without financial commitment.

C

Choose Crazy Egg if

E-commerce sites, SaaS companies, and conversion-focused businesses with budget to invest in comprehensive optimization tools.

Track this comparison

Get notified when prices change, new specs ship, or our verdict updates.

Triggers: price change new spec verdict update

No spam. Stop anytime.

Key Differences at a Glance

  • Pricing Model:Microsoft Clarity wins(Completely Free vs $24-$99/month (or $228-$990/year))
  • Session Recording Limit:Microsoft Clarity wins(Unlimited recordings vs Limited by plan (up to 100k recordings/month))
  • Form Analytics:Crazy Egg wins(Advanced form field tracking and abandonment rates vs Not included)
See all 7 differences

Key Facts & Figures

30 numeric metrics compared

MetricMicrosoft ClarityCrazy EggRatio
Base Monthly Cost(USD)$0 (free tier available)
Script Size/Performance Impact(KB)14KB (minimal impact)
Third-Party Integrations(count)~10 (Zapier, API, Microsoft suite)
Monthly Cost (Entry Level)(USD)$0/month
Data Retention Period(days)30 days365 days (top plan)
Heatmap Types Included(count)3 types (click, scroll, move)4 types (click, scroll, confetti, element)
Setup Time (Minutes)(minutes)< 2 minutes
Base Monthly Price(USD)$0
Annual Cost (Mid-Tier Plan)(USD)$0
Form Field Analytics Depth(data points per form)0 fields tracked
Funnel Analysis Steps(max steps)3-5 steps
Setup Time to First Insight(minutes)5 minutes
Support Response Time(hours)24-48 (community)
Minimum Monthly Cost(USD)$0 (free forever)
Data Retention Period (Free)(days)13 months (390+ days)
Heatmap Types Offered(types)2 types (scroll, click)
Data Retention (Free/Base Plan)(days)30 days
Website Market Share(%)0.5% of tracked websites
Conversion Tracking Setup Complexity(complexity score (1-10))3 (very simple)
Audience Segmentation Dimensions(available dimensions)15 standard dimensions
GA360 Enterprise Pricing (Annual Minimum)(USD per month)Free (no paid tier)
Ecommerce Tracking Capability(feature maturity (1-10))4 (basic product tracking)
Base Price (Monthly)(USD)$0$24
Session Recording Capacity(recordings/month)Unlimited100,000 (entry plan)
Monthly Active Users (Free Tier)(users)5,000,000500,000 (lowest paid plan)
Setup Time to First Insights(minutes)5 minutes10 minutes
Heatmap Types Available(count)3 (click, scroll, move)4 (click, scroll, move, attention)
Monthly Starting Price(USD)$49$49
Session Recordings (Basic Plan)(recordings/month)5050
G2 User Rating(out of 5)4.3 (850+ reviews)4.3 (850+ reviews)

Sourced from publicly available data ·

Key Differences

7 attributes compared head-to-head

MC
2Microsoft Clarity
Crazy Egg leads
CE
5Crazy Egg
  • Pricing Model

    Microsoft Clarity

    Completely Free(winner)

    Crazy Egg

    $24-$99/month (or $228-$990/year)

  • Session Recording Limit

    Microsoft Clarity

    Unlimited recordings(winner)

    Crazy Egg

    Limited by plan (up to 100k recordings/month)

  • Form Analytics

    Microsoft Clarity

    Not included

    Crazy Egg

    Advanced form field tracking and abandonment rates(winner)

  • A/B Testing Capability

    Microsoft Clarity

    Not available

    Crazy Egg

    Built-in A/B testing and multivariate testing(winner)

  • Heatmap Types

    Microsoft Clarity

    Click, scroll, and move heatmaps

    Crazy Egg

    Click, scroll, move, and attention heatmaps(winner)

  • Data Retention

    Microsoft Clarity

    30 days

    Crazy Egg

    Up to 12 months (depending on plan)(winner)

  • Monthly Active Users Tracked

    Microsoft Clarity

    Up to 5 million per property

    Crazy Egg

    Varies by plan; up to unlimited(winner)

Full Comparison

MMicrosoft Clarity
CCrazy Egg
Base Monthly Cost(USD)
$0 (free tier available)
Monthly Cost (Entry Level)(USD)
$0/month
Base Monthly Price(USD)
$0
Annual Cost (Mid-Tier Plan)(USD)
$0
Minimum Monthly Cost(USD)
$0 (free forever)
Show 3 more attributes
GA360 Enterprise Pricing (Annual Minimum)(USD per month)
Free (no paid tier)
Base Price (Monthly)(USD)
$0
$24
Monthly Starting Price(USD)
$49
Monthly Session Recordings (Free Plan)(sessions)
Unlimited
Daily Active Session Limit(sessions/day)
Unlimited
Script Size/Performance Impact(KB)
14KB (minimal impact)
Third-Party Integrations(count)
~10 (Zapier, API, Microsoft suite)
Built-in Survey/Feedback Tools(included)
No
No (requires integration)
Session Replay Fidelity(null)
Pixel-perfect visual replay only
Data Retention Period(days)
30 days
365 days (top plan)
Heatmap Types Included(count)
3 types (click, scroll, move)
4 types (click, scroll, confetti, element)
Form Field Analytics(null)
Not included
Show 15 more attributes
Form Field Analytics Depth(data points per form)
0 fields tracked
Session Recording Limit(recordings/month)
Unlimited
Funnel Analysis Steps(max steps)
3-5 steps
Automated Funnel Detection(null)
Manual setup only
Session Recordings (Free Tier)(sessions/month)
Unlimited
Built-in Survey Tool
No (third-party required)
Heatmap Types Offered(types)
2 types (scroll, click)
Advanced Segmentation Features
Limited (basic filters only)
Data Retention (Free/Base Plan)(days)
30 days
Native Session Replay Included
Yes, unlimited
Session Recording Capacity(recordings/month)
Unlimited
100,000 (entry plan)
A/B Testing Included
No
Yes
Form Analytics
No
Yes
Heatmap Types Available(count)
3 (click, scroll, move)
4 (click, scroll, move, attention)
API Access Availability
Paid plans only
Form Analytics Depth(capabilities)
Basic field-level tracking
Setup Time (Minutes)(minutes)
< 2 minutes
Setup Time to First Insight(minutes)
5 minutes
Conversion Tracking Setup Complexity(complexity score (1-10))
3 (very simple)
Setup Time to First Insights(minutes)
5 minutes
10 minutes
Support Response Time(hours)
24-48 (community)
API Access(capability)
Limited / read-only
Data Retention Period (Free)(days)
13 months (390+ days)
Maximum Team Members (Free)(users)
Unlimited
Session Replay Video Quality
Basic visual approximation
Free Tier Session Recordings per Month(recordings)
Unlimited
Session Recordings (Basic Plan)(recordings/month)
50
Website Market Share(%)
0.5% of tracked websites
Data Retention (Free)(months)
Unlimited
Audience Segmentation Dimensions(available dimensions)
15 standard dimensions
Ecommerce Tracking Capability(feature maturity (1-10))
4 (basic product tracking)
Monthly Active Users (Free Tier)(users)
5,000,000
500,000 (lowest paid plan)
G2 User Rating(out of 5)
4.3 (850+ reviews)
Websites Tracked Annually (Enterprise)(websites)
Unlimited

Pros & Cons

10 pros·6 cons across both

MC
CE
MC

Microsoft Clarity

+5-3

Pros

  • Completely free with no credit card required
  • Unlimited session recordings and pageviews
  • Up to 5 million monthly active users tracked per property at no cost
  • Fast loading and minimal performance impact
  • Simple, intuitive interface requiring minimal learning curve

Cons

  • No A/B testing or experimentation tools
  • 30-day data retention maximum
  • Limited conversion optimization features compared to paid competitors
CE

Crazy Egg

+5-3

Pros

  • Advanced form analytics tracking field-level abandonment and completion rates
  • Built-in A/B testing and multivariate testing capabilities
  • Attention heatmaps showing where users focus their attention
  • Data retention up to 12 months depending on plan
  • Dedicated support and integration with Google Analytics, Shopify, and WordPress

Cons

  • Requires paid subscription starting at $24/month ($228/year)
  • Session recording and pageview limits depending on plan tier
  • Steeper learning curve for advanced features like testing and form analytics

Frequently Asked Questions

5 questions

  1. Yes, Microsoft Clarity is completely free with no paid tier or hidden fees. There is no credit card required to sign up, and the free tier includes unlimited session recordings, unlimited pageviews, and tracking up to 5 million monthly active users per property. Microsoft offers this as a free tool to gather market intelligence and help developers improve user experience.

12 more to explore

5 articles

Explore More

Related comparisons and categories

AI generated