Microsoft Clarity vs Crazy Egg 2026: Free vs Paid
Microsoft Clarity is a free heatmapping and session replay tool ideal for basic user behavior analysis, while Crazy Egg is a premium paid platform offering advanced conversion optimization features like form analytics and A/B testing integration. Clarity prioritizes accessibility with zero cost; Crazy Egg targets enterprises needing comprehensive conversion rate optimization.
Microsoft Clarity
Free web analytics platform with session replay and heatmapping from Microsoft.
Startups, small businesses, agencies, and anyone wanting to begin user behavior analysis without financial commitment.
Crazy Egg
Premium conversion rate optimization platform with heatmaps, session replay, form analytics, and A/B testing.
E-commerce sites, SaaS companies, and conversion-focused businesses with budget to invest in comprehensive optimization tools.
Quick Answer
AI SummaryMicrosoft Clarity is a free heatmapping and session replay tool ideal for basic user behavior analysis, while Crazy Egg is a premium paid platform offering advanced conversion optimization features like form analytics and A/B testing integration. Clarity prioritizes accessibility with zero cost; Crazy Egg targets enterprises needing comprehensive conversion rate optimization.
Our Verdict
AI-assistedChoose Microsoft Clarity if you're a startup, small business, or agency needing risk-free heatmap and session replay analysis with zero budget investment and unlimited recordings. Choose Crazy Egg if you're an e-commerce company or growth-focused enterprise requiring conversion rate optimization, form analytics, A/B testing, and longer data retention to justify the $24-$99 monthly investment.
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TIE — neck and neck
Choose Microsoft Clarity if
Startups, small businesses, agencies, and anyone wanting to begin user behavior analysis without financial commitment.
Choose Crazy Egg if
E-commerce sites, SaaS companies, and conversion-focused businesses with budget to invest in comprehensive optimization tools.
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Key Differences at a Glance
- Pricing Model:✓ Microsoft Clarity wins(Completely Free vs $24-$99/month (or $228-$990/year))
- Session Recording Limit:✓ Microsoft Clarity wins(Unlimited recordings vs Limited by plan (up to 100k recordings/month))
- Form Analytics:✓ Crazy Egg wins(Advanced form field tracking and abandonment rates vs Not included)
Key Facts & Figures
30 numeric metrics compared
| Metric | Microsoft Clarity | Crazy Egg | Ratio |
|---|---|---|---|
| Base Monthly Cost(USD) | $0 (free tier available) | — | — |
| Script Size/Performance Impact(KB) | 14KB (minimal impact) | — | — |
| Third-Party Integrations(count) | ~10 (Zapier, API, Microsoft suite) | — | — |
| Monthly Cost (Entry Level)(USD) | $0/month | — | — |
| Data Retention Period(days) | 30 days | 365 days (top plan) | |
| Heatmap Types Included(count) | 3 types (click, scroll, move) | 4 types (click, scroll, confetti, element) | |
| Setup Time (Minutes)(minutes) | < 2 minutes | — | — |
| Base Monthly Price(USD) | $0 | — | — |
| Annual Cost (Mid-Tier Plan)(USD) | $0 | — | — |
| Form Field Analytics Depth(data points per form) | 0 fields tracked | — | — |
| Funnel Analysis Steps(max steps) | 3-5 steps | — | — |
| Setup Time to First Insight(minutes) | 5 minutes | — | — |
| Support Response Time(hours) | 24-48 (community) | — | — |
| Minimum Monthly Cost(USD) | $0 (free forever) | — | — |
| Data Retention Period (Free)(days) | 13 months (390+ days) | — | — |
| Heatmap Types Offered(types) | 2 types (scroll, click) | — | — |
| Data Retention (Free/Base Plan)(days) | 30 days | — | — |
| Website Market Share(%) | 0.5% of tracked websites | — | — |
| Conversion Tracking Setup Complexity(complexity score (1-10)) | 3 (very simple) | — | — |
| Audience Segmentation Dimensions(available dimensions) | 15 standard dimensions | — | — |
| GA360 Enterprise Pricing (Annual Minimum)(USD per month) | Free (no paid tier) | — | — |
| Ecommerce Tracking Capability(feature maturity (1-10)) | 4 (basic product tracking) | — | — |
| Base Price (Monthly)(USD) | $0 | $24 | |
| Session Recording Capacity(recordings/month) | Unlimited | 100,000 (entry plan) | — |
| Monthly Active Users (Free Tier)(users) | 5,000,000 | 500,000 (lowest paid plan) | |
| Setup Time to First Insights(minutes) | 5 minutes | 10 minutes | |
| Heatmap Types Available(count) | 3 (click, scroll, move) | 4 (click, scroll, move, attention) | |
| Monthly Starting Price(USD) | $49 | $49 | |
| Session Recordings (Basic Plan)(recordings/month) | 50 | 50 | |
| G2 User Rating(out of 5) | 4.3 (850+ reviews) | 4.3 (850+ reviews) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- Completely Free(winner)Pricing Model$24-$99/month (or $228-$990/year)
- Unlimited recordings(winner)Session Recording LimitLimited by plan (up to 100k recordings/month)
- Not includedForm AnalyticsAdvanced form field tracking and abandonment rates(winner)
- Not availableA/B Testing CapabilityBuilt-in A/B testing and multivariate testing(winner)
- Click, scroll, and move heatmapsHeatmap TypesClick, scroll, move, and attention heatmaps(winner)
- 30 daysData RetentionUp to 12 months (depending on plan)(winner)
- Up to 5 million per propertyMonthly Active Users TrackedVaries by plan; up to unlimited(winner)
- Pricing Model
Microsoft Clarity
Completely Free(winner)
Crazy Egg
$24-$99/month (or $228-$990/year)
- Session Recording Limit
Microsoft Clarity
Unlimited recordings(winner)
Crazy Egg
Limited by plan (up to 100k recordings/month)
- Form Analytics
Microsoft Clarity
Not included
Crazy Egg
Advanced form field tracking and abandonment rates(winner)
- A/B Testing Capability
Microsoft Clarity
Not available
Crazy Egg
Built-in A/B testing and multivariate testing(winner)
- Heatmap Types
Microsoft Clarity
Click, scroll, and move heatmaps
Crazy Egg
Click, scroll, move, and attention heatmaps(winner)
- Data Retention
Microsoft Clarity
30 days
Crazy Egg
Up to 12 months (depending on plan)(winner)
- Monthly Active Users Tracked
Microsoft Clarity
Up to 5 million per property
Crazy Egg
Varies by plan; up to unlimited(winner)
Full Comparison
| Attribute | Microsoft Clarity | Crazy Egg |
|---|---|---|
| Base Monthly Cost(USD) | $0 (free tier available) | — |
| Monthly Cost (Entry Level)(USD) | $0/month | — |
| Base Monthly Price(USD) | $0 | — |
| Annual Cost (Mid-Tier Plan)(USD) | $0 | — |
| Minimum Monthly Cost(USD) | $0 (free forever) | — |
Show 3 more attributesGA360 Enterprise Pricing (Annual Minimum)(USD per month) Free (no paid tier) — Base Price (Monthly)(USD) $0 $24 Monthly Starting Price(USD) $49 — | ||
| Monthly Session Recordings (Free Plan)(sessions) | Unlimited | — |
| Daily Active Session Limit(sessions/day) | Unlimited | — |
| Script Size/Performance Impact(KB) | 14KB (minimal impact) | — |
| Third-Party Integrations(count) | ~10 (Zapier, API, Microsoft suite) | — |
| Built-in Survey/Feedback Tools(included) | No | No (requires integration) |
| Session Replay Fidelity(null) | Pixel-perfect visual replay only | — |
| Data Retention Period(days) | 30 days | 365 days (top plan)(winner) |
| Heatmap Types Included(count) | 3 types (click, scroll, move) | 4 types (click, scroll, confetti, element)(winner) |
| Form Field Analytics(null) | Not included | — |
Show 15 more attributesForm Field Analytics Depth(data points per form) 0 fields tracked — Session Recording Limit(recordings/month) Unlimited — Funnel Analysis Steps(max steps) 3-5 steps — Automated Funnel Detection(null) Manual setup only — Session Recordings (Free Tier)(sessions/month) Unlimited — Built-in Survey Tool No (third-party required) — Heatmap Types Offered(types) 2 types (scroll, click) — Advanced Segmentation Features Limited (basic filters only) — Data Retention (Free/Base Plan)(days) 30 days — Native Session Replay Included Yes, unlimited — Session Recording Capacity(recordings/month) Unlimited 100,000 (entry plan) A/B Testing Included No Yes Form Analytics No Yes Heatmap Types Available(count) 3 (click, scroll, move) 4 (click, scroll, move, attention) API Access Availability Paid plans only — | ||
| Form Analytics Depth(capabilities) | Basic field-level tracking | — |
| Setup Time (Minutes)(minutes) | < 2 minutes | — |
| Setup Time to First Insight(minutes) | 5 minutes | — |
| Conversion Tracking Setup Complexity(complexity score (1-10)) | 3 (very simple) | — |
| Setup Time to First Insights(minutes) | 5 minutes(winner) | 10 minutes |
| Support Response Time(hours) | 24-48 (community) | — |
| API Access(capability) | Limited / read-only | — |
| Data Retention Period (Free)(days) | 13 months (390+ days) | — |
| Maximum Team Members (Free)(users) | Unlimited | — |
| Session Replay Video Quality | Basic visual approximation | — |
| Free Tier Session Recordings per Month(recordings) | Unlimited | — |
| Session Recordings (Basic Plan)(recordings/month) | 50 | — |
| Website Market Share(%) | 0.5% of tracked websites | — |
| Data Retention (Free)(months) | Unlimited | — |
| Audience Segmentation Dimensions(available dimensions) | 15 standard dimensions | — |
| Ecommerce Tracking Capability(feature maturity (1-10)) | 4 (basic product tracking) | — |
| Monthly Active Users (Free Tier)(users) | 5,000,000(winner) | 500,000 (lowest paid plan) |
| G2 User Rating(out of 5) | 4.3 (850+ reviews) | — |
| Websites Tracked Annually (Enterprise)(websites) | Unlimited | — |
Show 3 more attributes
Show 15 more attributes
Pros & Cons
10 pros·6 cons across both
Microsoft Clarity
Pros
- Completely free with no credit card required
- Unlimited session recordings and pageviews
- Up to 5 million monthly active users tracked per property at no cost
- Fast loading and minimal performance impact
- Simple, intuitive interface requiring minimal learning curve
Cons
- No A/B testing or experimentation tools
- 30-day data retention maximum
- Limited conversion optimization features compared to paid competitors
Crazy Egg
Pros
- Advanced form analytics tracking field-level abandonment and completion rates
- Built-in A/B testing and multivariate testing capabilities
- Attention heatmaps showing where users focus their attention
- Data retention up to 12 months depending on plan
- Dedicated support and integration with Google Analytics, Shopify, and WordPress
Cons
- Requires paid subscription starting at $24/month ($228/year)
- Session recording and pageview limits depending on plan tier
- Steeper learning curve for advanced features like testing and form analytics
Frequently Asked Questions
5 questions
Yes, Microsoft Clarity is completely free with no paid tier or hidden fees. There is no credit card required to sign up, and the free tier includes unlimited session recordings, unlimited pageviews, and tracking up to 5 million monthly active users per property. Microsoft offers this as a free tool to gather market intelligence and help developers improve user experience.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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