Hotjar vs Lucky Orange 2026: Pricing & Features
Hotjar excels in heatmapping and session recording with broader analytics capabilities, while Lucky Orange offers more affordable pricing and stronger conversion optimization features. Hotjar dominates the market with 900k+ users, but Lucky Orange provides better value for small-to-mid-size businesses prioritizing ROI tracking.
Hotjar
Comprehensive user behavior analytics platform with heatmaps, session recording, and feedback tools.
Enterprise teams, agencies, and mid-to-large e-commerce sites needing comprehensive user analytics and market-leading platform trust.
Lucky Orange
Conversion optimization platform focused on session recording, heatmaps, and funnel analysis.
Small-to-mid-size SaaS companies, e-commerce sites, and agencies focused on conversion rate optimization and revenue attribution.
Quick Answer
AI SummaryHotjar excels in heatmapping and session recording with broader analytics capabilities, while Lucky Orange offers more affordable pricing and stronger conversion optimization features. Hotjar dominates the market with 900k+ users, but Lucky Orange provides better value for small-to-mid-size businesses prioritizing ROI tracking.
Our Verdict
AI-assistedChoose Hotjar if you need enterprise-grade heatmapping, comprehensive user behavior analytics, and industry-leading adoption across 900k+ companies. Choose Lucky Orange if you're a small-to-mid-size business prioritizing conversion optimization, detailed funnel analysis, and cost-effectiveness with superior conversion tracking features.
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Choose Hotjar if
Enterprise teams, agencies, and mid-to-large e-commerce sites needing comprehensive user analytics and market-leading platform trust.
Choose Lucky Orange if
Best pickSmall-to-mid-size SaaS companies, e-commerce sites, and agencies focused on conversion rate optimization and revenue attribution.
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Key Differences at a Glance
- Monthly Pricing (Starter Plan):✓ Lucky Orange wins($19/month vs $39/month)
- Market Users:✓ Hotjar wins(900,000+ active users vs 100,000+ active users)
- Session Recording Limit (Free Plan):✓ Hotjar wins(100 sessions/month vs 25 sessions/month)
Key Facts & Figures
76 numeric metrics compared
| Metric | Hotjar | Lucky Orange | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $99 | — | — |
| Data Retention Period(months) | 12 months standard | — | — |
| Integration Partners(count) | 200+ integrations | — | — |
| Base Monthly Cost(USD) | $39-$99+ (depending on plan) | — | — |
| Monthly Session Recordings (Free Plan)(sessions) | 35 sessions | — | — |
| Daily Active Session Limit(sessions/day) | 100-500+ (plan dependent) | — | — |
| Script Size/Performance Impact(KB) | ~50KB (moderate impact) | — | — |
| Heatmap Types Available(types) | 5 (click, scroll, move, attention, rage) | — | — |
| Pricing (Per Month, Mid-Tier)(USD) | $199 (Hotjar Basic+) | — | — |
| Data Retention (Free Tier)(months) | 30 days | — | — |
| Session Recordings Included (Mid-Tier)(recordings/month) | 100,000 | — | — |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 1 | — | — |
| Heatmap Quality (1-5 scale)(quality score) | 5 | — | — |
| Monthly Starting Price(USD) | $32 | — | — |
| Session Recordings (Basic Plan)(recordings/month) | 100 | — | — |
| Data Retention Period(months) | 90 days (standard) | 90 days | |
| G2 User Rating(out of 5) | 4.4 (1,200+ reviews) | — | — |
| Free Plan Cost(USD/month) | $0 | — | — |
| Entry-Level Paid Plan Cost(USD/month) | $99 | — | — |
| Session Recording Monthly Limit (Free)(recordings/month) | 100 | — | — |
| Free Plan Session Limit(monthly sessions/pageviews) | 35,000 sessions | 100,000 pageviews | |
| Data Retention (Free Plan)(days) | 35 days on free tier | — | — |
| Learning Curve (Beginner-Friendly Rating)(score (1-10)) | 8/10 (visual insights) | — | — |
| Minimum Monthly Cost(USD) | $0 (free tier available) | — | — |
| Session Recordings (Free Tier)(sessions/month) | 100 sessions/month | — | — |
| Data Retention Period (Free)(days) | 30 days | — | — |
| Maximum Team Members (Free)(users) | 1 user | — | — |
| Heatmap Types Offered(types) | 4 types (scroll, click, move, attention) | — | — |
| Setup Time (Minutes)(minutes) | 10-15 minutes | — | — |
| Session Recordings Per Month (Basic Plan)(sessions) | 100 | — | — |
| Learning Curve (1-5 scale)(difficulty) | 2 (gentle) | — | — |
| Starting Monthly Cost(USD) | Free tier, paid from $39/month | — | — |
| Core Analytics Metrics Available(count) | 50+ metrics with custom reports | — | — |
| Session Recording Limit (Free Tier)(sessions/month) | 2,500 sessions/month | — | — |
| Website Performance Impact(script size in KB) | ~56 KB with session recording | — | — |
| Native Integrations(count) | Limited (Zapier, webhooks only) | 50+ native integrations | |
| Session Recording Retention(days) | 30 days (standard) | 365 days (paid plans) | |
| Starting Price (Monthly Subscription)(USD) | $99 | — | — |
| Free Tier Data Retention(days) | 90 days | — | — |
| Event Tracking Capacity(events) | 50 tracked elements | — | — |
| Third-Party Integrations(integrations) | 100+ | — | — |
| Funnel Analysis Stages Supported(stages) | 5 stages max | — | — |
| Recordings Per Month (Starter Plan)(recordings) | 500 recordings | — | — |
| Base Plan Monthly Price(USD) | $99/month | — | — |
| Monthly Session Recordings (Basic)(sessions) | 500 | — | — |
| Heatmap Type Variety(types) | 5 types | — | — |
| Free Plan Sessions/Month(sessions) | 2,500 | — | — |
| Active Websites Using Platform(websites) | 900,000+ | — | — |
| Session Replay Playback Speed(x speed) | 8x maximum | — | — |
| Base Monthly Price(USD) | $39/month | $99-$299 | |
| Starting Monthly Price(USD/month) | $39/month | $19/month | |
| Free Tier Session Recording Limit(sessions/month) | 100 recordings | — | — |
| Default Data Retention(days) | 90 days | — | — |
| Maximum Session Replay Retention(days) | 90 days | — | — |
| Setup Time to First Data(minutes) | <5 minutes | — | — |
| Free Plan Pageview/Session Limit(monthly limit) | 5,000 sessions | — | — |
| Setup Time (Cloud/SaaS)(minutes) | 3 minutes | — | — |
| Starting Paid Plan Price(USD/month) | $39/month | — | — |
| Session Replay Data Points(data points per session) | 40 | — | — |
| Average Setup Time(days) | 1-2 | — | — |
| Compliance Certifications(count) | 3 (SOC 2, GDPR, CCPA) | — | — |
| Available Segmentation Rules(segments) | 150 | — | — |
| Heatmap Coverage(heatmaps per site) | Up to 500 | — | — |
| Pre-built Cohort Templates(templates) | 5-10 | — | — |
| Integration Partners(integrations) | 100+ | — | — |
| Setup Time for Non-Technical Users(weeks) | 15-30 minutes (self-service) | — | — |
| Monthly Active Users (Max Tier)(users) | 100 million+ | — | — |
| Free Plan Session Recording Limit(sessions/month) | 100 sessions/month | 25 sessions/month | |
| Market User Base(active users) | 900,000+ users | 100,000+ users | |
| G2 Customer Satisfaction Rating(out of 5) | 4.6/5 (5,200+ reviews) | 4.7/5 (980+ reviews) | |
| Heatmap Types Included(types) | 5 types (click, move, scroll, attention, device) | 3 types (click, scroll, mouse tracking) | |
| Price Advantage(percent savings) | Baseline comparison | 51% cheaper than Hotjar starter | |
| Annual Cost (Mid-Tier Plan)(USD) | $1,788-$3,588 | $1,788-$3,588 | |
| Form Field Analytics Depth(data points per form) | 15+ fields tracked | 15+ fields tracked | |
| Setup Time to First Insight(minutes) | 15 minutes | 15 minutes | |
| Support Response Time(minutes) | 2-4 (dedicated) | 2-4 (dedicated) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $39/monthMonthly Pricing (Starter Plan)$19/month(winner)
- 900,000+ active users(winner)Market Users100,000+ active users
- 100 sessions/month(winner)Session Recording Limit (Free Plan)25 sessions/month
- Basic funnel trackingConversion Funnel AnalysisAdvanced funnel + drop-off insights(winner)
- 5 types (click, move, scroll, attention, device)(winner)Heatmap Types Offered3 types (click, scroll, mouse tracking)
- Limited (Zapier, webhooks)API & Custom IntegrationsExtensive (50+ native integrations)(winner)
- 4.6/5 (G2 - 5,200+ reviews)Customer Satisfaction Rating4.7/5 (G2 - 980+ reviews)(winner)
- Monthly Pricing (Starter Plan)
Hotjar
$39/month
Lucky Orange
$19/month(winner)
- Market Users
Hotjar
900,000+ active users(winner)
Lucky Orange
100,000+ active users
- Session Recording Limit (Free Plan)
Hotjar
100 sessions/month(winner)
Lucky Orange
25 sessions/month
- Conversion Funnel Analysis
Hotjar
Basic funnel tracking
Lucky Orange
Advanced funnel + drop-off insights(winner)
- Heatmap Types Offered
Hotjar
5 types (click, move, scroll, attention, device)(winner)
Lucky Orange
3 types (click, scroll, mouse tracking)
- API & Custom Integrations
Hotjar
Limited (Zapier, webhooks)
Lucky Orange
Extensive (50+ native integrations)(winner)
- Customer Satisfaction Rating
Hotjar
4.6/5 (G2 - 5,200+ reviews)
Lucky Orange
4.7/5 (G2 - 980+ reviews)(winner)
Full Comparison
| Attribute | Hotjar | Lucky Orange |
|---|---|---|
| Starting Monthly Price(USD) | $99 | — |
| Base Monthly Cost(USD) | $39-$99+ (depending on plan) | — |
| Monthly Starting Price(USD) | $32 | — |
| Free Plan Cost(USD/month) | $0 | — |
| Minimum Monthly Cost(USD) | $0 (free tier available) | — |
Show 9 more attributesStarting Monthly Cost(USD) Free tier, paid from $39/month — Starting Price (Monthly Subscription)(USD) $99 — Base Plan Monthly Price(USD) $99/month — Free Plan Sessions/Month(sessions) 2,500 — Base Monthly Price(USD) $39/month $99-$299 Starting Monthly Price(USD/month) $39/month $19/month Starting Paid Plan Price(USD/month) $39/month — Price Advantage(percent savings) Baseline comparison 51% cheaper than Hotjar starter Annual Cost (Mid-Tier Plan)(USD) $1,788-$3,588 — | ||
| Heatmap Features | Click, scroll, move, and attention maps | — |
| Session Replay Technology | Standard with basic filtering | — |
| Built-in Surveys | Yes, native functionality | — |
| Session Recordings Included (Mid-Tier)(recordings/month) | 100,000 | — |
| Feature Flag Management | Not included | — |
Show 30 more attributesA/B Testing (Experiments) Not available — Built-in Survey/Feedback Tools(included) Yes, native widgets — API Access Availability All plans — Session Recording Monthly Limit (Free)(recordings/month) 100 — Custom Event Tracking Limits(events) Limited by plan — Session Recordings (Free Tier)(sessions/month) 100 sessions/month — Built-in Survey Tool Yes (included) — Heatmap Types Offered(types) 4 types (scroll, click, move, attention) — Advanced Segmentation Features Yes (custom segments, user profiles) — Session Recordings Per Month (Basic Plan)(sessions) 100 — Heatmaps as Core Feature All plans included — Automatic Event Tracking(Yes/No) Manual setup required — Core Analytics Metrics Available(count) 50+ metrics with custom reports — Session Recording Limit (Free Tier)(sessions/month) 2,500 sessions/month — Heatmap Feature Availability Available on all plans — Survey Builder Complexity(logic types supported) Limited customization, basic conditional logic Conditional branching, skip patterns, advanced targeting logic Session Recordings Included in all plans — Heatmaps & Click Maps Yes — Recordings Per Month (Starter Plan)(recordings) 500 recordings — Free Tier Session Recording Limit(sessions/month) 100 recordings — Native Heatmapping(boolean) Included (3 heatmap types) — Native Session Recording(boolean) Included (100+ recordings/month free) — Session Recording Capability(recordings) Unlimited recordings — Heatmap Coverage(heatmaps per site) Up to 500 — Free Plan Session Recording Limit(sessions/month) 100 sessions/month 25 sessions/month Heatmap Types Included(types) 5 types (click, move, scroll, attention, device) 3 types (click, scroll, mouse tracking) Conversion Funnel Depth(stages) Basic funnel tracking Advanced with revenue attribution Form Field Analytics Depth(data points per form) 15+ fields tracked — Session Recording Limit(recordings/month) Unlimited — Funnel Analysis Steps(max steps) Unlimited steps — | ||
| Data Retention Period(months) | 12 months standard | — |
| Data Retention (Free Tier)(months) | 30 days | — |
| Data Retention Period(months) | 90 days (standard) | 90 days |
| Data Retention (Free Plan)(days) | 35 days on free tier | — |
| Maximum Session Replay Retention(days) | 90 days | — |
| Integration Partners(count) | 200+ integrations | — |
| Native Integrations(count) | Limited (Zapier, webhooks only) | 50+ native integrations(winner) |
| Enterprise Support | Limited enterprise tier | — |
| Support Response Time(minutes) | 2-4 (dedicated) | — |
| Compliance Certifications | SOC2, GDPR, CCPA | — |
| Compliance Certifications(count) | 3 (SOC 2, GDPR, CCPA) | — |
| Monthly Session Recordings (Free Plan)(sessions) | 35 sessions | — |
| Daily Active Session Limit(sessions/day) | 100-500+ (plan dependent) | — |
| Script Size/Performance Impact(KB) | ~50KB (moderate impact) | — |
| Website Performance Impact(script size in KB) | ~56 KB with session recording | — |
| Free Tier Data Retention(days) | 90 days | — |
| Session Replay Playback Speed(x speed) | 8x maximum | — |
| Default Data Retention(days) | 90 days | — |
| Heatmap Types Available(types) | 5 (click, scroll, move, attention, rage) | — |
| Pricing (Per Month, Mid-Tier)(USD) | $199 (Hotjar Basic+) | — |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 1 | — |
| Setup Time (Minutes)(minutes) | 10-15 minutes | — |
| Setup Time to First Data(minutes) | <5 minutes | — |
| Setup Time (Cloud/SaaS)(minutes) | 3 minutes | — |
| Self-Hosting Available | Cloud-only | — |
| Heatmap Quality (1-5 scale)(quality score) | 5 | — |
| SQL Query Builder | Basic funnel builder | — |
| Available Segmentation Rules(segments) | 150 | — |
| Session Recordings (Basic Plan)(recordings/month) | 100 | — |
| Monthly Session Recordings (Basic)(sessions) | 500 | — |
| Heatmap Type Variety(types) | 5 types | — |
| G2 User Rating(out of 5) | 4.4 (1,200+ reviews) | — |
| Websites Tracked Annually (Enterprise)(websites) | Unlimited | — |
| Entry-Level Paid Plan Cost(USD/month) | $99 | — |
| Free Plan Session Limit(monthly sessions/pageviews) | 35,000 sessions | 100,000 pageviews(winner) |
| Learning Curve (Beginner-Friendly Rating)(score (1-10)) | 8/10 (visual insights) | — |
| Learning Curve (1-5 scale)(difficulty) | 2 (gentle) | — |
| Average Setup Time(days) | 1-2 | — |
| Setup Time for Non-Technical Users(weeks) | 15-30 minutes (self-service) | — |
| Data Retention Period (Free)(days) | 30 days | — |
| Maximum Team Members (Free)(users) | 1 user | — |
| Data Sampling | Sampling applied on lower plans | — |
| Cookie Consent Required | Yes - for session recording and cookies | — |
| Data Ownership (Self-Hosted Option)(boolean) | No (SaaS only) | — |
| GDPR Compliance (Out-of-Box)(boolean) | Partial (requires consent tools) | — |
| GDPR Compliance | Compliant with consent management required | — |
| Session Recording Retention(days) | 30 days (standard) | 365 days (paid plans)(winner) |
| Heatmap Advanced Features(feature count) | Attention maps, AI clustering, scroll/click/mouse tracking, element-specific filtering | Basic scroll and click maps |
| Form Analytics Depth(capabilities) | Field-level dropout tracking only | Keystroke detection, auto-error identification, friction scoring, element-level analysis |
| Conversion Funnel Analysis(feature availability) | Yes—detailed step-by-step drop-off analysis | Limited funnel tracking, no detailed drop-off analysis |
| Event Tracking Capacity(events) | 50 tracked elements | — |
| Funnel Analysis Stages Supported(stages) | 5 stages max | — |
| Custom Reporting Dimensions(count) | Limited customization | — |
| Third-Party Integrations(integrations) | 100+ | — |
| Active Websites Using Platform(websites) | 900,000+ | — |
| SOC 2 Type II Certification | Yes | — |
| Free Plan Pageview/Session Limit(monthly limit) | 5,000 sessions | — |
| Session Replay Data Points(data points per session) | 40 | — |
| Native Error Tracking | No | — |
| Built-in Survey Tools | Yes (native) | — |
| Custom Events Limit(events) | Limited by plan tier | — |
| Pre-built Cohort Templates(templates) | 5-10 | — |
| Integration Partners(integrations) | 100+ | — |
| Monthly Active Users (Max Tier)(users) | 100 million+ | — |
| Market User Base(active users) | 900,000+ users(winner) | 100,000+ users |
| G2 Customer Satisfaction Rating(out of 5) | 4.6/5 (5,200+ reviews) | 4.7/5 (980+ reviews)(winner) |
| Setup Time to First Insight(minutes) | 15 minutes | — |
Show 9 more attributes
Show 30 more attributes
Pros & Cons
10 pros·6 cons across both
Hotjar
Pros
- 900,000+ active users across Fortune 500 companies
- 5 heatmap types including attention heatmaps for advanced UX analysis
- 100 sessions/month on free plan (highest in category)
- Dedicated feedback widgets for in-app surveys and polls
- Advanced segmentation with 50+ custom attributes
Cons
- Starting price of $39/month is 2x more expensive than Lucky Orange
- Conversion funnel analysis is basic compared to competitors
- Steep learning curve for advanced features and custom configurations
Lucky Orange
Pros
- Lowest starting price at $19/month - 51% cheaper than Hotjar's starter plan
- Advanced funnel analysis with precise drop-off attribution and revenue tracking
- 50+ native integrations including Shopify, WooCommerce, and HubSpot
- Form analytics showing field-level abandonment rates
- Real-time alerts for high-value visitor activity and form submissions
Cons
- Only 25 sessions/month on free plan (75% lower than Hotjar)
- Smaller user base (100k vs 900k) limits social proof and community resources
- Mouse tracking heatmaps lack Hotjar's attention-based visualization
Frequently Asked Questions
5 questions
Lucky Orange is the better choice for small e-commerce stores due to its $19/month starting price (51% cheaper), native Shopify and WooCommerce integrations, and advanced funnel analysis with revenue tracking. Hotjar's higher cost and basic conversion funnel features make it less cost-effective for smaller budgets, though it offers more comprehensive heatmap types.
Resources & Learn More
Curated sources to dive deeper
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