Premium tax preparation software with guided interviews and expert support across all experience levels.
Tech-comfortable individuals, self-employed filers, and those seeking premium digital experience with comprehensive guidance
Established tax preparation service offering digital platform plus 12,000+ in-person locations.
Traditional filers preferring human support, those with complex returns needing professional help, and budget-conscious taxpayers
TurboTax leads in user-friendliness and mobile experience with superior AI guidance, while H&R Block excels in in-person support options and competitive pricing for complex returns. Both offer comprehensive tax solutions, but choice depends on whether you prefer digital convenience or human assistance.
TurboTax is the superior choice for tech-savvy users seeking intelligent guidance and seamless digital experience, while H&R Block better serves those preferring human interaction, in-person assistance, and broader budget options. Both are excellent platforms; your decision should prioritize your preferred support style and complexity of tax situation.
Choose TurboTax if
Tech-comfortable individuals, self-employed filers, and those seeking premium digital experience with comprehensive guidance
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| Metric | TurboTax | H&R Block | Diff |
|---|---|---|---|
| Average Customer Support Response Time(hours) | Immediate (live chat in paid) | — | — |
| Tax Forms Supported(count) | 500+ forms | — | — |
| Market Share (US Tax Filers 2025)(percentage) | 35% | — | — |
| Base Price (Simple Federal Return)(USD) | $149 | $129 |
TurboTax vs FreeTaxUSA
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Choose H&R Block if
Traditional filers preferring human support, those with complex returns needing professional help, and budget-conscious taxpayers
| +16% |
| Premium Package Price(USD) | $269 | $249 | +8% |
| Mobile App Rating(out of 5) | 4.8/5 | 4.5/5 | +7% |
| In-Person Support Locations(Locations) | Limited (partners) | 12,000+ | — |
| Audit Defense Coverage(USD) | $10,000 | $1,000,000 | -99% |
| Customer Satisfaction(Percent) | 92% | 88% | +5% |
| Error Detection Rate(Percent) | 97% | 94% | +3% |
| Federal Return Filing Cost(USD) | Free to $149 | — | — |
| State Return Filing Cost(USD) | $49.95-$149.95 per state | — | — |
All figures sourced from publicly available data. Last updated May 2026.
TurboTax
$0-$149
H&R Block
$0-$129🏆
TurboTax
Limited (partnerships only)
H&R Block
12,000+ locations nationwide🏆
TurboTax
Advanced ItsDeductible + AI assistant🏆
H&R Block
Basic chatbot support
TurboTax
4.8/5 stars (500K+ reviews)🏆
H&R Block
4.5/5 stars (300K+ reviews)
TurboTax
Audit defense + $10K max
H&R Block
Audit defense + $1M max🏆
TurboTax
Free federal (paid state add-ons)
H&R Block
Free federal and state options🏆
TurboTax
Comprehensive with expense tracking🏆
H&R Block
Good but less integrated
TurboTax
92% satisfaction rate🏆
H&R Block
88% satisfaction rate
TurboTax offers superior self-employed tools with integrated expense tracking, mileage logging, and quarterly estimated tax calculations. H&R Block covers self-employment taxes but with less sophisticated automation. TurboTax is recommended for freelancers and gig workers.
Dive deeper with these curated resources
| Attribute | H&R Block | |
|---|---|---|
| Average Customer Support Response Time(hours) | Immediate (live chat in paid) | — |
| Audit Defense Included | Yes (Premium+ tiers) | — |
| In-Person Support Locations(Locations) | Limited (partners) | 12,000+ |
| Tax Forms Supported(count) | 500+ forms | — |
| Native Mobile App Available | Yes (iOS & Android) | — |
| Free Federal E-Filing(Boolean) | Yes (with paid state) | Yes (full free option) |
| Market Share (US Tax Filers 2025)(percentage) | 35% | — |
| Maximum Income for Use(USD) | Unlimited | — |
| Base Price (Simple Federal Return)(USD) | $149 | $129 |
| Premium Package Price(USD) | $269 | $249 |
| Federal Return Filing Cost(USD) | Free to $149 | — |
| State Return Filing Cost(USD) | $49.95-$149.95 per state | — |
| Mobile App Rating(out of 5) | 4.8/5 | 4.5/5 |
| Audit Defense Coverage(USD) | $10,000 | $1,000,000 |
| Customer Satisfaction(Percent) | 92% | 88% |
| Error Detection Rate(Percent) | 97% | 94% |
Side-by-side comparison of numeric attributes